OpenX Overview
OpenX is a dynamic, independent supply-side platform that fosters fair value exchange between publishers and advertisers. It supports the open web through transparency and efficiency.
Use Cases
Customers recommend Advertisement, Sending & Publishing Communications, Lead Qualification: Technographic, as the business use cases that they have been most satisfied with while using OpenX.
Business Priorities
Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using OpenX.
OpenX Use-Cases and Business Priorities: Customer Satisfaction Data
OpenX's features include SEM, Feedback Surveys, Personalization, etc. and OpenX support capabilities include AI Powered, 24/7 Support, Email Support, etc. also OpenX analytics capabilities include Analytics, and Custom Reports.
Reviews
"...OpenX also served ads network wide in each brand and line of business in the Mail.com portfolio...." Peer review by Michael Grazziani, Sr. Systems Engineer, Tango Me
OpenX, Broadstreet, AdButler, Epom Apps, Kevel, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for OpenX
Top Industries
- Media Production
- Marketing and Advertising
- Internet
Popular in
- Mid Market
- Small Business
- Enterprise
OpenX is popular in Media Production, Marketing And Advertising, and Internet and is widely used by Mid Market, Small Business, and Enterprise.
Comprehensive Insights on OpenX Use Cases
How does OpenX facilitate Advertisement?
How does OpenX facilitate Sending & Publishing Communications?
Why is OpenX the best choice for Lead Qualification: Technographic?
What makes OpenX ideal for Collaboration?
What Are the key features of OpenX for Engagement Management?
27+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well OpenX solved their Publisher Ad Management needs. Cuspera uses 1394 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.
Case Studies
CASE STUDY A national QSR brand
CASE STUDY M&C Saatchi Mobile
CASE STUDY VICE
CASE STUDY KG Media
CASE STUDY Genius Sports
CASE STUDY A large telecommunications company
Frequently Asked Questions(FAQ)
for OpenX
What is OpenX?
OpenX is a programmatic advertising and ad exchange network platform designed to help brands to reach their customers. It allows users to build products that lead to greater reach for buyers and higher revenue for publishers. It helps to reduce time to market for new products and features, reduce the cost to serve and process traffic, and launch new global regions and markets.
It permits clients to gain insights about their audience and rethink how to value consumer attention and also plan and buy with ease and performance across the open web, across all screens, enabling clients to use the platform to unlock walled garden advertising efficiency and ease across the entirety of the open web.
What is OpenX used for?
What are the top features of OpenX?
Who uses OpenX?
What are OpenX alternatives?
Where is OpenX located?
OpenX Competitors
OpenX Features
- Low
- Medium
- High
FEATURE | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (57) |
Analytics | Read Reviews (31) |
Custom Reports | Read Reviews (144) |
CAPABILITIES | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (57) |
Analytics | Read Reviews (31) |
Custom Reports | Read Reviews (144) |
OpenX Integrations
OpenX integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for OpenX
Overall Risk Meter
Top Failure Risks for OpenX
OpenX Software Ltd. News
OpenX APAC MD Mitchell Greenway Appointed Chair of the IAB Executive Technology Council
Mitchell Greenway, managing director APAC at OpenX, has been appointed as the Chair of the IAB Executive Technology Council. Greenway will also serve on the IAB Australia board, succeeding Nicole Prior. With extensive experience in digital advertising, Greenway aims to advance technical standards and foster collaboration across the industry, focusing on areas like CTV, privacy, and AI.
OpenX Sets Strategic Biddable CTV Partnership With Tubi in the UK
OpenX Technologies has partnered with Tubi to make Tubi UK's premium ad-supported streaming inventory available through OpenXs biddable CTV platform. This collaboration aims to enhance transparency and control for buyers of connected TV advertising in the UK, leveraging OpenXs technology to support flexible and efficient CTV campaigns.
ID5 and OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic - Business Wire
ID5 and OpenX have partnered to increase reach for Safari traffic by 58%.
OpenX Promotes Julie Rooney to Chief Privacy Officer, Reinforcing Commitment to Data Privacy Leadership - Business Wire
OpenX has promoted Julie Rooney to Chief Privacy Officer, showing their focus on data privacy.
OpenX Software Ltd. Profile
Company Name
OpenX Software Ltd.
Company Website
https://www.openx.com/HQ Location
888 East Walnut Street, Pasadena, CA 91101, US
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