Playable gamification platform: Use-Cases, Insights and Reviews | 2025 Cuspera

Carlsberg wanted to run a big campaign during the Euro2020 football championship. They used the Playable gamification platform to manage a 'code on pack' promotion. The platform made it easy to set u...p and run the campaign. Carlsberg saw a redemption rate twice as high as usual. Website traffic increased by 1,500%. People spent 2.5 times more time on the website per visit. The campaign was easy to manage and gave great results.
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Virgin Red wanted to use games to boost customer loyalty and engagement. Their old game-making tools were slow and hard to use. They chose Playable for its easy and flexible platform. Virgin Red now ...offers a new game every weekday, helping keep members active. In a campaign with Virgin Voyages, they got 131,000 competition entries, 3,500 new members, and five million views with no marketing spend. This campaign had the lowest cost-per-acquisition in company history.
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Costcutter wanted to boost shopper engagement and attract new customers. They used the Playable platform to create a Valentine’s Day game called Spin the Bottle. The campaign let shoppers play for th...emed prizes and included a store finder button. On average, visitors played the game 1.8 times and spent 1.36 minutes engaged. 1,400 people clicked to find their nearest store. Costcutter also collected 6,000 marketing permissions from another game.
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Søstrene Grene wanted to use gamification to get new customers but worried about lead quality and brand fit. They worked with Playable to create a Christmas calendar game with daily quizzes about the...ir brand. The campaign had 263,239 registrations, with 44,585 unique sign-ups and 69.78% of visitors registering. People spent 4,226.4 hours engaging with the brand. The campaign brought in 30,544 new subscribers in a month, and 15% became customers. Søstrene Grene now uses Playable to help expand into new markets and improve email marketing.
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Kop & Kande wanted to boost brand visibility and customer engagement during the holiday season. They used Playable's gamification platform to launch a digital Christmas Calendar game. The campaign ai...med to increase store visits, collect email permissions, and promote Stelton products. The results were strong: 394,645 sessions, 294,276 unique registrations, a 491% increase in brand page visits, a 74.6% conversion rate, 15,000 new email subscribers, a 17.85% revenue increase for winners, and a 92.43% click-to-open rate. Customers enjoyed the campaign and engagement was much higher than industry averages.
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Coop Denmark wanted to build customer loyalty and create a strong retail media network. They used Playable's gamification platform to launch in-app games and later expanded to their website and digit...al catalogs. The games offered branded prizes and encouraged customers to visit stores. In 2023, about one million winners redeemed prizes at Coop locations. Customers who redeemed prizes spent 9% more on average, and shoppers visited stores 15% more often when playing games. The approach increased app engagement, store visits, and brand loyalty.
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