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Salesforce Marketing Cloud: Use-Cases, Insights and Reviews | 2024 Cuspera

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(1903)

The #1 Digital Marketing Software for Consumer Engagement at Scale

AI Powered

Salesforce Marketing Cloud Overview

Salesforce Marketing Cloud enhances customer engagement and drives revenue growth. Explore its marketing solutions to win customers and improve interactions.

Use Cases

Customers recommend Engagement Management, Communication Management, Advertisement, as the business use cases that they have been most satisfied with while using Salesforce Marketing Cloud.

Other use cases:

Content Management
Campaign Management
Social Media Management
Digital Marketing
Sales Document Management
Social Media Marketing
Contact List Management

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Grow Market Share are the most popular business priorities that customers and associates have achieved using Salesforce Marketing Cloud.

Other priorities:

Acquire Customers
Improve ROI
Scale Best Practices
Increase Sales & Revenue
Enter New Markets Internationally Or Locally
Improve Digital And Social Presence
Build Brand Awareness
Improve Stakeholder Relations
Improve Efficiency
Increase Customer Life Time Value
Improve Brand Engagement
Establish Thought Leadership

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Salesforce Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce Marketing Cloud works with different mediums / channels such as E-Mail, Social Media, and Mobile,

Salesforce Marketing Cloud's features include Personalization, Alerts: Popups & Notifications, Templates, etc.

Reviews

"...Its very user friendly from the beginning to the end of quote generation, store the price list, store contacts as data base, request a follow up reminder, create customized templates...." Peer review by Udaya Yerram, Pharmaceuticals

Salesforce Marketing Cloud, Hubspot Marketing Hub, SentiOne, Sprinklr Core, Oktopost, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce Marketing Cloud

Top Industries

Computer Software
Information Technology and Services
Non-Profit Organization Management

Popular in

Small Business
Mid Market
Enterprise

Salesforce Marketing Cloud is popular in Computer Software, Information Technology And Services, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Salesforce Marketing Cloud Use Cases

Why is Salesforce Marketing Cloud the best choice for Engagement Management?

Salesforce Marketing Cloud is a comprehensive marketing solution that enables businesses to enhance customer engagement across various channels and devices. It facilitates personalized customer journeys by providing collaborative workspaces, powerful analytics, and automated campaign management tools. However, some features may have limitations and require troubleshooting.

"...Its very user friendly from the beginning to the end of quote generation, store the price list, store contacts as data base, request a follow up reminder, create customized templates. ...." Peer review by Udaya Y., Project Manager, Pharmaceuticals

What solutions does Salesforce Marketing Cloud provide for Communication Management?

Salesforce Marketing Cloud empowers businesses to plan, design, and execute email marketing campaigns. It offers advanced capabilities for tracking campaign performance and analytics, enabling businesses to refine their strategies. The solution also provides tools for managing social content marketing, facilitating the creation and distribution of client-focused content across various platforms. However, the platform suffers from inconsistent browser compatibility issues, making the email sending process cumbersome.

"...The 7 Principles of Conversion-Centered Landing Page Design How to create a social publishing strategy Email Marketing through Customer Lifecycle ..." MBA Update: Digital Marketing Strategy

How efficiently Does Salesforce Marketing Cloud manage your Advertisement?

Salesforce Marketing Cloud enables users to build and execute customer-focused advertising campaigns. It leverages data to tailor marketing messages and utilizes various channels, including email, mobile, social media, and digital advertising, to reach consumers. While the platform offers a wide range of advertising features, its newsletter creation tool lacks user-friendliness.

"...With the Email Studio available for the Basic Edition, you can upgrade to other editions to add Mobile Studio, Social Studio, Advertisement Studio, and Web Studio, based on the growth of your business. ..." Salesforce Marketing Cloud Editions Features, Suitability, Pricing

What Are the key features of Salesforce Marketing Cloud for Content Management?

Salesforce Marketing Cloud provides tools for creating and managing content, including email templates, interactive content, and social media posts. The solution streamlines content creation and fosters customer engagement through various channels. However, some features, like data synchronization, are limited in functionality.

"...In a multi-level organization, the Top-Level unit is the controller of the personalized content for marketing campaigns...." Salesforce Marketing Cloud Editions Features, Suitability, Pricing

How does Salesforce Marketing Cloud facilitate Campaign Management?

Salesforce Marketing Cloud enables users to manage diverse marketing initiatives, from straightforward email campaigns to intricate customer journeys and automated marketing programs. The platform consolidates campaign planning, design, execution, and analysis across various channels, providing a centralized view of marketing activities. While it offers advanced features and automation, users may encounter limitations in customizing advanced campaign logic.

"...Today, we ve got exciting news for everyone who uses Salesforce Marketing Cloud to develop and deploy marketing campaigns...." New: Integrate Litmus with Salesforce Marketing Cloud

52+ more Business Use Cases

49 buyers and buying teams have used Cuspera to assess how well Salesforce Marketing Cloud solved their Social Media Marketing needs. Cuspera uses 1903 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
L'Oréal Consumer Goods	Consumer Goods	CASE STUDY L'Oréal L'OrÃ©al enhanced its beauty experience using data-driven digital transformation, creating personalized products like AI-powered custom lipsticks, improving consumer relationships with Salesforce's Einstein 1. Read More
e.l.f. Cosmetics	NA	CASE STUDY e.l.f. Cosmetics e.l.f. Cosmetics’ customer experience is a thing of beauty. Read More
AGI Marketing and Advertising	Marketing and Advertising	CASE STUDY AGI AGI Helps Bridge the Gap From Farm To Table With Salesforce Read More

Video

How Salesforce Uses Analytics to Drive Our Marketing Business

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Frequently Asked Questions(FAQ)

for Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a digital marketing automation and analytics software designed for marketers to help them better understand the consumers, engage with them, and implement the insights to personalise consumer’s experience. With the help of the platform, the teams can utilize email marketing campaigns to increase the ROI.

The platform offers multiple tools for email marketing and social media campaign management including customer journey builder, email studio, mobile studio, social studio, advertising studio and interaction studio. It also has Data studio, Datorama and Audience Studio that provides a complete data ecosystem for all marketing data, KPIs, investments and decisions.

The cloud based software helps unite marketing and sales on a single platform for B2B marketing automation. It helps measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360.

What is Salesforce Marketing Cloud used for?

Salesforce Marketing Cloud is a Social Media Marketing Software mainly used by its customers to Enhance Customer Relationships and Grow Market Share by Engagement Management, Communication Management and Advertisement .

What are the top features of Salesforce Marketing Cloud?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Salesforce Marketing Cloud.

Who uses Salesforce Marketing Cloud?

Salesforce Marketing Cloud is used by Computer Software, Information Technology And Services and Non-Profit Organization Management among other industries.

What are Salesforce Marketing Cloud alternatives?

Hubspot Marketing Hub, SentiOne, Sprinklr Core and Oktopost are popular alternatives for Salesforce Marketing Cloud.

Where is Salesforce Marketing Cloud located?

Salesforce Marketing Cloud is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.

lightning

Peers used Salesforce Marketing Cloud for engagement management and communication management

Salesforce Marketing Cloud Competitors

More Salesforce Marketing Cloud Alternatives...

Salesforce Marketing Cloud Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.88/5 ★ Read Reviews (33)
Analytics	4.64/5 ★ Read Reviews (139)
Custom Reports	4.63/5 ★ Read Reviews (245)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.88/5 ★ Read Reviews (33)
Analytics	4.64/5 ★ Read Reviews (139)
Custom Reports	4.63/5 ★ Read Reviews (245)

Salesforce Marketing Cloud Integrations

Salesforce Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.91/5 ★

Read Reviews (146)

Data Export

3.89/5 ★

Read Reviews (56)

Slack

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Zapier

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

FeedHenry

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Few API Integrations for Salesforce Marketing Cloud

xMatters

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Webflow

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Subbly

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

VYPER

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

UltraCart

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Salesforce Marketing Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Marketing Cloud

Salesforce News

Verato Announces Verato for Salesforce on Salesforce AppExchange

Verato launches Verato for Salesforce on Salesforce AppExchange, enhancing integration capabilities.

03/11/2024 - source

Synechron acquires Cloobees â€“ a global Salesforce summit partner - Intelligent CIO

Synechron acquires Cloobees, a top-tier Salesforce implementation partner, enhancing its capabilities in Salesforce solutions globally.

27/10/2024 - source

Salesforce partners with Tata Consumer Products Limited to push digital transformation

Salesforce partners with Tata Consumer Products Limited to enhance digital transformation across 1.63 million retail outlets with minimal training.

23/10/2024 - source

Salesforce Profile

Company Name

Salesforce

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO