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Nielsen: Reviews, Testimonials and Expert Opinions
(3116)Market Research on What People Watch, Listen To and Buy | Nielsen ...
Top 42 Nielsen Alternatives
Forrester Analytics
helps you understand and anticipate customers, whether they are consumers or B2B buyers
Forrester Analytics is a Marketing Data Intelligence Platform which provides proprietary research, consumer and business data, custom advisory and consulting, events, online communities and executive programs globally. It helps business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth. ...
Forrester Analytics helps to understand and anticipate customers, whether they are consumers or B2B buyers; provides a view into potential future change; and offers powerful Customer Experience measures and models to create a blueprint for growth.
Pathmatics
Advertiser Database & Digital Marketing Intelligence
Pathmatics is a Marketing Intelligence Software. It is a digital advertising intelligence platform designed to bring transparency to digital advertising. Pathmatics's platform provides data analytics, digital advertising activity and delivers real-time, actionable intelligence, enabling publishers to take action to increase their revenues and defend their user-base. It provides solutions for Agencies, Brands and Publishers. ...
Pathmatics’s patent-pending Path Source Technology gives a unique way to show how each impression makes the journey from the publisher to advertiser including programmatic channels. PathSource captures information in each of these parties, from publisher to advertisers, providing a complete view of the site’s advertising operations. It supports Explorer Intelligence Platform, Connect Data Feed, Custom Data Solutions.
Pathmatics Connect’s data feed powers a wide variety of systems and tools, ranging from attribution models to BI tools to CRM platforms and beyond. Pathmatics Custom digital advertising solutions vary, from a simple recurring report to an entirely custom solution. Pathmatics’s Explorer delivers the most complete and accurate picture of the digital advertising landscape by relying on two leading data sourcing technologies: crawler- and panel-based.
Upwave
Analytics Platform for Brand Marketers
Upwave is an Analytics Platform for brand marketers to plan, measure, and optimize brand marketing. It’s a complete brand measurement platform for optimizing the campaign delivering cross-channel insights and uncovering optimization decisions to improve advertising effectiveness. ...
It helps to access consumer opinions and quality data at a scale, speed, and level of granularity that is unsurpassed. It ensures data is transformed into actionable insights and enables customers to combine metrics from 3rd parties with Upwave data to activate audiences through key digital endpoints.
Some of its features are updated results to perpetually show the brand impact of the optimization decisions, visualizations of data that are easily exportable for inclusion in presentations and reports, target verification, customized visualizations real-time norms and more.
TapClicks Marketing Operations Platform
Marketing Operations Platform - tapclicks.com
Tapclicks is a Marketing Operations Platform providing Marketing data and Performance Management software, for use by Media Companies, Agencies, Franchises, Brands and Healthcare. TapClicks ...
TapClicks solutions include an automated entry tool for orders, with inventory entered into a calendar view including provision for workflow processes. Tapclicks provides a Reporting solution that enables online reports in any format and data dashboards that can be viewed or customised. It also provides analytics and a workflow management tool for completing orders, billing and ad operations.
Adstage
PPC Software & Advanced PPC Reporting - AdStage
Adstage is a powerful cross-channel advertising management platform helping in-house marketers, and digital agencies easily report, automate, and manage paid search and social campaigns under one roof. ...
Adstage’s reporting and automation platform is a self-serve cross-network online advertising platform which helps to create and manage campaigns across networks as well as automate the workflow, enabling enterprises to measure the performance of Ads, gain full insight into their campaign performance and streamline campaign optimization.
AdStage includes both a global dashboard, which displays the performance of all accounts, and separate dashboards for each campaign, with visualizations of key metrics, and customizable date ranges for displayed data. Conversion metrics can be tracked with native tools, the AdStage pixel, and through Google Analytics integration. AdStage can then produce both scheduled and custom reports, with pre-built templates included, such as account group and cross-campaign reports, which can be customized by network, and can be exported in both PDF and CSV formats.
Improvado
Unified modern data stack for revenue operations
Improvado is a Marketing ETL (Extract Transform Load) Platform usable in Enterprises, Agencies, ECommerce & Retail, and Healthcare and Education. It helps revenue teams understand where to invest their dollars and how to multiply them. With the power of the modern data analytics stack, businesses can drive growth and increase customer loyalty by making decisions backed with actionable insights. ...
Improvado collects Sales and Marketing data from various sources and of different dimensions, transforms it and makes it available for marketers to view with actionable insights. It has around 180 integrations and has provisions for adding more.
Improvado consolidates the collected data and is normalized by its ONE module. Data is then transformed and stored in the Improvado Database or any other specified by the client.
Improvado provides various modes for accessing the data which include direct requests to API, or SQL Access.
Similarweb
SimilarWeb | Website Traffic Statistics & Market Intelligence
SimilarWeb is a business intelligence and analytics platform for marketing, sales, research and investment teams to help make better decisions. It primarily helps with analyzing conversation, ...
It comes with multidimensional approach, leveraging four primary data sources including Global Panel Data Data Partnerships Public Data Sources Direct Measurement Data.
Funnel
Automated Data Collection & Marketing Reports
Funnel is a marketing data intelligence platform for agencies, eCommerce, retail that supports data collection from any marketing or advertising data source and transforms marketing data into automated marketing reports. It helps to improve ROI and acquire customers. ...
Funnel helps marketers automate their data collection so they can focus on analysis and taking actions. It replaces manual reports with software that is always up to date, more detailed, and less error-prone which is beneficial from accuracy and timely reporting on the results of the marketing programs that can often have a big impact on the business.
Funnel features include better, faster, and stronger marketing reports, enable better business decisions by utilizing a data core and focus on secure, scalable, and accurate solutions for data collection and transformation.
Crunchbase Enterprise
Crunchbase.com | Supercharge Your Pipeline‚
Crunchbase Enterprise is a software providing company details that could assist Market Research, Business intelligence, or data for making strategic decisions. The software provides all the details ...
Crunchbase integration with Salesforce enables company information to flow through the Salesforce instance. The Crunchbase API access enables company information to flow into the CRM system of the business. It also enables export of the data into excel files for analysis.
Marketing Cloud Intelligence (formerly Datorama)
AI-powered marketing intelligence for smarter marketing decisions
Marketing Cloud Intelligence (formerly Datorama) by Salesforce is an AI-powered marketing intelligence platform that unifies marketing data across multiple channels to create a centralized place for all marketing data. It helps marketers optimize their business impact, marketing performance, and consumer loyalty. ...
It automatically unifies marketing data across marketing and advertising ecosystems, allowing users to capture, model, and visualize data in one place. Datorama's KPIs and data visualization layer enables users to organize/classify data with comprehensive dashboards and built-in data model intelligence.
Key features include Centralized, Creating expert dashboards, Gaining cross-channel visibility, Optimizing performance, Holistic marketing intelligence, AI-driven technology, and more.
Forrester Analytics
helps you understand and anticipate customers, whether they are consumers or B2B buyers
Forrester Analytics and Nielsen both cater to marketing data intelligence needs, but they appeal to different audiences. Forrester Analytics is ideal for enterprises focused on customer relationship management and integration-rich environments. Its standout feature is extensive custom reporting, crucial for those prioritizing personalized insights. With robust vendor support, it suits sectors like IT and automotive. Nielsen leans towards businesses aiming at advertisement strategies and brand awareness, leveraging versatile analytics tools. It's best for media-focused companies. While both offer valuable insights, Forrester favors deep reporting, and Nielsen excels in broad advertisement capabilities. ...
CB Insights
cbinsights.com - Machine Intelligence Platform
Nielsen and CB Insights both offer unique strengths in the Marketing Data Intelligence space. Nielsen excels in advertising and customer engagement, with strong features like analytics and custom reports. It primarily targets social media and mass media channels. CB Insights, on the other hand, is rich in AI-powered analytics and focuses on lead qualification and customer acquisition, especially in financial services and manufacturing industries. It supports mid to large enterprises with comprehensive security and privacy features. ...
