OpenX Overview

OpenX is a dynamic, independent supply-side platform that fosters fair value exchange between publishers and advertisers. It supports the open web through transparency and efficiency.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Lead Qualification: Technographic, as the business use cases that they have been most satisfied with while using OpenX.

Other use cases:

  • Collaboration
  • Engagement Management
  • Digital Marketing
  • Campaign Management
  • Merger And Acquisition
  • Competitive Intelligence
  • Lead Analytics
See all use cases See less use cases

Business Priorities

Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using OpenX.

Other priorities:

  • Increase Sales & Revenue
  • Grow Market Share
  • Launch New Products
  • Improve Internal Communications
  • Enhance Customer Relationships
  • Acquire Customers
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Establish Thought Leadership
  • Improve Efficiency
See all business priorities See less business priorities

OpenX Use-Cases and Business Priorities: Customer Satisfaction Data

OpenX's features include SEM, Feedback Surveys, Personalization, etc.

Reviews

"...We brought OpenX on as an ad server because another portion of our company was using them as a publisher platform...." Peer review by Manager in Marketing

OpenX, Media.net, Pubmatic Cloud, Chartboost, Appodeal Platform, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for OpenX

Top Industries

  • Media Production
  • Marketing and Advertising
  • Internet

Popular in

  • Mid Market
  • Small Business
  • Enterprise

OpenX is popular in Media Production, Marketing And Advertising, and Internet and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on OpenX Use Cases

What Are the key features of OpenX for Sending & Publishing Communications?

How does OpenX facilitate Lead Qualification: Technographic?

How efficiently Does OpenX manage your Collaboration?

How efficiently Does OpenX manage your Engagement Management?

27+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well OpenX solved their Publisher Ad Management needs. Cuspera uses 1394 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Case Studies

COMPANY INDUSTRY CASE STUDIES
OpenX case study

Under Armour
Apparel & Fashion
Apparel & Fashion
CASE STUDY Under Armour

Under Armour's integration of OpenX's Ad Exchange boosted ad fill and revenue across 160M users on fitness apps, enhancing monetization with seamless technology integration.

Read More

Frequently Asked Questions(FAQ)

for OpenX

What is OpenX?

OpenX is a programmatic advertising and ad exchange network platform designed to help brands to reach their customers. It allows users to build products that lead to greater reach for buyers and higher revenue for publishers. It helps to reduce time to market for new products and features, reduce the cost to serve and process traffic, and launch new global regions and markets.

It permits clients to gain insights about their audience and rethink how to value consumer attention and also plan and buy with ease and performance across the open web, across all screens, enabling clients to use the platform to unlock walled garden advertising efficiency and ease across the entirety of the open web.

What is OpenX used for?

OpenX is a Publisher Ad Management Software mainly used by its customers to Improve ROI and Enter New Markets Internationally Or Locally by Advertisement, Sending & Publishing Communications and Lead Qualification: Technographic .

What are the top features of OpenX?

SEM, Feedback surveys and Personalization are some of the top features of OpenX.

Who uses OpenX?

OpenX is used by Media Production, Marketing And Advertising and Internet among other industries.

What are OpenX alternatives?

Media.Net, Pubmatic Cloud, Chartboost and Appodeal Platform are popular alternatives for OpenX.

Where is OpenX located?

OpenX is headquartered at 888 East Walnut Street, Pasadena, CA 91101, US.
lightning

Peers used OpenX for advertisement and sending & publishing communications

OpenX Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.98/5 ★

Read Reviews (57)
Analytics

4.87/5 ★

Read Reviews (31)
Custom Reports

3.92/5 ★

Read Reviews (144)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.98/5 ★

Read Reviews (57)
Analytics

4.87/5 ★

Read Reviews (31)
Custom Reports

3.92/5 ★

Read Reviews (144)

Software Failure Risk Guidance

?

for OpenX

Overall Risk Meter

Low Medium High

Top Failure Risks for OpenX

OpenX News

OpenX Elevates Matt Sattel to Chief Revenue Officer to Further Accelerate Revenue Growth and Buy - Side Collaboration

OpenX promotes Matt Sattel to Chief Revenue Officer to boost revenue growth and buy-side partnerships.

04/09/2024 - source

OpenX Profile

Company Name

OpenX

Company Website

https://www.openx.com/

HQ Location

888 East Walnut Street, Pasadena, CA 91101, US

Social

Facebook Linkedin Twitter