Salesforce Lightning Overview

Salesforce Lightning boosts productivity and optimizes operations. Apps can be built quickly to enhance sales and CRM efficiency.

Use Cases

Customers recommend Workflow Management, Engagement Management, Advertisement, as the business use cases that they have been most satisfied with while using Salesforce Lightning.

Other use cases:

  • Sending & Publishing Communications
  • Campaign Management
  • Training & Onboarding
  • Lead Tracking
  • Forecasting
  • Social Media Analytics
  • Business Development
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Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Salesforce Lightning.

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Grow Market Share
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Launch New Products
  • Improve Digital And Social Presence
  • Improve Internal Communications
  • Improve Brand Engagement
  • Establish Thought Leadership
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Salesforce Lightning Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce Lightning works with different mediums / channels such as E-Mail. Mobile. User Generated Content etc.

Salesforce Lightning's features include Recording, Dashboard, Personalization, etc. and Salesforce Lightning support capabilities include AI Powered, Chat Support, Phone Support, etc. also Salesforce Lightning analytics capabilities include Analytics, and Custom Reports.

Reviews

"...The chatter feature makes it easy to interact with other users...." Peer review by User in Building Materials, Construction

Salesforce Lightning, Veloxy, ClearSlide Platform, Vymo, TextExpander, etc., all belong to a category of solutions that help Sales Enablement. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce Lightning

Top Industries

  • Computer Software
  • Information Technology and Services
  • Human Resources

Popular in

  • Small Business
  • Large Enterprise
  • Mid Market

Salesforce Lightning is popular in Computer Software, Information Technology And Services, and Human Resources and is widely used by Small Business, Large Enterprise, and Mid Market.

Comprehensive Insights on Salesforce Lightning Use Cases

How efficiently Does Salesforce Lightning manage your Workflow Management?

How can Salesforce Lightning optimize your Engagement Management Workflow?

How can Salesforce Lightning optimize your Sending & Publishing Communications Workflow?

Why is Salesforce Lightning the best choice for Campaign Management?

32+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Salesforce Lightning solved their Sales Enablement needs. Cuspera uses 824 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Enablement needs.

Case Studies

COMPANY INDUSTRY CASE STUDIES
Salesforce Lightning case study
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CASE STUDY BACA Systems

Learn how the company will unlock all of its data with Data Cloud and boost sales efficiency with Einstein 1 Sales.

Read More
Salesforce Lightning case study
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CASE STUDY Baptist Health South Florida

Learn how the healthcare provider turns disparate data into a complete patient view at scale.

Read More
Salesforce Lightning case study
Marketing and Advertising
Marketing and Advertising
CASE STUDY AGI

AGI Helps Bridge the Gap From Farm To Table With Salesforce

Read More

Frequently Asked Questions(FAQ)

for Salesforce Lightning

What is Salesforce Lightning?

Lightning is a reimagined Salesforce platform for boosting productivity and sales optimization that can be used by the Sales, Marketing and other customer facing teams. It can be deployed in small and medium sized businesses, non-profits and start-ups in industries such as Manufacturing, Healthcare, Financial Services, Hospitality and more.

Lightning features include tools for making selling easier, enhancing productivity, and personalized customer service. It enables optimization of business operations enabling accuracy in business performance metrics data, better insight into sales pipeline and service operations, and increased user engagement.

Lightning also includes a quick app building tool that can be used by anyone in the team for building apps without having to use code, thus saving developer time for product customizations. Lightning’s AI engine enables accuracy in outcome predictions, generation of insights, automation of tasks, and next steps recommendations.

What is Salesforce Lightning used for?

Salesforce Lightning is a Sales Enablement Software mainly used by its customers to Acquire Customers and Improve ROI by Workflow Management, Engagement Management and Advertisement .

What are the top features of Salesforce Lightning?

Recording, Dashboard and Personalization are some of the top features of Salesforce Lightning.

Who uses Salesforce Lightning?

Salesforce Lightning is used by Computer Software, Information Technology And Services and Human Resources among other industries.

What are Salesforce Lightning alternatives?

Veloxy, ClearSlide Platform, Vymo and TextExpander are popular alternatives for Salesforce Lightning.

Where is Salesforce Lightning located?

Salesforce Lightning is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.
lightning

Peers used Salesforce Lightning for workflow management and engagement management

Salesforce Lightning Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.35/5 ★

Read Reviews (10)
Analytics

4.41/5 ★

Read Reviews (36)
Custom Reports

3.78/5 ★

Read Reviews (159)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.35/5 ★

Read Reviews (10)
Analytics

4.41/5 ★

Read Reviews (36)
Custom Reports

3.78/5 ★

Read Reviews (159)

Software Failure Risk Guidance

?

for Salesforce Lightning

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Lightning

Salesforce, Inc. News

Salesforce shares scale record high on promising AI tools - Yahoo Finance

Salesforce shares hit a record high due to promising AI tools.

03/12/2024 - source

Analysts Are Bullish on Salesforce After Early Agentforce Interest - Investopedia

Analysts are optimistic about Salesforce due to early interest in their new product, Agentforce.

03/12/2024 - source

Salesforce CEO Benioff Calls Microsoft Copilot Repackaged ChatGPT - CRN

Salesforce CEO Marc Benioff criticized Microsoft's Copilot, calling it a rebranded version of ChatGPT.

02/12/2024 - source

Salesforce, Inc. Feeds

Salesforce.com (CRM) Q3 Earnings Lag Estimates - MSN

Salesforce.com reported lower-than-expected earnings for the third quarter.

06/12/2024 - source

Salesforce (CRM) Q3 2025 Earnings Call Transcript - The Motley Fool

Salesforce's Q3 2025 earnings call transcript discusses financial results and performance.

02/12/2024 - source

Salesforce Reports Strong Q3 Fiscal 2025 Results - TipRanks

Salesforce reported strong financial results for the third quarter of fiscal year 2025.

02/12/2024 - source

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO