Playable gamification platform Overview

Playable redefines marketing through gamification, enabling brands to craft interactive video experiences that captivate audiences. This platform empowers marketers to transform traditional content into engaging, playable media, fostering deeper brand connections. By integrating game-like elements, Playable enhances viewer interaction, driving measurable engagement and conversion rates. The platform's unique approach is embraced by global brands seeking to innovate their marketing strategies and achieve tangible results.

Use Cases

Customers recommend Engagement Management, Generation Of New Leads, Loyalty Management, as the business use cases that they have been most satisfied with while using Playable gamification platform.

Other use cases:

  • Lifetime Value Management
  • Campaign Management
  • Discount Management
  • Enriching Contact List
  • Digital Marketing
  • Scheduling Post To Social Media
  • Promotion Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Playable gamification platform.

Other priorities:

  • Improve Brand Engagement
  • Grow Market Share
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
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Playable gamification platform Use-Cases and Business Priorities: Customer Satisfaction Data

Playable gamification platform works with different mediums / channels such as Games. Offline. and Point Of Sale.

Playable gamification platform's features include Gamification, Contests/Quizes, Personalization, etc. and Playable gamification platform support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also Playable gamification platform analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Grow your database, engage your target audience, and activate your customers with gamified marketing campaigns...." Peer review from Lead:famly

Playable gamification platform, Renderforest Video, InVideo, Loom, Cincopa, etc., all belong to a category of solutions that help Video Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Playable-gamification-platform offers a user-friendly, no-coding-required solution. Over 30 customizable games make brand engagement easy.

Comprehensive Insights on Playable gamification platform Use Cases

How can Playable gamification platform optimize your Engagement Management Workflow?

How does Playable gamification platform address your Generation Of New Leads Challenges?

What benefits does Playable gamification platform offer for Loyalty Management?

Why is Playable gamification platform the best choice for Lifetime Value Management?

How can Playable gamification platform optimize your Campaign Management Workflow?

21+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Playable gamification platform solved their Video Platform needs. Cuspera uses 849 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Platform needs.

Case Studies

Consumer Goods

CASE STUDY Ecooking

Playable helped Ecooking use gamification to boost their e-commerce business. Ecooking used Playable for lead generation, sales campaigns, and in-store events. The 'Foundation Finder' quiz led to hig...h conversion rates and more online sales. A single game campaign increased men's product sales in Herning. Playable helped connect marketing and e-commerce teams. Ecooking saw strong results and brand engagement from gamification.

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Insurance

CASE STUDY Tryg

Playable helped Tryg, Denmark's largest insurance company, create a dental health quiz to generate leads and educate people about dental insurance. The quiz used gamification to make learning fun and... engaging. Tryg collected 595 leads with a 29% conversion rate. The average engagement time was 51 seconds. The campaign balanced fun with seriousness, helping Tryg qualify leads and improve their marketing results.

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Non-Profit Organization Management

CASE STUDY Takk

Playable helped Takk use gamification to boost nonprofit growth. Takk replaced cold calling with interactive games, making it easier for people to connect with causes. The new approach led to a 4x in...crease in follow-up conversion rates, reaching nearly 20%. For DepressionsForeningen, a holiday quiz generated 939 new leads from 4,413 sessions, with a 21% registration rate. The Icelandic Cancer Society's Pink Ribbon campaign saw 18,458 sessions and 5,874 new leads, with a 35.7% conversion rate.

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Retail

CASE STUDY JYSK

Playable gamification platform helped JYSK screen candidates for store manager jobs. JYSK used a digital quiz to sort applicants into three groups. The campaign attracted 124,000 candidates and achie...ved a 91% conversion rate. HR saved 31,000 working hours, equal to 16.1 years. JYSK ran recruitment in 28 countries with just one staff member. The platform made hiring faster and improved brand awareness.

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Apparel & Fashion

CASE STUDY Masai Clothing Company

Playable's gamification platform helped Masai Clothing Company collect zero-party data from customers. Masai ran a personality test campaign in multiple countries to learn about customer preferences ...for clothing fit, shape, and color. Over 160,000 people participated, resulting in 60,000 new permissions. The campaign cut cost per lead by 50% and reduced average time to purchase to 7 days. Masai now uses these insights for data-driven product development and retail planning.

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Oil & Energy

CASE STUDY Neste

Playable helped Neste use gamification in their marketing. Neste ran two Scratchcard campaigns to get more app users and marketing permissions. By removing address and city fields from the registrati...on, they cut cost per marketing permission by 54% and cost per app user by 69%. The first campaign got 8,577 new permissions with a €40,000 budget. The second campaign got 6,872 new permissions with a €10,000 budget, beating their KPI. Gamification made their marketing more efficient and increased app engagement.

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Frequently Asked Questions(FAQ)

for Playable gamification platform

What is Playable gamification platform used for?

Playable gamification platform is a Video Platform Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Generation Of New Leads and Loyalty Management .

What are the top features of Playable gamification platform?

Gamification, Contests/quizes and Personalization are some of the top features of Playable gamification platform.

What are Playable gamification platform alternatives?

Renderforest Video, InVideo, Loom and Cincopa are popular alternatives for Playable gamification platform.

Where is Playable gamification platform located?

Playable gamification platform is headquartered at 8 Devonshire Square, London, England EC2M 4PL, GB.
lightning

Peers used Playable gamification platform for engagement management and generation of new leads

Playable gamification platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.41/5 ★

Read Reviews (35)
Analytics

4.15/5 ★

Read Reviews (19)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.41/5 ★

Read Reviews (35)
Analytics

4.15/5 ★

Read Reviews (19)

Software Failure Risk Guidance

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for Playable gamification platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Playable gamification platform

Playable. News

Awards

Playable Named a G2 Leader with Best ROI in Spring 2025 Reports

Playable has been recognized as a G2 Leader in the Spring 2025 Gamification Software Reports and awarded Best Estimated ROI. This recognition is based on customer feedback highlighting high satisfaction, strong market presence, and fast time-to-value.

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Playable reaches significant milestones in 2023

Playable: The Aarhus-born SaaS company has just published their annual report for 2023.

The post Playable reaches significant milestones in 2023 appeared first on Playable.

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Playable. Profile

Company Name

Playable.

Company Website

https://playable.com/

HQ Location

8 Devonshire Square, London, England EC2M 4PL, GB

Employees

NA

Social

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Financials

PRIVATE