TapClicks Marketing Operations Platform
Marketing Operations Platform - tapclicks.com
Nielsen and TapClicks cater to different needs within marketing data intelligence. Nielsen excels in enhancing customer relationships and brand awareness, supported by capabilities in advertisement and engagement. TapClicks focuses on customer acquisition and improving ROI, with strong tools for social media and campaign management. Both offer 24/7 support, but differ in user segments, with TapClicks favored by large enterprises in marketing. Each product aligns with specific operational workflows, so choosing depends on user objectives and industry focus. ...
Improvado
Unified modern data stack for revenue operations
In the Marketing Data Intelligence space, Nielsen and Improvado offer distinct advantages. Nielsen excels in advertisement management and customer relationship enhancement, supported by custom reporting and 24/7 support. Improvado focuses on competitive intelligence and ROI improvement, with robust analytics and comprehensive vendor support. Each solution attracts varied industries and operational scales, catering to specific business types and strategic objectives. ...
NinjaCat
Marketing Reports, Dashboards and Data Pipelines
NinjaCat is a reporting platform which provides the user with the capability to deliver PPC, SEO, social and call tracking reports to the user’s clients in one user friendly PDF or dashboard. It is designed for digital agencies, helps to convert and retain clients through report generation, campaign management, call tracking and budget monitoring. ...
NinjaCat platform provides tools for PPC reporting, budget monitoring, call tracking, campaign monitoring, SEO reporting, and more. With NinjaCat, digital marketing agencies can generate reports for clients by tracking their calls, monitoring their budgets, and managing their campaigns. Reports on metrics such as click performance, top ads, campaign performance, search trends, demographic data, and more can be automated and presented to clients in white label PDF or dashboard format. SEO progress can be presented to clients through SEO reports created using one of the in-built templates including analytics summaries, topic performance, account performance, or AdWords ad performance.
NinjaCat provides a call tracking tool in order to help agencies prove to clients that their marketing efforts are generating more phone leads. Budget monitoring is facilitated through a centralized budget dashboard which clearly displays all client’s budgets in one place, with color-coding and indicators for those close to overspending or on-target. NinjaCat integrates with call tracking providers including CallRail, CallTrackingMetrics, and Marchex, and through integrations with Google Analytics and AdWords calls can be automatically logged in all systems.
Capterra
Advanced Analytics Software | SAS
Capterra and Nielsen both excel as solutions within the Marketing Data Intelligence category but serve distinct operational needs. Capterra prioritizes customer-centric engagement and seamless integrations, making it ideal for enterprises needing robust support and reporting capabilities. Nielsen, on the other hand, capitalizes on advanced analytics and media-focused capabilities, catering well to agencies and global businesses seeking to enhance brand reach and sales strategies through extensive media channels. ...
ReportGarden
Reportgarden | Marketing Agency Software for Management and Reporting
ReportGarden is a reporting and dashboards platform that helps digital marketing agencies prepare analysis and performance reports for their clients. It is suitable for marketing agencies of all sizes. ...
It offers configurable marketing reports and dashboards for search engine optimization (SEO), pay per click (PPC), marketing analytics, social-media performance and website backlinks. It links with their adwords, analytics, bing ads accounts using APIs and loading data into their reports. It offers deep segmentation and filtration of the data from all the ad services(Adwords, Analytics, etc).
Users can choose from various pre-built templates and dashboards, configure them to meet user needs or create custom reports. Reports include multi-channel reporting that can compare performance on sites such as Twitter, Pinterest, LinkedIn and Facebook. ReportGarden also offers white-labeling features, which allow companies to brand reports with custom colors and logos. Other features include tools to track SEO keyword rankings, campaign health monitoring, campaign alerts and more.
Crayon
Competitive intelligence software to see and seize opportunities
Crayon is a business intelligence software platform that helps companies identify opportunities and take advantage of them to be successful. It helps the users can find out about their competitors' revenue and funding, their traffic rankings and social statistics, their state of competitive intelligence, and modify their battle card templates. This helps the sales team to gain deals against the competition and drives up the competitive win rate. ...
Crayon’s collaboration and analytics tools facilitate data sharing within teams and between different stakeholders based on the analytics and trend reports, allowing for quicker data-based decision-making. It also provides automated and actionable market intelligence analytics for businesses.
The platform features Competitive insights, curated analytics on market intelligence and tools for organization and prioritization of data.
Crunchbase Enterprise
Crunchbase.com | Supercharge Your Pipeline‚
Crunchbase Enterprise and Nielsen both are key players in the Marketing Data Intelligence space. Crunchbase Enterprise excels in lead management and market expansion with robust reporting and integration features, favored by tech industries. Nielsen shines with comprehensive advertising and customer engagement capabilities, backed by extensive analytics and international market research, crucial for enhancing customer relationships. ...
OWOX
OWOX BI Your Personal Marketing Analyst
OWOX is a business intelligence suite designed for marketing analytics. Pipeline helps automate data import to Google Analytics and Google BigQuery. It helps CMOs plan out their brand, campaign and marketing strategy, capture cost estimates accurately and identify growth opportunities by extracting and consolidating data from a variety of sources for insights. ...
OWOX consolidates data from various disparate sources, user interactions with the website, cost data from advertising services, transactions and returns from CRM/ERP systems, data from call-tracking and email marketing services.
OWOX BI consists of three products BI Smart Data, BI Attribution, and BI Pipeline. Together, they centralize all marketing-relevant data to help answer critical questions, such as the next steps to reach marketing goals, best vs least performing advertising efforts and how to minimize repetitive processes. OWOX BI Attribution helps reveal the contribution of advertising campaigns to the user's progression through the purchase funnel. The model credits each session in the conversion process with a percentage of the total conversion value.
PitchBook
Venture Capital, Private Equity and M&A Database
Pitchbook provides public and private market financials and funding data for use by business professionals for identifying business opportunities and making data based decisions. Pitchbook’s data ...
Pitchbook’s entire data can be accessed through Desktop Chrome or Mobile versions - iOS or Android.
Marketing Cloud Intelligence (formerly Datorama)
AI-powered marketing intelligence for smarter marketing decisions
Marketing Cloud Intelligence, formerly Datorama, and Nielsen both excel in the Marketing Data Intelligence sector, each with unique strengths. Marketing Cloud Intelligence is ideal for enterprises focused on digital channels like social media and websites, supporting key operations and analytics. Nielsen, however, stands out with its emphasis on mass media and television, aiding businesses keen on brand awareness and engagement through these channels. Choose Marketing Cloud Intelligence for digital-driven initiatives and analytics dominance. Opt for Nielsen to leverage insights in mass media and brand-centric environments. ...
Similarweb
SimilarWeb | Website Traffic Statistics & Market Intelligence
In the competitive realm of Marketing Data Intelligence, Similarweb and Nielsen each offer unique strengths tailored to diverse business needs. Similarweb is a robust choice for enterprises seeking comprehensive analytics and digital marketing tools, while Nielsen stands out with its strong focus on advertisement and market research capabilities. Both provide extensive support options, ensuring alignment with various operational requirements. Customer segments and industry usage highlight Similarweb's prominence in tech and marketing sectors, whereas Nielsen's broader media engagement suggests versatility beyond defined industries. Choose based on your priority: in-depth digital insight or expansive media analysis. ...
ChannelMix
ChannelMix Control Center
ChannelMix is a Marketing intelligence platform providing automated workflows and dashboard solutions that enable better control over Marketing strategy. It can be used in various industries such as Entertainment, Financial Services, Healthcare, Insurance, Retail and more. ...
ChannelMix provides automated data aggregation and storage, with a dedicated data warehouse for every solution, cross channel campaign tracking, data normalization and unification and built-in multi-channel attribution models for predicting media performance.
The Unify feature enables OneView that creates unified datasets for assessing marketing performance cross channel or cross campaign. The MasterView is a combination of multiple OneViews to get performance across clients or business units. The Visualize feature enables the analysed data to be viewed through visualization tools such as Tableau, Google Data Studio and more. The software also provides its own Quick-start dashboards and customizable ones on request.
Adstage
PPC Software & Advanced PPC Reporting - AdStage
Nielsen and Adstage offer robust solutions in the Marketing Data Intelligence domain, focusing on different but complementary aspects. Nielsen excels in customer relationship enhancement and brand awareness through tools like analytics and custom reports, supported by varied communication channels. Adstage, on the other hand, shines in campaign management and social media presence, providing features that enhance digital marketing efforts. The user-oriented support and industry-specific solutions make each tool suitable for varying business needs. ...
Funnel
Automated Data Collection & Marketing Reports
Funnel and Nielsen are robust solutions in the Marketing Data Intelligence category, yet they cater to different niches within the marketing domain. Funnel excels in comprehensive data management, making it ideal for enterprises seeking intricate campaign analysis and social media insights. In contrast, Nielsen emphasizes customer engagement and relationship building, which suits organizations aiming to enhance brand loyalty and market presence. Both provide extensive support with 24/7 availability, each offering distinct features and operational strengths. ...
PeerSpot (formerly IT Central Station)
Buying Intelligence for Enterprise Technology
PeerSpot is a buying intelligence platform that helps vendors reach buyers through the voice of their customers. It helps vendors capture and leverage the authentic product feedback that users want to see while conducting product research and due diligence. ...
PeerSpot provides in-depth reviews, online forums, direct Q&A support and more, giving professionals the confidence to make the right decision and the happiness of reality meeting expectations. Generates detailed user reviews at scale and then leverages them to create content that drives sales. Identify and access highly targeted, qualified audiences for lead generation and high conversion rates.
Pathmatics
Advertiser Database & Digital Marketing Intelligence
Nielsen offers versatile capabilities in advertisement and engagement management, focusing on enhancing customer relationships and increasing sales. Pathmatics specializes in competitive intelligence and digital marketing, prioritizing customer acquisition and ROI improvement. While Nielsen is strong in analytics and custom reporting, Pathmatics also excels in these areas and caters well to mid-market and enterprise clients. Both provide reliable support services with 24/7 availability, although Nielsen offers broader channel integration, particularly in social media and mass media. ...
TrustRadius
Software Reviews You Can Trust
TrustRadius a marketing data intelligence platform and is a review site for business technology. It helps to enhance customer relationships and launch new products. TrustRadius helps buyers make ...
TrustRadius reviewers include end-users, implementers, consultants, business stakeholders, and decision-makers. All TrustRadius reviewers are authenticated via LinkedIn or their work email address before writing a review. Before publishing a review, TrustRadius research staff verifies that each reviewer has recent experience with the product. TrustRadius publish reviews from resellers but does not include the ratings in the overall score calculations. It is committed to ensuring all reviewers are providing quality, straightforward opinions that are trustable.
Resonate
Consumer intelligence platform that helps build strong relationships between people and brands, agencies
Resonate focuses on enhancing customer interactions with a strong emphasis on detailed analytics and personalized marketing solutions, primarily serving mid-market and large enterprises in the publishing industry. On the other hand, Nielsen excels in market research and media advertisement, offering deep insights and robust channel integrations to boost brand awareness and customer loyalty. Both vendors provide extensive support options, ensuring around-the-clock assistance for users. ...
Voluum
Voluum Affiliate Tracker
Voluum Ad Tracker is a cloud based Affiliate tracking software for enterprises and agencies. It also has a mobile app for tracking on the go. Voluum Ad Tracker can be used for tracking affiliate ...
Voluum Ad Tracker has an AI engine for traffic distribution which enables redistribution of traffic, optimizing on best ROI. A fraud detection and protection kit for identifying bot traffic, a listicle tracking feature, mobile notifications, and collaboration tools for organizing and sharing work with teams.
beckon
Marketing Intelligence, Analytics, Reports & Dashboards
Beckon, The Source of Truth for Marketing™ is a data management, reporting and analytics platform, built specifically for Marketing. It can be used by Marketing Leaders, Campaign managers, Marketing Analysts across industries such as Consumer Electronics, Financial Services, Media & Entertainment, Travel and more. ...
Beckon Connect feature pulls in and synchronizes all the data from all the sources, Beckon Data is a data management tool enabling normalization of data from the various sources for enabling insights and analysis, Beckon Analytics provides automated real-time analytics based on marketing best-practices.
Beckon Answers is a tool for collecting business critical questions that can range from complex business questions to performance by products, or market segments or brands. The answers will be in the forms of tables or charts or graphs that can be sliced or drilled down for details. Beckon Dashboard communicates what’s working, in the form of reports that can be secured with permissions and access controls. Beckon Scorecard provides the big picture view and Beckon Calendar provides the campaign schedule.
S&P Global
Essential Intelligence to make decisions with conviction
S&P Global is a market intelligence platform that provides financial information and data analytics services. It provides credit ratings, benchmarks, and analytics in the global capital and commodity markets. ...
It operates through four segments: Ratings, Market Intelligence, Global Platts, and Dow Jones Indices. Ratings segment provides credit ratings, research, and analytics, offering investors and other market participants information, ratings, and benchmarks. The Market Intelligence segment delivers multi-asset-class data, research, and analytical capabilities, which integrate cross-asset analytics and desktop services.
Its Platts segment provides information and benchmark prices for the commodity and energy markets. The Indices segment offers an index that maintains various valuation and index benchmarks for investment advisors, wealth managers, and institutional investors.
G2 Seller Solutions
G2 Marketing Solutions | G2
G2 Marketing Solutions provides consulting services to companies that want to grow through executing strategic pursuits, sales and marketing training, strategic planning, benchmarking and facilitation. It helps to grow revenue faster with a full-funnel of marketing and selling solutions. ...
G2 Marketing Solutions helps to identify in-market buyers, respond directly to customers who have reviewed product or service, and show off success.
adverity
Adverity | Data Intelligence Platform for Business Growth
Adverity is a Marketing Analytics platform enabling data acquisition, visualizations, and augmented analytics to provide data based insights that can be used by agencies and brands for performance optimization and growth. It can be used across industries such as eCommerce, Telecom, Travel, Hospitality and more. ...
Adverity’s Data Integration module enables connection to data sources for importing and collecting data, cleaning and normalising, and consolidating and transforming it to be used or transferred for further use. The Data Visualization module enables visualization through reports and dashboards providing insights about business performance.
The augmented analytics module uses machine learning and AI methods to analyze large amounts of data, identify trends, and deliver suggestions for improvements.
Swydo
Reporting, monitoring and workflow platform - Swydo
Swydo is a Marketing Intelligence Platform that helps to create online marketing reports and dashboards, save time and show the impact. It helps to acquire customers and improve ROI. Swydo helps ...
Swydo’s easy to use reporting and dashboarding platform with advanced features include create comprehensive, customized reports in minutes, easily manage multiple clients, keep track of the KPIs, multi-language reports and many more.
AYTM
Online Market Research | AYTM Market Research
AYTM is an Online Market Research solution that helps brands and agencies gain insights from their target markets. Researchers are empowered to conduct sophisticated research with a click of a button from a powerful but easy to use interface, cutting down the time to insights from days or weeks to hours. ...
This researcher powered, iterative approach to actionable insights collection improves competitiveness, speed to market and revenue.
By running a full range of quantitative research, users can collaborate on survey design in real-time and launch complex sophisticated research tests including max-diff, choice-based conjoint, automated TURF, pricing optimization and more in minutes.
