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Salesforce Marketing Cloud: Use-Cases, Insights and Reviews | 2025 Cuspera

4.22 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(1903)

The #1 Digital Marketing Software for Consumer Engagement at Scale

AI Powered

Salesforce Marketing Cloud Overview

Salesforce Marketing Cloud enhances customer engagement and drives revenue growth. Explore its marketing solutions to win customers and improve interactions.

Use Cases

Customers recommend Engagement Management, Communication Management, Advertisement, as the business use cases that they have been most satisfied with while using Salesforce Marketing Cloud.

Other use cases:

Content Management
Campaign Management
Social Media Management
Digital Marketing
Sales Document Management
Social Media Marketing
Contact List Management

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Grow Market Share are the most popular business priorities that customers and associates have achieved using Salesforce Marketing Cloud.

Other priorities:

Acquire Customers
Improve ROI
Scale Best Practices
Increase Sales & Revenue
Enter New Markets Internationally Or Locally
Improve Digital And Social Presence
Build Brand Awareness
Improve Stakeholder Relations
Improve Efficiency
Increase Customer Life Time Value
Improve Brand Engagement
Establish Thought Leadership

See all business priorities See less business priorities

Salesforce Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce Marketing Cloud works with different mediums / channels such as E-Mail. Social Media. and Mobile.

Salesforce Marketing Cloud's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Salesforce Marketing Cloud support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Salesforce Marketing Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Analytics that you can drill down related to any specific activity (open rate, click ratio, engagements)...." Peer review by Verified Reviewer, Information Technology and Services

Salesforce Marketing Cloud, TelemetryTV, Statusbrew, Cincopa, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce Marketing Cloud

Top Industries

Computer Software
Information Technology and Services
Non-Profit Organization Management

Popular in

Small Business
Mid Market
Enterprise

Salesforce Marketing Cloud is popular in Computer Software, Information Technology And Services, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Salesforce Marketing Cloud Use Cases

What benefits does Salesforce Marketing Cloud offer for Engagement Management?

Salesforce Marketing Cloud is a comprehensive marketing solution that enables businesses to enhance customer engagement across various channels and devices. It facilitates personalized customer journeys by providing collaborative workspaces, powerful analytics, and automated campaign management tools. However, some features may have limitations and require troubleshooting.

"...A new setup page and Einstein Engagement Frequency features will be available in the Salesforce Marketing Cloud to support customer journeys with personalized content ..." Salesforce Summer 19 release preps for Lightning migration: What you need to know

How does Salesforce Marketing Cloud facilitate Communication Management?

Salesforce Marketing Cloud empowers businesses to plan, design, and execute email marketing campaigns. It offers advanced capabilities for tracking campaign performance and analytics, enabling businesses to refine their strategies. The solution also provides tools for managing social content marketing, facilitating the creation and distribution of client-focused content across various platforms. However, the platform suffers from inconsistent browser compatibility issues, making the email sending process cumbersome.

"...You can publish emails, push notifications, social posts, and more. ..." The best way to organize your marketing stack

What makes Salesforce Marketing Cloud ideal for Advertisement?

Salesforce Marketing Cloud enables users to build and execute customer-focused advertising campaigns. It leverages data to tailor marketing messages and utilizes various channels, including email, mobile, social media, and digital advertising, to reach consumers. While the platform offers a wide range of advertising features, its newsletter creation tool lacks user-friendliness.

"...As a provider of digital marketing automation (email, social, ads) and analytics, is great when it comes to connecting the dots between what you know about customers and what marketing materials you should send to them...." Peer review by Kristen D., Marketing Operations Manager, Information Technology and Services

How does Salesforce Marketing Cloud facilitate Content Management?

Salesforce Marketing Cloud provides tools for creating and managing content, including email templates, interactive content, and social media posts. The solution streamlines content creation and fosters customer engagement through various channels. However, some features, like data synchronization, are limited in functionality.

"...The post Content Builder versus Classic Content in Salesforce Marketing Cloud:..." Content Builder versus Classic Content in Salesforce Marketing Cloud: Exploring the Differences

Why is Salesforce Marketing Cloud the best choice for Campaign Management?

Salesforce Marketing Cloud enables users to manage diverse marketing initiatives, from straightforward email campaigns to intricate customer journeys and automated marketing programs. The platform consolidates campaign planning, design, execution, and analysis across various channels, providing a centralized view of marketing activities. While it offers advanced features and automation, users may encounter limitations in customizing advanced campaign logic.

"...MacDonald, Director of Campaign Management, DEG, Linked by Isobar ..." New Ways to Use Litmus + Salesforce Marketing Cloud

52+ more Business Use Cases

49 buyers and buying teams have used Cuspera to assess how well Salesforce Marketing Cloud solved their Social Media Marketing needs. Cuspera uses 1903 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Case Studies

Information Services

CASE STUDY BARC India

BARC India improved field service productivity by 25% using Salesforce automation. They unified panel and inventory management on a single platform. This helped them service more households and ensur...e high-quality data. The same team of 650 field executives can now conduct 15% more panel visits per day. They can also visit 20% more households. BARC uses Salesforce to manage 55,000+ metering devices and plans to expand to 300,000 households.

Read more →

Manufacturing

CASE STUDY Godrej & Boyce

Godrej & Boyce used Salesforce to unify their CRM across business units. This helped them offer a connected customer experience. They moved sales processes to Salesforce Sales Cloud. This unified cus...tomer data and sales workflows. Sales teams now engage customers consistently. They reduced the time to connect with customers from a day to two hours. Predictive analytics increased lead conversion probability to 80% in one business unit.

Read more →

Financial Services

CASE STUDY Bike Bazaar

Bike Bazaar uses Salesforce to improve loan processes. They cut loan approval time from 20 to 5 minutes. They manage twice as many cases as before. Product launches are now 6 times faster. Data insig...hts help them target promotions and manage risks.

Read more →

Consumer Goods

CASE STUDY Tata Consumer Products

Tata Consumer Products transformed its sales and distribution with Salesforce. They built a platform called MAVIC, automating distributor management. Onboarding time reduced from a week to 45 minutes.... The MAVIC app enables 6 million transactions monthly. Over 3,000 distributors were onboarded in four months. The platform is used by 8,000 sales employees to serve 12,000 distributors and 1.6 million retail outlets.

Read more →

Manufacturing

CASE STUDY JSW Steel

JSW Steel used MuleSoft to transform its value chain. They integrated 32 systems with 120+ APIs. This improved order management and customer experience. They achieved a 99.7% integration success rate.... API calls increased by 52%, reaching 7.2 million per year.

Read more →

Information Technology and Services

CASE STUDY EXL

EXL used Salesforce to improve sales efficiency and customer focus. They implemented Sales Cloud and Revenue Cloud to optimize their sales processes. Automation and real-time insights helped sales te...ams engage customers better. EXL's sales team now predicts deal success and improves conversion rates. The company plans to integrate Salesforce further for a robust customer experience.

Read more →

Video

How Salesforce Uses Analytics to Drive Our Marketing Business

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Frequently Asked Questions(FAQ)

for Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a digital marketing automation and analytics software designed for marketers to help them better understand the consumers, engage with them, and implement the insights to personalise consumer’s experience. With the help of the platform, the teams can utilize email marketing campaigns to increase the ROI.

The platform offers multiple tools for email marketing and social media campaign management including customer journey builder, email studio, mobile studio, social studio, advertising studio and interaction studio. It also has Data studio, Datorama and Audience Studio that provides a complete data ecosystem for all marketing data, KPIs, investments and decisions.

The cloud based software helps unite marketing and sales on a single platform for B2B marketing automation. It helps measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360.

What is Salesforce Marketing Cloud used for?

Salesforce Marketing Cloud is a Social Media Marketing Software mainly used by its customers to Enhance Customer Relationships and Grow Market Share by Engagement Management, Communication Management and Advertisement .

What are the top features of Salesforce Marketing Cloud?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Salesforce Marketing Cloud.

Who uses Salesforce Marketing Cloud?

Salesforce Marketing Cloud is used by Computer Software, Information Technology And Services and Non-Profit Organization Management among other industries.

What are Salesforce Marketing Cloud alternatives?

TelemetryTV, Statusbrew, Cincopa and Eclincher Social Media Management are popular alternatives for Salesforce Marketing Cloud.

Where is Salesforce Marketing Cloud located?

Salesforce Marketing Cloud is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.

lightning

Peers used Salesforce Marketing Cloud for engagement management and communication management

Salesforce Marketing Cloud Competitors

More Salesforce Marketing Cloud Alternatives...

Salesforce Marketing Cloud Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.88/5 ★ Read Reviews (33)
Analytics	4.64/5 ★ Read Reviews (139)
Custom Reports	4.63/5 ★ Read Reviews (245)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.88/5 ★ Read Reviews (33)
Analytics	4.64/5 ★ Read Reviews (139)
Custom Reports	4.63/5 ★ Read Reviews (245)

Salesforce Marketing Cloud Integrations

Salesforce Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.91/5 ★

Read Reviews (146)

Data Export

3.89/5 ★

Read Reviews (56)

Slack

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Zapier

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Few API Integrations for Salesforce Marketing Cloud

Umbraco Cloud

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Viber

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Capsule CRM

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Submittable

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Twilio

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Salesforce Marketing Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Marketing Cloud

Salesforce, Inc. News

Partnership 11/06/2025

VitalPBX Unveils Seamless CRM Integration with Salesforce to Transform Contact Centers in 2025

VitalPBX has launched a new integration with Salesforce, enabling seamless connectivity between its unified communications platform and Salesforce CRM. This integration streamlines contact center workflows, allowing businesses to synchronize customer data, automate call logging, and enhance agent productivity within the Salesforce environment.

Read more →

Product 11/06/2025

Salesforce Announces New Software Bundles for Retailers, Providing Complete, All-In-One Solutions for Retail Success

Salesforce launched two new software bundles for retailers: the Unified Digital Bundle and the Unified Retail Bundle. Both packages integrate digital commerce, order management, and point-of-sale with Salesforces Marketing Cloud, Data Cloud, and other tools. These all-in-one solutions aim to streamline retail operations, unify customer data, and improve shopping experiences by reducing system fragmentation.

Read more →

M&A 11/06/2025

Devsinc acquires Cloud-1 to bolster salesforce capabilities - The News International

Devsinc, an enterprise IT firm, has acquired Cloud-1, a specialized Salesforce partner and development company. This acquisition strengthens Devsincs Salesforce services and expands its reach in APAC and MENA regions. The deal reflects growing demand in the global Salesforce ecosystem, projected to reach $32.7 billion by 2032.

Read more →

M&A 02/06/2025

Salesforce acquires AI recruiting startup Moonhub weeks after Informatica deal

Salesforce has acquired Moonhub, an AI-driven recruiting startup founded by former Meta engineer Nancy Xu. Moonhubs team will join Salesforce to advance its AI initiatives, including Agentforce. This move follows Salesforces recent acquisitions of Informatica and Convergence.ai, signaling a continued focus on expanding AI capabilities in cloud-based enterprise solutions.

Read more →

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO