adverity Overview

Adverity is an integrated data platform for automating data connectivity, transformation, and governance at scale. Businesses can streamline data management efficiently.

Use Cases

Customers recommend Helpdesk Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using adverity.

Other use cases:

  • Social Media Analytics
  • Competitive Intelligence
  • Digital Marketing
  • Training & Onboarding
  • Channel Marketing
  • Media Planning
  • Media Buying
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Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using adverity.

Other priorities:

  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Digital And Social Presence
  • Shorten Ramp Up Time
  • Improve Internal Communications
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adverity Use-Cases and Business Priorities: Customer Satisfaction Data

adverity works with different mediums / channels such as Omnichannel. and Social Media.

adverity's features include Dashboard, Widgets, Calculator, etc. and adverity support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also adverity analytics capabilities include Custom Reports, and Analytics.

Reviews

"...The combination of a best-in-class UI and incredibly proactive support helped us complete a full automation of our marketing reporting infrastructure in less than 30 days...." Peer review by Alex H, Senior Analyst, Consumer Marketing, Marketing and Advertising

adverity, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for adverity

Top Industries

  • Marketing and Advertising
  • Education
  • Media Production

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

adverity is popular in Marketing And Advertising, Education, and Media Production and is widely used by Mid Market, Small Business, and Large Enterprise.

Comprehensive Insights on adverity Use Cases

How can adverity enhance your Helpdesk Management process?

How can adverity optimize your Campaign Management Workflow?

How can adverity optimize your Social Media Analytics Workflow?

What makes adverity ideal for Competitive Intelligence?

20+ more Business Use Cases

8 buyers and buying teams have used Cuspera to assess how well adverity solved their Marketing Data Intelligence needs. Cuspera uses 1054 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

Retail

CASE STUDY Bluefin

Adverity helped Bluefin save over 400 hours a year by automating data collection and harmonization. Bluefin used to spend a lot of time manually exporting and cleaning data for retail performance rep...orts. With Adverity, Bluefin now centralizes all sales and marketing data, making it clean and accurate. The team consolidated 10 pages of BigQuery reports and improved campaign transparency. Bluefin’s developers now spend less time on manual tasks and more time on valuable work.

Information Technology and Services

CASE STUDY BairesDev

Adverity helped BairesDev improve data reliability and save time on manual data processing. BairesDev increased their audience match rate accuracy on LinkedIn from 50-60% to 80-90%. The team saved ov...er 35 hours per month by automating data tasks. They also reduced their cost per acquisition by 25% through better data collection and transformation. This allowed BairesDev to make smarter marketing decisions and optimize their ad spend.

Retail

CASE STUDY Bluefin

Adverity helped Bluefin automate data collection and harmonization. Bluefin saved over 400 hours a year by reducing manual data work. The team unified retail data from Amazon, Google Ads, Facebook Ad...s, Shopify, and more. They consolidated 10 pages of BigQuery reports into one. All key data is now easy to access for stakeholders. Bluefin improved campaign performance transparency and reporting accuracy.

Marketing and Advertising

CASE STUDY Mediahub

Adverity helped Mediahub solve their data management problems. Mediahub struggled with manual data standardization and managing client data. Adverity automated data enrichment and made it easy to man...age multiple client accounts in one place. Mediahub now saves time and delivers more value to clients. James Hassan, head of data and analytics at Mediahub, called Adverity 'the cure for all our data headaches.'

CASE STUDY BairesDev

Adverity helped BairesDev improve data reliability and save time on data processing. BairesDev increased their audience match rate accuracy on LinkedIn from 50-60% to 80-90%. The team saved over 35 h...ours each month by automating manual processes. They also reduced their cost per acquisition by 25% through better data collection and transformation. This allowed BairesDev to make smarter marketing decisions and optimize their ad spend.

Marketing and Advertising

CASE STUDY Mediahub

Adverity helped Mediahub automate their data processes. The team reduced manual data work by 90%. This let them focus on analytics and create new solutions for clients. Reports became faster and data... more reliable. Mediahub improved return on ad spend and increased client satisfaction. Employees felt less stress and had more time for valuable work.

Video

Adverity Platform Guide | How to create a visualization in Adverity’s Data Explorer

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Frequently Asked Questions(FAQ)

for adverity

What is adverity?

Adverity is a Marketing Analytics platform enabling data acquisition, visualizations, and augmented analytics to provide data based insights that can be used by agencies and brands for performance optimization and growth. It can be used across industries such as eCommerce, Telecom, Travel, Hospitality and more.

Adverity’s Data Integration module enables connection to data sources for importing and collecting data, cleaning and normalising, and consolidating and transforming it to be used or transferred for further use. The Data Visualization module enables visualization through reports and dashboards providing insights about business performance.

The augmented analytics module uses machine learning and AI methods to analyze large amounts of data, identify trends, and deliver suggestions for improvements.

What is adverity used for?

adverity is a Marketing Data Intelligence Software mainly used by its customers to Improve ROI and Enhance Customer Relationships by Helpdesk Management, Campaign Management and Advertisement .

What are the top features of adverity?

Dashboard, Widgets and Calculator are some of the top features of adverity.

Who uses adverity?

adverity is used by Marketing And Advertising, Education and Media Production among other industries.

What are adverity alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for adverity.

Where is adverity located?

adverity is headquartered at Rathausstrabe 1, 2nd Floor, Vienna, 1010, AT.
lightning

Peers used adverity for helpdesk management and campaign management

adverity Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.88/5

Read Reviews (2)
Custom Reports

4.67/5

Read Reviews (226)
Analytics

4.67/5

Read Reviews (122)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.88/5

Read Reviews (2)
Custom Reports

4.67/5

Read Reviews (226)
Analytics

4.67/5

Read Reviews (122)

Software Failure Risk Guidance

?

for adverity

Overall Risk Meter

Low Medium High

Top Failure Risks for adverity

Adverity GmbH News

Awards

Adverity Achieves the new AWS Advertising and Marketing Technology Competency

Adverity has achieved the AWS Advertising and Marketing Technology Competency, highlighting its expertise in providing integrated data solutions for advertisers and marketers. This recognition differentiates Adverity within the AWS Partner Network, showcasing its technical proficiency and customer success in cloud solutions for the advertising and marketing industry.

Product

Adverity's Integrated Data Platform Now SAP Endorsed App on SAP Store

Adverity's Integrated Data Platform has been recognized as an SAP Endorsed App, now available on the SAP Store. This endorsement highlights the platform's value in data integration for marketing, sales, and e-commerce teams, and its compatibility with SAP Business Technology Platform. The app's premium certification ensures added security and performance, supporting SAP's vision of intelligent enterprise solutions.

Executive

Adverity appoints Harriet Durnford-Smith as Chief Operating Officer

Adverity has appointed Harriet Durnford-Smith as Chief Operating Officer. Previously CMO, she will now oversee operational alignment and lead the People, Marketing, and Workplace teams. Her marketing skills are seen as crucial for driving growth and fostering a culture of excellence at Adverity.

Awards

Adverity Recognized as Leader in Snowflakes Modern Marketing Data Stack Report

Adverity has been recognized as a Leader in the Analytics & Data Capture category in Snowflake's Modern Marketing Data Stack 2025 report. This recognition highlights Adverity's role in enhancing marketing performance through automated data integration, governance, and management. The report, which analyzed data from 9,800 Snowflake customers, identifies key technologies for building marketing data stacks in the AI-driven landscape.

Adverity GmbH Profile

Company Name

Adverity GmbH

Company Website

https://www.adverity.com/

HQ Location

Rathausstrabe 1, 2nd Floor, Vienna, 1010, AT

Employees

101-250

Social

Financials

SERIES B