Smartly.io Overview

Smartly.io offers a unified AI-powered advertising platform designed to enhance the entire advertising cycle. It integrates all aspects of ad creation and management into a single workflow, allowing businesses to achieve better results more quickly. The platform's AI capabilities streamline the process, enabling precise targeting and optimization of ad campaigns across search and social media channels. Smartly.io is recognized for its effectiveness in driving growth and innovation, making it a trusted tool for brands looking to elevate their advertising strategies. This platform is ideal for businesses seeking to improve ad performance and efficiency through advanced automation and data-driven insights.

Use Cases

Customers recommend Advertisement, Campaign Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using Smartly.io.

Other use cases:

  • Social Media Management
  • Workflow Management
  • Collaboration
  • Digital Marketing
  • Training & Onboarding
  • Social Media Marketing
  • Creative Agency
See all use cases See less use cases

Business Priorities

Improve Efficiency and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Smartly.io.

Other priorities:

  • Acquire Customers
  • Build Brand Awareness
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Grow Market Share
  • Launch New Products
  • Improve Internal Communications
  • Improve Brand Engagement
See all business priorities See less business priorities

Smartly.io Use-Cases and Business Priorities: Customer Satisfaction Data

Smartly.io works with different mediums / channels such as Social Media. Facebook. and Video.

Smartly.io's features include Templates, Personalization, Dashboard, etc. and Smartly.io support capabilities include Email Support, Phone Support, Chat Support, etc. also Smartly.io analytics capabilities include Analytics, and Custom Reports.

Reviews

"By using Smartly.io, we are able to align the look and feel of the client's brand assets across different platforms. Streamlining the process between creative production and reporting, the tool enables us to optimise creatives at scale, resulting in... a strong increase in performance of vanHaren's campaigns." - Nikki Gruijters

Peer review evidence (same sources as the product rating summary)

"...Smartly's Automated Ads feature is incredibly powerful and adaptable, especially when combined with Dynamic Video/Images/Instant Experiences...." Peer review by Agency
"...A bunch of features that outplay Business Manager: Multi-Account actions, Pivot Tables are a winner to both reporting and campaign management...." Peer review by Administrator
"...automation of report, complex optimization rules, punctual A/B test structure, the set up of feed-based campaigns is easy, you don't have to write to the FB support and wait for useless answers anymore because the support helps you out and clear any question, with the image and video template..." Peer review by Giulia R, FBPaid and Display Marketing Manager

Smartly.io, Optmyzr, ROI Hunter, Wordstream, adverity, etc., all belong to a category of solutions that help Search and Social Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Smartly.io streamlines creative to campaign processes on a single platform. Performance is driven efficiently across major channels.

Popular Business Setting

for Smartly.io

Top Industries

  • Retail
  • Internet
  • Apparel & Fashion

Popular in

  • Mid Market
  • Enterprise
  • Large Enterprise

Smartly.io is popular in Retail, Internet, and Apparel & Fashion and is widely used by Mid Market, Enterprise, and Large Enterprise.

Smartly.io Customer wins, Customer success stories, Case studies

Why is Smartly.io the best choice for Campaign Management?

How does Smartly.io facilitate Helpdesk Management?

How does Smartly.io facilitate Social Media Management?

What benefits does Smartly.io offer for Workflow Management?

79 buyers and buying teams have used Cuspera to assess how well Smartly.io solved their Search and Social Advertising needs. Cuspera uses 2175 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Search and Social Advertising needs.

CUSTOMERS TESTIMONIALS
Smartly.io testimonial

Nikki Gruijters

Social Advertising Specialist

Greenhouse

By using Smartly.io, we are able to align the look and feel of the client's brand assets across different platforms. Streamlining the process between creative production and reporting, the tool enables us to optimise creatives at scale, resulting in a strong increase in performance of vanHaren's ca...mpaigns.

Testimonial By Nikki Gruijters
Smartly.io testimonial

Roger Graell

Ecommerce Director

Mango

Partnering with Smartly.io helped us improve our social advertising. Optimizing to Google Analytics goals saves us time and makes our advertising effective and increases revenue. Testimonial By Roger Graell
Smartly.io testimonial

Danny Hsiao

Lead Performance Marketeer Display, Social & Video

MediaMarkt

Partnering up with Smartly.io and utilizing their automation solutions has earned us more time to internally manage paid social campaigns for various stakeholders at scale, while decreasing lead times and agency costs. As a result, we have improved overall performance by having more time to focus o...n our test-and-learn strategy.

