Rafiki: Product updates, Customer stories, and Insights | 2026 Cuspera

Rafiki helped ReferralMD cut sales rep ramp time by over 30%. ReferralMD needed to reduce the learning curve for new account executives and improve demo quality. Rafiki gave sales leaders visibility ...into rep performance and enabled call cataloging for training. The onboarding time for new reps dropped from 9-12 months to 6-9 months. John Ellis, director of sales, praised Rafiki for its fit with small, scaling companies and its value compared to more expensive tools.
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Rafiki helped Leadle Consulting shorten its sales cycle. Leadle needed a tool for call recording, transcription, note-taking, and conversation intelligence. Rafiki offered easy onboarding, free trial...s, and seamless integration with calendar, CRM, and email. The team quickly adopted Rafiki and saw immediate progress. Rafiki provided quality transcription and analytics at an affordable price.
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Azuga used Rafiki, an AI conversation analytics tool, to improve sales performance and team collaboration. Azuga faced high SDR attrition and low demo booking rates, with only two QA agents reviewing... a small fraction of calls. Rafiki gave Azuga scalable analytics, call scorecards, and transparent feedback for all reps. Azuga saw better sales process understanding, higher team efficiency, and reduced attrition. The company grew revenue by 40% year-over-year for five years.
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