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Oracle Responsys: Reviews, Testimonials and Expert Opinions
(1348)Oracle | Integrated Cloud Applications and Platform Services
Top 11 Oracle Responsys Alternatives : 2025
Bloomreach
Bloomreach - Powering Enterprise CMS and Optimizing Commerce Experiences
Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. ...
Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. It is built specifically for brands, retailers and B2B companies who want to grow their revenue online while delivering each of their customers a premium, personalized experience. It helps to improve consistency and increase sales and revenue.
Bloomreach is backed by over a decade of AL/ML investment focused on digital commerce. Its models, algorithms, category-specific taxonomies, synonym libraries, and semantic AI and machine-learning outperform the market and drive meaningful revenue growth for clients. It also leverages the learnings from searches and transactions with an API-first set of solutions meant to help them reach and exceed the business goals.
Its features include semantic search to find products fast, working in tandem with merchandisers to help them be more data-driven and impactful, creating and controlling the whole experience across all channels, product discoverability with pathways, creating rules, and customizing the product list to achieve business goals and more.
Upland adestra
Email automation software that inspires engagement and drives conversions
Upland Adestra is an email automation platform that helps to create and automate engaging targeted email campaigns, to the highest of the brand standards. It helps to increase sales and revenue and enhance customer relationships. ...
Adestra platform offers powerful yet easy-to-use data management, segmentation, automation, in-depth reporting, and campaign creation to engage the customers. It also empowers marketers to maximize ROI through email-driven technology.
Its features include easy view, launch, and organizing email campaigns, ensure the content is timely, relevant, and personal, connect to the audience, anywhere, any time, any device, data flexibility giving the full visibility across the board, build and launch beautiful emails in minutes, gain insight and build highly-reliable data-driven marketing strategies and much more.
Selligent Marketing Cloud
Marketing Automation to engage customers across all critical channels.
Selligent Marketing Cloud is an AI-powered omnichannel marketing automation platform that enables B2C marketers to provide personalized customer experiences across all channels and devices. ...
Selligent Marketing Cloud includes Omnichannel Execution, Customer Experience, AI & Machine learning, Open Architecture & Integrations, Email, Website and Mobile Personalization, Behavioral Retargeting, Universal Consumer Profile & CDP Capabilities and Reporting and Optimization.
The Omnichannel Execution enables integrated consumer interactions across all channels, and data collection and analysis covering all customer touchpoints. The Open Architecture & Integrations feature enables seamless integration with the rest of the business solutions. The Email, Website and Mobile Personalization feature provides personalized messaging, delivered through multi-channel campaigns.
Listrak
Marketing automation platform that delivers seamless, personalized cross-channel interactions
Listrak is a marketing automation platform for retailers which provides seamless, personalized customer interactions to accelerate growth and engagement. It is primarily a multi-channel marketing ...
Key features of Listrak include: Cross-channel orchestration, customer insights, unified 360 customer profile, behavioral based triggers, and predictive personalization. Listrak platform helps to unlock unified customer data through powerful exploration and visualization tools integrate customer insights actionable through segmentation, automation and orchestration. It automatically generates timely and relevant messages directly across customer journey to influence purchase intent to maximize customer life time value.
Inkit
Direct Mail Automation Software for Marketing & Retention
Inkit is a Reach Enablement Platform (REP) built for teams that recognize the value and importance of reaching and engaging with customers. It provides teams with technology and tooling that can be quickly embedded into existing infrastructure to validate customer addresses, deliver automated and personalized campaigns, streamline shipping logistics, and create paperless records of customer communications at scale. Inkit also includes an automated postcard builder, automated printing and shipping, tracking conversions, and bringing offline customers back online. ...
Businesses across every industry—from retail and eCommerce to financial services and healthcare—uses Inkit technology to reach and communicate with their customers. It helps the world's best businesses reach their customers.
Inkit features a Direct mail automation tool that provides speed and efficiency to reach customers offline in record time. Businesses never have to deal with printers, brokers, or USPS. Inkit integrates customized data with direct mailing campaigns for a highly automated and personalized postcard so targeting individual customers on a personal level is easier and faster. Inkit segments direct mail audience based on demographics or customer data. Inkit provides round-the-clock individualized support to ensure campaigns are delivered with the greatest success, and answer campaign questions.
