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Salesforce Marketing Cloud: Use-Cases, Insights and Reviews | 2025 Cuspera

4.22 5

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(1903)

The #1 Digital Marketing Software for Consumer Engagement at Scale

AI Powered

Salesforce Marketing Cloud Overview

Salesforce Marketing Cloud enhances customer engagement and drives revenue growth. Explore its marketing solutions to win customers and improve interactions.

Use Cases

Customers recommend Engagement Management, Communication Management, Advertisement, as the business use cases that they have been most satisfied with while using Salesforce Marketing Cloud.

Other use cases:

Content Management
Campaign Management
Social Media Management
Digital Marketing
Sales Document Management
Social Media Marketing
Contact List Management

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Grow Market Share are the most popular business priorities that customers and associates have achieved using Salesforce Marketing Cloud.

Other priorities:

Acquire Customers
Improve ROI
Scale Best Practices
Increase Sales & Revenue
Enter New Markets Internationally Or Locally
Improve Digital And Social Presence
Build Brand Awareness
Improve Stakeholder Relations
Improve Efficiency
Increase Customer Life Time Value
Improve Brand Engagement
Establish Thought Leadership

See all business priorities See less business priorities

Salesforce Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce Marketing Cloud works with different mediums / channels such as E-Mail. Social Media. and Mobile.

Salesforce Marketing Cloud's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Salesforce Marketing Cloud support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Salesforce Marketing Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"...And that is a lot; anything with your Leads, Contacts, Accounts, Opportunities, and email marketing Campaigns...." Peer review by Scott V., Director, Computer Software

Salesforce Marketing Cloud, Hubspot Marketing Hub, SentiOne, Sprinklr Core, Oktopost, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce Marketing Cloud

Top Industries

Computer Software
Information Technology and Services
Non-Profit Organization Management

Popular in

Small Business
Mid Market
Enterprise

Salesforce Marketing Cloud is popular in Computer Software, Information Technology And Services, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Salesforce Marketing Cloud Use Cases

How can Salesforce Marketing Cloud enhance your Engagement Management process?

Salesforce Marketing Cloud is a comprehensive marketing solution that enables businesses to enhance customer engagement across various channels and devices. It facilitates personalized customer journeys by providing collaborative workspaces, powerful analytics, and automated campaign management tools. However, some features may have limitations and require troubleshooting.

"...With these new capabilities, you can learn more about the customer, personalize interactions to drive engagement, and engage with customers across every channel. ..." Marketing Cloud June 19 Release Is Live!

What benefits does Salesforce Marketing Cloud offer for Communication Management?

Salesforce Marketing Cloud empowers businesses to plan, design, and execute email marketing campaigns. It offers advanced capabilities for tracking campaign performance and analytics, enabling businesses to refine their strategies. The solution also provides tools for managing social content marketing, facilitating the creation and distribution of client-focused content across various platforms. However, the platform suffers from inconsistent browser compatibility issues, making the email sending process cumbersome.

"...I have tried using salesforce back when I was working in a publishing company doing outbound sales calls...." Peer review by Leilani Grace Digamon

What makes Salesforce Marketing Cloud ideal for Advertisement?

Salesforce Marketing Cloud enables users to build and execute customer-focused advertising campaigns. It leverages data to tailor marketing messages and utilizes various channels, including email, mobile, social media, and digital advertising, to reach consumers. While the platform offers a wide range of advertising features, its newsletter creation tool lacks user-friendliness.

"...Right from powering cross-channel customer journeys and personalized advertising on social media to facilitating seamless content sharing and agile brand messaging, this Salesforce Marketing Cloud release has a lot to offer...." 6 reasons to cheer for Salesforce Marketing Cloud user

What Are the key features of Salesforce Marketing Cloud for Content Management?

Salesforce Marketing Cloud provides tools for creating and managing content, including email templates, interactive content, and social media posts. The solution streamlines content creation and fosters customer engagement through various channels. However, some features, like data synchronization, are limited in functionality.

"...Salesforce Marketing Cloud (SFMC) is a digital marketing platform that marketers can use to, for example, manage customer journey, data analytics and content creation and management. ..." Ingest your data to Salesforce Marketing Cloud using Azure Data Factory

Why is Salesforce Marketing Cloud the best choice for Campaign Management?

Salesforce Marketing Cloud enables users to manage diverse marketing initiatives, from straightforward email campaigns to intricate customer journeys and automated marketing programs. The platform consolidates campaign planning, design, execution, and analysis across various channels, providing a centralized view of marketing activities. While it offers advanced features and automation, users may encounter limitations in customizing advanced campaign logic.

"...(used by 26.6% of respondents to Litmus State of Email Survey) MailChimp [Litmus ESP Syncing available] (also includes Mandrill) (24.2%) Oracle (includes Oracle Marketing Cloud (formerly Responsys), Eloqua [Litmus ESP Syncing available], Bronto, NetSuite, Siebel, and Dyn) (12.2%) Marketo [Litmus ESP Syncing available] (also includes ToutApp) (9.4%) Campaign Monitor [Litmus ESP Syncing available] (also includes Emma and Delivra) (8.3%) IBM (includes Watson Campaign Automation (former Silverpop)..." A Snapshot of the Email Service Provider Landscape

52+ more Business Use Cases

49 buyers and buying teams have used Cuspera to assess how well Salesforce Marketing Cloud solved their Social Media Marketing needs. Cuspera uses 1903 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Baptist Health South Florida	NA	CASE STUDY Baptist Health South Florida Learn how the healthcare provider turns disparate data into a complete patient view at scale. Read More
BACA Systems	NA	CASE STUDY BACA Systems Learn how the company will unlock all of its data with Data Cloud and boost sales efficiency with Einstein 1 Sales. Read More
Best Buy Canada	NA	CASE STUDY Best Buy Canada Best Buy Canada boosts customer experience ratings by building stronger relationships. Read More

Video

How Salesforce Uses Analytics to Drive Our Marketing Business

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Frequently Asked Questions(FAQ)

for Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a digital marketing automation and analytics software designed for marketers to help them better understand the consumers, engage with them, and implement the insights to personalise consumer’s experience. With the help of the platform, the teams can utilize email marketing campaigns to increase the ROI.

The platform offers multiple tools for email marketing and social media campaign management including customer journey builder, email studio, mobile studio, social studio, advertising studio and interaction studio. It also has Data studio, Datorama and Audience Studio that provides a complete data ecosystem for all marketing data, KPIs, investments and decisions.

The cloud based software helps unite marketing and sales on a single platform for B2B marketing automation. It helps measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360.

What is Salesforce Marketing Cloud used for?

Salesforce Marketing Cloud is a Social Media Marketing Software mainly used by its customers to Enhance Customer Relationships and Grow Market Share by Engagement Management, Communication Management and Advertisement .

What are the top features of Salesforce Marketing Cloud?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Salesforce Marketing Cloud.

Who uses Salesforce Marketing Cloud?

Salesforce Marketing Cloud is used by Computer Software, Information Technology And Services and Non-Profit Organization Management among other industries.

What are Salesforce Marketing Cloud alternatives?

Hubspot Marketing Hub, SentiOne, Sprinklr Core and Oktopost are popular alternatives for Salesforce Marketing Cloud.

Where is Salesforce Marketing Cloud located?

Salesforce Marketing Cloud is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.

lightning

Peers used Salesforce Marketing Cloud for engagement management and communication management

Salesforce Marketing Cloud Competitors

More Salesforce Marketing Cloud Alternatives...

Salesforce Marketing Cloud Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.88/5 ★ Read Reviews (33)
Analytics	4.64/5 ★ Read Reviews (139)
Custom Reports	4.63/5 ★ Read Reviews (245)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.88/5 ★ Read Reviews (33)
Analytics	4.64/5 ★ Read Reviews (139)
Custom Reports	4.63/5 ★ Read Reviews (245)

Salesforce Marketing Cloud Integrations

Salesforce Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.91/5 ★

Read Reviews (146)

Data Export

3.89/5 ★

Read Reviews (56)

FeedHenry

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Zapier

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Slack

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Few API Integrations for Salesforce Marketing Cloud

SMSEdge

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Zonos

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Teamleader Online CRM

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Submittable

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

TeamGram

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Salesforce Marketing Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Marketing Cloud

Salesforce, Inc. News

HCLTech joins Salesforce as an Agentforce Partner to drive agentic AI innovation - CRN

HCLTech partners with Salesforce to enhance AI innovation through the Agentforce program.

23/01/2025 - source

HCLTech gets added to Salesforce's AI agent initiative - Techcircle

HCLTech joins Salesforce's AI agent initiative to help financial services clients use AI agents and modernize SaaS applications. The partnership aims to enhance member engagement and efficiency at PenFed Credit Union.

23/01/2025 - source

Salesforce Bids Farewell to Einstein Copilot, Now It's Just Another Agent - CX Today

Salesforce has retired its Einstein Copilot, a conversational AI assistant, surprising many users. This change was highlighted by Ashish Agarwal, a Salesforce Architect, on LinkedIn.

15/01/2025 - source

Salesforce, Inc. Feeds

Salesforce director named chief of operations, finance | CFO Dive

Salesforce appointed Robin Washington as the new Chief Operating and Financial Officer, effective March 21, with Brian Millham retiring on May 1 after a 25-year career.

05/02/2025 - source

Salesforce Appoints New CTO, Shakes Up Other Executive Roles - The Information

Salesforce Appoints New CTO, Shakes Up Other Executive Roles - The Information

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Salesforce Inc (CRM) Announces Leadership Transition with Robin - GuruFocus

Salesforce Inc (CRM) announces a leadership transition involving Robin.

05/02/2025 - source

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO