Salesforce Marketing Cloud Overview
Salesforce Marketing Cloud enhances customer engagement and drives revenue growth. Explore its marketing solutions to win customers and improve interactions.
Use Cases
Customers recommend Engagement Management, Communication Management, Advertisement, as the business use cases that they have been most satisfied with while using Salesforce Marketing Cloud.
Business Priorities
Enhance Customer Relationships and Grow Market Share are the most popular business priorities that customers and associates have achieved using Salesforce Marketing Cloud.
Salesforce Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data
Salesforce Marketing Cloud works with different mediums / channels such as E-Mail. Social Media. and Mobile.
Salesforce Marketing Cloud's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Salesforce Marketing Cloud support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Salesforce Marketing Cloud analytics capabilities include Analytics, and Custom Reports.
Reviews
"...And that is a lot; anything with your Leads, Contacts, Accounts, Opportunities, and email marketing Campaigns...." Peer review by Scott V., Director, Computer Software
Salesforce Marketing Cloud, TelemetryTV, Statusbrew, Cincopa, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Salesforce Marketing Cloud
Top Industries
- Computer Software
- Information Technology and Services
- Non-Profit Organization Management
Popular in
- Small Business
- Mid Market
- Enterprise
Salesforce Marketing Cloud is popular in Computer Software, Information Technology And Services, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.
Comprehensive Insights on Salesforce Marketing Cloud Use Cases
How does Salesforce Marketing Cloud facilitate Engagement Management?
How does Salesforce Marketing Cloud facilitate Communication Management?
What benefits does Salesforce Marketing Cloud offer for Advertisement?
What makes Salesforce Marketing Cloud ideal for Content Management?
What makes Salesforce Marketing Cloud ideal for Campaign Management?
52+ more Business Use Cases
49 buyers and buying teams have used Cuspera to assess how well Salesforce Marketing Cloud solved their Social Media Marketing needs. Cuspera uses 1903 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.
Case Studies
CASE STUDY Godrej & Boyce
CASE STUDY Pidilite
CASE STUDY Kotak Mahindra Bank
CASE STUDY REVA University
CASE STUDY Jaipur Rugs
CASE STUDY VFS Global
Video
How Salesforce Uses Analytics to Drive Our Marketing Business

Frequently Asked Questions(FAQ)
for Salesforce Marketing Cloud
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud is a digital marketing automation and analytics software designed for marketers to help them better understand the consumers, engage with them, and implement the insights to personalise consumer’s experience. With the help of the platform, the teams can utilize email marketing campaigns to increase the ROI.
The platform offers multiple tools for email marketing and social media campaign management including customer journey builder, email studio, mobile studio, social studio, advertising studio and interaction studio. It also has Data studio, Datorama and Audience Studio that provides a complete data ecosystem for all marketing data, KPIs, investments and decisions.
The cloud based software helps unite marketing and sales on a single platform for B2B marketing automation. It helps measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360.
What is Salesforce Marketing Cloud used for?
What are the top features of Salesforce Marketing Cloud?
Who uses Salesforce Marketing Cloud?
What are Salesforce Marketing Cloud alternatives?
Where is Salesforce Marketing Cloud located?
Salesforce Marketing Cloud Competitors
Salesforce Marketing Cloud Features
- Low
- Medium
- High
FEATURE | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (33) |
Analytics | Read Reviews (139) |
Custom Reports | Read Reviews (245) |
CAPABILITIES | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (33) |
Analytics | Read Reviews (139) |
Custom Reports | Read Reviews (245) |
Salesforce Marketing Cloud Integrations
Salesforce Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Salesforce Marketing Cloud
Software Failure Risk Guidance
?for Salesforce Marketing Cloud
Overall Risk Meter
Top Failure Risks for Salesforce Marketing Cloud
Salesforce, Inc. News
ShiftUp Assembles Tech Powerhouse with 3 Key Hires from Salesforce - MarTech Cube
ShiftUp has strengthened its leadership by hiring three former Salesforce executives: Ben Myles as CTO, Jonathan Rico as Head of Engineering and Product, and Mark Holton as Lead Sr. Software Architect. These hires bring extensive experience from Salesforce's Einstein AI platform, enhancing ShiftUp's capabilities in intelligent automation for go-to-market workflows.
Salesforce surpasses 1 million AI agent-customer conversations, says finance chief
Salesforce's AI platform, Agentforce, has surpassed 1 million autonomous agent-customer conversations, resolving 85% of customer queries. Launched in October, Agentforce provides 24/7 AI-powered support, enhancing customer service efficiency. Robin Washington, Salesforce's president and COFO, highlights the transformative potential of AI in business operations and leadership.
Activate Your Entire Salesforce CRM Data in Databricks: The Power of Zero Copy Data Sharing
Salesforce and Databricks have formed a transformative partnership, introducing Zero Copy Data Sharing to integrate Salesforce CRM data with Databricks Lakehouse. This integration eliminates traditional ETL processes, enabling seamless data fluidity and real-time insights. The collaboration enhances data governance and supports advanced AI/ML modeling, significantly improving customer insights across various industries.
Weather Any Storm: Build Organizational Resilience with Salesforce Financial Services Cloud
Salesforce Financial Services Cloud (FSC) enhances organizational resilience by unifying client data, connecting teams, and providing actionable insights. It supports core business lines like banking and wealth management, offering scalability and integration with tools like Agentforce, Data Cloud, and Marketing Cloud. These integrations transform FSC into a dynamic system of intelligence, enabling firms to adapt and deliver real business value.
Salesforce, Inc. Profile
HQ Location
415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States
Employees
10001+
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Financials
IPO