Playable gamification platform Overview

Playable redefines marketing through gamification, enabling brands to craft interactive video experiences that captivate audiences. This platform empowers marketers to transform traditional content into engaging, playable media, fostering deeper brand connections. By integrating game-like elements, Playable enhances viewer interaction, driving measurable engagement and conversion rates. The platform's unique approach is embraced by global brands seeking to innovate their marketing strategies and achieve tangible results.

Use Cases

Customers recommend Engagement Management, Generation Of New Leads, Loyalty Management, as the business use cases that they have been most satisfied with while using Playable gamification platform.

Other use cases:

  • Lifetime Value Management
  • Campaign Management
  • Discount Management
  • Enriching Contact List
  • Digital Marketing
  • Scheduling Post To Social Media
  • Promotion Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Playable gamification platform.

Other priorities:

  • Improve Brand Engagement
  • Grow Market Share
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
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Playable gamification platform Use-Cases and Business Priorities: Customer Satisfaction Data

Playable gamification platform works with different mediums / channels such as Games. Offline. and Point Of Sale.

Playable gamification platform's features include Gamification, Contests/Quizes, Personalization, etc. and Playable gamification platform support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also Playable gamification platform analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Grow your database, engage your target audience, and activate your customers with gamified marketing campaigns...." Peer review from Lead:famly

Playable gamification platform, Renderforest Video, InVideo, Loom, Cincopa, etc., all belong to a category of solutions that help Video Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Playable-gamification-platform offers a user-friendly, no-coding-required solution. Over 30 customizable games make brand engagement easy.

Comprehensive Insights on Playable gamification platform Use Cases

What makes Playable gamification platform ideal for Engagement Management?

How does Playable gamification platform address your Generation Of New Leads Challenges?

What solutions does Playable gamification platform provide for Loyalty Management?

What makes Playable gamification platform ideal for Lifetime Value Management?

How does Playable gamification platform address your Campaign Management Challenges?

21+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Playable gamification platform solved their Video Platform needs. Cuspera uses 849 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Platform needs.

Case Studies

Entertainment

CASE STUDY Thorpe Park

Thorpe Park wanted to improve how they managed queues and keep visitors happy. They used Playable's gamification platform to create fun games for people waiting in line. The games were shared through... the park's app, QR codes, and hotel screens. One game, the Thorpe Park Quiz, helped teach visitors about the brand while they waited. The results included over 7,500 sessions, with people spending an average of 1 minute and 35 seconds per session, totaling 174 hours of engagement.

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Retail

CASE STUDY SPAR UK

SPAR UK wanted to engage more customers and increase email sign-ups. They used the Playable platform to create interactive landing pages with games for seasonal campaigns. For the Summer campaign wit...h Rubicon, they used a slot machine game and shared drink recipes. For Pancake Day with Cathedral City, they used a scratchcard game and shared pancake recipes. The Summer campaign got a 21% email open rate, 10% ad engagement, 23,000+ registrations, and 13,000+ new email sign-ups. The Pancake Day campaign got a 22.6% open rate, 8% ad engagement, 30,500+ registrations, and 9,900+ new sign-ups.

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Retail

CASE STUDY DFS

DFS wanted to improve their online shopping experience. They used Playable's gamification platform to add games like personality tests and quizzes. These games helped customers find the right sofa or... mattress. The 'What’s Your Thing?' quiz had a 5.4% conversion rate and drove over 190 purchases. The Mattress Picker campaign led to over 900 orders and high revenue per registration. DFS saw over £2M in revenue from playable campaigns in the first year.

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Retail

CASE STUDY SPAR Hungary

SPAR Hungary used to run gamification campaigns with multiple agencies, but it was costly and hard to manage. They switched to Playable's platform to build and launch games in-house. Now, they can la...unch one or more games each month. Game sessions increased from 1,000-2,000 to up to 120,000 per campaign. The games help drive downloads of the MYSPAR app and increase customer loyalty. SPAR Hungary also uses games to help brand partners promote their products, with all available game slots for 2024 booked after a partner event.

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Retail

CASE STUDY Blush

Blush is a sex toy retailer in Iceland. They wanted to break taboos around sexual health and improve their marketing. They used Playable's gamification platform to launch several games. The 'wheel of... fortune' campaign led to 19,000+ registrations and a 66.4% conversion rate. The 'swipe it' game had a 67.8% conversion rate and gave Blush insights into customer preferences. The 'Pride quiz' helped engage their audience and position Blush as LGBTIQA+ advocates.

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Consumer Goods

CASE STUDY Ooni

Ooni wanted to make their website more fun and collect marketing permissions. They worked with Playable to use gamification. They went through a six-week onboarding and created two games: a Valentine...'s Day personality test and a St. Patrick's Day wheel of fortune. The St. Patrick's Day campaign brought a lot of website traffic and new leads. Ooni saw a 20% lower cost-per-lead than their usual campaigns, a 5.02% CTR on US Meta ads, and almost 3 minutes of average engagement per session. Ooni is now running more gamified campaigns on their site.

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Frequently Asked Questions(FAQ)

for Playable gamification platform

What is Playable gamification platform used for?

Playable gamification platform is a Video Platform Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Generation Of New Leads and Loyalty Management .

What are the top features of Playable gamification platform?

Gamification, Contests/quizes and Personalization are some of the top features of Playable gamification platform.

What are Playable gamification platform alternatives?

Renderforest Video, InVideo, Loom and Cincopa are popular alternatives for Playable gamification platform.

Where is Playable gamification platform located?

Playable gamification platform is headquartered at 8 Devonshire Square, London, England EC2M 4PL, GB.
lightning

Peers used Playable gamification platform for engagement management and generation of new leads

Playable gamification platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.41/5 ★

Read Reviews (35)
Analytics

4.15/5 ★

Read Reviews (19)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.41/5 ★

Read Reviews (35)
Analytics

4.15/5 ★

Read Reviews (19)

Software Failure Risk Guidance

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for Playable gamification platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Playable gamification platform

Playable. News

Awards

Playable Named a G2 Leader with Best ROI in Spring 2025 Reports

Playable has been recognized as a G2 Leader in the Spring 2025 Gamification Software Reports and awarded Best Estimated ROI. This recognition is based on customer feedback highlighting high satisfaction, strong market presence, and fast time-to-value.

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Playable reaches significant milestones in 2023

Playable: The Aarhus-born SaaS company has just published their annual report for 2023.

The post Playable reaches significant milestones in 2023 appeared first on Playable.

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Playable. Profile

Company Name

Playable.

Company Website

https://playable.com/

HQ Location

8 Devonshire Square, London, England EC2M 4PL, GB

Employees

NA

Social

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Financials

PRIVATE