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Optimizely Data Platform: Reviews, Testimonials and Expert Opinions
(1157)CDP assisting growing brands with relevance across the entire customer journey
Top 39 Optimizely Data Platform Alternatives
Blueshift
Customer Data Platform that activates data across the entire omnichannel customer journey
Blueshift is a Customer Data Platform including Multi Channel activation. Emails, Mobile Push, SMS, Personalized web experiences, Conversational marketing and Audience Ad targeting are some of the channels used for customer conversion campaigns. ...
Blueshift provides a complete 360 degree profile of every customer which can be activated whenever needed for making customer conversations or multi-channel campaigns. Blueshift enables Predictive Intelligence through marketer accessible AI, which ensures that the right customer is allocated to the right channel all the time. Customer segmentation is dynamically updated based on the latest customer activity.
Blueshift provides the tools for Multi-channel campaigns that include simplified user interface, quick launch of campaigns with available templates that can be customized and tools for analysing ROI.
Ascent360
Data Driven Marketing Platform that result in immediate returns and lifetime advocates
Ascent360 is a Customer Data Platform for B2C companies enabling businesses to grow revenue and create authentic relationships with prospects and customers.. Ascent360 features 3 main modules - ...
The Humanize module enables insights into customer data for personalized campaigns guided by a playbook on running campaigns, and data segmentation. The Realize module provides tools for automated omni-channel campaigns, revenue attribution, and Reporting and Analytics for insights on business performance and ROI
Lytics CDP
Customer Data Platform to understand what your customers really want
Lytics CDP is a real-time customer data platform (CDP) that helps organizations create a single view of their customers. It helps to enhance customer relationships and improve brand engagement. ...
Lytics helps to collect and normalize anonymous and known user profiles automatically to build unique, unified customer profiles, understand the customer, deliver relevant experiences, and drive results.
Some of the features on Lytics include unifying data in real-time to activate relevant campaigns, deliver the right message to the right audience at the right time in the right channel, increasing customer engagement across marketing channels to drive ROI, understand customer behaviors to reduce bounce rates and many more.
Amperity Customer Data Management
Customer Data Platform built for the needs of the enterprise
Amperity is a Customer Data Platform usable by Marketing, Analytics and IT teams. Amperity delivers a 360 degree customer insights view which can be used by these teams for personalising any customer interaction. ...
Amperity unifies all customer data and provides tools for getting predictive customer insights and analytics, customer segmentation and prioritization. Amperity provides tools for marketers to create and deliver customer-centric campaigns and measure performance.
In addition Amperity provides data security, designed and built-in to its software, and integrates with all the other marketing and analytics and other customer service tools in the organization
Tealium
Real-time customer data orchestration solutions and enterprise tag management to collect, unify and leverage their customer data
Tealium is a Customer Data Platform. Tealium is a company that provides a tag management system including analytics, advertising, and affiliate enterprise websites. The Company’s customer data platform comprises an enterprise tag management solution, omnichannel customer segmentation, action engine, and suite of rich data services, creating a vendor-neutral data foundation that spans web, mobile, offline and IoT. ...
Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, files and more. It enables technology vendors, such as analytics and media services, from a central data collection hub. Users can use event specifications to assign required data elements for incoming event data. It can monitor live data flows, with insight into whether or not it meets the specification or needs attention. It helps to build insights and value directly into a portable and customer-centric data asset that can flow across tech stack and organization. It supports sending customer data to any end-point destination via many types of integration capabilities including tags, APIs and local storage for data layer enrichment.
Tealium streamlines the process of deployment. It helps to edit vendor tags and eases each developer's workload. Tealium has a data layer API that enables the remote management of the universal data object.
Tealium Audiencestream CDP
Customer Data Platform to Understand and Engage Your Customers in Real Time
Tealium Audiencestream CDP is a Customer data platform that provides unified customer data and real-time audience engagement. It can be deployed in enterprises across various industries for use by the Marketing, Customer Experience, and Business Intelligence teams. ...
Tealium Audiencestream CDP features includes a tool that can create comprehensive and actionable customer profiles out of visitor information from various sources, such as IoT, servers, kiosks etc. The data can be used for deriving customer value, or study customer behaviour or can be used to create audiences.
The software integrates with the business systems for CRM, Marketing automation, emails, online ads and more. Tealium Audiencestream CDP is equipped with tools and machine learning technology that can provide insights from the customer data enabling it to be available across all the integrated systems.
Twilio Engage
Build data-driven, personalized customer experiences that grow lifetime value
Twilio Engage is the marketing solution that combines the power of a native customer data platform (CDP) and native multichannel in order to enable businesses to deliver data-driven personalization and promote efficient growth. ...
Optimove
Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights
Optimove is a Relationship Marketing Software as a service platform that drives measurable growth through targeted campaigns, measurement and optimization. It is suited for enterprises looking to use intelligent communications to understand and impact customer behavior. ...
It features Micro-segmentation, theme-guided analytics, single customer view, dynamic customer journeys, cross-channel campaign automation, behavior-triggered interaction, test vs control, self-optimizing campaigns and autonomous insight generation.
It allows to gain access to customer data, discover insights and identify customer engagement opportunities. It helps to plan, design and organize cross-channel journey unique to every customer. It helps to measure incremental impact of your campaigns and strategies and predict customer behavior. It provides deep customer insight and bridges gap between data science and marketing with actionable insights for continuous optimization of customer communications.
Treasure Data
Customer Data Platform to drive outstanding customer experiences
Treasure Data a Customer Data Platform that brings together various customer data through online, offline, and even from IoT devices – to create individual customer profiles. It helps to increase ROI, sales & revenue. ...
It is used by the marketers, to reach the customers across devices to offer promotions based on time and context to push the customers to step into a physical store. It helps to understand customer behavior across devices, locations and time.
Treasure Data an enterprise-grade CDP that provides the complete information of the customers. It flexibly and securely ingests IoT data from any connected device or machine, correlates data from multiple data sources and leverage AI/ML-powered insights to act on custom insights and applications.
Optimove
Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights
The Optimizely Data Platform and Optimove serve the Customer Data Platform category equally, though distinctively, to bolster businesses through advanced engagement and customer relationship management. Optimizely leans towards custom reporting and analytics features for large enterprises, making it a preferred choice in tech and marketing sectors. Meanwhile, Optimove is a powerhouse for analytics and AI, emphasizing enhanced customer relationships with robust support and outstanding performance for loyalty and marketing-driven strategies, making it a strong contender for diverse businesses, including IT and advertising agencies. ...
Treasure Data
Customer Data Platform to drive outstanding customer experiences
Optimizely Data Platform and Treasure Data both operate within the Customer Data Platform category but have distinct offerings. Optimizely focuses heavily on analytics and custom reporting, making it ideal for enterprises prioritizing detailed data insights and integration. Treasure Data, powered by robust AI and a wide range of import/export features, suits businesses that need advancements in data workflow and management efficiency. Both platforms provide extensive vendor support, but Optimizely leans more towards larger enterprises, while Treasure Data caters to a broader customer spectrum across multiple industries. ...
Blueshift
Customer Data Platform that activates data across the entire omnichannel customer journey
Blueshift excels in offering advanced engagement and campaign management features supported by robust AI integration, making it ideal for enterprises and mid-market companies aiming to improve customer acquisition and ROI. Optimizely Data Platform focuses more on lifetime value and loyalty management, supporting large enterprises and tech-driven businesses with comprehensive analytics and customer relationship features. ...
MarkLogic Data Hub Platform
MarkLogic | Data Integration and NoSQL Databases for Your Business
Marklogic Data Hub Platform is a Data Integration platform for Enterprises . It is used in the Financial Services, Healthcare, Insurance and other Manufacturing Industries and Media It integrates ...
It is powered by a NoSQL database which provides speed, flexibility and scalability and ensures security and data consistency.
Marklogic Data Hub Platform is built to work in any environment - hybrid, on-premises or cloud.
Hull
Customer data platform that help brands shape meaningful relationships with their customers
Optimizely Data Platform and Hull are both robust customer data platforms suiting different business needs. Optimizely excels in enterprise-level engagement and relationship management with rich analytics and various channels like email and mobile. It's ideal for large organizations seeking to boost customer lifetime value and relationship enhancement. Hull, with its strong campaign analytics and vast integration capabilities, is preferred by software and IT sectors, helping businesses improve sales and ROI while managing campaigns effectively. Both offer 24/7 support, catering to enterprises needing consistent assistance. ...
Hive Marketing Cloud
Customer Insight and Engagement Platform
Optimizely Data Platform excels in campaign and engagement management, with features like analytics and custom reports catering to large enterprises, especially in information technology. It supports 24/7 vendor support emphasizing data security. Hive Marketing Cloud focuses heavily on collaboration and social media engagement, featuring robust analytics and integration tools. It supports various industries, highlighting its adaptability for diverse user segments, with considerable emphasis on improving brand engagement. ...
Reltio
Customer Data Platform to Power Connected Customer Experiences
Optimizely Data Platform and Reltio both serve the Customer Data Platform market but cater to varied needs. Optimizely excels in campaign management and customer loyalty, primarily benefiting large enterprises in internet and tech. In contrast, Reltio offers robust customer engagement and experience management, with a strong focus on compliance, attracting enterprise and mid-market clients in software and financial services. Each platform offers comprehensive 24/7 support, addressing different operational complexities across industries. ...
Tamr
Tamr Inc.: Tamr Agile Data Unification and Management ...
Tamr is an Enterprise data mastering platform that combines machine learning-based models, rules, and human feedback to quickly and easily publish accurate, up-to-date enterprise data. It helps to improve visibility to organization's data operations and accelerates business outcomes through data-driven insights. ...
Tamr combines machine learning software with data science expertise to provide accurate analysis. Tamr combines disparate data sources across the enterprise and maps differing data schemas to create a unified view of highly variable data sets. Tamr has open API based architecture to integrate organization's data eco-system. It provides data categorization through human guided machine learning platform through active learning. It analyses data sources by applying advanced algorithms and machine learning to connect and curate attributes and records.
Twilio Engage
Build data-driven, personalized customer experiences that grow lifetime value
Optimizely Data Platform and Twilio Engage both excel as Customer Data Platforms but have distinct focal points. Optimizely Data Platform shines in lifecycle management and custom reporting, appealing to large enterprises in IT and marketing. Twilio Engage prioritizes comprehensive analytics and communication management, which resonates well with diverse business sizes in tech and event services. Each offers robust support but varies in feature depth and primary user base. ...
Openprise RevOps Performance Platform
Customer Data Platform to improve the performance of every go-to-market initiative.
Openprise RevOps Performance Platform helps to automate critical data management processes so you can execute more effective campaigns and accelerate growth. It is suited for any business looking to scale up, simplify and auto-manage all key processes in marketing and sales. ...
It features Data cleansing, Lead routing, data unification, dedupe, segmentation, campaign attribution, data enrichment, lead scoring, ABM activity analysis, data onboarding, GDPR compliance, data marketplace, data mechanic and integrations.
It helps to cleanup your data, focus on the right targets, scale your processes and simplify your MarTech stack. It offers better segmentation, personalization and routing to boost campaign performance. It consistently merges dupes, hence there’s no need to manually review.
Leadspace Customer Data Platform
Customer Data Platform to drive personalized customer engagement with industry-leading data & AI
Leadspace Customer Data Platform helps B2B sales and marketing team to drive personalized customer engagement with a focus on growing revenue. This CDP platform helps to manage customer data with AI backed technology. ...
Leadspace Activation products provide a way to integrate Leadspace CDP into existing Sales and Marketing channels, as well as to visualize, analyze and optimize data and scoring models on-demand. Lead-to-Account Matching, Real-Time and On-Demand Data Enrichment, Predictive Account Scoring, Intent Scoring, Persona Scoring, Look-a-Like Modeling and Ideal Customer Profile Analysis are some of the key features of the Leadspace CDP.
It helps to get more qualified leads, understand the customers, deliver smart communication. The platform permits users to analyze and understand audience segments, whether they already know them or not yet. They can determine how profitable these audience segments are. Because of this, they will be able to easily identify potential customers or discover the opportunities with their existing customers.
Amperity Customer Data Management
Customer Data Platform built for the needs of the enterprise
Optimizely Data Platform and Amperity Customer Data Management are both sophisticated customer data platforms, but they cater to different operational needs. Optimizely focuses more on segmentation and targeting, with a strong emphasis on integration and custom reporting for large enterprises and internet industries, while Amperity excels in analytics and AI-powered insights for large enterprises with a diverse industry reach, including banking and apparel. Both offer 24/7 support, yet Optimizely provides more comprehensive support options. ...
ONEcount CDP
Marketing & Customer Data Platform to Activate audiences across all touchpoints in real-time
Optimizely Data Platform and ONEcount CDP both offer robust solutions for managing customer data, yet they primarily cater to different business needs. Optimizely Data Platform excels in supporting large enterprises and diverse industries with capabilities like engagement and lifetime value management. ONEcount CDP specializes in advertisement and social media management, emphasizing custom reporting and data import features, serving primarily large enterprises in the IT sector. ...
Stratifyd
Augmented Intelligence Platform to deliver real-time insights to the people who need them
Stratifyd is an augmented Intelligence software platform, which could be used by entrepreneurs who need their fresh data (structured and unstructured) from business to be analyzed for predictions, in real time. ...
This platform collects data from business and converts into an analyzed product that could be used for analysing, predicting and developing business strategies. Key features include ingest, analyze, visualize and action.
Stratifyd platform uses a 4-step analysis protocol: Connect (or ingest) (streams all data sources into single channel), Analyse (unleashes boundless data science power), Discover (or visualize) (visualizes the data looking through a whole new lens) and Respond (or action) (reviews data and then takes action)
FullContact
Identity Resolution & Data Insights Solutions
FullContact is a privacy-safe identity resolution solution that provides personalized connections between people and brands. It empowers brands to improve their customer experience and authentically engage with consumers. ...
It provides a smart, cloud-based address book for users, transforming partial identities into complete profiles to connect with prospects and capture audience insights. It enables brands and marketing platforms to resolve and enrich contact records for enhanced customer experience and authentic customer engagement. It delivers the capabilities needed to create tailored customer experiences by unifying data and applying insights at the moments that matter.
Key features include API, build social profiles, multiple contact attributes, contact database, data synchronization, secure data storage, real-time updates, activity logging, contact history, mobile integration, data enrichment, social media integration, email integration, contact info from email signatures, contacts from business cards, CRM integration and more.
Tealium
Real-time customer data orchestration solutions and enterprise tag management to collect, unify and leverage their customer data
Optimizely Data Platform and Tealium both excel in the Customer Data Platform category but cater to different needs and industries. Optimizely Data Platform is geared toward large enterprises, emphasizing engagement management and customer lifetime value. Tealium targets retail and smaller businesses, focusing on analytics and integration. Their vendor support offerings reflect these differences, with Optimizely Data Platform offering extensive support and Tealium providing tailored training. Users should choose Optimizely Data Platform for extensive market campaigns and Tealium for robust data-driven marketing strategies. ...
Alfresco RM
Records Management | Alfresco
"Our people love HPI and Alfresco, and they made us more efficient from day one. Right out of the box, this has been a homerun.
"
- Dane Austin
NectarOM
Automated Consumer Engagement Platform to communicate highly personalized messaging
Optimizely Data Platform is ideal for large enterprises in technology and marketing industries, offering robust support and analytics-driven features. NectarOM excels in personalized marketing, primarily serving technology firms with a focus on omnichannel capabilities. Optimizely's strengths lie in engagement, lifetime value management, and customizable reporting, while NectarOM offers specialized support and leads in omnichannel marketing with powerful analytics and custom reporting. ...
RecordSure
Speech and Document Analytics for financial organisations and regulation-driven industries
mParticle
Customer data platform to simplify your customer data infrastructure
Optimizely Data Platform and mParticle cater to businesses needing strong engagement management. Optimizely excels in lifetime value management and international expansion, with strong support and analytics features. mParticle focuses on robust integration and brand engagement, suiting industries like transportation and entertainment. Both platforms offer 24/7 support, aiding users in large enterprise or mid-market segments. ...
Tealium Audiencestream CDP
Customer Data Platform to Understand and Engage Your Customers in Real Time
Tealium Audiencestream CDP and Optimizely Data Platform are both robust Customer Data Platforms tailored for varied organizational needs. Tealium excels in integration and analytics, widely serving mid-market and enterprise sectors, especially in retail and banking. Optimizely emphasizes lifetime value and customer relationship management, finding extensive usage in large enterprises, notably in internet and technology industries. Tealium offers comprehensive channel support, while Optimizely aligns with email-centric communication strategies. Both provide strong vendor support, catering to different operational needs. ...
SAP Customer Data Management
Business growth by unlocking the power of customer data management
SAP Customer Data Management uses data-driven insights to understand customers, engage with them confidently, and deliver brand promises. It is customer centric, and helps to boost revenue, lower costs, and grows business. ...
It helps turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalized experiences. It offers enterprise-ready solutions focused on SAP Customer Data Platform, SAP Customer Identity and Access Management (CIAM) for B2C, SAP Enterprise Consent and Preference Management, and SAP Customer Identity and Access Management (CIAM) for B2B.
SAP Customer Data Platform enables the audience to grow and build trusted, personalized customer relationships based on transparency and personal data control. SAP Customer Identity and Access Management for B2C turns unknown visitors into known, loyal buyers, and reduces friction at the point of registration and delivers trusted, personalized engagements throughout the customer journey. SAP Enterprise Consent and Preference Management build customer relationships based on transparency and control using customer consent and preference management tools. SAP Customer Identity and Access Management for B2B build trusted customer and partner relationships across all channels, while speeding time to value.
Lytics CDP
Customer Data Platform to understand what your customers really want
Lytics CDP and Optimizely Data Platform both serve as Customer Data Platforms catering to diverse business needs. Lytics CDP excels in personalized marketing and robust analytics, making it popular among publishing and IT services. Optimizely Data Platform is favored for its strong merchandise and loyalty management features, appealing to large enterprises and the internet industry. Each platform's support options and core capabilities reflect their intended user base, ensuring targeted solutions for strategic growth. ...
Leadboxer Lead Generation
Lead and customer intelligence platform that automatically identify website visitors
Leadboxer Lead Generation focuses on new lead generation and communication management, offering strong integration features. It is suited for large enterprises in IT and media industries. Optimizely Data Platform emphasizes engagement and campaign management, with extensive analytics and custom reports. It's widely used across large to small enterprises, especially in internet and marketing sectors. Both platforms offer 24/7 support, but Optimizely offers more support options. ...
Ascent360
Data Driven Marketing Platform that result in immediate returns and lifetime advocates
Optimizely Data Platform excels in serving large enterprises across internet-based and IT industries, focusing on customer engagement and ROI improvement with robust analytics and extensive vendor support. In contrast, Ascent360 caters to consumer-oriented sectors like retail, emphasizing customer acquisition and brand enhancement with a leaner suite of key features, suitable for large enterprises that prioritize targeted marketing efforts on varied channels like social media and email. ...
Mapp Intelligence
Customer intelligence and marketing analytics platform to turn data into insights, and insights into action
Mapp Intelligence is a Customer Intelligence and Marketing Analytics platform that takes data-driven cross-channel marketing to the next level based on customer behavior or pre-defined customer profiles. It helps to increase the customer lifetime value and acquire customers. ...
Mapp Intelligence helps to tackle the power of first-party data and provides an accurate prediction of what the customers are going to do next. It helps to improve marketing and campaign activities, E-commerce customer journey visualization, data accuracy and many more.
Some of its features are customer insights, smart alerts to detect data anomalies, learn about individual prospect and customer interests, analyze the customer journey to find the quickest paths to conversion, and many more.
Squirro
Customer Insights Platform for Enterprise Success
Squirro is an Augmented Intelligence solution that is designed to offer cognitive insights for comprehensive analysis of unstructured data. It tackles any challenge relating to data gathering, analytics, search and data visualization. It delivers contextualized insights from most relevant data sources and displays them directly, via workbench integrations, or through self-service applications. It helps to acquire customers, and exceed competitors’ ROI. ...
Its artificial intelligence, machine learning, and predictive analytics, empower organizations to transform enterprise data into AI-driven insights. It correlates unstructured data from any digital source to structured data of already existing enterprise systems as well as works with inputs, which already exist within BI and CRM platforms and analyses and learns to prioritize the information based on user interactions, enabling organizations to efficiently manage and unlock the hidden value within data. Its real-time 360-degree client cockpit provides a holistic and comprehensive understanding of the customer journey.
Squirro applies cognitive search, advanced analytics, and intuitive dashboarding to unstructured data to provide new opportunities, next-best-action recommendations, and real-time 360° client cockpits.
NGDATA
Customer Data Platform driving engagement with the customers and build more successful relationships
NGDATA, founded in 2012, lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles (Customer DNATM) and drives truly personalized customer experiences through real-time interaction management. With capabilities beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn and lowering cost per conversion. ...
NGDATA’s IEP has in-built analytics, AI-powered capabilities, and decisioning formulas. This unique combination identifies opportunities and proactively and accurately automates individual customer engagements at scale, via the most relevant channel. All this is underpinned with Customer DNATM creating rich, multi-attribute profiles, including device data, enabling businesses to develop a deeper understanding of their customers. And the intuitive user interface makes it easy for business users to utilize the platform while IT and analytics retain oversight and control.
NGDATA makes big data small and beautiful and is dedicated to facilitating economic gains for all clients. A strong emphasis on engagement-based tracking and reporting, coupled with a range of scalable out-of-the-box solutions gives immediate and rewarding results.
Airbyte
Open Data Movement Platform
Optimizely Data Platform is robust for large enterprises in industries like internet and IT services, offering broad capabilities like engagement management and campaign management, with strong goals around increasing customer lifetime value. Grouparoo, on the other hand, excels in workflow and contact management, providing significant integration capabilities, suiting smaller scale operations focusing on customer relationship enhancement and product launches. ...
