SecondStreet Overview

Second Street is a digital promotions software that helps grow audiences and drive revenue through interactive contests and promotions. Features include customizable promotions, email templates, and easy integration with Upland products.

Use Cases

Customers recommend Advertisement, Engagement Management, Generation Of New Leads, as the business use cases that they have been most satisfied with while using SecondStreet.

Other use cases:

  • Social Media Management
  • Sending & Publishing Communications
  • Database Marketing
  • Lead Management
  • Workflow Management
  • Drip Marketing
  • Lead Engagement
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using SecondStreet.

Other priorities:

  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Shorten Ramp Up Time
See all business priorities See less business priorities

SecondStreet Use-Cases and Business Priorities: Customer Satisfaction Data

SecondStreet works with different mediums / channels such as E-Mail. Social Media. and Website.

SecondStreet's features include Contests/Quizes, Gamification, Interactive Content, etc. and SecondStreet support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also SecondStreet analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Second Street has helped out company grow our digital revenue categories especially in the non-traditional advertising category...." Peer review by Michelle K., General Sales Manager, Media Production

Peer review evidence (same sources as the product rating summary)

"...I've used it many times to enhance my presentations with clients for digital advertising...." Peer review by Diane W., Advertising Account Executive, Media Production
"...Love how it offers great ways to increase customer engagement and build business...." Peer review by Diane W., Advertising Account Executive, Media Production
"...We also hoped this extended campaign would open up new advertising opportunities for us. ..." Case Study Times-Union Media

SecondStreet, Nimbata, NetLine Corporation, 2Ship, Gleam Platform, etc., all belong to a category of solutions that help Demand Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SecondStreet

Top Industries

  • Publishing
  • Marketing and Advertising
  • Research

Popular in

  • Mid Market
  • Small Business
  • Enterprise

SecondStreet is popular in Publishing, Marketing And Advertising, and Research and is widely used by Mid Market, Small Business, and Enterprise.

SecondStreet Customer wins, Customer success stories, Case studies

How efficiently Does SecondStreet manage your Engagement Management?

How can SecondStreet enhance your Generation Of New Leads process?

Why is SecondStreet the best choice for Social Media Management?

What benefits does SecondStreet offer for Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well SecondStreet solved their Demand Generation needs. Cuspera uses 579 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Demand Generation needs.

 

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Frequently Asked Questions(FAQ)

for SecondStreet

What is SecondStreet?

Upland Second Street is a digital promotions software that helps in growing the audience and increasing revenue, through interactive contests and promotions. The software integrates easily with other Upland products especially BlueVenn, Adestra and Mobile messaging.

Second Street includes email templates for sending out invites and thank you emails to campaign participants, enabling increased conversions and maximizing campaign participation. The campaign tools include a wide variety of customizable promotions along with content, images and registration forms.

Other features include facility for incentives for email opt-ins, instant delivery of lead info to sponsors, customizable ad spots and graphics, sharing campaign details on social media, generating user profile through information from survey questionnaires, user interests tags and easy execution of promotions requiring no design or programming skills.

What is SecondStreet used for?

SecondStreet is a Demand Generation Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Advertisement, Engagement Management and Generation Of New Leads .

What are the top features of SecondStreet?

Contests/quizes, Gamification and Interactive content are some of the top features of SecondStreet.

Who uses SecondStreet?

SecondStreet is used by Publishing, Marketing And Advertising and Research among other industries.

What are SecondStreet alternatives?

Nimbata, NetLine Corporation, 2Ship and Gleam Platform are popular alternatives for SecondStreet.

Where is SecondStreet located?

SecondStreet is headquartered at Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788.
lightning

Peers used SecondStreet for advertisement and engagement management

SecondStreet Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.90/5 ★

Read Reviews (2)
Analytics

4.52/5 ★

Read Reviews (6)
Custom Reports

4.29/5 ★

Read Reviews (35)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.90/5 ★

Read Reviews (2)
Analytics

4.52/5 ★

Read Reviews (6)
Custom Reports

4.29/5 ★

Read Reviews (35)

Software Failure Risk Guidance

?

for SecondStreet

Overall Risk Meter

Low Medium High

Top Failure Risks for SecondStreet

Upland Software, Inc. News

Financial

Upland Software to Release First Quarter 2026 Financial Results on May ...

Upland Software will announce its first quarter 2026 financial results on May 1, 2026.

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Awards

Upland Software earns 42 G2 Spring 2026 badges

Upland Software received 42 badges in the G2 Spring 2026 awards, highlighting its strong performance and recognition in the software industry.

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Awards

Upland Software Earns Over 40 Badges in G2s Spring 2026 Market Reports

Upland Software earned 42 badges in G2's Spring 2026 market reports, highlighting the success of its AI-powered solutions like Upland Panviva and Upland RightAnswers. These recognitions reflect Upland's commitment to delivering impactful customer value through its knowledge management and content automation tools.

Read more →
Awards

Upland Software Earns Over 40 Badges in G2s Spring 2026 Market Reports

Upland Software earned 42 badges in G2's Spring 2026 market reports, highlighting the success of its AI-powered solutions like Panviva, RightAnswers, BA Insight, and InterFAX. These recognitions underscore Upland's commitment to delivering impactful results and customer value through its knowledge and content management software.

Read more →

Upland Software, Inc. Profile

Company Name

Upland Software, Inc.

Company Website

https://uplandsoftware.com/

Year Founded

2010

HQ Location

Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE