Customer stories

Product Business Settings

Showpad is popular in Information Technology And Services, Computer Software, and Medical Devices industries and is widely used by Mid Market, Small Business, and Large Enterprise.

Integrations

Data Management Platform
Marketing Automation
Digital Signature
Team Collaboration

Showpad Product Overview

Showpad is a sales enablement platform that centralizes content for sales, marketing, training, and coaching. Its features include analytics, personalized content, buyer collaboration, and sales content findability.

How satisfied the customers are with Showpad use-cases

Reviews

"I could see that Showpad would not only save sales reps time, it would also show us what content was working. This would sharpen our marketing focus as well as lead to far more productive sales conversations." - Richard Aufreiter

Showpad Customer Insights, Testimonials and Case Studies

How does Showpad address your Content Management Challenges?

How can Showpad optimize your Engagement Management Workflow?

What solutions does Showpad provide for Coaching?

How does Showpad address your Onboarding Challenges?

What makes Showpad ideal for Sales Document Management?

What is Showpad?

Showpad is a sales enablement platform for training and coaching that enables centralized content for sales, marketing, onboarding, training, coaching and conversational content in an intuitive user interface and locates and recommends the right content.

Showpad's features include Content Analytics, Seller Analytics, Buyer Analytics, Conversation Intelligence, Personalized Content, Interactive Presentations, Content Sharing, Buyer Collaboration, Sales Content Guidance, Sales Onboarding and Training.

Showpad's Sales Content Findability feature enables sellers to discover and share the right sales content for every opportunity. Its Buyer Collaboration feature allows content to be shared quickly and supports seamless collaboration with all decision-makers, and the Personalized Content feature allows sellers to deliver an engaging buyer experience through personalized pitches and gives marketing visibility.

What is Showpad used for?

Showpad is a Sales Enablement Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Content Management, Engagement Management and Coaching .

What are the top features of Showpad?

Personalization, Recording and Alerts: popups & Notifications are some of the top features of Showpad.

Who uses Showpad?

Showpad is used by Information Technology And Services, Computer Software and Medical Devices among other industries.

What are Showpad alternatives?

Scratchpad, SecureDocs Virtual Data Room, Veloxy and ExpensePoint are popular alternatives for Showpad.

Where is Showpad located?

Showpad is headquartered at Moutstraat 62 9000 Ghent Belgium.

11 buyers and buying teams have used Cuspera to assess how well Showpad solved their Sales Enablement needs. Cuspera uses 1144 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Enablement needs.

CUSTOMERS TESTIMONIALS
Showpad testimonial

Richard Aufreiter

Director of Product Management

HID Global

I could see that Showpad would not only save sales reps time, it would also show us what content was working. This would sharpen our marketing focus as well as lead to far more productive sales conversations. Testimonial By Richard Aufreiter
CUSTOMERS TESTIMONIALS
Showpad testimonial

Richard Aufreiter

Director of Product Management

HID Global

I could see that Showpad would not only save sales reps time, it would also show us what content was working. This would sharpen our marketing focus as well as lead to far more productive sales conversations. Testimonial By Richard Aufreiter

Schneider Electric - Manufacturing - Very Large

Showpad helped Schneider Electric manage change and drive digital transformation. The company used Showpad to give its global sales force the right content at the right time. This made it easier for ...sales teams to find information and support customers. Schneider Electric built its enablement strategy around the customer journey. The result was a more efficient sales process and better customer engagement.

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Sitecore - Information Technology And Services - Large

Showpad helped Sitecore organize sales content in one place, ending confusion from scattered assets. The sales team accessed materials faster, especially for sales kickoff events. Showpad's Spotlight... function boosted engagement with the mobile app. Sitecore launched onboarding and reinforcement programs using Showpad Coach. Feedback from sellers was very positive about content speed and organization.

