Oracle Responsys Overview
Oracle Responsys enables marketers to seamlessly manage and personalize interactions across all critical channels, creating consistent experiences and evaluating campaign performance. Individualized Email Marketing and Cross-Channel Consistency features help build exceptional consumer experiences.
Use Cases
Customers recommend Engagement Management, Campaign Management, Communication Management, as the business use cases that they have been most satisfied with while using Oracle Responsys.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Oracle Responsys.
Oracle Responsys Use-Cases and Business Priorities: Customer Satisfaction Data
Oracle Responsys works with different mediums / channels such as E-Mail.
Oracle Responsys's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc. and Oracle Responsys support capabilities include AI Powered, Email Support, Phone Support, etc. also Oracle Responsys analytics capabilities include Analytics, and Custom Reports.
Reviews
"...Oracle Marketing Cloud (Responsys) enables automated lifecycle marketing and automated dynamic 1:1 marketing campaigns...." Peer review by Juston Brommel, CMO, Thrive Market
Oracle Responsys, Bloomreach, Upland adestra, Selligent Marketing Cloud, Listrak, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Oracle Responsys
Top Industries
- Marketing and Advertising
- Retail
- Computer Software
Popular in
- Enterprise
- Mid Market
- Large Enterprise
Oracle Responsys is popular in Marketing And Advertising, Retail, and Computer Software and is widely used by Enterprise, Mid Market, and Large Enterprise.
Oracle Responsys Customer wins, Customer success stories, Case studies
How does Oracle Responsys facilitate Engagement Management?
How can Oracle Responsys optimize your Campaign Management Workflow?
What benefits does Oracle Responsys offer for Communication Management?
What solutions does Oracle Responsys provide for Segmentation And Targeting?
How efficiently Does Oracle Responsys manage your Channel Marketing?
8 buyers and buying teams have used Cuspera to assess how well Oracle Responsys solved their Marketing Automation needs. Cuspera uses 1348 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Oracle Responsys - Exploring the Responsys APIs
Frequently Asked Questions(FAQ)
for Oracle Responsys
What is Oracle Responsys?
Oracle Responsys enables marketing organizations to seamlessly manage, personalize, and orchestrate all interactions, across all critical channels of engagement.
Oracle Responsys empowers the marketer to create advanced support experiences and adaptive personalized journeys in minutes and easily construct and help manage highly advanced marketing programs by dropping and connecting campaign building blocks into the program designer.
Oracle Responsys's Individualized Email Marketing feature helps to understand consumers through their data signals and build exceptional consumer experiences, Oracle Responsys's Cross-Channel Consistency feature enables marketers to create consistent experiences for consumers engaging with their brand via mobile, display, email, and social channels. The software enables marketers to get the capabilities and data needed to directly evaluate the performance of each campaign, and the tools they need to respond to critical customer signals and data
What is Oracle Responsys used for?
What are the top features of Oracle Responsys?
Who uses Oracle Responsys?
What are Oracle Responsys alternatives?
Where is Oracle Responsys located?
Peers used Oracle Responsys for engagement management and campaign management
Oracle Responsys Competitors
Oracle Responsys Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (76) |
| Custom Reports | Read Reviews (173) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (76) |
| Custom Reports | Read Reviews (173) |
Oracle Responsys Integrations
Oracle Responsys integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Oracle Responsys
Overall Risk Meter
Top Failure Risks for Oracle Responsys
Oracle Corporation News
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Apps Associates, a key Oracle partner, enhances its OneOracle+AI strategy, integrating Oracle Fusion Applications, Oracle Cloud Infrastructure, and AI to support customer cloud transformations. This approach aids organizations in modernizing workloads and activating AI-driven insights, with services now available across various sectors.
Oracle Recognized as a Leader in Two Gartner Magic Quadrant Reports Assessing Agentic Finance and AI Capabilities
Oracle has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Cloud ERP for both Service-Centric and Product-Centric Enterprises. This recognition highlights Oracle's capabilities in agentic finance, driven by Oracle Fusion Cloud ERP's AI-powered features. The platform enhances finance operations with intelligent agents, predictive insights, and streamlined processes, benefiting organizations like Hearst, Black & Veatch, and PwC.
Oracle Collaborates With Microsoft To Enhance Supply Chain Efficiency
Oracle and Microsoft have partnered to enhance supply chain efficiency by integrating Oracle Fusion Cloud SCM with Microsoft Azure IoT Operations and Microsoft Fabric. This integration aims to improve manufacturers' decision-making and operational efficiency by connecting real-time production data to enterprise workflows, enabling faster responses and reducing downtime.
Fall event highlight - Oracle partners press ahead with AI app building, and air out the do's and don'ts of AI agents
Oracle announced its Fusion Applications AI Agent Marketplace, featuring launch partners like Apex IT and Auditoria.AI. This initiative enables partners to build AI applications tailored to specific customer needs, enhancing Oracle's AI ecosystem. The marketplace facilitates seamless integration across Oracle's platforms, reducing costs and complexity for customers. Partners benefit from Oracle's data connectivity, enabling faster and more efficient AI agent development.
Oracle Corporation Profile
HQ Location
500 Oracle Parkway Redwood Shores, CA 94065
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