Aimtell
aimtell - Web Push Notifications
Oracle Responsys and Aimtell both serve the marketing automation needs but differ in scope and primary use cases. Oracle Responsys excels in campaign management, integration, and customer engagement across diverse channels like email and mobile. It is favored by a broad range of clients including mid-markets and enterprises. Aimtell focuses on a more limited set of capabilities, with a strong presence in website and mobile notifications, appealing to IT services and large enterprises seeking to scale best practices and enter new markets. ...
Customer.io
Send Automated Messages. Deliver Results.
Customer.io is a marketing automation tool for sending relevant messages like emails, push notifications, and SMS based on behavior across web and mobile products. It helps to build brand awareness and acquire customers. ...
An integration with Customer.io provides the complete information of the user which helps in sending personalized messages to the individual. It’s A/B testing helps to review the data and further improve the performance.
Customer.io provides multiple ways to get real-time business data from the product which updates the user database. Its segmentation platform helps to enhance the performance by calculating the real-time and performance scale of the business and the workflow builder allows to create high-performance campaigns in an intuitive drag-and-drop interface to reach the customer whenever and wherever they are.
ActiveTrail
Marketing Automation | Email Marketing Platform
ActiveTrail is a marketing automation platform that enables digital marketing professionals to send automatic emails, SMS messages, online surveys, and to create high-converting landing pages. It helps to increase sales and revenue and acquire customers. ...
ActiveTrail helps to stay connected to the customers by its powerful automation, generates leads to build customer relationships, provides predictive delivery at the best time automatically, informs customers of discounts, events, and more at the right time. It also helps in real-time data tracking, testing, and optimizing campaigns.
ActiveTrail features include ready to use signup and lead forms, A/B testing, visual automation, autoresponders, mobile responsiveness, automatic SMS campaigns and many more.
Actito
Agile Marketing Automation Platform for customer engagement
Actito is a SaaS marketing automation company founded in 2000. Back then, the three founders thought it would be a good idea to bridge the gap between brands and consumers. So they started building the software that marketers now love. Actito helps to personalize the interactions by the second, with hundreds, thousands, even millions of customers worldwide. Actito targets mid to large companies wanting to run all their marketing activities from one easy-to-use platform. ...
All the customer data collected is centralized and consolidated onto a Customer Data Platform and made available to tailor, target and personalize right-time messages through main marketing channels – namely email, mobile and web. Actito also provides tools for customer life-cycle marketing, deploying acquisition, loyalty and cross-selling, enabling agile marketers to develop objectives and specifications of their marketing campaigns, thereby helping them in tracking the outcomes.
Actito features include building an actionable data model, marketing campaigns, dashboards and campaign reports, customer engagement, engaging via the right channel, customers based on their behavior and real-time data, adapt marketing strategy to maximize ROI and more.
Actito offers full compliance with Europe’s latest general data protection regulations (GDPR), leaving marketers free to focus on building lasting and profitable customer relationships. It runs its European operations from its headquarters in Belgium and also has offices in France and The Netherlands. Actito is also present in North America with an office in Canada. More than 250 clients use the platform worldwide including ABB, Friesland Campina, Biocodex, ARTE, WWF and KIA.
Marigold Engage
Create more meaningful relationships with every interaction
Sailthru offers multi-channel personalization through Marigold Engage. It partners with marketers for cross-channel success.
MessageGears
customer marketing platform attaches directly to your customer data sources
MessageGears is a transactional email platform that enables to remove the barriers to data and enables to transform the way marketers communicate with their customers. MessageGears enables to build audiences and campaigns using live internal data. ...
The key features provided by MessageGears include direct data access, true real-time marketing, marketing agility, and operation efficiency. The true real-time marketing feature provides an excellent platform for sending responsive and personalized campaigns easily without wanting for a data sync to occur. The marketing agility feature allows users to easily add a field to a marketing database and once it's available in MessageGears users can make campaign changes quickly.
MessageGears offers an excellent platform for reclaiming all the time consumed by IT and marketing teams when dealing with the inefficiencies of traditional cloud solutions. MessageGears also provides hybrid solutions to overcome the inherent limitations of the marketing cloud email system. MessageGears offers an excellent platform for automating dynamic personalized campaigns that help in generating sales.