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Promega - Medical Devices - Large

Showpad helped Promega, a global biotechnology leader, improve buyer engagement and sales enablement. Promega's sales teams needed a better way to share complex product information and track buyer in...teractions. With Showpad's enablement operating system and a custom Experience App, sellers now access content easily and use analytics to see buyer engagement. The solution reduced time spent on manual tasks and improved sales and marketing alignment. Promega can now deliver a more interactive and measurable buying experience.

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GE HealthCare - Medical Devices - Very Large

Showpad helps GE HealthCare deliver approved, up-to-date content to sales and marketing teams instantly. The platform enables content management at scale and improves efficiency. GE HealthCare uses S...howpad analytics to track content usage and link it to business outcomes. Integration with CRM systems multiplies value across the organization. Showpad supports sales enablement and boosts business impact for medical device teams.

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Culture Amp - Information Technology And Services - Large

Showpad Coach and Showpad Content helped Culture Amp scale sales onboarding and training. Rapid company growth and remote work made 1:1 training hard. Showpad enabled self-guided and blended learning..., centralizing sales content and supporting different learning styles. Integration with Challenger improved onboarding and coaching. Culture Amp now delivers consistent training and faster seller certification.

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Corilus - Medical Devices - Medium

Showpad helped Corilus improve customer satisfaction by streamlining content management and sales processes. Before Showpad, Corilus struggled with outdated documents and inefficient information shar...ing. With Showpad, marketing keeps documents current and sales teams always have the right information. Corilus uses Showpad Collections to organize and share digital contracts and documents with customers and prospects. The sales team now tracks how customers interact with shared content, leading to stronger relationships and better customer experiences.

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What is Showpad eOS®?

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Peers used Showpad for content management and engagement management

Showpad Features

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FEATURE RATINGS AND REVIEWS
AI Powered

4.73/5

Read Reviews (14)
Analytics

4.81/5

Read Reviews (99)
Custom Reports

4.54/5

Read Reviews (116)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.73/5

Read Reviews (14)
Analytics

4.81/5

Read Reviews (99)
Custom Reports

4.54/5

Read Reviews (116)

Software Failure Risk Guidance

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for Showpad

Overall Risk Meter

Low Medium High

Top Failure Risks for Showpad

Showpad Inc News

M&A
 

Vector Capital Completes Acquisition of Showpad | News - The Bakersfield Californian

Vector Capital has completed its acquisition of Showpad, a leader in AI revenue enablement technology. Following the acquisition, Apratim Purakayastha has been appointed as the new CEO of Showpad.

M&A
 

Vector Capital creates new Sales Enablement powerhouse with Showpad and ...

Vector Capital has acquired Showpad and will merge it with Bigtincan to form a new sales enablement powerhouse. The combined entity will focus on AI-driven revenue effectiveness for field sales. Apratim Purakayastha, formerly of Skillsoft, has been appointed CEO. The merger aims to create a leading AI-native platform for complex sales environments, leveraging Showpad's existing customer base and Bigtincan's capabilities.

M&A
 

Showpad & Bigtincan unite under new CEO to drive AI sales growth - IT Brief Australia

Vector Capital has acquired Showpad and merged it with Bigtincan, creating a global leader in AI-powered revenue enablement under the Showpad brand. Apratim Purakayastha is appointed as the new CEO. The combined entity will focus on enhancing sales effectiveness for field sales-centric organizations by addressing challenges like fragmented systems and disconnected AI tools.

M&A
 

Showpad to Sell to Vector Capital - Cleary Gottlieb

Showpad is set to merge with Bigtincan following its sale to Vector Capital. The transaction, signed in August 2025, awaits regulatory approval and customary conditions. Insight Partners, Showpad's majority shareholder, will reinvest its proceeds into the merged entity, which will operate under the Showpad brand.

Showpad Inc Profile

Company Name

Showpad Inc

Company Website

https://www.showpad.com/

Year Founded

2011

HQ Location

Moutstraat 62 9000 Ghent Belgium

Employees

251-500

Social

Financials

SERIES D