Product Business Settings

Salesforce Marketing Cloud is popular in Computer Software, Information Technology And Services, and Non-Profit Organization Management industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

Marketing Automation
Team Collaboration

Salesforce Marketing Cloud Product Overview

Salesforce Marketing Cloud enhances customer engagement and drives revenue growth. Explore its marketing solutions to win customers and improve interactions.

How satisfied the customers are with Salesforce Marketing Cloud use-cases

Reviews

"...There are plenty of bells and whistles that allow you to take full advantage of advanced marketing automation and campaign management...." Peer review by Myca A., Director, Customer Experience, Non-Profit Organization Management

Salesforce Marketing Cloud Customer Insights, Testimonials and Case Studies

How efficiently Does Salesforce Marketing Cloud manage your Engagement Management?

How does Salesforce Marketing Cloud facilitate Communication Management?

How can Salesforce Marketing Cloud optimize your Content Management Workflow?

What Are the key features of Salesforce Marketing Cloud for Campaign Management?

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a digital marketing automation and analytics software designed for marketers to help them better understand the consumers, engage with them, and implement the insights to personalise consumer’s experience. With the help of the platform, the teams can utilize email marketing campaigns to increase the ROI.

The platform offers multiple tools for email marketing and social media campaign management including customer journey builder, email studio, mobile studio, social studio, advertising studio and interaction studio. It also has Data studio, Datorama and Audience Studio that provides a complete data ecosystem for all marketing data, KPIs, investments and decisions.

The cloud based software helps unite marketing and sales on a single platform for B2B marketing automation. It helps measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360.

What is Salesforce Marketing Cloud used for?

Salesforce Marketing Cloud is a Social Media Marketing Software mainly used by its customers to Enhance Customer Relationships and Grow Market Share by Engagement Management, Communication Management and Advertisement .

What are the top features of Salesforce Marketing Cloud?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Salesforce Marketing Cloud.

Who uses Salesforce Marketing Cloud?

Salesforce Marketing Cloud is used by Computer Software, Information Technology And Services and Non-Profit Organization Management among other industries.

What are Salesforce Marketing Cloud alternatives?

TelemetryTV, Statusbrew, Cincopa and Eclincher Social Media Management are popular alternatives for Salesforce Marketing Cloud.

Where is Salesforce Marketing Cloud located?

Salesforce Marketing Cloud is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.

49 buyers and buying teams have used Cuspera to assess how well Salesforce Marketing Cloud solved their Social Media Marketing needs. Cuspera uses 1903 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

 

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Salesforce's AI solutions, including Agentforce, are transforming healthcare by automating administrative tasks and improving patient access to care. UChicago Medicine, Transcend, Precina, and Simply...health are leveraging Salesforce's AI to enhance efficiency, reduce administrative burdens, and improve patient outcomes. These implementations demonstrate AI's potential to address healthcare workforce shortages and improve care delivery.

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London Enterprises Accelerate AI-Driven CRM Adoption with Salesforce Agentforce - London Daily News

London enterprises are adopting Salesforce Agentforce to enhance AI-driven CRM capabilities, focusing on intelligent customer engagement and operational efficiency. Salesforce Agentforce integrates A...I into CRM workflows, offering intelligent automation, predictive insights, and conversational AI. This adoption aims to improve customer experience, increase sales effectiveness, and reduce operational friction, positioning businesses to better adapt to changing customer behaviors.

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Salesforce (CRM) Is Down 6.9% After Winning $5.6 Billion Army AI Deal Has The Bull Case Changed - simplywall.st

Salesforce's Computable Insights subsidiary secured a 10-year, $5.6 billion contract with the U.S. Army to modernize data, cloud, and AI systems. This contract, alongside the EMBERPOINT wildfire mana...gement venture, positions Salesforce's Agentforce and Missionforce platforms as critical infrastructure for military and public safety operations, extending beyond its CRM roots.

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Panasonic - Consumer Electronics

Panasonic used Salesforce AI to improve its service operations. The company wanted to make service faster and more efficient. They used assistive and autonomous AI tools from Salesforce. This helped ...Panasonic transform how they deliver service. The result was better support for their customers.

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DeVry University - Education

Agentforce helped DeVry University support students from enrollment to course completion. The platform improved student engagement and streamlined support processes. DeVry used Agentforce to connect ...students with the right resources quickly. This led to better student experiences and smoother operations. The solution focused on education technology and student success.

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Vedant Fashions Limited - Apparel & Fashion - Large

Salesforce helped Vedant Fashions Limited unify online and offline shopping for its brands. The company used Commerce Cloud, Service Cloud, Slack, Tableau, and Experience Cloud to connect customer da...ta and improve service. Online conversions rose by nearly 100%. Organic traffic increased 90% year-on-year. Site speed doubled, and add-to-cart rates grew by up to 90%. Service Cloud reduced validation time from an hour to five minutes, streamlining returns and alterations.

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How Salesforce Uses Analytics to Drive Our Marketing Business

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Peers used Salesforce Marketing Cloud for engagement management and communication management

Salesforce Marketing Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.88/5

Read Reviews (33)
Analytics

4.64/5

Read Reviews (139)
Custom Reports

4.63/5

Read Reviews (245)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.88/5

Read Reviews (33)
Analytics

4.64/5

Read Reviews (139)
Custom Reports

4.63/5

Read Reviews (245)

Software Failure Risk Guidance

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for Salesforce Marketing Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Marketing Cloud

Salesforce, Inc. News

M&A
 

Salesforce Advances AI Expansion With Cimulate Deal | PYMNTS.com

Salesforce has signed a definitive agreement to acquire Cimulate, enhancing its Agentforce Commerce platform with AI-powered product discovery and agentic commerce capabilities. The integration aims to offer more personalized and conversational shopping experiences. The transaction is expected to close in the first quarter of Salesforce's fiscal year 2027, with Cimulate's team joining Salesforce to support ongoing innovation.

Executive
 

Salesforce layoffs continue as high-ranking executives leave - TechTarget

Salesforce is experiencing significant executive departures, including the exits of Adam Evans, Ariel Kelman, Ryan Aytay, and Denise Dresser. These changes come amid ongoing layoffs affecting various teams, including Heroku, which is being sunsetted. CEO Marc Benioff's recent actions and comments have sparked internal controversy, with employees expressing concerns over Salesforce's ethical use of technology.

Executive
 

Salesforce (CRM) Implements Layoffs and Executive Changes - GuruFocus

Salesforce has implemented executive changes, appointing six new executives to replace five who left since December. This restructuring aligns with CEO Marc Benioff's strategy to leverage AI, reducing support staff from 9,000 to 5,000 employees.

Product
 

Salesforce to stop selling enterprise Heroku subscriptions, scale back upgrades

Salesforce will cease offering new Enterprise Account subscriptions for its Heroku platform and reduce feature development, focusing instead on cybersecurity and reliability updates. Existing enterprise contracts can be renewed, and credit card users can continue using the platform. This shift aims to prioritize AI capabilities and long-term customer value.

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO