Customer stories

Product Business Settings

OpenX is popular in Media Production, Marketing And Advertising, and Internet industries and is widely used by Mid Market, Small Business, and Enterprise.

Integrations

Demand Side Platform
Cross Channel Advertising
Customer Data Platform
Digital Analytics

OpenX Product Overview

OpenX is a dynamic, independent supply-side platform that fosters fair value exchange between publishers and advertisers. It supports the open web through transparency and efficiency.

How satisfied the customers are with OpenX use-cases

Reviews

"...All of our ads are house-ads and is not open to the public; it's solely to promote our products, initiatives and support a plethora of partnerships...." Peer review by Verified User, Manager in Product Management, Entertainment

OpenX Customer Insights, Testimonials and Case Studies

How does OpenX address your Sending & Publishing Communications Challenges?

What solutions does OpenX provide for Lead Qualification: Technographic?

What solutions does OpenX provide for Collaboration?

How does OpenX address your Engagement Management Challenges?

What is OpenX?

OpenX is a programmatic advertising and ad exchange network platform designed to help brands to reach their customers. It allows users to build products that lead to greater reach for buyers and higher revenue for publishers. It helps to reduce time to market for new products and features, reduce the cost to serve and process traffic, and launch new global regions and markets.

It permits clients to gain insights about their audience and rethink how to value consumer attention and also plan and buy with ease and performance across the open web, across all screens, enabling clients to use the platform to unlock walled garden advertising efficiency and ease across the entirety of the open web.

What is OpenX used for?

OpenX is a Publisher Ad Management Software mainly used by its customers to Improve ROI and Enter New Markets Internationally Or Locally by Advertisement, Sending & Publishing Communications and Lead Qualification: Technographic .

What are the top features of OpenX?

SEM, Feedback surveys and Personalization are some of the top features of OpenX.

Who uses OpenX?

OpenX is used by Media Production, Marketing And Advertising and Internet among other industries.

What are OpenX alternatives?

Broadstreet, AdButler, Epom Apps and Kevel are popular alternatives for OpenX.

Where is OpenX located?

OpenX is headquartered at 888 East Walnut Street, Pasadena, CA 91101, US.

11 buyers and buying teams have used Cuspera to assess how well OpenX solved their Publisher Ad Management needs. Cuspera uses 1394 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

A leading Health & Wellness brand - Health, Wellness And Fitness - Large

OpenX, with SWYM.ai and Butler/Till, helped a large health and wellness brand cut CPA by 57% across 18 U.S. markets. The brand used SWYM's AI for real-time supply curation and OpenX for quality downs...tream activation. This hyper-local programmatic display strategy also lowered CPC by 20%. The campaign reduced the number of domains by 37%, streamlining the supply path.

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Venatus Media - Entertainment

Venatus Media used OpenX as a header bidder and PMP partner for their 970×250 ad units. The OpenX team, including a yield specialist, helped Venatus set a floor price strategy. This partnership led t...o a 25% increase in programmatic revenue. Venatus also saw CPMs double in their PMP campaigns.

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VICE - Media Production

OpenX Programmatic Guaranteed helped VICE work with a top pharmaceutical company. VICE faced strict rules and brand safety needs. OpenX let VICE offer premium video inventory with programmatic effici...ency. The advertiser spent 400% more than planned because of strong results. VICE kept revenue steady and met brand safety goals.

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KG Media - Media Production

Prebid.js helped KG Media boost programmatic revenue. KG Media switched from a proprietary container to Prebid.js for header bidding. OpenX supported the transition and optimized their ad stack. KG M...edia saw a 49% increase in programmatic revenue. The move also improved transparency and reduced reliance on one tech partner.

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A global pharmaceutical brand - Pharmaceuticals

OpenX helped a global pharmaceutical brand improve their display and video ad campaigns. The brand reached 89% viewability, which was 27% above their target. They kept CPMs efficient while using supp...ly-side targeted deals. The campaigns ran across web, mobile, and CTV. The results show strong ad performance and cost control.

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Liftoff - Marketing And Advertising

Liftoff used OpenX to boost mobile app campaign results with opt-in video ads. By using OpenX’s bid request signal for opt-in video, Liftoff increased their win rate by 6x. Opt-in video brought more ...engaged users and better post-install activity. The format also improved user experience and conversions. Liftoff found opt-in video outperformed other ad formats for campaign goals.

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lightning

Peers used OpenX for advertisement and sending & publishing communications

OpenX Competitors

OpenX Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.98/5 ★

Read Reviews (57)
Analytics

4.87/5 ★

Read Reviews (31)
Custom Reports

3.92/5 ★

Read Reviews (144)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.98/5 ★

Read Reviews (57)
Analytics

4.87/5 ★

Read Reviews (31)
Custom Reports

3.92/5 ★

Read Reviews (144)

OpenX Integrations

OpenX integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.75/5 ★

Read Reviews (82)
Data Export

3.63/5 ★

Read Reviews (20)

Beeswax Bidder-as-a-Service

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Bucksense

3.9 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

MediaMath platform

4.01 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Adroll

3.95 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Blueconic

4.43 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Quantcast Measure

3.95 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for OpenX

Overall Risk Meter

Low Medium High

Top Failure Risks for OpenX

OpenX Software Ltd. News

Executive
 

OpenX Appoints Matt Sattel to Chief Executive Officer | OpenX

OpenX has appointed Matt Sattel as the new Chief Executive Officer following the passing of former CEO John Gentry. Sattel, previously the President of OpenX, is recognized for his strategic acumen and market knowledge, positioning him to lead OpenX's next growth phase. The company continues to focus on delivering best-in-class technology and maintaining its leadership in supply-side platform innovation.

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Executive
 

OpenX Appoints Matt Sattel to Chief Executive Officer - Business Wire

OpenX has promoted three leaders to enhance its strategy, marketplace quality, and product offerings. Andrew Goode becomes Senior Vice President of Strategy, Chris Hallenbeck is now Vice President of Marketplace Quality, and Rich Calkins has been promoted to Vice President of Product. These appointments aim to strengthen OpenX's supply-side platform by leveraging AI and improving programmatic advertising performance.

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Executive
 

OpenX Elevates Key Leaders Across Strategy, Marketplace Quality, and Product to Build the Industrys Most Intelligent SSP | OpenX

OpenX has promoted Andrew Goode to Senior Vice President of Strategy, Chris Hallenbeck to Vice President of Marketplace Quality, and Rich Calkins to Vice President of Product. These leadership changes aim to enhance OpenX's supply-side platform by leveraging AI and improving programmatic advertising quality and performance. The appointments reflect OpenX's commitment to innovation and industry standards.

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Executive
 

OpenX Elevates Key Leaders Across Strategy, Marketplace Quality, and Product to Build the Industrys Most Intelligent SSP - Business Wire

OpenX Technologies, Inc. has expanded its leadership team by appointing five senior executives to enhance its programmatic advertising capabilities. This strategic move aims to accelerate the growth of OpenXSelect, focusing on simplifying programmatic processes and improving media performance for buyers and publishers. The new leaders will drive product development, marketing, communications, and operational strategies to support OpenX's mission of delivering high-quality inventory and innovative data solutions.

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OpenX Software Ltd. Profile

Company Name

OpenX Software Ltd.

Company Website

https://www.openx.com/

HQ Location

888 East Walnut Street, Pasadena, CA 91101, US

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