Relay42 Overview

Relay42's real-time Customer Data Platform (CDP) is a powerful tool for businesses looking to personalize customer journeys and enhance marketing campaigns across multiple channels. By unifying fragmented customer data, Relay42 enables real-time activation and delivers tailored experiences. This platform is particularly beneficial for marketing teams aiming to optimize media spend across paid and owned channels. With predictive AI and experimentation tools, users can orchestrate customer journeys that are both dynamic and responsive. A standout feature is its compatibility with existing technology stacks, ensuring seamless integration. This makes Relay42 a valuable asset for brands seeking to drive marketing value and accelerate ROI.

Use Cases

Customers recommend Engagement Management, Channel Marketing, Personalized Marketing, as the business use cases that they have been most satisfied with while using Relay42.

Other use cases:

  • Lifetime Value Management
  • Communication Management
  • Contract Management
  • Advertisement
  • Identify Target Customers
  • Customise Loyalty Program
  • Revenue Cycle Management
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Relay42.

Other priorities:

  • Grow Market Share
  • Launch New Products
  • Improve Brand Engagement
  • Build Brand Awareness
  • Increase Average Basket Value
  • Improve Visibility
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Relay42 Use-Cases and Business Priorities: Customer Satisfaction Data

Relay42's features include Personalization. and Relay42 support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Relay42 analytics capabilities include Analytics, and Custom Reports.

Relay42, Integromat, Coneksion, APPSeCONNECT, Flowgear, etc., all belong to a category of solutions that help Tag Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Relay42 Customer Data Platform empowers businesses to create meaningful customer relationships. Fragmented interactions are turned into cohesive experiences.

Comprehensive Insights on Relay42 Use Cases

Why is Relay42 the best choice for Engagement Management?

How can Relay42 optimize your Channel Marketing Workflow?

How can Relay42 optimize your Personalized Marketing Workflow?

How can Relay42 enhance your Lifetime Value Management process?

What makes Relay42 ideal for Communication Management?

17+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Relay42 solved their Tag Management needs. Cuspera uses 263 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Tag Management needs.

Case Studies

CASE STUDY Transavia

Relay42 helped Transavia connect website data with display networks to improve retargeting. The marketing team used Relay42 to segment visitors and set up custom bidding strategies. They integrated R...elay42 with their revenue management system to adjust ad spend based on flight performance. Transavia reduced marketing spend on display retargeting by 50%. They increased conversions while lowering costs.

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Utilities

CASE STUDY Vattenfall

Relay42 Customer Data Platform helped Vattenfall lower their churn rate by 1.12%. The marketing team used identity resolution with anonymized email addresses to recognize customers online. They chose... Facebook and Instagram display networks for high match rates. The solution followed strict European privacy laws. Vattenfall achieved an 888% return on advertising spend (ROAS) with this approach.

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Utilities

CASE STUDY Eneco

Relay42 helped Eneco, a Dutch energy provider, create a hyper-personalized omnichannel marketing strategy. Eneco wanted to use data to make their customer communications more relevant and increase re...tention. They integrated both online and offline channels using Relay42. This allowed them to send tailored messages at the right time. As a result, Eneco saw a 300% increase in conversion rate and reduced campaign costs.

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CASE STUDY Air France

Relay42 helped Air France improve its digital e-commerce with a unified customer data platform. The team used Relay42 to capture flight searches and identify prospects and customers. They created per...sonalized journeys across push messaging, display, and social media. Air France ran an A/B test comparing single-channel retargeting to the new orchestrated journey. The new approach increased conversions by 25.7%. The team plans to scale and refine these journeys further.

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CASE STUDY KLM

Relay42 helped KLM use real-time data to improve their advertising. KLM wanted to make ads more personal and relevant. They used Relay42 to connect data from many channels and build predictive models.... This let them target ads better and spend less on media. KLM saw a 40% lower cost per booking, over twice as many bookings at the same spend, and a 1.4x higher click-through rate for test groups.

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Telecommunications

CASE STUDY AIS (Advanced Info Service)

Relay42 helped AIS, Thailand's largest mobile operator, improve customer intimacy with data-driven marketing. AIS needed to unify online and offline customer data and connect legacy SMS and push syst...ems to their marketing stack. Relay42 enabled AIS to collect data across domains, import CRM data, and integrate all marketing channels. Now, AIS can send personalized messages across web, media, CRM, SMS, and push. This lets AIS deliver a more relevant customer experience and maintain its market leadership.

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Video

Relay42 - Real-time Customer Data Platform for Omnichannel

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Peers used Relay42 for engagement management and channel marketing

Relay42 Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.04/5 ★

Read Reviews (14)
Analytics

4.29/5 ★

Read Reviews (37)
Custom Reports

4.24/5 ★

Read Reviews (18)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.04/5 ★

Read Reviews (14)
Analytics

4.29/5 ★

Read Reviews (37)
Custom Reports

4.24/5 ★

Read Reviews (18)

Software Failure Risk Guidance

?

for Relay42

Overall Risk Meter

Low Medium High

Top Failure Risks for Relay42

Relay42 B.V. News

M&A

Supermetrics Acquires Relay42 to Expand Marketing Intelligence Capabilities - Global Legal Chronicle

Supermetrics has acquired Relay42, enhancing its marketing intelligence offerings with Relay42's real-time customer data platform capabilities.

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M&A

Supermetrics acquires customer data platform Relay42 - businessplus.ie

Supermetrics has acquired Relay42, a real-time customer data platform, to enhance its marketing intelligence capabilities. Relay42's technology will be integrated to deliver unified data integration, analysis, and real-time personalization for marketers. The combined platform aims to connect performance, customer behavior, and revenue insights in a single system, strengthening Supermetrics position in the marketing technology sector.

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M&A

Supermetrics acquires real-time CDP Relay42 - MarTech

Supermetrics has acquired Relay42, a real-time customer data platform (CDP). This acquisition expands Supermetrics capabilities in data integration and real-time marketing analytics, strengthening its position in the marketing technology sector. Relay42s CDP technology will enhance Supermetrics offering for enterprise marketers seeking unified, actionable customer insights.

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Product

Relay42 Launches a Customer Data Platform Tailored for Airlines

Relay42 launches a real-time Customer Data Platform tailored for airlines, enhancing passenger insights, personalization, and revenue management integration.

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Relay42 B.V. Profile

Company Name

Relay42 B.V.

Company Website

https://relay42.com/

HQ Location

Meeuwenlaan 100 1021 JL Amsterdam The Netherlands

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

SERIES A