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Mural: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: Mural
Brand: Mural
Rating: 4.71 (1407 reviews)

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Customer stories

HPE used Mural and the LUMA System to improve customer centricity. They saved 600 hours of post-meeting synthesis time and 800 hours of meeting time per year. This led to cost savings of over $150,000 annually. HPE trained 300+ practitioners and 40+ leaders to enhance collaboration and innovation.
SAP SE used Mural and Microsoft Teams to improve collaboration in a hybrid work environment. This integration helped SAP reduce its carbon emissions by 1.9 million kg. The company expanded Mural usage to over 30,000 licenses, enhancing remote teamwork and decision-making. SAP's efficiency improved by 10% with these tools.
Mural helped SAP improve sales team alignment and efficiency. SAP used Mural to redesign team structures and streamline account planning. The platform enabled better collaboration with external stakeholders, leading to new customer wins. Mural also made onboarding and training faster for new sales associates. SAP documented their sales playbook in Mural, allowing quick updates and unified execution. The result was improved internal decision-making and success in breaking into previously unresponsive accounts.
Mural helped Thoughtworks run their annual executive planning offsite online. The leadership team, spread across 11 countries, needed a way to collaborate remotely due to the pandemic. Mural enabled real-time collaboration, breakout sessions, and voting, making workshops more engaging and efficient. Over 3,500 employees now use Mural, a 16x increase from before. The team could synthesize ideas quickly and scale remote collaboration across the company.
Jacobs used Mural to create a virtual team headquarters. This helped them in their Focus 2023 initiative. Mural allowed them to collaborate from anywhere. They used Mural for engaging meetings and workshops. Mural's templates made meetings more efficient.
Mural helped IBM transform its sales feedback process. The old system gave vague and overwhelming feedback. IBM used Mural to collect and visualize feedback from 26 teams. They turned comments into data and used AI for deeper analysis. Feedback input rose by over 200%. The top 12 teams giving feedback became the top 12 in sales. Sales teams saved 1.5 days a week, with a 25% net time savings. IBM now acts on feedback within 30 days, improving sales performance and team collaboration.

Product Business Settings

Mural is popular in Information Technology And Services, Education, and Consumer Goods industries and is widely used by Enterprise, Large Enterprise, and Small Business.

Integrations

Project Management

Marketing Automation

Collaboration and Productivity

Other Demand Generation

Mural Product Overview

Mural transforms collaboration with its secure, flexible visual work platform. It enhances teamwork by allowing users to create dynamic visual representations, fostering a more engaging and productive environment compared to traditional meetings. Mural integrates seamlessly with Microsoft 365 Copilot, offering advanced AI capabilities that streamline workflows and improve clarity. This platform is trusted by top security-conscious enterprises, ensuring data protection while promoting innovative team interactions. Mural's tools cater to diverse team needs, making it a versatile choice for enterprises seeking to enhance their collaborative efforts.

How satisfied the customers are with Mural use-cases

Reviews

"Our mission was transformation. We were working to shift the company culture. We found that MURAL as a tool is an awesome way to bring whole teams, not just designers, into the work." - Joni Saylor

"It’s not often we find tools that can operate in the highly regulated environments in which we work. MURAL has allowed our teams to seamlessly collaborate with our clients and engage with them in a whole new way." - Meghan Byrnes Borderan

Mural Customer Insights, Testimonials and Case Studies

How can Mural optimize your Collaboration Workflow?

Mural facilitates visual collaboration among teams by providing a digital whiteboard platform. The tool enables brainstorming, ideation, and data visualization. Although Mural offers a robust collaborative environment, it may require training for users unfamiliar with visual collaboration methods.

"...As an organization with lots of remote workers, we use Mural often to collaborate in brainstorming on an online platform...." Peer review by Noemi M., Innovation Designer, Non-Profit Organization Management

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How can Mural optimize your Engagement Management Workflow?

Mural facilitates collaborative engagement and idea generation among remote teams and stakeholders. The tool enables visual documentation, active participation through shared contribution, and engagement at various project stages. However, the number of user seats restricts ongoing engagement with a broader audience.

"...Over 45,000 social post engagements during the time of our campaign...." Case Study GitHub

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What solutions does Mural provide for Workflow Management?

What makes Mural ideal for Coaching?

What is Mural?

Mural is a digital-first visual collaboration platform that is created to allow innovative teams to think and collaborate visually. It helps businesses plan, design, brainstorm, and analyze ideas and create custom workflows to streamline decision-making operations across teams. It helps the team to work together and visualize ideas.

It embraces visual collaboration to align teams, plan in real-time, speed up decision making, reduce travel costs and accelerate a culture of innovation, enabling business teams in organizations to work effectively and collaborate seamlessly. The platform includes scheduling capabilities, which enable administrators to set timers for tasks, lock content, invite members and define role-based access, allowing members to view or edit specific sections of the whiteboard. MURAL includes a thinking canvas, which lets participants display ideas on a digital board using sticky notes, and organize information using lists, methods, frameworks, flowcharts, and diagrams to align duties and schedule tasks.

Key features include customizable templates, idea capture, mind maps, client discovery, post-meeting debriefs, timeframe recommendations, and more. MURAL supports integration with various third-party applications such as Jira, Slack, Dropbox, Google Calendar, Microsoft Teams, OneDrive and more.

What is Mural used for?

Mural is a Team Collaboration Software mainly used by its customers to Scale Best Practices and Acquire Customers by Collaboration, Engagement Management and Workflow Management .

What are the top features of Mural?

Templates, Personalization and Recording are some of the top features of Mural.

Who uses Mural?

Mural is used by Information Technology And Services, Education and Consumer Goods among other industries.

What are Mural alternatives?

Claromentis, Simpplr, Chanty and Gusto are popular alternatives for Mural.

Where is Mural located?

Mural is headquartered at Delaware, US.

11 buyers and buying teams have used Cuspera to assess how well Mural solved their Team Collaboration needs. Cuspera uses 1407 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Team Collaboration needs.

CUSTOMERS	TESTIMONIALS
Joni Saylor Design Principal IBM	Our mission was transformation. We were working to shift the company culture. We found that MURAL as a tool is an awesome way to bring whole teams, not just designers, into the work. Testimonial By Joni Saylor
Meghan Byrnes Borderan Head of Design Capco	It’s not often we find tools that can operate in the highly regulated environments in which we work. MURAL has allowed our teams to seamlessly collaborate with our clients and engage with them in a whole new way. Testimonial By Meghan Byrnes Borderan
Christina Koffskey Former Human Centered Design Engineer Emerson	We teach people visual, collaborative methods … and one of the common questions is, 'My team is not located in the same building. How can we do this?' …It came up in every workshop we did, so we were looking for something that would really enable that, and that’s when we found MURAL. Testimonial By Christina Koffskey

CUSTOMERS	TESTIMONIALS
Joni Saylor Design Principal IBM	Our mission was transformation. We were working to shift the company culture. We found that MURAL as a tool is an awesome way to bring whole teams, not just designers, into the work. Testimonial By Joni Saylor
Meghan Byrnes Borderan Head of Design Capco	It’s not often we find tools that can operate in the highly regulated environments in which we work. MURAL has allowed our teams to seamlessly collaborate with our clients and engage with them in a whole new way. Testimonial By Meghan Byrnes Borderan
Christina Koffskey Former Human Centered Design Engineer Emerson	We teach people visual, collaborative methods … and one of the common questions is, 'My team is not located in the same building. How can we do this?' …It came up in every workshop we did, so we were looking for something that would really enable that, and that’s when we found MURAL. Testimonial By Christina Koffskey