Orlo Overview

Orlo is a specialized Community Engagement Platform crafted for the public sector, seamlessly integrating social media scheduling, content creation, and analytics into one solution. This platform empowers public sector organizations to deepen their connections with citizens through AI-driven social listening, which provides insights into public sentiment and emerging trends. Orlo’s intuitive interface supports social media management and builds trust by improving customer experience and increasing engagement. With the backing of over 400 public sector organizations, Orlo stands out by offering tailored solutions that address the unique needs of government entities. Its analytics capabilities provide actionable insights, enabling data-driven decision-making that enhances community interactions.

Use Cases

Customers recommend Engagement Management, Social Media Management, Campaign Management, as the business use cases that they have been most satisfied with while using Orlo.

Other use cases:

  • Content Management
  • Social Media Marketing
  • Collaboration
  • Advertisement
  • Tracking & Monitoring Communications
  • Conversion Management
  • Lead Tracking
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Business Priorities

Establish Thought Leadership and Launch New Products are the most popular business priorities that customers and associates have achieved using Orlo.

Other priorities:

  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Scale Best Practices
  • Improve ROI
  • Acquire Customers
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Orlo Use-Cases and Business Priorities: Customer Satisfaction Data

Orlo works with different mediums / channels such as Social Media.

Orlo's features include Live Monitoring. and Orlo support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Orlo analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We are not a customer-focused industry and therefore some of the features offered by Orlo go above what we need it to do, but the campaign tracking and reporting features are brilliant and I can see how other organisations would benefit from using Orlo to track the customer journey through various teams...." Peer review by Liam R, Digital Engagement Officer

Orlo, Eclincher social media management, Dash Hudson, Sociamonials, Lately, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Orlo is a UK-based social media management tool offering post scheduling, content creation, analytics, and social listening. It centralizes these features for streamlined management.

Popular Business Setting

for Orlo

Top Industries

  • Marketing and Advertising
  • Government Administration
  • Utilities

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Orlo is popular in Marketing And Advertising, Government Administration, and Utilities and is widely used by Enterprise, Mid Market, and Large Enterprise.

Orlo Customer wins, Customer success stories, Case studies

What solutions does Orlo provide for Engagement Management?

How does Orlo facilitate Social Media Management?

How does Orlo facilitate Campaign Management?

How does Orlo facilitate Content Management?

How can Orlo optimize your Social Media Marketing Workflow?

95 buyers and buying teams have used Cuspera to assess how well Orlo solved their Social Media Marketing needs. Cuspera uses 382 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Pura - Consumer Goods

Orlo helped Pura, an eco-brand in baby care, manage all digital conversations from one platform. Pura used Orlo’s social media management tools to build trust, educate parents, and promote its eco-cr...edentials. The platform enabled Pura to respond to social messages within a 2-hour SLA and track influencer campaign impact. Pura saw 353% organic growth in Instagram followers, 90% organic growth in Twitter engagement rate, and 842% organic growth in positive social sentiment.

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Bristol City Council - Government Administration - Large

Orlo's social media management tools powered Bristol City Council's "Swap to Stop" campaign. The council aimed to reduce smoking rates, especially in deprived areas. Campaign ads reached 244% of the ...estimated adult smoking population, far above the 90% benchmark. Facebook ads drove over 4,000 clicks, and 2,810 people signed up. Social media and ads delivered a 24.6% conversion rate, with 6% of all adult smokers in Bristol joining the program.

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Connexus - Housing Associations - Medium

Orlo helped Connexus boost brand awareness and social engagement. Connexus used Orlo's social media management tools to target Facebook locations and schedule posts across channels. They saw a 144% i...ncrease in reach, 71% more followers, and 125% more messages sent. Instagram reach surpassed Twitter and LinkedIn combined in January 2021. Orlo's platform made content creation and customer conversations faster and easier.

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University Hospitals Birmingham NHS Foundation Trust (UHB) - Hospital & Health Care

University Hospitals Birmingham NHS Foundation Trust needed to fill over 240 job vacancies quickly. The Trust faced challenges with reputation and staff retention. They used a video-based social medi...a campaign featuring real employees sharing their stories. The campaign was shared on Facebook and LinkedIn. As a result, they filled 98% of the vacancies. The campaign also improved employee pride and advocacy.

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Natural Resources Wales (NRW) - Government Administration

Natural Resources Wales needed to keep the public informed about issues like flooding and conservation. When Storm Dennis hit in 2020, they used Orlo's social media tools to share real-time updates a...nd manage many messages. Orlo's scheduling calendar helped them plan content, and the Inbox feature let them handle enquiries from one place. During the storm, their followers grew by 42%. They reached 5.7 million people on Twitter and Facebook, and 75% of engagement was positive or neutral.

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Northumbria Police - Government Administration - Large

Orlo helped Northumbria Police set up a 'Digital Desk' to manage public contact across all social media channels. The team reduced social accounts from 72 to 4, making it easier for people to reach o...ut. They now triage 1,000 messages per day and monitor all channels 24/7. More crimes and incidents are reported each month, with an average of 55 incidents created from social media messages. Northumbria Police is recognized as a flagship force for digital engagement.

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Orlo's BIG Social 2023 - Highlights

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Peers used Orlo for engagement management and social media management

Orlo Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.08/5 ★

Read Reviews (30)
Custom Reports

3.92/5 ★

Read Reviews (54)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.08/5 ★

Read Reviews (30)
Custom Reports

3.92/5 ★

Read Reviews (54)

Software Failure Risk Guidance

?

for Orlo

Overall Risk Meter

Low Medium High

Top Failure Risks for Orlo

Orlo Technology Ltd Profile

Company Name

Orlo Technology Ltd

Company Website

//orlo.tech

HQ Location

7A, Centre City, Hill Street, Birmingham, B5 4UA UK

Employees

51-200

Social

Facebook Linkedin Twitter

Financials

NA