Testimonial By Danny Hsiao
CUSTOMERS TESTIMONIALS
Smartly.io testimonial

Nikki Gruijters

Social Advertising Specialist

Greenhouse

By using Smartly.io, we are able to align the look and feel of the client's brand assets across different platforms. Streamlining the process between creative production and reporting, the tool enables us to optimise creatives at scale, resulting in a strong increase in performance of vanHaren's ca...mpaigns.

Testimonial By Nikki Gruijters
Smartly.io testimonial

Roger Graell

Ecommerce Director

Mango

Partnering with Smartly.io helped us improve our social advertising. Optimizing to Google Analytics goals saves us time and makes our advertising effective and increases revenue. Testimonial By Roger Graell
Smartly.io testimonial

Danny Hsiao

Lead Performance Marketeer Display, Social & Video

MediaMarkt

Partnering up with Smartly.io and utilizing their automation solutions has earned us more time to internally manage paid social campaigns for various stakeholders at scale, while decreasing lead times and agency costs. As a result, we have improved overall performance by having more time to focus o...n our test-and-learn strategy.

Testimonial By Danny Hsiao
 

KLM Royal Dutch Airlines - Transportation/Trucking/Railroad - Very Large

Amstelveen, Netherlands

Smartly’s Video Templates helped KLM Royal Dutch Airlines boost video ad efficiency. KLM needed to scale personalized video ads for social media but manual creation was not feasible. Smartly automate...d the process, turning still assets into dynamic videos for top destinations. The campaign ran in four test markets and focused on upper-funnel prospecting. KLM saw a clear lift in CTR and upper funnel metrics from adding video to their creative mix.

 

Emma Sleep - Retail - Large

Frankfurt, Germany

Smartly’s Performance+ helped Emma Sleep boost Pinterest campaign results. Performance+ drove 28% of Pinterest revenue in November. Emma Sleep achieved a 10.4 ROAS, beating their usual benchmarks. In... Germany, Performance+ campaigns delivered 25% more revenue than business as usual. Smartly’s automation and creative tools enabled scalable, brand-consistent ads. Emma Sleep was the first to test Performance+ on Pinterest with Smartly.

 

talabat - Consumer Services - Large

Kuwait City, Kuwait

Smartly’s Video Templates helped talabat lower their cost per acquisition by 12% on TikTok. talabat used Smartly to turn static catalog images into video ads, making ad creation faster and easier. Th...e campaign achieved a 42% higher click-through rate and 11% more reach than static ads. talabat could reuse templates from Meta and create new ones for TikTok, saving time. The results led talabat to plan wider adoption of video templates across all markets.

 

NiceHair - Retail - Medium

Denmark

Smartly’s AI-powered background removal tool helped NiceHair improve ad performance. s360 used the tool to remove white backgrounds from thousands of product images. This allowed for more creative an...d brand-consistent ads. A/B testing showed a 33% lower CPA, 17% higher CTR, and 43% higher ROAS. The solution scaled easily across NiceHair’s large product catalog.

 

Boots UK - Retail - Very Large

Nottingham, UK

Smartly Conversational Ads helped Boots UK boost holiday campaign results. Boots used interactive chat ads on Facebook Messenger and Instagram Direct to recommend gifts. This approach led to a 4.6x i...ncrease in conversion rate and a 49% lift in sales campaign performance. Cost per acquisition dropped by 11%. Boots gained new insights into shopper behavior and plans to use Conversational Ads in future campaigns.

 

FACES - Retail - Large

Dubai, UAE

Smartly helped FACES migrate from Google Video Action Campaigns to Demand Gen campaigns in just 48 hours. FACES saw a 39% increase in click-through rate and a 40% drop in cost per click. The platform... unified creative, media, and reporting, making campaign launches faster and easier. FACES now repurposes creative assets across channels, boosting efficiency and agility. Team members say Smartly saves 30 minutes per campaign and makes ad editing much smoother.

Smartly.io x HelloFresh Success Story

Video Thumbnail

Frequently Asked Questions(FAQ)

for Smartly.io

What is Smartly.io?

