Swoogo Overview

Swoogo offers a customizable event management platform for planning in-person, virtual, or hybrid events. Event management is made fun and efficient for professionals.

Use Cases

Customers recommend Event Management, Offer Management, Social Media Analytics, as the business use cases that they have been most satisfied with while using Swoogo.

Other use cases:

  • Sending & Publishing Communications
  • Workflow Management
  • White Labeling
  • Product Marketing
  • Collaboration
  • Campaign Management
  • Trade Show Marketing
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Business Priorities

Build Brand Awareness and Grow Market Share are the most popular business priorities that customers and associates have achieved using Swoogo.

Other priorities:

  • Improve ROI
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
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Swoogo Use-Cases and Business Priorities: Customer Satisfaction Data

Swoogo works with different mediums / channels such as Website. Social Media. LinkedIn etc.

Swoogo's features include Personalization. and Swoogo support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Swoogo analytics capabilities include Custom Reports, and Analytics.

Reviews

"...I love using Swoogo because it makes it so incredibly easy to manage events for our company...." Peer review by Chelsea M., Marketing Intern, Marketing and Advertising

Swoogo, belong to a category of solutions that help Event Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Swoogo

Top Industries

  • Media Production
  • Non-Profit Organization Management
  • Computer Software

Popular in

  • Small Business

Swoogo is popular in Media Production, Non-Profit Organization Management, and Computer Software and is widely used by Small Business,

Swoogo Customer wins, Customer success stories, Case studies

How can Swoogo optimize your Event Management Workflow?

How does Swoogo address your Sending & Publishing Communications Challenges?

59 buyers and buying teams have used Cuspera to assess how well Swoogo solved their Event Management needs. Cuspera uses 158 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Event Management needs.

Atlassian - Software Development - software development

Atlassian uses Swoogo to optimize their event experiences. Josh Shepherd, Head of Event Technology and Innovation, focuses on scale, content, and community. Swoogo helps manage numerous events, deliv...er tailored content, and keep attendees returning. Atlassian's annual Team conference is a massive event with over 100 speakers and thousands of attendees. Swoogo's platform allows for easy changes and fast event management, supporting over 500 webinars and demos annually.

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Australian Catholic University (ACU) - Universities - universities

Australian Catholic University (ACU) needed to move their Open Day and orientation events online due to 2020 restrictions. They used Swoogo's virtual platform to maintain engagement and branding. Swo...ogo helped ACU exceed their KPIs, achieving a 393% increase in lead volume and a 180% increase in event attendance. The platform allowed ACU to tailor events to student needs, using group chat, video meetings, and webinars.

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Fernwood Fitness - Fitness & Training - fitness & training

Fernwood Fitness needed a virtual platform to continue training and host their national conference when the pandemic halted travel. They used Swoogo's event management platform to transition their in...-person training online, offering live and on-demand sessions. The platform exceeded expectations, allowing them to host their biggest event virtually and expand their event offerings. Fernwood received positive feedback and decided to integrate Swoogo into their daily operations.

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GlobalFoundries - Technology - technology

GlobalFoundries faced challenges with their previous event management platforms, Cvent and Aventri, due to design limitations and outdated UI. They needed a solution that was easy to use and customiz...able. Switching to Swoogo, they found an intuitive platform that increased efficiency. GlobalFoundries can now create events in just 2 hours, fully customized with Swoogo's REST API and integrations. This switch saved them money and provided a one-stop solution for in-person, hybrid, and virtual events.

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isolved - HR & Payroll Tech - HR & Payroll Tech

isolved used Swoogo's event management platform to grow their roadshow program by 13 times, from 5 to 65 events in a year. They achieved this by using Swoogo's repeatable event-build process and the ...ability to make quick changes. This helped them keep customers excited and workflows seamless. The roadshows allowed isolved to connect with customers face-to-face, understand their needs, and drive messaging and product strategy. Swoogo's subscription-based pricing model enabled them to scale without extra costs for new events.

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A Fortune 100 company

Swoogo helped a Fortune 100 company save $1.2 million per year. They provided a secure platform for 175,000 registrants. The company used Swoogo's tools for a major event. Swoogo's solutions improved... attendee experience and reduced costs.

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lightning

Peers used Swoogo for event management and offer management

Swoogo Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.26/5 ★

Read Reviews (24)
Analytics

3.89/5 ★

Read Reviews (9)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.26/5 ★

Read Reviews (24)
Analytics

3.89/5 ★

Read Reviews (9)

Software Failure Risk Guidance

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for Swoogo

Top Failure Risks for Swoogo

Swoogo, Inc. News

Product

Swoogo's MCP server connects event data to external AI tools

Swoogo has launched a Model Context Protocol (MCP) server, enabling event teams to connect live event data with AI tools like ChatGPT and Claude. This innovation allows seamless integration of event data into AI environments, enhancing workflows and analysis. The MCP server is available now, with full access through Summer 2026, supporting interoperability and data governance.

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Product

Swoogo Launches MCP Server for AI Event Data

Swoogo has launched a native Model Context Protocol (MCP) server, the first of its kind for event management platforms, to integrate live event data with AI tools like ChatGPT and Claude. This innovation allows B2B event teams to access and analyze data through natural-language prompts, enhancing event intelligence, workflow automation, and integration with CRM systems for improved decision-making and ROI measurement.

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Product

Event Data AI Integration Powers Swoogo MCP Server

Swoogo has launched its native Model Context Protocol (MCP) server, making it the first event management platform to connect live event data to AI tools like ChatGPT and Claude. This innovation allows event teams to access and analyze event data seamlessly, enhancing capabilities such as conversational data access and AI-powered event builds. The MCP server is available now for all customers.

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Product

Your Event Data Can Talk to Claude and ChatGPT With Swoogo's MCP Server

Swoogo has launched the MCP server, enabling seamless integration of AI tools like ChatGPT and Claude with event data. This innovation allows event teams to query real-time data without manual exports, enhancing workflow efficiency. The MCP server supports data retrieval and updates, ensuring secure and intentional use. Future developments aim to enable AI-driven event page creation, further streamlining event management.

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Swoogo, Inc. Profile

Company Name

Swoogo, Inc.

Company Website

https://swoogo.events/

HQ Location

157 Imperial Avenue, Westport, Connecticut 06880, US

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE