SecondStreet Overview

Second Street is a digital promotions software that helps grow audiences and drive revenue through interactive contests and promotions. Features include customizable promotions, email templates, and easy integration with Upland products.

Use Cases

Customers recommend Advertisement, Engagement Management, Generation Of New Leads, as the business use cases that they have been most satisfied with while using SecondStreet.

Other use cases:

  • Social Media Management
  • Sending & Publishing Communications
  • Database Marketing
  • Lead Management
  • Workflow Management
  • Drip Marketing
  • Lead Engagement
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using SecondStreet.

Other priorities:

  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Shorten Ramp Up Time
See all business priorities See less business priorities

SecondStreet Use-Cases and Business Priorities: Customer Satisfaction Data

SecondStreet works with different mediums / channels such as E-Mail. Social Media. and Website.

SecondStreet's features include Contests/Quizes, Gamification, Interactive Content, etc. and SecondStreet support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also SecondStreet analytics capabilities include Analytics, and Custom Reports.

Reviews

"...I've used it many times to enhance my presentations with clients for digital advertising...." Peer review by Diane W., Advertising Account Executive, Media Production

SecondStreet, Nimbata, NetLine Corporation, 2Ship, Gleam Platform, etc., all belong to a category of solutions that help Demand Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SecondStreet

Top Industries

  • Publishing
  • Marketing and Advertising
  • Research

Popular in

  • Mid Market
  • Small Business
  • Enterprise

SecondStreet is popular in Publishing, Marketing And Advertising, and Research and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on SecondStreet Use Cases

How can SecondStreet optimize your Engagement Management Workflow?

How does SecondStreet facilitate Generation Of New Leads?

How efficiently Does SecondStreet manage your Social Media Management?

What Are the key features of SecondStreet for Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well SecondStreet solved their Demand Generation needs. Cuspera uses 579 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Demand Generation needs.

Case Studies

Information Technology and Services

CASE STUDY Commvault

Kapost helped Commvault organize and align their marketing strategy. Before Kapost, Commvault struggled with scattered content and no clear strategy. Kapost provided a single source of truth and impr...oved team alignment. The platform made a company rebrand easy and streamlined content management. Commvault saw a 30% increase in deals, 15% increase in web traffic, and 20% increase in win rates.

Read more →
Manufacturing

CASE STUDY Trane Technologies

Upland Ultriva helped Trane Technologies improve supply chain visibility and collaboration. Trane wanted better control over supply chain processes and to cut down on inventory and storage costs. Wit...h Ultriva, Trane streamlined its raw material supply chain, moved from build to forecast to lean production, and aligned production planning with real customer demand. Trane reduced inventory by over 25%, managed $750 million in annual material spend, and achieved a 98% accuracy rate with RFID scans. The solution enabled over 10,000 inventory transfers between Ultriva and Oracle.

Read more →
Legal Services

CASE STUDY Post & Schell

AccuRoute helped Post & Schell digitize records and mail processes. The law firm needed to reduce paper storage and give attorneys better access to documents. AccuRoute integrated with iManage to sca...n, OCR, and store files for easy access. Post & Schell cut paper storage by 75%. Attorneys now get digital mail and can access files from anywhere. The firm increased billable hours and improved efficiency with the new system.

Read more →
Education

CASE STUDY Georgia State University IT PMO

Eclipse PPM helped Georgia State University IT PMO improve project governance and reporting. The team gained a 69% project success rate and 96.6% customer satisfaction. Demand for PMO services increa...sed by 400%. The solution gave them a single view of all projects and better reporting. The IT PMO became a trusted partner and grew its team from two to ten.

Read more →
Mechanical or Industrial Engineering

CASE STUDY Johnson Controls, Inc.

PowerSteering helped Johnson Controls, Inc. expand its Six Sigma and continuous improvement programs. The company needed a better way to manage projects across 300+ global plants. PowerSteering suppo...rted over 600 CI professionals and 1,000 Green Belts, enabling about 10,000 projects each year. In one plant, over 70% of savings, nearly $1 million, came from projects shared from other plants. The software made it easy to share best practices and track results, leading to big cost savings and lower energy use.

Read more →
Financial Services

CASE STUDY United Wholesale Mortgage

Upland InGenius and Salesforce Omni-Channel helped United Wholesale Mortgage boost agent productivity by 50%. The company replaced handwritten notes with a digital system, making it easy to track eve...ry client interaction. Agents now handle up to 35 cases per day, a 50% increase. Net Promoter Score improved by 23%. UWM also reduced calls about a specific mortgage term by 97% after tracking and addressing customer pain points.

Read more →

Frequently Asked Questions(FAQ)

for SecondStreet

What is SecondStreet?

Upland Second Street is a digital promotions software that helps in growing the audience and increasing revenue, through interactive contests and promotions. The software integrates easily with other Upland products especially BlueVenn, Adestra and Mobile messaging.

Second Street includes email templates for sending out invites and thank you emails to campaign participants, enabling increased conversions and maximizing campaign participation. The campaign tools include a wide variety of customizable promotions along with content, images and registration forms.

Other features include facility for incentives for email opt-ins, instant delivery of lead info to sponsors, customizable ad spots and graphics, sharing campaign details on social media, generating user profile through information from survey questionnaires, user interests tags and easy execution of promotions requiring no design or programming skills.

What is SecondStreet used for?

SecondStreet is a Demand Generation Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Advertisement, Engagement Management and Generation Of New Leads .

What are the top features of SecondStreet?

Contests/quizes, Gamification and Interactive content are some of the top features of SecondStreet.

Who uses SecondStreet?

SecondStreet is used by Publishing, Marketing And Advertising and Research among other industries.

What are SecondStreet alternatives?

Nimbata, NetLine Corporation, 2Ship and Gleam Platform are popular alternatives for SecondStreet.

Where is SecondStreet located?

SecondStreet is headquartered at Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788.
lightning

Peers used SecondStreet for advertisement and engagement management

SecondStreet Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.90/5 ★

Read Reviews (2)
Analytics

4.52/5 ★

Read Reviews (6)
Custom Reports

4.29/5 ★

Read Reviews (35)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.90/5 ★

Read Reviews (2)
Analytics

4.52/5 ★

Read Reviews (6)
Custom Reports

4.29/5 ★

Read Reviews (35)

Software Failure Risk Guidance

?

for SecondStreet

Overall Risk Meter

Low Medium High

Top Failure Risks for SecondStreet

Upland Software, Inc. News

Product

Upland RightAnswers is Now Available in AWS Marketplace - Directors Club News -

Upland Software has launched a major update for its RightAnswers Knowledge Management solution, now KCS v6 verified. The release enhances user experience, integrates machine learning for content translation, and improves AI-enabled support. It aims to boost productivity, user satisfaction, and enterprise operations. Paychex, a long-time user, is an early adopter of this update, which was developed based on their feedback.

Read more →
Financial

Upland ( UPLD ) Q2 Revenue Falls 23 % | The Motley Fool

Upland Software reported a 23% year-over-year revenue decline in Q2 2025, attributed to strategic divestitures. Despite the drop, adjusted EBITDA margin improved to 25% due to a focus on high-margin core operations. The company continues to integrate AI features across its products, including updates to the Panviva, InterFAX, and Adestra platforms. Upland added 100 new customers and expanded relationships with 263 existing clients.

Read more →
Awards

Upland Software Earns 68 Badges in G2s Summer 2025 Market Reports - Nasdaq

Upland Software earned 68 badges in G2's Summer 2025 market reports, showcasing strong performance across its AI-powered knowledge management solutions. Products like Upland Panviva, Upland RightAnswers, and Upland Qvidian received multiple recognitions, highlighting their value in optimizing knowledge management and automating content workflows. These accolades reflect Upland's impact on enterprise organizations, enhancing customer experiences and ensuring compliance.

Read more →
Financial

Upland Software to Release Fourth Quarter 2024 Financial Results on March 12, 2025

Upland Software will release its fourth quarter 2024 financial results on March 12, 2025, followed by a conference call and webcast.

Read more →

Upland Software, Inc. Profile

Company Name

Upland Software, Inc.

Company Website

https://uplandsoftware.com/

Year Founded

2010

HQ Location

Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE