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Oracle Marketing Cloud: Reviews, Testimonials and Expert Opinions
(1682)Oracle | Integrated Cloud Applications and Platform Services
Top 44 Oracle Marketing Cloud Alternatives
Movable Ink
Digital Marketing Visual Experience Platform | Movable Ink
Movable Ink is a visual experience platform that allows users to generate and personalize intelligent creative based on consumer context and behavior, third-party insights, and business logic. It helps digital marketers create unique visual experiences across email, web, and display. ...
Movable Ink platform enables brands to create compelling visual experiences that are based on relevant data and unique for each customer at every moment. Campaign Monitor users can create compelling cross-channel experiences using existing content or combine website behavior, proprietary data, and the context of the customer interaction to speak to customer needs.
Key features include creating unique visual experiences, translating data into engaging creative, data-driven visual experiences, leverage pre-built creative apps for behavioral content, polls, data visualizations, social feeds, local maps, weather forecasts, create immersive augmented reality experiences, and more.
Pitchbox
pitchbox - Influencer Outreach & Link Building Platform for SEO Teams
Pitchbox is a content marketing and influencer outreach platform that supports brands, publishers and agencies to promote their content with customizable outreach to targeted prospects. It ...
It allows to find influencers almost instantly for brand growth. It offers to customize each outreach email to target opportunities and automatically follow-up thus boosting response rate. It supports to refine outreach strategy to optimize efficiency and maximize results.
PathFactory
PathFactory powers Content Insight and Activation for B2B ...
PathFactory is an Intelligent Content Platform enabling B2B marketing teams to generate personalized content and drive demand. It is built for Marketing Leaders and teams, Demand Generators, Content Marketers and ABM teams. ...
PathFactory uses AI to build real-time content, syncs up audience time spent data to optimize on sales and marketing efforts, and reduces costs by providing real-time audience processes.
PathFactory enables building funnel info by collecting lead information based on content consumption, nurturing buyers through micro-personalized recommendations, campaign performance tracking, Analytics providing ROI based on content.
Uberflip
Digital Content Experience Platform for Marketers
Uberflip is an online content experience software that enables digital marketers to create digital experiences with content for every stage of the buyer journey. It primarily helps with content ...
It comes with built in automation capabilities to centralize, organize, personalize, distribute content and generate results.
Paperflite
Marketing Collateral Management and Sales Enablement
Paperflite is a Content Marketing Platform for B2B Marketers. Paperflite’s Customizable content and personalization feature, and facility to track, share and manage content with awareness of ROI enables field sales reps, Inside Sales teams and Marketing teams to use Paperflite’s Content Marketing for their different requirements and sync up with content. ...
Paperflite provides tools for tracking of content all through its entire journey, providing insights into what works best. It also provides access to content on multiple channels.
Paperflite features include Content Intelligence that can alert when a client interacts with the content provided. Content Curation enables content created by different teams to get collated in a central repository. Content Sharing enables sharing of content in any format including from blogs or videos, and whatever the file size.
Upland Kapost
Create consistent, personalized content experiences—at scale.
Upland Kapost is a Content Operations and Marketing platform used by B2B Marketers for building and operationalising content strategy. Kapost provides the tools for building a unified repository ...
Kapost content operations platform supports collaboration and visibility by providing tools that make the content shareable with in-app comments and annotations, communicate and coordinate marketing campaigns across the organization and integration with other tools for analysis and tracking.
RAD AI
Creative intelligence that brings new standards to influencer marketing
RAD AI is a machine learning platform that provides ROI-based creative decisions, content strategy, and high-performing influencer campaigns. It aids in improving engagement, conversion, and campaign ROI by learning what content (images, videos, and text) should be used against which personas and on which channels; this prescriptive data can then be applied to the rest of the marketing mix, creating economies of scale while informing websites, emails, and paid media. ...
Ceros
Ceros - Interactive Content Creation Software
Ceros is a cloud-based design platform for B2B that can be used across various industries such as Manufacturing, healthcare, and hospitality. It allows marketers and designers to create immersive content without having to write code. ...
Ceros enables adding engaging interactions and cinematic animations without losing the flexibility to adjust the flow, helps manage all digital experiences in one place and streamlines the creative workflow from collaborative creation to tracking the analytics of published content in real-time
Ceros ChartBlocks helps to tell a story with data, with its charts that dynamically update across the web. It can be created and published in minutes with a simple wizard, Ceros Studio supports any type of digital asset, such as images, videos, fonts, widgets from around the web, lead capture forms and marketing tools. If offline, Ceros Experiences enables exporting and viewing on Mac or Windows systems.
Salesforce Social Studio
All-in-one social media marketing and management suite — and connect enriched social data
Salesforce Social Studio is a marketing cloud that administers marketing strategy across all social media channels. It helps businesses tap into the power of social media in their marketing, customer service, and sales organizations. It helps to improve digital and social presence and build brand awareness. ...
It helps to analyze conversations of industry and users from any source, responds to social posts, manage the community, and provides customer support, creates and approves content for multiple social networks and accounts, and monitor live displays of marketing, sales, and service activity.
Some of Salesforce Social Studio features include gaining relevant feedback across marketing, service, and sales campaigns, monitoring audience discussions using machine-learning sentiment analysis and image recognition to extract meaningful insights, provide customer service via social channels, boost high-performing social posts with built-in social advertising and many more.
CoSchedule Marketing Suite
Marketing Suite to control the process and bring the team together
CoSchedule Marketing Suite is a family of agile marketing products that helps to coordinate the process, projects, and teams. It's a suite for product managers, business owners, entrepreneurs and marketing teams to improve productivity. It provides a set of tools to organize all marketing-related work and content from one place. ...
It is primarily used to collaborate with teams, automate workflows and organize content. The tools that are part of the suite include a marketing calendar, work organizer, content organizer, asset organizer and social organizer.
The marketing calendar includes a cross-functional calendar. Work organizer helps in work management with automated workflows. It provides an idea board, editorial calendar, built-in editors and creation tools and blog management for content management.
Skyword360
Skyword Content Marketing Platform: Where Brands Connect with ...
Oracle Marketing Cloud and Skyword360 cater to distinct business needs within content marketing. Oracle Marketing Cloud excels at managing complex marketing processes with its robust campaign management and integration capabilities, appealing to enterprises needing deep analytics and 24/7 support. Meanwhile, Skyword360 shines in content management, prominent for promoting brand awareness via social media and user-generated content, making it suitable for large enterprises seeking to enhance customer relationships through thought leadership. ...
Adobe Experience Manager
Content Management Solution to manage marketing content and assets.
Adobe Experience Manager (AEM) is a comprehensive content management solution for building websites, mobile apps, and forms. It helps to easily manage the marketing content and assets and also builds customer lifetime value, build brand loyalty and drive demand. ...
It makes sure that content is consistent and personalized for each customer and manages the digital experience across all channels with automated tools to rapidly source, adapt, and deliver the assets across audiences and channels that make scaling effortless. It also helps in creating responsive forms that customers can easily complete and securely e-sign, making a seamless customer journey from acquisition through retention.
Sitecore Experience Platform
Customer experience platform | Sitecore Experience Platform (XP ...
Sitecore Experience Platform is a content management solution that is combined with customer experience management. It allows control of the overall customer experience throughout websites and apps. ...
It combines customer data, analytics, AI, and marketing automation capabilities to nurture customers throughout their journey with personalized content in real-time, across any channel. It delivers personalized content across channels, connects with customers across the globe with multisite and multilingual content management, understands the audience, and optimizes experiences with native analytics, testing, optimization, and machine learning capabilities.
It conquers omnichannel delivery, accelerates personalization with AI, gains deep customer insights, automates cross-channel campaigns, personalizes to engage audiences, and rapid deployment options. Key features include experience editor, Sitecore AI, Sitecore cortex, enhanced editing experience, Sitecore experience database, Sitecore® experience accelerator (SXA), marketing automation, and more.
Doz
Marketing Software & On-Demand Marketers| DOZ
Doz provides tailor-made digital marketing services to grow business in domestic or international markets. It helps to grow traffic, increase conversions, get more leads, and more. Doz provides ...
Doz features include Digital Strategy, Traffic Acquisition, Conversion and Optimization, Branding and Positioning, Marketing Automation, and Development and Design.
Uberflip
Digital Content Experience Platform for Marketers
Uberflip and Oracle Marketing Cloud both cater to content marketing needs, but they serve different operational scales and industries. Uberflip excels with robust content management, customized reports, and extensive integrations, making it a preferred choice for large enterprises, particularly in software and IT sectors. In contrast, Oracle Marketing Cloud shines in campaign management and analytics integration, appealing more to mid-market and enterprise clients within marketing and advertising industries. Both offer 24/7 customer support, with Uberflip leaning towards tech-heavy industries and Oracle towards holistic digital marketing solutions. ...
Outgrow
Outgrow.co | Interactive Quizzes | Interactive Calculators
In the realm of content marketing solutions, Oracle Marketing Cloud and Outgrow offer distinct advantages. Oracle Marketing Cloud excels in engagement and content management for mid to large enterprises, focusing on campaign management and integration capabilities. Outgrow, on the other hand, is favored by large enterprises for engagement management and lead generation, emphasizing custom reporting and ease of migration. Both products provide strong support, but Outgrow's wider user base leverages its 24/7 service extensively. ...
Taboola
Content Discovery and Native Advertising
Taboola is a content discovery and native advertising platform that helps people explore what's interesting and new in the moment. It links a user to related slideshows, articles, or videos both from within and outside the site. It is suitable for publishers of all sizes, from individual writers to large media houses. It helps businesses increase brand awareness by connecting with the right audience. ...
It predicts the interests of a website visitor and provides sponsored content that may interest the reader. It is used to increase customer base and website traffic. It engages customers naturally and gives them a chance to learn more about products and services. It helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.
Key features include multi-language support, custom branding, monitoring, multichannel marketing, reporting and statistics, custom templates, social network marketing and engagement analytics.
Curata Content Curation
The fastest way to find and share content gold
Curata is a content curation software and content marketing platform for marketing teams and business owners to enhance their content marketing strategy, to generate more leads and revenues. It is ...
Curata uses machine learning such as Natural Language Processing (NLP) to adapt to content preferences. It enables crowdsourcing within the team to contribute and suggest relevant content. The platform also sources from across social media. Curation features includes smart recommendations, on basis of customer's preference; image recommendations with royalty-free images, workflow to review curated content and blog option to create original content. The tools for sharing content include built-in site and blog, schedule postings to social media, email newsletter creation tool and marketing automation and CMS integrations
Outbrain
The Leading Recommendation Platform for the Open Web
Outbrain is a Content Marketing Software. Outbrain is a content discovery platform designed to connect marketers, publishers and consumers around the globe. It works by drawing data-driven connections between interests and actions. ...
This native advertising platform allows users to create ad campaigns and use a set of complex algorithms to organically personalize content in order to be featured on premium media sites. Content such as videos, articles and infographics from different industries are accepted, including technology, fashion, business, politics, literature, science and more.
Outbrain has a user-friendly interface that provides real-time updates and reporting. It has a detailed activity dashboard from where users can track, manage and optimize campaigns through real-time data and analytics.
Percolate Content Marketing
Marketing software platform helping marketing teams to grow brand recognition and generate more sales
Percolate (now a part of Seismic), is a Content Marketing Platform for Enterprises. It can be used by Marketing teams across industries such as Retail, PR & Communications, Financial Services & Insurance, and Healthcare. ...
Percolate Content Marketing provides enterprise scale businesses with a centralised system for collaboration and managing content and provide consistency and alignment with goals.
Percolate CMP features include Marketing program planner, campaign management - including dashboards for tracking and measuring, content management for maintaining quality and staying within outlined process norms and analytics on marketing impact.
PathFactory
PathFactory powers Content Insight and Activation for B2B ...
PathFactory and Oracle Marketing Cloud both excel in the content marketing domain. PathFactory stands out with strong analytics and content management capabilities, making it appealing for users focused on content tracking and engagement. Oracle Marketing Cloud is noted for its robust integration and communication management features, which are valuable for businesses seeking comprehensive campaign execution. PathFactory caters to a wider range of industry clients and scales effectively from small to large enterprises, while Oracle Marketing Cloud has a focus on media-rich and social media marketing outcomes. ...
ContentlyOne
Contently: Content Marketing Solution
Contenly is a content marketing solution, for entrepreneurs, marketing teams to build relationships by creating engaging content marketing programs and increasing sales. It provides the tools, platform and support services to enhance the content strategy ...
It is primarily used to enhance their content marketing by providing appropriate support from content creation to account management. The solutions provided include content strategy platform, enterprise content services and creative talent network
The Content strategy platform includes cross-functional content calendars, campaign centers, and in-platform strategy tools to create personalized content faster, powered by AI. The creative talent network comprising 140,000 content creators are curated, certified, global and expert. The content strategy services include editorial, content creation and account managers' support to obtain improved ROI
Chartbeat
Headline Testing and Content Optimization Tools | Chartbeat
Chartbeat is a content analytics and insights for digital publishing to monitor and optimize content for long term audience loyalty. It helps to acquire customers and increase sales and revenue. ...
Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged.
Chartbeat’s real-time and historical dashboards, optimization tools to adapt user experience, robust reporting, and more help the media organizations understand, measure, and build business value.
Movable Ink
Digital Marketing Visual Experience Platform | Movable Ink
Oracle Marketing Cloud and Movable Ink both excel as content marketing solutions, albeit with distinct strengths. Oracle Marketing Cloud focuses on diverse engagement management and robust analytic features, appealing to mid-market and large enterprises, notably in software and IT. Movable Ink highlights personalized engagement and enhances brand interaction, finding a strong foothold in retail and media production sectors. Its dynamic customer report capabilities cater well to retail-focused companies aiming for interaction depth. ...
Ghost
Non-profit organization building open source technology
Ghost is a non-profit organization building open source technology for journalism. It powers an incredible range of websites from individual bloggers just getting started, to large teams of writers and editors at some of the largest organizations. It helps to build a website, publish posts, send newsletters, grow an audience, sell premium subscriptions, create a sustainable business around the creative work and so much more. ...
Ghost gives creators, tools to launch their own subscription business and turns the audience into a business. It is an open and stable platform, fast and SEO-friendly and is fully managed PaaS called Ghost(Pro) that allows focusing on the other aspects of the business where time is better spent.
Its features include custom branding, easy navigation menu, connected social accounts, delightful writing experience, custom URLs, post previews, automatic Google sitemaps, custom integrations, content import and many more.
Quuu
Quuu - Content Curation on Auto-Pilot
Quuu is a powerful curated content suggestion and scheduling platform that helps to grow social media following and engagement by helping users post hand-curated content in niche. It is suitable for bloggers, entrepreneurs, marketers, agencies, SMBs, startups and large enterprises. ...
The platform offers hand-curated content from more than 500 categories. It ensures that they share only quality content that is valuable and relevant to followers. Content curation makes users stand out from the masses on social media. Quuu allows users to easily schedule automated posts on all social networks that engage the audience without actually being present all the time.
The primary features of Quuu include content suggestions, added engagement, automated posting, content calendar, content ideas, customizable templates, detailed metrics, smart filters and more. Quuu’s integrations make it easy to share content on social media platforms. Quuu promote amplifies content by promoting the content shared on social media accounts. It sends hand-curated content to the scheduler automatically or chooses to select content manually through the Quuu dashboard. This sets content sharing on autopilot, focusing on other things, like building social media following.
XMPie
Multichannel and VDP Marketing Software
Oracle Marketing Cloud excels in content marketing by offering robust engagement and campaign management capabilities, primarily catering to mid-sized and large enterprises in the tech sector. XMPie, on the other hand, focuses on personalized customer engagement with strengths in workflow and loyalty management, serving enterprises in marketing, education, and publishing industries. Each solution supports diverse business objectives with unique features tailored to specific industries and operational workflows. ...
Upland Kapost
Create consistent, personalized content experiences—at scale.
Oracle Marketing Cloud excels in a variety of content marketing tasks, with a focus on engaging new customers and managing campaigns. It is ideal for mid to large enterprises in the software and IT sectors, providing features like advanced analytics and integration capabilities. Meanwhile, Upland Kapost focuses on streamlining workflow and communication management, supporting content management tasks efficiently. It caters to a broader array of industries, including nonprofits, and excels at scaling best practices with in-depth reporting features. ...
ShareThis
ShareThis.com | Tools to Increase Your Traffic
ShareThis is a Sharing Intelligence software that has been collecting and synthesizing social share data. It is social plugins and tools designed to share content online. It helps in growing website traffic, email subscriber list, and social following. ...
ShareThis’s sharing tools process large amounts of data collected through their reaction, follow and share buttons to understand people, making social data actionable for any business that requires a holistic view of people or customers, enabling publishers to drive engagement, traffic, personalization and capture the sentiments of people across the internet.
ShareThis features include free to use, customizable, mobile-optimized, language support, analytics, and more. Its tools include share buttons, image share buttons, video share buttons, follow buttons, reaction buttons, social feed, email list builder, and GDPR compliance tool.
RAD AI
Creative intelligence that brings new standards to influencer marketing
Oracle Marketing Cloud excels in large-scale campaign management and customer engagement through comprehensive features and strong vendor support, ideal for diverse industries. Conversely, RAD AI focuses on advanced AI-driven content management and curation, positioning itself as a specialized tool for marketing and advertising sectors. This comparison highlights how Oracle's broader suite supports expansive marketing operations, while RAD AI's targeted capabilities cater to marketing content optimization and efficiency. ...
StoryChief
The Complete Marketing Solution to manage all your content marketing
StoryChief is a content marketing workspace designed for content marketers to help with content creation and distribution processes. The tool helps create the right content, increasing brand awareness and attracting organic traffic. ...
The primary features offered by the tool includes SEO Content Management, Multichannel Distribution, Social Media Management, content calendar, Content Data Management,
SEO Blogging Collaboration, Social Campaigns Collaboration, Employer Branding and Analytics. The tool also helps measure the quality of stories by evaluating the actual read time and time spent in Stories.
The analytical dashboard collects data from multiple sources provides insights like digital footprint, leads generated, campaigns with UTM Tags, and performance of grouped stories.
DivvyHQ Content Marketing
DivvyHQ: A Content Planning & Workflow Tool for High-Volume Teams
DivvyHQ is a Content Marketing platform that can be used by businesses large or small across various industries. The platform includes content tools for managing all content activities across the organization from one central hub. ...
It enables content strategy planning with shared content calendars, customizable content types and strategy fields and campaign management tools. Visibility into the status of content related activities is enabled with the help of real-time dashboards, a master content calendar and more.
DivvyHQ enables streamlined content processes through custom workflows, asset storage and approval routing, direct publishing to popular content channels and social media platforms. It enables collaboration across teams with its shared idea repository, one-click duplication to re-purpose assets and content asset search. Content performance can be tracked through its analytics module.
Verblio
Blog & Content Writing Services | Professional Web Content
Verblio is a content creation platform that makes content creation easy. It helps companies create branded content that fuels SEO and drives conversions. Verblio nurtures a network of over 3,000 writers—plus a marketplace business model and an easy-to-use platform. It helps agencies, marketers, small businesses, and publishers create highly-effective content, on brand, at scale. ...
Verblio makes blog and content creation happen. It creates quality content for clients or businesses. Writers are subject matter experts in more than 40 unique industries, producing content in fields both broad and hyper-niche, from astrology to zoology. It produce effective content for clients with an agency-focused platform, quality writing, and custom agency solutions.
Joomag Digital Publishing Platform
Joomag: Digital Publishing Platform for Everyone
Joomag Digital Publishing Platform is a Content Marketing Software. Joomag is the all-in-one digital platform empowering businesses large and small to create, distribute, track, and monetize their interactive content. It provides integrated solutions for content marketing, digital publishing, communications, and sales engagement. ...
Joomag creates quality marketing content, deploy it across multi channels to grow brand and generate leads-all from one platform. Joomag's advanced metrics decode complex tracking information and make them accessibe to everyone.
Joomag's features include create and deliver dynamic interactive content, interactive Publications, Mobile and Tablets, Distribution, Branding, Analytics, Awesome CRM™ Monetization, Publication Privacy. Users can integrate Joomag with marketing stack and work in tandem with other popular CRM, marketing automation, content creation and email marketing platforms.
StoryStream platform
StoryStream Platform: Content Marketing Platform for Automotive brands
StoryStream platform is an AI powered content experience platform. It makes it easy for marketers to connect the right content with the right audiences at scale, transforming engagement and conversion. It is designed for Brands and Online Retailers for delivering more conversions, greater marketing efficiency and improved ROI. ...
StoryStream offers marketers a suite of content solutions that integrate into existing channels to enhance the customer experience with more dynamic and engaging content which grows traffic, conversions, loyalty and trust.
StoryStream transforms automotive marketers' source, manage and orchestrate digital content at scale across every customer touchpoint. StoryStream offers automotive brands a range of solutions that help customers build trust and confidence in buying cars online using authentic, engaging and personalised content. It offers brands and online retailers a range of solutions that help create more engaging customer experiences and connect content with commerce.
Quark Content Automation
CONTENT AUTOMATION | Reinvent Your World of Content™
Quark Content Automation helps in the process of creating, managing, publishing, distributing and analyzing content. It delivers customer experiences by ensuring business-critical information is updated, relevant, consistent and easy to access. ...
With Quark Content Automation, streamline the creation and management of content to help the team rapidly develop and reuse information, simplify approvals and workflow and quickly publish to PDF, web, and mobile.
Quark Content Automation features include instant multi-channel publishing,advanced authoring capabilities, automation of routine editorial tasks, easy integration with third-party platforms, automated regulatory compliance checks, interactive charts and tables, social media linking, automate content and data updates, policies and procedures, datasheets, and more.
Rock Content
Engage Live Events & Social Engagement
Rock Content is a content marketing company that helps companies plan and execute strategies that are focused on business generation. It enables to create growth opportunities for its customers by its brand positioning and grow revenue that deliver real results. ...
Rock Content allows users to distribute content to websites, social media platforms and other networks in multiple formats, such as large-format event screens and pinboards. It also enables interaction with an audience on multiple channels, such as live polls, discussions, slideshows and timelines. Users can create original content by pulling in videos, images, text and social content, source content by curating existing articles and posts that generate a high volume of reactions and syndicate news and events.
Social Animal
Social Animal - Content, Social Media and Influencer Marketing Tool
4.19 ★
Social Animal
Social Animal is a content marketing tool to find trending content, influencers, and generate ideas and creates strategies for content and social media marketing. It helps to acquire customers and improve digital and social presence. ...
Social Animal helps to gain a detailed analysis of how content performs once published, build a great audience by curating more relevant content and amplify content by finding the most relevant influencers. It also identifies the competitor’s best authors and preferred social networks, and understand how the content is created and distributed.