Home Marketing Automation Salesforce Account Engagement (Formerly Pardot) Salesforce Account Engagement (Formerly Pardot) Alternatives
Salesforce Account Engagement (Formerly Pardot): Reviews, Testimonials and Expert Opinions
(21845)Marketing Cloud Account Engagement with marketing and sales alignment
Top 36 Salesforce Account Engagement (Formerly Pardot) Alternatives : 2025
AgencyAnalytics
SEO Reporting Tool & Marketing Dashboards for Agencies
AgencyAnalytics is the industry's leading reporting software for marketing agencies. Boost revenue, save time, and impress the clients with insightful automated reports and live dashboards that show the full impact of the marketing efforts. ...
Monitor all of the clients' marketing channels in one place. AgencyAnalytics integrates with over 70 platforms to report on SEO, PPC, call tracking, social media, email marketing, and more. The entire platform is fully white-labeled for the agency and includes a full suite of optional SEO tools.
OM3 Email Marketing Platform
Email marketing automation that’s smart, fast, and loaded with the right features.
OM3 Email Marketing Platform is email marketing automation that's smart, fast, and loaded with the right features and services. It helps to acquire customers and increase sales and revenue. OM3 ...
Some of its features include drag and drop email campaign creation, Reporting for Data-Driven Email Marketers, email automation to follow-up leads, integrations to leverage data, and many more.
omnisend
Omnisend: Ecommerce Marketing Automation for Smart Marketers
Omnisend is an ecommerce marketing automation platform for marketing teams to increase sales, revenue and increase customer engagement. Omnisend helps marketing teams to send designated and ...
Omnisend comes with advanced automations, campaign boosters to reengage with the inactive customers, omnisend uses combination of forms and dynamic email capture features to collect visitor information.
VBOUT
An all-in-one, powerful and easy-to-use marketing automation platform
VBOUT is a Marketing Automation platform that can be adapted to requirements. It can be deployed in Enterprises and small Businesses and industries such as SaaS, eCommerce and Education. VBOUT ...
VBOUT enables managing all social media posts from one place, with a drag and drop calendar. Tracking of all the activities across different channels can be done from one place, with a customizable dashboard, and custom branded reports.
Klaviyo
Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth
Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises. ...
The software helps the business owner understand the customer better by building customer profiles, segmenting them, analyzing them and engaging with them effectively using various campaigns such as call, email and social media, with a data-driven analytical approach.
Some salient features include One-click integrations, ROI-based reporting, E-mail Personalization, profiles segmentation, customer analytics, pre-built autoresponders, Facebook advertising, website tracking, dynamic data blocks, product recommendations, custom activity fields, drag-and-drop email design, smart sending, responsive e-mail templates, E-mail newsletters, automated list imports, real-time tracking of e-mail campaigns and AB Testing to optimize.
Bloomreach
Bloomreach - Powering Enterprise CMS and Optimizing Commerce Experiences
Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. ...
Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. It is built specifically for brands, retailers and B2B companies who want to grow their revenue online while delivering each of their customers a premium, personalized experience. It helps to improve consistency and increase sales and revenue.
Bloomreach is backed by over a decade of AL/ML investment focused on digital commerce. Its models, algorithms, category-specific taxonomies, synonym libraries, and semantic AI and machine-learning outperform the market and drive meaningful revenue growth for clients. It also leverages the learnings from searches and transactions with an API-first set of solutions meant to help them reach and exceed the business goals.
Its features include semantic search to find products fast, working in tandem with merchandisers to help them be more data-driven and impactful, creating and controlling the whole experience across all channels, product discoverability with pathways, creating rules, and customizing the product list to achieve business goals and more.
Zapier
The easiest way to automate your work
Zapier is an automation platform that allows users to integrate and automate workflows between web applications. It automates the work by connecting the apps and then moving information between them according to the rules that have been set. ...
Zapier connects over 5,000 apps, allowing conversations to flow automatically. It uses no code to automate repetitive tasks between two or more apps. When an event occurs in one app, Zapier can notify another app to perform or do a specific action, increasing business efficiency.
Some of its features are accounting integration, application management, business process automation, collaboration tools, compliance management, configurable workflow, ERP, email management, multiple data sources, no-coding and many more.
ProcessGene BPM Software
BPM Software | ProcessGene
ProcessGene offers simple, powerful, and affordable BPM software. Complex business processes are efficiently managed using their platform.
lemlist
Run Your Entire Customer Support Processes in Slack. Generate 3X more leads on your website with our Live Chat and become loved by your Customers
lemlist is a cold email tool powering sales teams, agencies, and B2B businesses to personalize and automate outreach campaigns. It helps to acquire customers and enhance customer relationships. ...
lemlist helps to connect email account in seconds and build warmer relationships with prospects. It also supports with ready to use cold email templates, integrating with the favourite tools and custom API.
Features of lemlist include sending personalized text and images, automated sequences, CRMs, Zapier integrations, dynamic landing pages, targeted follow-ups, and many more.
Reply Sales Automation
AI-powered sales engagement platform that automates and scales multichannel outreach
Reply is an AI-powered sales engagement platform that helps sales teams find new leads, engage them through multichannel outreach, and create endless opportunities at scale while keeping the personal touch. ...
Reply comes with a built-in AI sales assistant powered by ChatGPT that generates personalized sales emails in 50+ languages, designs tailored outreach sequences, and then handles responses by answering queries and booking meetings on your behalf.
From building targeted prospect lists with its free 140 million+ contact database to booking calls right through the platform, Reply allows you to automate the entire sales process, from finding clients to closing deals.
Alyce
AI-Powered Direct Mail and Swag Platform | ABM Gifting
Alyce is a Corporate Gifting Platform that helps B2B marketing, sales, and customer success teams attract, win, and retain customers. Personalized gifts are used to strengthen business relationships.
Snovio
Snovio - Cold outreach automation platform
Snovio offers sales automation tools for B2B companies to close more deals. CRM capabilities are available to enhance the sales process.
Ortto
Marketing automation software to personalize the customer journey
Ortto is a visual marketing automation software for marketing and digital teams to automate the entire customer journey. Key users are across SaaS, agencies, higher education, bloggers, B2b Marketers, Real estate, and Not-for-Profit sectors. ...
It is primarily used to carry out marketing automation, e-mail marketing and lead management, helping the marketing team to stay connected with their customers and engage better.
Key features of Ortto include automating the entire customer journey visually making it intuitive. The data-driven marketing initiative with a marketing analytics dashboard provides good insights and understanding of the data. The channels include SMS marketing, In-app messaging, social media marketing, and postcard marketing.
Firebase
Build, Improve, Grow | Mobile App Success Made Simple?
Firebase is Google's development platform aiding developers in building user-friendly apps and games. It provides tools and services for seamless app creation and management.
Sendoso
Automation tool to connect with customers and drive revenue
Salesforce Account Engagement and Sendoso offer distinct advantages for marketing automation. Salesforce Account Engagement excels in integration and custom reporting, making it ideal for enterprises seeking robust analytics and communication capabilities. Sendoso specializes in engagement through gifting and direct mail, catering to businesses focused on enhancing customer relationships and accelerating deal cycles. Salesforce Account Engagement offers strong 24/7 support to handle complex campaigns, while Sendoso's strength lies in email support to maintain customer engagement. Each is suited to different strategic goals, with Salesforce Account Engagement tailored for analytics and large-scale operations, and Sendoso for relationship-building and direct marketing efforts. ...
ActiveCampaign
CXA Platform to engage with their customers
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on the active campaign’s mix of pre-built automation and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ...
ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
Delivra
Marketing automation that's straightforward to measure success
Salesforce Account Engagement excels in large-scale email campaigns and integration, making it ideal for enterprises needing robust features and cross-platform analytics. Its strong vendor support aligns well with tech-heavy industries. Delivra caters to smaller businesses looking for focused communication management and essential support options, suitable for specific niches like non-profits and advertising sectors. Each offers unique benefits depending on business size, need for integration, and industry focus. ...
Makesbridge
Marketing Automation & Lead Nurturing Platform to increase sales and marketing results
Salesforce Account Engagement (Formerly Pardot) excels in handling large-scale enterprise needs with its advanced integration and extensive reporting features, making it ideal for tech-savvy software companies. Makesbridge, with its more modest feature set, fits well with smaller enterprises, particularly in real estate and internet sectors, emphasizing basic automation and cost-effectiveness. Both cater to different scopes and scales of marketing strategies, helping users either deploy comprehensive campaigns or focus on straightforward automation. ...
WebEngage
Marketing Automation tool to craft contextual and personalized campaigns
Salesforce Account Engagement excels in its robust support for enterprise-scale operations, offering extensive integration and analytics capabilities. It is well-suited for businesses focusing on lead generation and ROI improvement. WebEngage, on the other hand, emphasizes customer relationship enhancement and brand awareness, with standout features in training and onboarding. It caters effectively to a diverse range of industries, making it appealing to businesses looking to deepen customer engagement. Both platforms offer strong support services, but their strengths align with different business scales and requirements. ...
Sharpspring
Sales & Marketing Automation Platform to boost conversions and deliver results.
SharpSpring is a sales and marketing automation platform for sales and marketing team to drive more leads and increase sales. It primarily helps with campaign management, blog development, ...
It comes with built in analytics and automation capabilities for campaign management, sales automation and dynamic form building.
Kizen
Next-Gen Platform To Power The Future of Business
Kizen is a sales, marketing, and experience platform that helps companies drive smarter, faster growth, deliver amazing, personalized customer experiences, and unleash their full potential. It helps the teams save time, work smarter, and deliver personalized experiences that drive faster growth. It also helps in acquiring customers and increases customer lifetime value. ...
Kizen provides powerful capabilities to attract and convert new buyers and create customers for life. It helps to drive more sales from any device with a modern, intuitive interface. It also combines all data from across the customer journey providing a complete, and highly accurate view of the business. It is a single repository to store all of the data, completely customizable to the business.
Its key features are the ability to create amazing and effective data-driven campaigns with ease, keep all of the most important priorities, prospects, deals, and customers automatically organized and accessible, provides accurate, actionable insights that help in making the best decisions possible, real-time tool to access the most important data quickly and easily and more.
HubSpot
Marketing Automation Software for inbound marketing and sales
Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers. ...
Hubspot CRM includes automated Sales pipeline data in a dashboard format, updated in real-time, Sales tracking tools, email templates, updated contacts list, live chat and more.
Hubspot Marketing Hub includes landing pages and email templates for content creation, diversion of web-traffic to key pages, drip-campaigns and email tools for converting leads into customers. Hubspot Marketing Hub features also include Marketing automation tools, customising content and campaigns to increase leads and referrals and customer conversions.
Hubspot Sales Hub features include automated follow-up emails, live chat with prospects and leads, website visitor information in real-time, predictive lead scoring and pipeline management.
Hubspot Customer Service includes tools for enhancing customer experience such as one universal Inbox that brings in sync communication from all channels, automated and self-service customer help tools.
LeadSquared Marketing Automation
Marketing Automation and CRM Software for higher sales productivity
Leadsquared Marketing Automation is an end-to-end marketing automation software used by marketers and entrepreneurs to grow their businesses faster. It is used to capture leads, nurture leads, ...
Some salient features of Leadsquared Marketing Automation include workflow builder, email marketing, landing pages, lead scoring, website tracking, list segmentation.
Drip
The Ecommerce Revenue Engine
Drip is a marketing automation platform for marketing teams to increase customer engagement and revenue. Drip helps teams to build personalized marketing experiences, drive meaningful engagement ...
Drip comes with tags, events and custom fields to keep a tab on how customers are interacting with the store. Drip's prebuilt workflow helps in automatically engaging with folks at a critical moment. It offers dashboards that help in viewing must-have engagement metrics, analytics.
Outfunnel
Sales Centric Marketing Automation, perfect for ...
Outfunnel is a sales and marketing workflow platform that integrates data from various tools to score leads and plan actions. It works with Pipedrive, Copper, HubSpot, and Salesforce.
OutboundEngine
Marketing Automation platform to target new customers, build loyalty and close more business
OutboundEngine is a cloud-based email and social media marketing software through which clients can build and run campaigns for online marketing. It enables customers to craft a well-rounded marketing strategy using email and social media tools. ...
OutboundEngine automates sending of newsletters to clients through email and social media posts. It updates to content on different online platforms to keep the audience engaged and generates a track report of all social media activities. It allows clients to create custom marketing campaigns for businesses, automate email marketing, social media marketing and referral campaigns and create online business profiles.
OutboundEngine features include Referrals, review management, business listing management, social media advertising, email newsletters, social media management and more. The tool also helps plan marketing calendars with every email and social media update remaining topically consistent and relevant.
Act-On
An automated Growth Marketing Platform
Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI) ...
It is primarily used to bring in new customers and engage effectively with existing ones, using e-mail, call, sms, webinars, website and social media channels.
Act-on hepls to create personalized automated mail campaign, using predictive e-mail technology. By using AI-driven content recommendations on the website, right content is delivered at the right time to the website visitor and ensures better engagement. The campaign reports are available in interactive dashboards using BI & data visualization, which helps to derive better business insights
Ontraport Marketing Automation
Ontraport | Marketing Automation Platform to create campaigns for any aspect of customer lifecycle
Ontraport Marketing Automation platform guides contacts through marketing funnel. It creates automated experiences, personalize responsive customer journeys and build a fully integrated campaign. It helps to improve on ROI, sales & revenue. ...
Ontraport’s marketing automation software seamlessly connects to every other aspect of marketing effort. Emails are sent to leads and customers, the landing pages are used to showcase products and services, the ecommerce functionality is used for selling online, and CRM houses all leads’ information all in the same platform as the marketing automation that ties it all together. This all-in-one functionality equips business to create complex, customized marketing that improves business growth.
With the ability to incorporate both online and offline assets into one campaign map, Ontraport allows to fully coordinate the entire customer experience. Integrate email messages, SMS texts, internal tasks, digital ads, landing pages, opt-in forms and much more to create complete automated funnels.
Appian
Low-Code - Enterprise Application Development - BPM ...
Appian streamlines business processes through low-code process automation and mining. Efficiency is driven by connecting customers, employees, and systems.
Nintex Process Platform
Process Management and Automation - Nintex
Nintex integrates with major ecosystems to offer the most complete platform for process automation. Businesses can speed up workflows using the Nintex Process Platform.
GetResponse
Marketing Software for Small Businesses by GetResponse
GetResponse is a comprehensive marketing automation platform for marketing teams to boost sales, increase revenue and increase traffic to your website. GetResponse helps marketing teams to create ...
GetResponse comes with powerful email templates to send responsive emails, it offers scoring and tagging marketing automation to know the customer behavior in detail, using GetResponse automation workflows teams can automate marketing communications and build a complete marketing campaign with ready-made funnels.
Iterable
Cross-Channel Marketing Platform to Improve Customer Experiences
Iterable is a cross-channel marketing platform, which enables sales and marketing teams to increase create and optimize campaigns and enhance customer engagement. It is primarily used to create ...
Iterable helps to create growth cross-channel campaigns by effective audience identification, flexible data integration, lifecycle campaign composition, behavior-based personalization and performance optimization.
Adobe Marketo Engage
Marketing Automation Software for lead management and B2B marketers
Adobe Marketo Engage is a Marketing Automation Software and is a complete solution for lead management and B2B marketers who are looking to transform customer experiences by engaging across every stage of complex buying journeys. The Adobe Marketo marketing automation solutions aim to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI). ...
Key feature of Adobe Marketo Engage includes: Create, automate and measure campaigns across channels, Account Insights & Profiling, Identify the right target accounts using data and AI, Engage customers with relevant conversations in minutes, Communicate with customers wherever they are, Integrate social to find customers and make them advocates, Target the right customers with personalized display ads, Interact dynamically with customers on website, Drive more pipeline faster with Sales and Marketing coordinated engagements.
Adobe Marketo Engage provides native integrations with leading CRM platforms, including Salesforce and Microsoft Dynamics, which help sync both marketing team and sales team for better collaboration and awareness. Marketing automation tools within software facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Email marketing campaigns can be automated in addition to tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.
Oracle Eloqua
Oracle | Integrated Cloud Applications and Platform Services
Oracle Eloqua is an intelligent Campaign Orchestration software for B2B marketers enabling creation of optimized, personalized campaigns across online and offline channels. Oracle Eloqua provides ...
Oracle Eloqua features Cross-channel Campaign Orchestration to create dynamic, cross-channel campaigns that intrigue buyers and intelligently adapt the experience. Oracle Eloqua's Targeting and Segmentation feature can unite online and offline behavioral and firmographic data from multiple channels or sources to inform, build, filter and segment audiences. Lead Management and Scoring, Sales and Marketing alignment and Marketing measurement providing reporting on marketing impact are the other Eloqua features.
HH Global
Procurement and Creative Production Solutions
HH Global provides tech-enabled creative production and procurement solutions. Sustainable growth for brands is facilitated through impactful strategies.
Broadridge Distributed Marketing Solution
Distributed Marketing Solution for Wealth Management Firms | Broadridge
Broadridge-Distributed-Marketing-Solution enhances financial advisor lead generation and ensures compliance. This financial services tool streamlines marketing efforts effectively.