Smartly.io is a Social Media marketing platform that is a simple to use software for automating all aspects of Social media advertising and Video advertising, and is built for scaling up with the business. The software can be deployed in industries such as Retail, Gaming, E-commerce, Travel, Media & Entertainment and more.

The software enables bringing together creatives, data and media into one centralised hub on the cloud, that helps in driving better performance across all the social media platforms. Smartly.io’s customizable templates enable design and creation of personalized ads, within minutes, in the form of videos or images.

Smartly.io’s centralized campaign management and automated workflows help in dynamic updation of content that is published and visible in real-time and also helps optimize targeting and increase conversion rates by leveraging predictive algorithms, creatives, budgets and more. The unified data view also helps in tracking performance and getting actionable insights for making data based decisions and define campaign strategy.

What is Smartly.io used for?

Smartly.io is a Search and Social Advertising Software mainly used by its customers to Improve Efficiency and Increase Sales & Revenue by Advertisement, Campaign Management and Helpdesk Management .

What are the top features of Smartly.io?

Templates, Personalization and Dashboard are some of the top features of Smartly.io.

Who uses Smartly.io?

Smartly.io is used by Retail, Internet and Apparel & Fashion among other industries.

What are Smartly.io alternatives?

Optmyzr, ROI Hunter, Wordstream and Adverity are popular alternatives for Smartly.io.

Where is Smartly.io located?

Smartly.io is headquartered at Schiffbauerdamm 12, Berlin, 10117, DE.
lightning

Peers used Smartly.io for advertisement and campaign management

Smartly.io Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.19/5

Read Reviews (15)
Analytics

4.48/5

Read Reviews (82)
Custom Reports

4.40/5

Read Reviews (420)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.19/5

Read Reviews (15)
Analytics

4.48/5

Read Reviews (82)
Custom Reports

4.40/5

Read Reviews (420)

Smartly.io Integrations

Smartly.io integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

?

for Smartly.io

Overall Risk Meter

Low Medium High

Top Failure Risks for Smartly.io

Smartly.io Solutions Oy News

Partnership

OpenAI + Smartly: Conversational ChatGPT Ads Are the Next Big Shift in ...

OpenAI has partnered with Smartly to develop conversational ads for ChatGPT, transforming traditional ad formats into interactive experiences. This collaboration aims to enhance ad engagement by allowing users to interact with ads within ChatGPT. Smartly will initially assist brands in optimizing these ads, with a long-term goal of creating ads that can engage in dialogue. This partnership marks a significant shift in AI marketing, emphasizing conversational design and user interaction.

Partnership

Smartly Becomes OpenAI's First Creative Ad-Tech Partner

Smartly.io has partnered with OpenAI as its first creative ad-tech partner, enabling ads within the ChatGPT interface. This collaboration allows advertisers to engage users with interactive ads, described as "mini-chatbots," that adapt based on user interactions. Smartly's technology supports real-time ad optimization and has signed clients in entertainment, retail, and sports for a pilot. This move positions Smartly as a key player in conversational commerce.

Partnership

OpenAI and Smartly partnership is a glimpse at the future of ChatGPT ads

OpenAI has partnered with Smartly to develop interactive, chat-based ad formats. This collaboration aims to enhance real-time ad tweaking and introduce new ad formats, potentially boosting sales by five times compared to basic ads. The partnership is part of OpenAI's strategy to expand its ad business while maintaining user trust by avoiding cluttered ad spaces.

Partnership

OpenAI Is Working With Smartly to Bring Conversational Ads to ChatGPT ...

OpenAI has partnered with Smartly, an adtech company, to enhance ChatGPT's advertising capabilities. Smartly will help create personalized, interactive ads that mimic ChatGPT's conversational interface. This partnership aims to improve ad relevance and user engagement, with Smartly's technology allowing real-time ad adjustments. The collaboration marks OpenAI's first creative adtech partnership, focusing on making ads more tailored and effective.

Smartly.io Solutions Oy Profile

Company Name

Smartly.io Solutions Oy

Company Website

//smartly.io

HQ Location

Schiffbauerdamm 12, Berlin, 10117, DE

Employees

251-500

Social

Financials

SERIES A