Spectrm Overview

Spectrm transforms how consumer marketers engage with audiences by leveraging zero party data and conversational marketing automation. This platform enables businesses to initiate two-way conversations via AI marketing chatbots on popular messaging channels like Facebook and Instagram. By integrating directly into chat conversations, Spectrm allows brands to share product offers that convert, fostering a directly reachable audience. A standout feature is its ability to re-engage customers over time, ensuring sustained interaction and loyalty. This approach not only boosts revenue but also enhances customer experience by providing personalized and meaningful interactions.

Use Cases

Customers recommend Helpdesk Management, Engaging And Following Up, Segmentation And Targeting, as the business use cases that they have been most satisfied with while using Spectrm.

Other use cases:

  • Onboarding
  • Advertisement
  • Drip Marketing
  • Conversion Management
  • Content Management
  • Funnel Analysis
  • Contract Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Spectrm.

Other priorities:

  • Improve ROI
  • Launch New Products
See all business priorities See less business priorities

Spectrm Use-Cases and Business Priorities: Customer Satisfaction Data

Spectrm works with different mediums / channels such as Mobile. and Phone Calls.

Spectrm's features include Personalization, and Bot. and Spectrm support capabilities include AI Powered, Email Support, Chat Support, etc. also Spectrm analytics capabilities include Analytics, and Custom Reports.

Reviews

"...I would recommend Spectrm to any company who either understands the power of chatbots or wants to try out alternative channels outside email, ads, etc...." Peer review by Eduards C, Global Campaign Manager, Information Technology and Services

Spectrm, Qualified, Continually, Ada, Verint Messaging, etc., all belong to a category of solutions that help Conversational Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Spectrm automates one-on-one conversations with audiences on search, social, and display. Marketing efforts are scaled efficiently using their conversational platform.

Popular Business Setting

for Spectrm

Top Industries

  • Information Technology and Services
  • Media Production

Popular in

  • Mid Market
  • Enterprise

Spectrm is popular in Information Technology And Services, and Media Production, and is widely used by Mid Market, and Enterprise,

Spectrm Customer wins, Customer success stories, Case studies

How can Spectrm optimize your Engaging And Following Up Workflow?

How can Spectrm optimize your Segmentation And Targeting Workflow?

How can Spectrm optimize your Onboarding Workflow?

11 buyers and buying teams have used Cuspera to assess how well Spectrm solved their Conversational Marketing needs. Cuspera uses 101 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversational Marketing needs.

Volkswagen - Automotive

Spectrm's Messenger bot helped Volkswagen book more test drives for new electric vehicles. Volkswagen used Facebook Messenger to guide buyers and collect zero party data. The solution delivered a 3x ...higher click-through rate compared to their onsite configurator. Volkswagen also saw a 6.2 point uplift in messaging agreement versus business as usual. The chatbot made it easy for customers to find the right car and book a test drive online.

Read on →

Uber Eats - Food & Beverages

Uber Eats used Spectrm's Messenger bot to boost app installs and order revenue. Rising app install costs and low activation rates were key challenges. Uber Eats sent private loyalty offers and coupon...s to new users through Facebook Messenger. This approach led to 6x more first orders and 4x more purchases via Messenger compared to ads that click to app. The cost per first order dropped by 80%.

Read on →

Zalando - Apparel & Fashion

Zalando wanted to boost engagement and sales during live shopping events. They used Messenger to send special offers to customers who reacted during these events. This made it easy for people to inte...ract and get personalized deals. Zalando collected data from chats to improve future offers. As a result, they saw a 3.2x increase in ROAS, a 5-point awareness lift among Gen Z, and 64% of comments were shopping requests.

Read on →

Premier League - Entertainment

Premier League wanted to keep more users coming back to their Fantasy Premier League app. Many users turned off app notifications or stopped using the app. Premier League used Messenger to send speci...al offers and prizes to users. They sent recurring notifications and personalized messages. 35% of users opted in for these messages and 27% clicked on them. This helped increase app retention and user engagement.

Read on →

6thStreet - Apparel & Fashion

6thStreet wanted to help customers find shoes easily and make shopping more personal. They used a Messenger bot that asked about style and color preferences and gave product recommendations in chat. ...The bot helped guide shoppers and collect customer data. 6thStreet saw an 8% conversion rate from Messenger, which is four times higher than their website. They also had a 45% average opt-in rate for recurring notifications. This helped them increase sales and keep customers coming back.

Read on →

United Nations - Non Profit Organization Management

The United Nations wanted to raise awareness for their ACTNOW initiative and educate people about climate change. They faced challenges like ad fatigue and low trust in non-profits. They used Messeng...er to send automated, personalized messages and start one-to-one conversations. They captured data to personalize the experience and sent tailored content to users. This helped increase brand awareness and encouraged more people to participate and donate.

Read on →

How to Succeed in the Future of One-to-One Marketing

Video Thumbnail
lightning

Peers used Spectrm for helpdesk management and engaging and following up

Spectrm Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.96/5 ★

Read Reviews (5)
Analytics

3.50/5 ★

Read Reviews (2)
Custom Reports

2.60/5 ★

Read Reviews (6)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.96/5 ★

Read Reviews (5)
Analytics

3.50/5 ★

Read Reviews (2)
Custom Reports

2.60/5 ★

Read Reviews (6)

Software Failure Risk Guidance

?

for Spectrm

Top Failure Risks for Spectrm

Spectrm Ltd Profile

Company Name

Spectrm Ltd

Company Website

https://spectrm.io/

HQ Location

Berlin

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

SEED