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SAP Marketing Cloud: Reviews, Testimonials and Expert Opinions
(2401)Marketing Cloud offering customers the freedom to define their journey
Top 33 SAP Marketing Cloud Alternatives : 2025
Yespo Оmnichannel CDP
Multichannel marketing strategies to increase business efficiency
Yespo Оmnichannel CDP is a Customer data platform that enables businesses to manage customer segmentation, email marketing, multiple campaigns, and more. Some of its features include a single ...
EasySender
All-in-one solution to protect email domain immediately.
EasyDMARC’s deliverability tool, EasySender, covers all the aspects of email deliverability. The variety of features on the platform cover email list verification, mailbox warmup, and inbox placement. ...
Bloomreach
Bloomreach - Powering Enterprise CMS and Optimizing Commerce Experiences
Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. ...
Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. It is built specifically for brands, retailers and B2B companies who want to grow their revenue online while delivering each of their customers a premium, personalized experience. It helps to improve consistency and increase sales and revenue.
Bloomreach is backed by over a decade of AL/ML investment focused on digital commerce. Its models, algorithms, category-specific taxonomies, synonym libraries, and semantic AI and machine-learning outperform the market and drive meaningful revenue growth for clients. It also leverages the learnings from searches and transactions with an API-first set of solutions meant to help them reach and exceed the business goals.
Its features include semantic search to find products fast, working in tandem with merchandisers to help them be more data-driven and impactful, creating and controlling the whole experience across all channels, product discoverability with pathways, creating rules, and customizing the product list to achieve business goals and more.
Pyze
Embled User Analytics & Marketing Automation
Pyze is a digital transformation analytics and engagement platform to maximize process efficiency and application productivity through low-code process mining and usage analytics. It helps brands and enterprises to maximize user retention through AI-based engagement and personalization across digital platforms. It provides marketing and product teams with cross-platform user behavior analytics and automated segmentation to deliver hyper-relevant omnichannel campaigns and content personalization. ...
Pyze auto-discovers complex end-to-end business process flows to surface process bottlenecks, activity hotspots, and user experience optimization opportunities. It enables continuous improvement across multi-screen product journeys by providing a data-driven approach to maximize ROI and business impact, regardless of the underlying technologies.
Key features include cross-platform analytics, business success optimization, analytics center of excellence, behavior measurement, and user engagement.
Ada
ADA X - eXperience Faster. More analytical Smartest.
Ada, ADA X, redefines content campaigns by streamlining creation, distribution, and measurement. The new version of the all-in-one marketing platform enhances efficiency and effectiveness.
Direct Mail For Mac
Create and send great looking email newsletters with Direct Mail, an easy to use email marketing app for the Mac.
Direct Mail for Mac is an easy-to-use email marketing app. Email campaigns are managed effortlessly, delivering results without headaches.
DataEQ
Accurate opinion data through advanced sentiment analytics
DataEQ is an AI and human intelligence Platform for financial services, telecommunications, and retail that enables real-time mitigation of risk, improved retention and acquisition rates, and superior customer experience. ...
DataEQ’s uses a combination of AI and human intelligence to understand the nuances of human conversation. Its proprietary crowd-sourcing platform consisting of local language contributors filters noise out of high-risk, high-value conversations and enables verification and categorization of social media posts and other short-form texts.
DataEQ ’s Social Customer Service Audit includes an analysis of Twitter customer response time, response rate and a share of priority conversation, which enables improving customer service, customer value, and retention and acquisition rates.
MailerLite
Email marketing platform with advanced features and powerful tools
Mailerlite is an email and digital marketing automation platform for marketing teams to increase customers, to enhance customer relationships and sales. Mailerlite helps marketing teams to build ...
Mailerlite comes with drag and drop editor, rich text editor, custom html editor, newsletter template and ecommerce campaigns for creating amazing campaigns. It uses prebuilt template to build creative and attractive landing pages. It uses A/B testing split testing for find the best performing landing page and make landing page GDPR complaint. It uses drag and drop builder to create pop-ups without having to code and build custom surveys by using the pre-built blocks.
Sharpspring
Sales & Marketing Automation Platform to boost conversions and deliver results.
Sharpspring excels in engagement and communication management with a strong focus on analytics and custom reporting. It offers comprehensive vendor support, catering to large enterprises in marketing and advertising. On the other hand, SAP Marketing Cloud specializes in customer communication and engagement, with AI-powered features enhancing multi-channel campaigns. It suits enterprises in diverse industries like healthcare and education with targeted support options. ...
Zymplify
Sales & Marketing Automation Software to accelerate business revenue
Zymplify is an automated prospecting and lead qualification software intended to accelerate business' revenue by turning strangers into customers. It offers business qualified prospects who are actively looking for products or services and gives a complete toolkit to connect with them and close sales at speed. ...
Zymplify is a cloud marketing platform that offers a personalized integrated digital toolbox that aids in online marketing and also offers additional marketing services around the platform through their dedicated team, enabling businesses and corporate clients to automate their marketing process and market themselves in a convenient, hassle-free and effective manner.
Zymplify features include LinkedIn prospector, website intent, intent signals, landing page builder, lead management, multichannel marketing, web forms, pop-ups, persona builder, digital ads, social media, pipeline, activity calendar, built-In CRM, list management, channel ROI / setup, marketing calendar, and more.
Sociamonials
Best Social Media Campaigns
Sociamonials is used to streamline social media strategy with its SaaS platform. Campaigns can be scheduled, managed, and analyzed effortlessly.
Funraise
The Best Nonprofit Fundraising Solution
Funraise simplifies nonprofit fundraising with innovative features and tools, making it easier than ever. Nonprofits are empowered to enhance their fundraising efforts effectively.
SALESmanago
Customer data platform with omnichannel communication to improve conversion
SALESmanago is the only no-code, AI-driven Customer Data, and Marketing Automation Platform, used by 3000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, BMW, Crocs, Victorias Secret and many other global brands. Financial Times ranks SALESmanago as the fastest-growing marketing automation platform in Europe with 2 months of free Proof of Concept. ...
SALESmanago is harnessing the full power of first- and zero-party data, combining advanced analytics and AI Hyperpersonalization to deliver highly configurable personalized experiences, across a comprehensive range of natively built and integrated marketing execution channels.
The capabilities that are found in SALESmanago are: Command Center, AI Search Engine, Loyalty Program, Pop-up creator, AI & Machine Learning, Live chat with AI recommendations, Analytics & Reporting, Behavioural Profiling, Customer Value Management, Omnichannel Communication, Personalization, Product Recommendations, Real-Time Data Processing. These are achieved using features such as: Customer Data Platform, CRM & Dynamic Segmentation, Email Marketing, Lead Generation, Marketing Automation, Mobile Marketing, Social Media, Web Push, Website Personalization, A/B/X Testing and Optimization, Advertising Network & DMP.
Ready to use integrations for the most popular eCommerce platforms, CRM & ERP systems, marketing and sales tools.
Brandwatch
Digital Consumer Intelligence
Brandwatch is a social media monitoring tool that provides structure to the voices of potential customers, so as to make decisions that fit your business goals and to become consumer fit. It is suited for businesses and brands to get the right information to the right people in the right format. ...
This tool provides Brand management, content strategy to reach target audience, competitor analysis, enhanced customer experience, influencer marketing tools and protecting brand image.
It features flexible UI for quick insights and deep analysis, track brand health, analyze key trends, optimize brand with changing consumer perceptions and trends, measure impact of marketing strategy, customer journey mapping by automatically segmenting and analyzing consumer conversations, data integration & visualization, discover audience content affinities, amplifying content to the right people, identify real influencers who generate real engagement, discover effective micro-influencers, monitor ROI of your influencer campaigns, real-time insight on online presence relative to competitors, measure customer sentiment, detect emerging crisis, spot negative mentions instantly, share crucial communication across organization in real-time to ensure right people have right information at all times.
emfluence Marketing Platform
Marketing Platform to create, track, and deploy successful digital campaigns
emfluence Marketing Platform is an email marketing, social media management, survey tool, landing page builder, website tracking, and marketing automation platform, designed for and powered by digital marketers. It allows businesses to visually create automated marketing campaigns using a drag-and-drop editor and optional placeholder steps. ...
The emfluence Marketing Platform is a full-scale marketing automation platform with tools to automate day-to-day tasks, including social media scheduling, automated emails, campaign reporting, landing page creation, surveys, web forms, and more. Users can create complex email campaigns based on recipient behaviors. Use workflow decisions to organize contacts into segments based on their email views, clicks, or custom event triggered action queries.
With emfluence's email marketing tool, users can create personalized emails using custom email templates or built-in templates. The form builder allows businesses to create forms that can capture and record online registrations and website leads. Users can also create personalized landing pages and event pages. Marketers can integrate their social media accounts with the platform to manage campaigns through channels like Facebook and Twitter.
Shortstack
Get More Leads From Your Marketing Campaigns
ShortStack is a digital marketing platform built for engagement, lead collection and marketing automation. It helps to acquire customers and increase sales and revenue. It’s a customizable all in ...
ShortStack is used to design, publish and optimize landing page promotions which Includes forms and feeds to gather valuable consumer data and uses email marketing tools to build a rapport with leads. Its built-in analytics data allows to understand how campaigns are performing, in real-time, track the entries, promote campaigns on social media. It helps to create a campaign or user can take advantage of custom design services.
Affinity Analytics
Easily surface real-time insights and drill into the data and trends that will shape the future of business.
Affinity Analytics is a business intelligence and analytics platform designed to increase visibility into and analysis of most important data. It helps to increase visibility into initiatives that drive results, and gain the analytical depth and flexibility to make quicker data-based decisions. ...
It provides fully customizable dashboards and granular, real-time reports to help companies conduct a deep analysis into the trends and performance drivers that affect critical business processes. All reports can be drilled deeper into custom segments such as industry vertical, company type, company size, and other factors. Users can easily export or email any reports to share them with key stakeholders.
Key features include surface real-time insights and drill into the data, increase visibility into initiatives that drive results, create custom dashboards, uncover data patterns, automate team workflows, and more. It sets, tracks, and visualizes key KPIs to identify the most effective ways to manage deal pipelines.
Maropost
Marketing Automation platform for multi-channel customer engagement
Maropost is a unified customer engagement platform that connects companies with their customers at every step of their journey. It is designed for enterprises looking to engage the audience with personalized messages across every channel to boost engagement and revenue. ...
It features data-driven marketing, unified cross-channel engagement, contact lists, shopping cart solutions, customer management, payment gateway integration, commerce analytics and integrations.
It supports every stage of the customer lifecycle by setting campaigns and content on autopilot to deliver an outstanding customer experience. It connects customer data from different channels into a powerful profile that helps to understand each customer’s lifetime value. It provides customer’s marketing activity in a single view and offers detailed reports on conversion rates, repeat customer and revenue loss due to abandoned carts.
itracMarketer Platform
Email & Marketing Automation CRM Platform to improve and grow business.
itracMarketer is an Email and marketing automation CRM software that helps to improve and grow the business, grow a deeper connection with the audience, manually execute repetitive tasks and processes that drive the marketing and sales results, lead to a high number of visitors and conversions of those visitors into contacts and so on. It helps to enter new markets, improve ROI and grow market share. ...
itracMarketer develops innovative online marketing solutions providing the marketers the capability to stay on top of simple or complex business requirements and challenges while delivering results and measurable success. It offers turnkey self-service solutions in email marketing with CASL compliance, marketing automation, sales CRM, social media integration, web analytics, lead management and more. It helps to develop easy-to-use and effective solutions that drive customer results.
Some of its features include engaging emails with personalization and advanced features, track customers, score leads and manage all marketing, sales and customer service activities, schedule and publish to social media channels, build local engagement through corporate-created content and more.
Act-On
An automated Growth Marketing Platform
Act-On and SAP Marketing Cloud are both marketing automation tools, yet they cater to different business needs. Act-On shines with its extensive integration capabilities and customizable reporting, making it ideal for large enterprises seeking to automate and analyze their marketing efforts. In contrast, SAP Marketing Cloud focuses on personalized communication, excelling in engagement and scalability, which suits healthcare and educational sectors aiming to refine customer relations and data-driven campaigns. Both offer robust support systems, but Act-On takes a lead with comprehensive 24/7 support. ...
Keyhole
Hashtag Tracking for Twitter, Instagram and Facebook
Keyhole is a real-time hashtag tracker tool for marketers, using Twitter, Instagram and FB. Its visual dashboard is simple and shareable with clients. Keyhole brings clarity to social media metrics by delivering actionable, easy to understand data to brands, journalists and marketers. ...
Keyhole features include sophisticated ad campaigns tracking & measuring tools, brand reputation & competitor monitoring, event insights to capture in real-time social and digital impact, influencer impact measuring. Keyhole’s API allows to track conversations about any topic: be it a brand, product, hashtag or campaign by creating and managing real-time hashtag and keyword trackers on your end.
Keyhole was built to deconstruct the conversation behind the campaign’s hashtag and help measure and share performance in seconds. It helps influencers increase engagement through recommendations on how to optimize posts and posting time and help maximize influencers’ influence. By growing engagement with Keyhole’s customized engagement recommendations, and then engage with followers and brand mentions to convert more leads.
Campaign Monitor
Powerful email marketing software with drag-and-drop simplicity
Campaign Monitor is a cloud based email marketing tool used by entrepreneurs to design and send newsletters, manage new subscription and, promote and enhance customer base. The primary features ...
WYSIWYG Email Editor.
The platform offers pre-defined templates which the users can customize for their own brand and use it for the relevant marketing campaign. It also supports engagement-based segmentation to ensure distribution of right content to the relevant contacts.
Zoho Campaigns
Email marketing software that drives sales.
Zoho campaigns is an email marketing automation product that helps to drive sales and revenue. The software helps to create, send and track email campaigns. This platform works on a pay-as-you-go ...
The marketing automation software offers a real time tracking of email that opens, number of clicks, and forwards. It also automatically manages the unsubscribes and email bounces. The users can choose either drag-and-drop editor or pre-defined email templates to draft responsive email campaigns. Apart from this, the tool helps devise email campaign strategy with insights from historical campaign performances.
Higher Logic Thrive Marketing
Marketing Automation delivering personalized content and targeted communications
SAP Marketing Cloud caters to large enterprises with a need for robust integration and analytics, focusing primarily on personalized multi-channel customer engagement, while Higher Logic Marketing Automation supports a wider range of business sizes, excelling in engagement management and comprehensive vendor support, particularly for non-profits and educational sectors. Each has distinct strengths in features and customer focus areas. ...
iContact
Affordable Email Marketing Solution
iContact Email Marketing is an email marketing application designed for sales and marketing teams to help create and track email campaigns. This cloud based platform provides themes and saved templates that are used to create an HTML message or text email. It also offers integration with social media platforms like Facebook, Twitter etc. ...
The primary features of this tool include Drag and Drop Editing, spam filters, contact list management, autoresponders, manage and schedule email campaigns on social media and access to email analytics via reports that helps to track campaign results.
The email editor creates segmented contact lists and ensures that emails are sent to the right inboxes. Also, to ensure correctness of the content, A/B split testing feature allows the sender to test email subject lines, incentives, color schemes or layout.
SocketLabs
Email Delivery Services, API, SMTP, & More
SocketLabs provides email delivery services for marketing and transactional emails. Reliable and scalable solutions are offered for businesses.
Brandwatch Consumer Research
Brandwatch | Consumer Research | powerful listening platform
Brandwatch Consumer Research is an AI-based consumer intelligence platform, helping the brands and agencies to make insightful, data-driven business decisions. It helps to grow market share and acquire customers. ...
Consumer Research provides instant access to the largest archive of consumer conversations which helps in decision making with the contents needed at times. It helps to get the right information to the right people in the right format.
Consumer Research collects data from APAC regional sites and creates channels to monitor specific Twitter, Facebook, and Instagram accounts. It also helps to find insights, creates automated reports, email alerts, export data to merge with other data sets, integrates with the partners to cover a range of social media management needs and many more features help to collect, categorize, analyze, and make tangible changes using insights.
ContactMonkey
Internal communications and employee engagement software with email tracking, scheduled sends and other tools
ContactMonkey is an Internal email communication software that enables improving workplace communications and employee engagement. It can be used by enterprises and businesses of all sizes. ...
ContactMonkey features include drag and drop email templates, employee engagement surveys, Outlook and Gmail Integration, and Email tracking and analytics. The Outlook and Gmail email template builder enables selecting from the library of templates which can be customized for company branding and guidelines. It also includes employee engagement surveys using pulse surveys, emoji reactions and comments.
Email tracking and analysis feature enables real-time tracking on email open or link-click, sending of mass personalized emails using mail-merge and planning and scheduling in advance for sending later. Dashboard analytics provides insights on team performance and other metrics.
NetBase Quid
Next generation consumer and market intelligence platform, delivering contextual insights to reveal business trends
Netbase Quid is a Consumer and Market Intelligence platform. It provides real time consumer insights across the organisation, from the brand and digital marketing, public relations, product management to consumer care. It provides real-time, fast and accurate social media analytics that help the companies grow their business. It is suitable for small, midsize and large brands and marketing agencies. ...
The primary features include social media monitoring, brand health monitoring, campaign performance measurement, dashboards and reports. NetBase Quid helps companies manage their brands, and understand their customers in order to build a better and lasting relationship. It monitors posts from social media and captures what people are saying about brands. It can understand sentiments behind written text through its Natural Language Processing (NLP) engine. This allows the system to reveal consumer information such as attitude, willingness to purchase and needs.
The NetBase Quid platform processes millions of social media posts daily for actionable business insights for research, marketing, PR customer service, sales, and product innovation. It offers businesses foresight and real-time social information to stay "in the loop" and fuel action for their brands.
Resulticks
Omnichannel Marketing Automation
Resulticks is a real-time conversation marketing cloud that changes the marketing solutions landscape for customer experience, acquisition of a customer, and brand loyalty. It helps businesses of all sizes target audiences and generate leads through real-time engagement with clients. ...
Resulticks enables marketers to prepare campaigns for various communication channels including phone, email, social media, and digital assistants based on customer behaviour, location or interest. Resulticks helps managers monitor customer actions and collect insights from every owned, earned and paid media asset such as landing pages, social ads, email alerts for planning future campaigns. Additionally, team members can trigger automated responses and prioritize client communications to nurture leads. Key features include conversion tracking, customer profiling, predictive analytics, and campaign performance management.
Resulticks offers API-based integration which lets users connect the system with third-party applications, letting them synchronize data and drive targeted campaigns. Resulticks enables real-time and dynamic responses by providing an engine that leverages machine learning for the purpose of maximizing the impact of marketing messages and sustaining continuous conversations.
Oracle Eloqua
Oracle | Integrated Cloud Applications and Platform Services
Oracle Eloqua is an intelligent Campaign Orchestration software for B2B marketers enabling creation of optimized, personalized campaigns across online and offline channels. Oracle Eloqua provides ...
Oracle Eloqua features Cross-channel Campaign Orchestration to create dynamic, cross-channel campaigns that intrigue buyers and intelligently adapt the experience. Oracle Eloqua's Targeting and Segmentation feature can unite online and offline behavioral and firmographic data from multiple channels or sources to inform, build, filter and segment audiences. Lead Management and Scoring, Sales and Marketing alignment and Marketing measurement providing reporting on marketing impact are the other Eloqua features.
Vantage Amped
Amped | allow you to automatically capture data and get instant insights......
Vantage-amped's tools capture data automatically and provide instant insights. Sales information, activities, and deals are organized for increased efficiency and faster closures.
Alkami
Platform for all retail and business needs
Segmint increases ROI by 13X for financial institutions through real-time data and personalization. Marketing campaigns are transformed into profit by leveraging digital banking insights.
