synthesio Overview

Synthesio enables consumer-centric decisions using AI to analyze billions of online conversations. Consumer intelligence is enhanced at scale by Synthesio's suite.

Use Cases

Customers recommend Social Media Management, Sending & Publishing Communications, Tracking & Monitoring Communications, as the business use cases that they have been most satisfied with while using synthesio.

Other use cases:

  • Engagement Management
  • Competitive Intelligence
  • Campaign Management
  • Market Research
  • Lead Tracking
  • Content Management
  • Influencer Marketing
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Business Priorities

Build Brand Awareness and Improve ROI are the most popular business priorities that customers and associates have achieved using synthesio.

Other priorities:

  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Acquire Customers
  • Enhance Customer Relationships
  • Grow Market Share
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Increase Sales & Revenue
  • Establish Thought Leadership
  • Improve Visibility
See all business priorities See less business priorities

synthesio Use-Cases and Business Priorities: Customer Satisfaction Data

synthesio works with different mediums / channels such as Social Media.

synthesio's features include Dashboard, Alerts: Popups & Notifications, Live Monitoring, etc. and synthesio support capabilities include Email Support, AI Powered, Chat Support, etc. also synthesio analytics capabilities include Analytics, and Custom Reports.

Reviews

"Profiler by Synthesio gives easy access to rich insights on any audience. Beyond general interests, it allows us to get under the skin of specific customer segments and bring our personae to life. This way, we ensure that our marketing strategy and ...all of our initiatives are grounded in our consumers’ reality." - Rosa Halford

Peer review evidence (same sources as the product rating summary)

"...By using Synthesio s social listening dashboard capabilities, the company uncovered what they could do to contribute to the movement to drive positive change and happier customers...." Use Case Story: Consumer Sentiment Around Sustainability Leads a Major CPG Company to Rethink Packaging Practices
"...Synthesio s Social Intelligence Suite assists publishing companies with trend tracking dashboards focused on their industry and consumers...." Social Listening and Audience Insights in the Media Industry
"...It's an affordable social monitoring tool, very...." Peer review by Consultant

synthesio, Statusbrew, Eclincher social media management, YouScan, Publer, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for synthesio

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Internet

Popular in

  • Small Business
  • Large Enterprise
  • Mid Market

synthesio is popular in Marketing And Advertising, Information Technology And Services, and Internet and is widely used by Small Business, Large Enterprise, and Mid Market.

synthesio Customer wins, Customer success stories, Case studies

What Are the key features of synthesio for Social Media Management?

How can synthesio enhance your Sending & Publishing Communications process?

How can synthesio enhance your Engagement Management process?

What solutions does synthesio provide for Competitive Intelligence?

19 buyers and buying teams have used Cuspera to assess how well synthesio solved their Social Media Marketing needs. Cuspera uses 2858 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
synthesio testimonial

Rosa Halford

Global Insights Manager

Asahi International

Profiler by Synthesio gives easy access to rich insights on any audience. Beyond general interests, it allows us to get under the skin of specific customer segments and bring our personae to life. This way, we ensure that our marketing strategy and all of our initiatives are grounded in our consume...rs’ reality.

Testimonial By Rosa Halford
synthesio testimonial

Director

Insights, Auto Manufacturing Customer

Finding the information that’s truly relevant to our brand among millions of mentions was nearly impossible. Signals has been a game changer in cutting through the noise to really understanding our consumer’s online conversations. Testimonial By Insights, Auto Manufacturing Customer
CUSTOMERS TESTIMONIALS
synthesio testimonial

Rosa Halford

Global Insights Manager

Asahi International

Profiler by Synthesio gives easy access to rich insights on any audience. Beyond general interests, it allows us to get under the skin of specific customer segments and bring our personae to life. This way, we ensure that our marketing strategy and all of our initiatives are grounded in our consume...rs’ reality.

Testimonial By Rosa Halford
synthesio testimonial

Director

Insights, Auto Manufacturing Customer

Finding the information that’s truly relevant to our brand among millions of mentions was nearly impossible. Signals has been a game changer in cutting through the noise to really understanding our consumer’s online conversations. Testimonial By Insights, Auto Manufacturing Customer
 

Department for Science, Innovation and Technology (DSIT) - Government - Very Large

Ipsos appointed to conduct evaluation of the UK Government's flagship TechFirst programme

London, UK

Ipsos has been appointed by the UK's Department for Science, Innovation and Technology to evaluate the TechFirst programme, aimed at enhancing technology and AI skills across the UK. Ipsos will asses...s the programme's implementation and impact, supporting the government's goal to equip the workforce for opportunities in AI and digital technologies.

Read on →
 

Ipsos conducted a study revealing that 91.1% of Ontario's gambling community now uses licensed operators, a 7.4% increase from the previous year. This shift from illegal platforms highlights the succ...ess of Ontario's regulated gaming framework. The study, commissioned by the Alcohol and Gaming Commission of Ontario and iGaming Ontario, supports the province's strategy to safeguard consumers and combat unlicensed operations.

Read on →
 

Barb awards new contracts to NatCen, RSMB, Ipsos - Advanced Television

Ipsos has been awarded a new contract by Barb, the UK TV measurement body, to manage panel top-up recruitment for Barb's audience measurement panel from 2027 to 2029. Ipsos will use various contact t...echniques to identify new homes for the panel, building on its experience in expanding Barb's panel to 7,000 homes in 2024.

Read on →
 

A UK network provider - Telecommunications - Large

UK

Ipsos Brand Signals helped a UK network provider track the impact of its 5G campaign. The tool measured social media buzz and aligned it with survey data, showing increased awareness and the percepti...on of having the fastest network. Ipsos identified early negative sentiment about 5G health concerns, allowing the provider to address risks quickly. The provider used these insights to adjust messaging and monitor brand health in real time. Over 100,000 5G mentions were tracked in April 2020.

 

Brand A (Frozen Food Brand) - Consumer Goods - Large

Ipsos used social media data to help Brand A, a frozen food brand, grow product trial without paid ads. The brand saw a significant increase in past 12-month product trial and maintained its market p...osition. Brand A achieved over 180,000 interactions on just two posts in Q4 2019. Influencer content, contests, and health messaging drove engagement. Ipsos recommended adding mass-reach campaigns to boost awareness further.

A regional telecom provider - Telecommunications - Large

Enabled Consumer Intelligence solution by Synthesio helped a regional telecom provider monitor brand perception and customer sentiment in real time. The provider used over 50 dashboards to track onli...ne conversations and feedback across multiple languages. This approach gave them detailed competitive intelligence and early warnings for potential crises. Insights from the program shaped messaging strategies and allowed faster response to market changes. C-suite leaders now get daily, actionable reports to guide decisions.

AI-powered solution for the most complete and accurate view of consumers

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Frequently Asked Questions (FAQ)

What buyers ask before choosing synthesio

What is synthesio?

Synthesio is a Social Media Marketing Software to measure the impact of online conversations against their business goals. Whether an organization’s social team is built within marketing or crosses multiple departments, business units or geographies, Synthesio helps teams listen, analyze, and engage with consumer conversations across social and mainstream media within one platform.

Synthesio provides the tools to take conversations from the social web and convert them into information that can fuel smart, data-driven decision-making across the organization. The Synthesio Social Listening Dashboard is the interface within the Synthesio Social Intelligence Suite where data from one or more related queries are displayed both quantitatively and qualitatively. Synthesio Profiler makes surfacing audience insights easy with consumer profiling that harnesses the data that lies behind the world’s largest social networks. Profiler features out-of-the-box audience personas filled with granular information on the demographics, behaviors, and interests of your target consumer.

Synthesio Beam is a real-time social media command center that visualizes social KPIs in a multi-screen display suitable for sharing. Beam let's optimize campaign content on-the-fly with real-time feedback from end customers and online audiences, and can be sure that brand channels and messaging are exceeding industry benchmarks.

What is synthesio used for?

synthesio is a Social Media Marketing Software mainly used by its customers to Build Brand Awareness and Improve ROI by Social Media Management, Sending & Publishing Communications and Tracking & Monitoring Communications .

What are the top features of synthesio?

Dashboard, Alerts: popups & Notifications and Live monitoring are some of the top features of synthesio.

Who uses synthesio?

synthesio is used by Marketing And Advertising, Information Technology And Services and Internet among other industries.

What are synthesio alternatives?

Statusbrew, Eclincher Social Media Management, YouScan and Publer are popular alternatives for synthesio.

Where is synthesio located?

synthesio is headquartered at 360 Park Avenue South, 17th Floor, New York, NY 10010, US.
lightning

Peers used synthesio for social media management and sending & publishing communications

synthesio Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.51/5 ★

Read Reviews (49)
Analytics

4.36/5 ★

Read Reviews (673)
Custom Reports

4.29/5 ★

Read Reviews (468)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.51/5 ★

Read Reviews (49)
Analytics

4.36/5 ★

Read Reviews (673)
Custom Reports

4.29/5 ★

Read Reviews (468)

Software Failure Risk Guidance

?

for synthesio

Overall Risk Meter

Low Medium High

Top Failure Risks for synthesio

Ipsos Synthesio, Inc. News

Executive

Erik Heller Appointed CEO Of Ipsos Australia, Simon Wake Moves To APAC Role - B&T

Ipsos appoints Erik Heller as CEO of Ipsos Australia, while Simon Wake transitions to a new role as Asia Pacific audience measurement service line leader. These leadership changes aim to leverage growth opportunities in Australia and the broader Asia Pacific region.

Executive

Ipsos selects Erik Heller Australia CEO, Simon Wake takes new APAC role | Mi3

Ipsos has appointed Erik Heller as CEO of Ipsos Australia and Simon Wake as the Asia Pacific audience measurement service line leader. These leadership changes aim to strengthen Ipsos' growth and audience measurement capabilities in the region.

Executive

Ipsos announces new Australia leadership - Marketing-Interactive

Ipsos has appointed Erik Heller as CEO of its Australian operations, while Simon Wake assumes a new role as audience measurement service lead for the Asia Pacific region. These leadership changes aim to bolster Ipsos's growth and impact in the region.

Executive

Ipsos Australia announces two new leadership appointments

Ipsos Australia has appointed Erik Heller as CEO and Simon Wake as Asia Pacific Audience Measurement Service Line Leader. These leadership changes aim to accelerate growth in Australia and enhance audience measurement capabilities across the Asia Pacific region.

Ipsos Synthesio, Inc. Profile

Company Name

Ipsos Synthesio, Inc.

Company Website

https://www.synthesio.com/

HQ Location

360 Park Avenue South, 17th Floor, New York, NY 10010, US

Employees

10001+

Social

Financials

IPO