Orlo: Use-Cases, Insights and Reviews | 2026 Cuspera

Birmingham Women’s and Children’s NHS Foundation Trust wanted to improve engagement and communication with its stakeholders. They used Orlo’s social media management tools to monitor messages, respon...d quickly, and collaborate across teams. Orlo’s Performance Analytics helped them see what content worked best. The Trust managed eight social channels with two teams. They reached 24.8 million people, handled 26,000 inbound messages, and grew their social following to 158,000.
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Connexus wanted to build brand awareness and engage with their community using social media. They used Orlo to manage their social channels and improve their video content strategy. Orlo helped them ...add subtitles, post videos across channels, and schedule content. With Orlo, Connexus saw a 144% increase in reach, a 71% increase in followers, and a 125% increase in messages sent. Instagram reach grew higher than Twitter and LinkedIn combined in January 2021.
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Orlo helped Leeds City Council improve customer service by using social media as a contact channel. The council faced rising inbound enquiries, especially during the cost of living crisis. Orlo's pla...tform let teams work together and respond quickly on social. Agents handled about 222 social enquiries per day between January and April 2023. The average first response time was 7 minutes. 88% of enquiries were resolved without moving to other channels. 97% of Messenger enquiries on council tax and benefits were handled on social or signposted to self-serve.
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Orlo helped Leeds City Council manage rising social media enquiries. The council needed a secure, efficient way to handle more messages and avoid missed contacts. Orlo's platform enabled a shift from... traditional channels, saving costs and reducing response times. Analytics and tagging features let the team track engagement and service demand. Leeds City Council saw a 32% increase in inbound Facebook messages, a 61% rise in Facebook impressions, and a 682% jump in Twitter impressions year over year.
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Wakefield Council wanted to build more trust and engagement with its community. They used Orlo’s Social Media Management platform to audit their social channels and set up social listening. The team ...used analytics to understand their audience and improve their social strategy. As a result, the Council’s trust score rose from 46.55% to 76.82% between March 2023 and June 2024. The Council also saw higher engagement rates and better teamwork between departments.
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Orlo helped London Northwestern Railway & West Midlands Railway humanise their brand using social media management tools. The team listened to their community, responded to 79,653 inbound messages, a...nd answered 96% within 15 minutes. They gained 15,400 new followers, 545,000 more video views, and 526,000 more organic impressions in a year. Their campaigns boosted engagement, with no advertising spend. The "Conductor for the Day" event reached over 56,000 on Instagram and 52,000 on Facebook.
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