Orlo: Use-Cases, Insights and Reviews | 2026 Cuspera

South Wales Police used Orlo to launch a creative Instagram campaign about coercive control. The campaign reached 1.6 million people and had 3.4 million impressions. 56 people moved from the content ...to the reporting page, and 55 visited support organisations. Orlo’s features helped the team track engagement and schedule key comments. The campaign built trust and encouraged reporting of coercive control.
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Orlo helped London Northwestern Railway & West Midlands Railway humanise their brand on social media. The team used Orlo's social media management tools to listen to their community and respond quick...ly. They handled 79,653 inbound messages, answering 96% within 15 minutes. In one year, they gained 15,400 new followers and increased video views by 545,000. All results were achieved with zero advertising spend.
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Orlo helped Thirteen Housing Group and Home Group rebuild trust in the housing sector. They created the Digital Comms in Housing Network to unite housing associations and improve digital customer ser...vice. The network grew from a local initiative to 20 active members nationwide. Engagement and feedback improved, and more housing associations adopted better digital strategies. The project won the Orlo Spotlight Award for best use of social for community experience.
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Orlo helped the London Borough of Hackney Council manage social media for Hackney Carnival 2024. The council used Orlo's content calendar and scheduling tools to plan and deliver engaging posts acros...s Facebook and Instagram. The campaign achieved a 4.14% engagement rate and an average video watch time of 11 seconds. Audience sentiment was very positive, and the event fostered community pride and safety. Orlo enabled effective collaboration and crisis communication planning for the council's digital comms team.
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Orlo helped University Hospitals Birmingham NHS Foundation Trust fill 98% of job vacancies using social media management tools. The Trust faced reputation challenges and needed to recruit over 240 st...aff quickly. They created a video campaign featuring real employees and shared it on Facebook and LinkedIn. The campaign reached 13,600 people, got 18,600 impressions, and 183 link clicks. Employee advocacy and positivity increased, and the Trust improved its reputation.
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Orlo helped Manchester City Council boost social media engagement by 1.5% and gain 13,644 new followers from January to August 2023. The council used Orlo's social media management tools and social l...istening features to connect with residents and respond to their needs. Creative content and user-generated posts increased community pride and improved communication. The council now has 379,400 total followers across all channels, making their digital presence more vibrant and inclusive.
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