SecondStreet Overview
Second Street is a digital promotions software that helps grow audiences and drive revenue through interactive contests and promotions. Features include customizable promotions, email templates, and easy integration with Upland products.
Use Cases
Customers recommend Advertisement, Engagement Management, Generation Of New Leads, as the business use cases that they have been most satisfied with while using SecondStreet.
Business Priorities
Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using SecondStreet.
SecondStreet Use-Cases and Business Priorities: Customer Satisfaction Data
SecondStreet works with different mediums / channels such as E-Mail. Social Media. and Website.
SecondStreet's features include Contests/Quizes, Gamification, Interactive Content, etc. and SecondStreet support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also SecondStreet analytics capabilities include Analytics, and Custom Reports.
Reviews
"...It's also easy to follow up via email to let entrants know what's going on and who won...." Peer review by Jason K, Director of Digtal Success
Peer review evidence (same sources as the product rating summary)
"...St. Louis Magazine uses lead-gen questions and email opt-in to generate qualified leads for advertiser...." Case Study St. Louis Magazine
"...Local website engagement, and audience growth...." Peer review by Steve G, Advertising Director
"...With an email opt-in on the entry form, the campaign added nearly 400 new leads for the sponsor s database...." Case Study The Pilot
SecondStreet, Nimbata, NetLine Corporation, 2Ship, Gleam Platform, etc., all belong to a category of solutions that help Demand Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SecondStreet
Top Industries
- Publishing
- Marketing and Advertising
- Research
Popular in
- Mid Market
- Small Business
- Enterprise
SecondStreet is popular in Publishing, Marketing And Advertising, and Research and is widely used by Mid Market, Small Business, and Enterprise.
SecondStreet Customer wins, Customer success stories, Case studies
How can SecondStreet optimize your Advertisement Workflow?
How does SecondStreet address your Engagement Management Challenges?
How efficiently Does SecondStreet manage your Generation Of New Leads?
How can SecondStreet optimize your Sending & Publishing Communications Workflow?
11 buyers and buying teams have used Cuspera to assess how well SecondStreet solved their Demand Generation needs. Cuspera uses 579 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Demand Generation needs.
Frequently Asked Questions (FAQ)
What buyers ask before choosing SecondStreet
What is SecondStreet?
Upland Second Street is a digital promotions software that helps in growing the audience and increasing revenue, through interactive contests and promotions. The software integrates easily with other Upland products especially BlueVenn, Adestra and Mobile messaging.
Second Street includes email templates for sending out invites and thank you emails to campaign participants, enabling increased conversions and maximizing campaign participation. The campaign tools include a wide variety of customizable promotions along with content, images and registration forms.
Other features include facility for incentives for email opt-ins, instant delivery of lead info to sponsors, customizable ad spots and graphics, sharing campaign details on social media, generating user profile through information from survey questionnaires, user interests tags and easy execution of promotions requiring no design or programming skills.
What is SecondStreet used for?
What are the top features of SecondStreet?
Who uses SecondStreet?
What are SecondStreet alternatives?
Where is SecondStreet located?
Peers used SecondStreet for advertisement and engagement management
SecondStreet Competitors
SecondStreet Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (6) |
| Custom Reports | Read Reviews (35) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (6) |
| Custom Reports | Read Reviews (35) |
Software Failure Risk Guidance
?for SecondStreet
Overall Risk Meter
Top Failure Risks for SecondStreet
Upland Software, Inc. News
Upland Software Appoints Jennifer Simon as New Chief Financial Officer ...
Upland Software has appointed Jennifer Simon as its new Chief Financial Officer, effective August 17, 2026. Simon brings over two decades of experience in the software industry and private equity-backed leadership roles. This leadership change is expected to support Upland's transformation and growth initiatives.
Upland Software Earns 43 Badges in G2's Summer 2026 Market Reports
Upland Software earned 43 badges in G2's Summer 2026 Market Reports, highlighting the impact of its AI-powered solutions like Upland Panviva and Upland RightAnswers. These accolades reflect customer satisfaction and the effectiveness of Upland's products in delivering AI-driven results.
Upland Software Reports First Quarter 2026 Financial Results
Upland Software announced its financial results for the first quarter of 2026.
Upland Software Q1 revenue falls 24%, guides 2026
Upland Software reported a 24% decline in Q1 2026 revenue to $48.7 million, primarily due to 2025 divestitures. Despite the drop, the company exceeded guidance midpoints for revenue and Adjusted EBITDA, and introduced new AI-powered products like the Upland BA Insight Platform and AI Conversational Search for Upland Panviva Sidekick. Upland also expanded its customer base, adding 107 new customers and enhancing relationships with 189 existing ones.
Upland Software, Inc. Profile
HQ Location
Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788
Employees
251-500
Social
Financials
PRIVATE
How can SecondStreet optimize your Social Media Management Workflow?