Hootsuite: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Hootsuite
Brand: Hootsuite
Rating: 4.23 (58847 reviews)

4.23 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(58847)

Social Media Marketing & Management Tool

AI Powered

Hootsuite Overview

Hootsuite enables management and analysis of social posts across 20+ networks. Key features streamline social media flow.

Use Cases

Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Hootsuite.

Other use cases:

Content Management
Social Media Marketing
Advertisement
Collaboration
Campaign Management
Lead Engagement
Media Planning

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Business Priorities

Improve Digital And Social Presence and Acquire Customers are the most popular business priorities that customers and associates have achieved using Hootsuite.

Other priorities:

Improve ROI
Build Brand Awareness
Enhance Customer Relationships
Improve Brand Engagement
Increase Sales & Revenue
Scale Best Practices
Improve Internal Communications
Grow Market Share
Enter New Markets Internationally Or Locally
Launch New Products
Establish Thought Leadership
Improve Efficiency
Improve Visibility
Improve Consistency
Manage Risk
Improve Stakeholder Relations
Increase Customer Life Time Value
Improve Navigation

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Hootsuite Use-Cases and Business Priorities: Customer Satisfaction Data

Hootsuite works with different mediums / channels such as Social Media.

Hootsuite's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Hootsuite support capabilities include AI Powered, Phone Support, Email Support, etc. also Hootsuite analytics capabilities include Analytics, and Custom Reports.

Reviews

"It's difficult to know if you're hiring a skilled social media marketing professional. I'm so thankful there's now a standard for social media education and recognized certification we can reference when evaluating skills." - Darian Kovacs

Hootsuite, Renderforest Video, Walls.io, Statusbrew, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Hootsuite

Top Industries

Marketing and Advertising
Education
Non-Profit Organization Management

Popular in

Small Business
Mid Market
Enterprise

Hootsuite is popular in Marketing And Advertising, Education, and Non-Profit Organization Management and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Hootsuite Use Cases

Why is Hootsuite the best choice for Social Media Management?

Hootsuite is a social media management platform that enables users to schedule, publish, and monitor content across multiple platforms. The tool allows users to analyze social media data and create reports. Hootsuite lacks the ability to syndicate social posts to Google My Business.

"...Hootsuite's customizable dashboard & simple interface are user friendly & allow easy management of posts on major social media platforms. . ...." Peer review by Andy A., Newsletter Editor, Publishing

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Why is Hootsuite the best choice for Communication Management?

Hootsuite enables users to manage social media platforms, scheduling and publishing content, and monitoring performance from a centralized dashboard. It supports a variety of social media platforms, including Facebook, Twitter, Google+, LinkedIn, Instagram, and YouTube. While it offers a comprehensive set of features, Hootsuite has limitations in its ability to modify already scheduled posts across multiple platforms simultaneously.

"...We have used Hootsuite free to manage the scheduling, publishing, and monitoring of our Facebook profiles...." Peer review by Megan Lemons, Inbound Marketing Coordinator, Orbis Education

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What makes Hootsuite ideal for Engagement Management?

Hootsuite enables users to manage multiple social media accounts from a central platform. It provides tools to schedule posts, monitor engagement, and analyze performance. While Hootsuite offers extensive functionality, its limited real-time engagement features may not be ideal for all users.

"...We used it as a tool to streamline our social media engagement and presence...." Peer review by Barbara Carneiro, Disciple & Head Honcho, Word Revolution

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Why is Hootsuite the best choice for Content Management?

Hootsuite enables users to schedule content across multiple social media platforms, facilitating seamless content publishing. Users can visualize scheduled content and track marketing results within the platform. Despite its functionality, Hootsuite has limitations in link tracking for URLs shortened outside of its system.

"...All of our content creators use Hootsuite to post content to Instagram, Twitter, and LinkedIn...." Peer review by Helen Feest, Marketing Assistant, Strategic Partners Marketing LLC

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How does Hootsuite facilitate Social Media Marketing?

Hootsuite is a comprehensive social media marketing platform that helps users manage, analyze, and schedule social media content across multiple platforms. It simplifies social media marketing tasks by streamlining content scheduling and providing valuable insights to maximize time and effort. While Hootsuite provides valuable features, its reporting capabilities remain limited, particularly in the Pro package.

"...It's a great platform that offers a variety of tools for social media marketing...." Peer review by Erica B, Marketing Communications Specialist

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89+ more Business Use Cases

23 buyers and buying teams have used Cuspera to assess how well Hootsuite solved their Social Media Marketing needs. Cuspera uses 58847 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Darian Kovacs Principal and Director of Strategy Jelly Marketing	It's difficult to know if you're hiring a skilled social media marketing professional. I'm so thankful there's now a standard for social media education and recognized certification we can reference when evaluating skills. Testimonial By Darian Kovacs
Dominique Jolicoeur Advisor, Digital Marketing CMA	A social media strategy presents us with a guide on how to modernize and personalize the CMA. Using ASMS as a blueprint, we did an audit of our social channels, determined our maturity, and established a social media strategy that included employee advocacy and social campaigns. Testimonial By Dominique Jolicoeur
Nick Nunes Social Media and Search Manager Bell	I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell. Testimonial By Nick Nunes

CUSTOMERS	TESTIMONIALS
Darian Kovacs Principal and Director of Strategy Jelly Marketing	It's difficult to know if you're hiring a skilled social media marketing professional. I'm so thankful there's now a standard for social media education and recognized certification we can reference when evaluating skills. Testimonial By Darian Kovacs
Dominique Jolicoeur Advisor, Digital Marketing CMA	A social media strategy presents us with a guide on how to modernize and personalize the CMA. Using ASMS as a blueprint, we did an audit of our social channels, determined our maturity, and established a social media strategy that included employee advocacy and social campaigns. Testimonial By Dominique Jolicoeur
Nick Nunes Social Media and Search Manager Bell	I found the case studies particularly helpful. In the B2B space, I'm not necessarily thinking of how other businesses are marketing to customers, but they made me think outside of the box; that knowledge adds value to my partnerships across Bell. Testimonial By Nick Nunes

Case Studies

Hospitality

CASE STUDY Meliá Hotels International

Hootsuite helped Meliá Hotels International manage social media during the COVID-19 crisis. The company used Hootsuite Enterprise, Amplify, and Talkwalker to centralize communications and respond qui...ckly to customers. Meliá ran influencer campaigns that drove 1.8 million engagements and a 4x return. Employees shared 6,500 posts through Amplify, reaching 5.6 million people. Social listening and engagement built customer loyalty and supported business recovery.

Retail

CASE STUDY Antalis

Hootsuite Amplify helped Antalis unify its social media strategy and boost employee advocacy. Antalis consolidated 52 LinkedIn accounts and created a central content library for brand-approved posts.... The company launched an employee ambassador program, reaching an 87% adoption rate. Social-first campaigns drove a 300% increase in web traffic from social media and 2,400 shares of Amplify content in one year. The Antalis Interior Design Award saw social-driven traffic rise from 5% to over 20% between editions.

Sports

CASE STUDY NBA team

Talkwalker by Hootsuite helped an NBA team boost fan engagement with a data-driven social strategy. The team used Talkwalker to analyze audience sentiment and campaign data, leading to a 352% increas...e in social video views, a 46% rise in social impressions, and a 27% jump in engagement. They shifted to more original content and used sentiment analysis to turn fans into brand ambassadors. Reporting and benchmarking improved, helping the team win budget for a new hire and drive collaboration across departments.

Hospital & Health Care

CASE STUDY Ochsner Health

Hootsuite helped Ochsner Health boost brand awareness and fight misinformation on social media. Ochsner used Hootsuite to manage social channels, launch a brand ambassador program, and track engageme...nt. The company saw a 129% year-on-year increase in social media engagement. Brand ambassador activation reached 86%. Social media drove over 5% of website traffic in 2020, up from 3% in 2019. Hootsuite's analytics and listening tools improved resource allocation and response to negative sentiment.

Hospital & Health Care

CASE STUDY Royal Australian College of General Practitioners (RACGP)

Hootsuite Enterprise helped the Royal Australian College of General Practitioners (RACGP) improve social media engagement and team efficiency. RACGP used Hootsuite to streamline publishing, social li...stening, and response workflows. They saw a 130% lift in Twitter engagement, 87% on Facebook, and a 41% increase in LinkedIn followers. Hootsuite Inbox reduced first response times by 16 hours. 95% of content contributors became active in the first three months.

Hospitality

CASE STUDY Sodexo Universities

Hootsuite helped Sodexo Universities connect with students across 380 campuses. Sodexo used Hootsuite to manage over 800 social media accounts and train 100 on-site marketing managers. They ran campa...igns like National Employee Appreciation Day, which got over 1 million engagements and 10,000 student submissions. The 'Pay it Forward' campaign saw a 150% increase in reach. Sodexo won the Loyalty360 Silver Award for customer experience metrics. Hootsuite's tools helped Sodexo build trust and boost student engagement.

How to Use the App Directory in Hootsuite

Frequently Asked Questions(FAQ)

for Hootsuite

What is Hootsuite?

Hootsuite is a social media management platform for advertising ,social media , digital marketing teams to find prospects and schedule content, review analytics, and engage with customers.

It provides capability to improve ad effectiveness, make data driven business decisions, monitor brands, and expand social reach by using social analytics solution. It helps in scheduling, managing report on social media content .There are both full and lite versions of the service.

It provides a browser-based dashboard that allows users to keep their social media brands updated. It provides ability to submit messages to a variety of social media services, through its integrations with Facebook, Google, Twitter etc. It helps build smart, scalable and automated workflows for delivering and demonstrating ROI.

What is Hootsuite used for?

Hootsuite is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Acquire Customers by Social Media Management, Communication Management and Engagement Management .