SecondStreet Overview

Second Street is a digital promotions software that helps grow audiences and drive revenue through interactive contests and promotions. Features include customizable promotions, email templates, and easy integration with Upland products.

Use Cases

Customers recommend Advertisement, Engagement Management, Generation Of New Leads, as the business use cases that they have been most satisfied with while using SecondStreet.

Other use cases:

  • Social Media Management
  • Sending & Publishing Communications
  • Database Marketing
  • Lead Management
  • Workflow Management
  • Drip Marketing
  • Lead Engagement
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using SecondStreet.

Other priorities:

  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Shorten Ramp Up Time
See all business priorities See less business priorities

SecondStreet Use-Cases and Business Priorities: Customer Satisfaction Data

SecondStreet works with different mediums / channels such as E-Mail. Social Media. and Website.

SecondStreet's features include Contests/Quizes, Gamification, Interactive Content, etc. and SecondStreet support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also SecondStreet analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It's also easy to follow up via email to let entrants know what's going on and who won...." Peer review by Jason K, Director of Digtal Success

Peer review evidence (same sources as the product rating summary)

"...We have increased revenue exponentially by offering our advertisers opportunities to sponsor sweepstakes or photo galleries through Second Street...." Peer review by Verified Reviewer
"...With Second Street we are better able to engage the audience and potential customers...." Peer review by Ryan C, Digital Media Specialist
"...Second Street is easy to use and have the best customer service if I have any questions or need additional help!. Great way to generates leads and easy. . ...." Peer review by Verified Reviewer

SecondStreet, Nimbata, NetLine Corporation, 2Ship, Gleam Platform, etc., all belong to a category of solutions that help Demand Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SecondStreet

Top Industries

  • Publishing
  • Marketing and Advertising
  • Research

Popular in

  • Mid Market
  • Small Business
  • Enterprise

SecondStreet is popular in Publishing, Marketing And Advertising, and Research and is widely used by Mid Market, Small Business, and Enterprise.

SecondStreet Customer wins, Customer success stories, Case studies

What benefits does SecondStreet offer for Engagement Management?

What Are the key features of SecondStreet for Generation Of New Leads?

What Are the key features of SecondStreet for Social Media Management?

How does SecondStreet facilitate Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well SecondStreet solved their Demand Generation needs. Cuspera uses 579 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Demand Generation needs.

 

A top law firm - Legal Services - Large

BA Insight’s AI Enablement Platform helped a top law firm connect Microsoft Copilot with iManage. Attorneys now use natural language to find case files instantly. The firm automated document summarie...s and improved security compliance. Copilot became more useful, saving time and boosting accuracy. The law firm now leads in legal AI adoption and future-proofs its workflows.

Read more →
 

A leading global investment bank - Banking - Very Large

BA Insight’s AI Enablement Platform helped a leading global investment bank cut client pitch preparation time by 90%. Analysts struggled with fragmented data and manual processes, slowing deal veloci...ty. The platform unified data from CRMs, SQL databases, and market tools, extending Microsoft Copilot’s reach. Analysts now generate client briefings in minutes and quickly compare transaction data. Productivity and deal outcomes improved through AI-driven workflow automation.

Read more →
 

A global Big Four accounting firm - Accounting - Very Large

BA Insight’s AI Enablement Platform helped a global Big Four accounting firm fix a failing generative AI chatbot. The chatbot had delivered inaccurate answers and caused employee frustration. BA Insi...ght used AutoClassifier and ConnectivityHub to enrich and connect data from Jira and Confluence. The chatbot then gave reliable, context-rich responses. Employees saved time and trusted the tool again. The firm turned a costly AI project into a valuable, productivity-boosting solution.

Read more →
 

Foremost Golf - Retail - Medium

UK

Foremost Golf used Adestra to send personalized emails to their customers. They targeted emails based on golfing ability and dexterity. This led to a 25% increase in orders compared to last year. The...ir UK market share grew from 64% to 70%. The first launch email had a 6.6% click-to-open rate, up from 5.4%.

Read more →
 

Powerlink - Utilities - Large

Brisbane, Australia

Powerlink uses Altify to improve sales and buyer interactions. They leverage account management features to boost data quality and team collaboration. Insight Mapping gives Powerlink transparency wit...h customers and helps account directors understand buyer needs. This approach helps Powerlink become a trusted advisor and increases revenue. Integration with third-party apps makes their sales process easier.

Read more →
 

Service Employees International Union (SEIU) - Non Profit Organization Management - Very Large

Washington, USA

SEIU used Upland Mobile Commons to grow its membership and boost political action. The union added 15,000 new members in one year. Mobile messaging tools helped activate 1,200 volunteers in key state...s. SEIU members made 27,000 calls to legislators through SMS campaigns. The platform also guided voters to polling stations during the 2020 elections.

Read more →

Frequently Asked Questions(FAQ)

for SecondStreet

What is SecondStreet?

Upland Second Street is a digital promotions software that helps in growing the audience and increasing revenue, through interactive contests and promotions. The software integrates easily with other Upland products especially BlueVenn, Adestra and Mobile messaging.

Second Street includes email templates for sending out invites and thank you emails to campaign participants, enabling increased conversions and maximizing campaign participation. The campaign tools include a wide variety of customizable promotions along with content, images and registration forms.

Other features include facility for incentives for email opt-ins, instant delivery of lead info to sponsors, customizable ad spots and graphics, sharing campaign details on social media, generating user profile through information from survey questionnaires, user interests tags and easy execution of promotions requiring no design or programming skills.

What is SecondStreet used for?

SecondStreet is a Demand Generation Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Advertisement, Engagement Management and Generation Of New Leads .

What are the top features of SecondStreet?

Contests/quizes, Gamification and Interactive content are some of the top features of SecondStreet.

Who uses SecondStreet?

SecondStreet is used by Publishing, Marketing And Advertising and Research among other industries.

What are SecondStreet alternatives?

Nimbata, NetLine Corporation, 2Ship and Gleam Platform are popular alternatives for SecondStreet.

Where is SecondStreet located?

SecondStreet is headquartered at Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788.
lightning

Peers used SecondStreet for advertisement and engagement management

SecondStreet Competitors

SecondStreet Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.90/5 ★

Read Reviews (2)
Analytics

4.52/5 ★

Read Reviews (6)
Custom Reports

4.29/5 ★

Read Reviews (35)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.90/5 ★

Read Reviews (2)
Analytics

4.52/5 ★

Read Reviews (6)
Custom Reports

4.29/5 ★

Read Reviews (35)

Software Failure Risk Guidance

?

for SecondStreet

Overall Risk Meter

Low Medium High

Top Failure Risks for SecondStreet

Upland Software, Inc. News

Awards

Upland Software Earns 43 Badges in G2's Summer 2026 Market Reports

Upland Software received 43 badges in G2's Summer 2026 Market Reports, highlighting its strong performance and recognition across various categories.

Read more →
Financial

Upland Software Reports First Quarter 2026 Financial Results

Upland Software announced its financial results for the first quarter of 2026.

Read more →
Financial

Upland Software Q1 revenue falls 24%, guides 2026

Upland Software reported a 24% decline in Q1 2026 revenue to $48.7 million, primarily due to 2025 divestitures. Despite the drop, the company exceeded guidance midpoints for revenue and Adjusted EBITDA, and introduced new AI-powered products like the Upland BA Insight Platform and AI Conversational Search for Upland Panviva Sidekick. Upland also expanded its customer base, adding 107 new customers and enhancing relationships with 189 existing ones.

Read more →
Financial

Upland Software to Release First Quarter 2026 Financial Results on May ...

NR Reason: The article is about the schedule for Upland Software's financial results announcement, which fits the "Financial" category, but the specific details of the financial results are not provided.

Read more →

Upland Software, Inc. Profile

Company Name

Upland Software, Inc.

Company Website

https://uplandsoftware.com/

Year Founded

2010

HQ Location

Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE