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Salesforce Lightning: Use-Cases, Insights and Reviews | 2024 Cuspera

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Salesforce Lightning Overview

Salesforce Lightning boosts productivity and optimizes operations. Apps can be built quickly to enhance sales and CRM efficiency.

Use Cases

Customers recommend Workflow Management, Engagement Management, Advertisement, as the business use cases that they have been most satisfied with while using Salesforce Lightning.

Other use cases:

Sending & Publishing Communications
Campaign Management
Training & Onboarding
Lead Tracking
Forecasting
Social Media Analytics
Business Development

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Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Salesforce Lightning.

Other priorities:

Increase Sales & Revenue
Enhance Customer Relationships
Enter New Markets Internationally Or Locally
Scale Best Practices
Grow Market Share
Improve Stakeholder Relations
Improve Efficiency
Launch New Products
Improve Digital And Social Presence
Improve Internal Communications
Improve Brand Engagement
Establish Thought Leadership

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Salesforce Lightning Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce Lightning works with different mediums / channels such as E-Mail, Mobile, User Generated Content, etc.

Salesforce Lightning's features include Recording, Dashboard, Personalization, etc.

Reviews

"...I love the new appearance and guided stages of your workflow...." Peer review by Angelic T., TimeTrade

Salesforce Lightning, Veloxy, ClearSlide Platform, Vymo, TextExpander, etc., all belong to a category of solutions that help Sales Enablement. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce Lightning

Top Industries

Computer Software
Information Technology and Services
Human Resources

Popular in

Small Business
Large Enterprise
Mid Market

Salesforce Lightning is popular in Computer Software, Information Technology And Services, and Human Resources and is widely used by Small Business, Large Enterprise, and Mid Market.

Comprehensive Insights on Salesforce Lightning Use Cases

What Are the key features of Salesforce Lightning for Workflow Management?

Salesforce Lightning Workflow Management enables users to visually create and customize workflows, automating tasks, approvals, and notifications for various business processes. This feature standardizes processes across offices and can be used to manage cases, opportunities, and orders. Workflow Management is primarily focused on Salesforce data and may not be suitable for more complex automation needs.

"...This leverages data from existing Salesforce ecosystem to spot correlations & patterns and combines seamlessly with other platform capabilities such as process builder, flows, workflow rules etc...." Einstein 101 - Salesforce AI Demystified

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Why is Salesforce Lightning the best choice for Engagement Management?

How does Salesforce Lightning address your Advertisement Challenges?

How efficiently Does Salesforce Lightning manage your Sending & Publishing Communications?

Salesforce Lightning offers various capabilities for sending and publishing communications, including email, mobile apps, and websockets. Users can leverage pre-built components and click-based interfaces to create and deploy these communications. However, limitations exist, such as preventing users from sending emails to contacts or leads with incorrect addresses.

"...; export default class ConditionalRendering extends LightningElement { @wire(getAccounts) records; } Also Read:Publish Subscribe Pattern in Lightning Web Components (pubsub)How to Create a Record in Salesforce Lightning Web Components using Apex If you enjoyed this article, share it with your group!..." Conditional Rendering and Iteration in Salesforce Lightning Web Components

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How does Salesforce Lightning address your Campaign Management Challenges?

32+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Salesforce Lightning solved their Sales Enablement needs. Cuspera uses 824 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Enablement needs.

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
e.l.f. Cosmetics	NA	CASE STUDY e.l.f. Cosmetics e.l.f. Cosmetics’ customer experience is a thing of beauty. Read More
AGI Marketing and Advertising	Marketing and Advertising	CASE STUDY AGI AGI Helps Bridge the Gap From Farm To Table With Salesforce Read More
Loopio	NA	CASE STUDY Loopio Loopio fast-tracks growth and RFPs with Salesforce Read More

Frequently Asked Questions(FAQ)

for Salesforce Lightning

What is Salesforce Lightning?

Lightning is a reimagined Salesforce platform for boosting productivity and sales optimization that can be used by the Sales, Marketing and other customer facing teams. It can be deployed in small and medium sized businesses, non-profits and start-ups in industries such as Manufacturing, Healthcare, Financial Services, Hospitality and more.

Lightning features include tools for making selling easier, enhancing productivity, and personalized customer service. It enables optimization of business operations enabling accuracy in business performance metrics data, better insight into sales pipeline and service operations, and increased user engagement.

Lightning also includes a quick app building tool that can be used by anyone in the team for building apps without having to use code, thus saving developer time for product customizations. Lightning’s AI engine enables accuracy in outcome predictions, generation of insights, automation of tasks, and next steps recommendations.

What is Salesforce Lightning used for?

Salesforce Lightning is a Sales Enablement Software mainly used by its customers to Acquire Customers and Improve ROI by Workflow Management, Engagement Management and Advertisement .