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Vidyard Video Platform: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Vidyard Video Platform
Brand: Vidyard Video Platform
Rating: 4.56 (10326 reviews)

4.56 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(10326)

Video Tools for Virtual Sales and Marketing Teams

AI Powered

App Partner

Vidyard Video Platform Overview

Vidyard addresses the challenge of engaging potential customers and accelerating sales pipelines through its online video platform. It enables businesses to increase leads and enhance customer relationships by leveraging video content. Vidyard's platform allows teams to easily host and manage videos, integrating seamlessly with existing go-to-market technology stacks. This integration facilitates the scaling of sales activities, supported by AI-powered video tools, to help sales teams consistently hit their targets. With over 100,000 teams utilizing Vidyard, the platform is a proven solution for unlocking revenue and improving sales performance.

Use Cases

Customers recommend Engagement Management, Content Management, Communication Management, as the business use cases that they have been most satisfied with while using Vidyard Video Platform.

Other use cases:

Generation Of New Leads
Onboarding
Account Management
Social Media Management
Collaboration
Lead Engagement
Null

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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Vidyard Video Platform.

Other priorities:

Improve ROI
Improve Internal Communications
Enhance Customer Relationships
Scale Best Practices
Grow Market Share
Enter New Markets Internationally Or Locally
Build Brand Awareness
Establish Thought Leadership
Launch New Products
Improve Brand Engagement
Improve Digital And Social Presence
Improve Efficiency
Improve Stakeholder Relations
Manage Risk
Reduce Bounce
Shorten Ramp Up Time

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Vidyard Video Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Vidyard Video Platform works with different mediums / channels such as Video. and E-Mail.

Vidyard Video Platform's features include Personalization, Recording, Video Hosting, etc. and Vidyard Video Platform support capabilities include Phone Support, Email Support, 24/7 Support, etc. also Vidyard Video Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"No other video vendor is doing what Vidyard does. The platform is built for sales." - Morgan Jacobson

Vidyard Video Platform, Renderforest Video, InVideo, Strapi, Loom, etc., all belong to a category of solutions that help Video Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Vidyard is an online video platform that enhances lead generation, accelerates pipelines, and delights customers. It offers video tools specifically designed for virtual sales and marketing teams.

Popular Business Setting

for Vidyard Video Platform

Top Industries

Computer Software
Information Technology and Services
Marketing and Advertising

Popular in

Mid Market
Enterprise
Small Business

Vidyard Video Platform is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Vidyard Video Platform Use Cases

How can Vidyard Video Platform enhance your Engagement Management process?

Vidyard Video Platform provides a means to host and track video content engagement. The platform delivers analytics to understand viewer interaction with video assets. Vidyard's capabilities are limited by its integration with other platforms, such as Salesloft.

"...Vidyard seamlessly integrates with Salesforce and our website, allowing us to engage with our existing clients and prospects by leveraging the power of video content...." Peer review by Executive Sponsor

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What benefits does Vidyard Video Platform offer for Content Management?

Vidyard enables video content management by facilitating video hosting, sharing, and analytics. Users can share videos securely with internal and external audiences, track video engagement, and manage user permissions. The platform's limitations include its interface for managing users and content.

"...Vidyard is now the home for all video content created by Zycus customer marketing team...." Case Study Zycus

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How does Vidyard Video Platform facilitate Communication Management?

Vidyard Video Platform facilitates communication management through video content. It enables sending video emails, creating video series, and tracking engagement. The platform integrates with various CRM systems, including HubSpot, for streamlined communication and data analysis. However, analytics functionality is limited, as specific video section view counts are not available.

"...Record video messages and send them from Sales Cloud...." Salesforce Sales Cloud Integration

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What makes Vidyard Video Platform ideal for Generation Of New Leads?

Vidyard's video platform facilitates lead generation by allowing users to embed forms and calls-to-action directly into video assets, track viewing behavior to segment and nurture leads, and integrate with marketing automation platforms for targeted follow-ups. A significant limitation of the platform is the lack of email ID validation, which allows viewers to provide false information, potentially hindering lead generation efforts.

"...The inbound side is now producing a regular flow of leads, with 12 to 15 prospects going through the video-enabled funnel every month (about 5% of total leads generated in the same timeframe) with no sales intervention required...." Case Study Jostle

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How can Vidyard Video Platform optimize your Onboarding Workflow?

Vidyard offers comprehensive onboarding and training programs. These programs focus on content sharing, video hub creation, and user access control. The onboarding process includes guidance on integrating the platform with marketing automation systems and establishing custom workflows. However, some users have expressed the need for more detailed explanations of features like Playlists and Videos.

"...The documentation and their willingness to help new users during the onboarding process is terrific...." Peer review by James E.

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11 buyers and buying teams have used Cuspera to assess how well Vidyard Video Platform solved their Video Platform needs. Cuspera uses 10326 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Platform needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Morgan Jacobson Principal Manager of Sales Strategy and Systems HubSpot	No other video vendor is doing what Vidyard does. The platform is built for sales. Testimonial By Morgan Jacobson
Dieter Jaspers Head of Digital Experience BBC	When Dieter's not embracing technology to help BBC reach its growth goals and delight its clients, he spends his days asking questions, translating needs into actions, and presenting inspiring ideas alongside clear deliverables. Testimonial By Dieter Jaspers
Bobby Mason CEO & President SPOC Automation Inc	One of our core values is Innovation. Because of this, we knew we had to change the way we communicated with our clients. Video is now a part of internal and external communication strategies. With the implementation of Vidyard, we are able to do more without any extra effort. Testimonial By Bobby Mason

CUSTOMERS	TESTIMONIALS
Morgan Jacobson Principal Manager of Sales Strategy and Systems HubSpot	No other video vendor is doing what Vidyard does. The platform is built for sales. Testimonial By Morgan Jacobson
Dieter Jaspers Head of Digital Experience BBC	When Dieter's not embracing technology to help BBC reach its growth goals and delight its clients, he spends his days asking questions, translating needs into actions, and presenting inspiring ideas alongside clear deliverables. Testimonial By Dieter Jaspers
Bobby Mason CEO & President SPOC Automation Inc	One of our core values is Innovation. Because of this, we knew we had to change the way we communicated with our clients. Video is now a part of internal and external communication strategies. With the implementation of Vidyard, we are able to do more without any extra effort. Testimonial By Bobby Mason

Case Studies

Marketing and Advertising

CASE STUDY Terminus

Vidyard helped Terminus boost sales response rates by 3x. The Terminus sales team used personalized video messages to stand out in a crowded ABM market. They faced challenges with market confusion an...d needed to build trust with buyers. With Vidyard, they saw a 40% higher open rate, a 37% higher click-through rate, and a 3x increase in reply rates. Video made their outreach more personal and effective.

Marketing and Advertising

CASE STUDY Terminus

Vidyard helped Terminus boost sales response rates with personalized video messages. Terminus used Vidyard to make sales outreach more personal and engaging. The sales team faced challenges with mark...et confusion and reaching multiple contacts. Using Vidyard, they saw an 8x increase in click-through rates and a 4x increase in reply rates. Video became a key tool for their account-based marketing strategy.

Information Technology and Services

CASE STUDY Vidyard (internal sales team)

Vidyard used its own AI Avatars tool to help its sales team. The team created personalized videos for outreach. One BDR made 300 videos in two days. The team saw a 4x increase in meetings booked and ...a 2x higher video view-through rate. No-show rates went down. AI Avatars made it easier to get replies and bookings.

Financial Services

CASE STUDY Tropical Financial Credit Union

Vidyard helped Tropical Financial Credit Union modernize its marketing. The credit union faced outdated, seasonal campaigns and lacked accountability. After losing $25 million over three years, they ...needed a new approach. By adding video to their marketing, they engaged more members. Personalized Vidyard video messages led to an 8x increase in click-through rates and a 4x increase in reply rates.

Information Technology and Services

CASE STUDY Traction on Demand

Vidyard helped Traction on Demand keep remote staff connected during the COVID-19 pandemic. The company faced video call fatigue and scheduling challenges as employees worked from home. They used asy...nchronous, recorded video messages with Vidyard so staff could access updates anytime. This flexible communication kept employees informed and engaged. The solution reduced the need for live meetings and helped the team adapt to remote work.

Computer Software

CASE STUDY Zycus

Vidyard helped Zycus improve lead quality and sales results. Zycus used Vidyard to make video a key part of their marketing. They saw 32% of new opportunities influenced by video. The company achieve...d a 6.6x return on their investment in Vidyard. All won opportunities in APAC were influenced by video. Zycus teams now use video to connect better with prospects, partners, and customers.

Frequently Asked Questions(FAQ)

for Vidyard Video Platform

What is Vidyard Video Platform?

Vidyard is a video platform that can be used for creating, hosting and sharing videos. It can be used by sales, marketing and communication teams in businesses for including video in communications such as video messages to connect with remote prospects, in email marketing campaigns, or in demo videos for remote clients. The software can be used in industries such as Financial Services, Consulting, Real Estate, Education and more.

The Video Creation features include recording through an internet browser or iPHone, with provision for personalization, previews with a short animation file for inserting into emails, screen recording with option to record with or without camera, and quick editing features. The Video Management features include hosting with high-quality and fast streaming, video uploads covering all the popular video formats, access control processes, and a widget that enables external users to post videos directly into the video storage repository.

Video Sharing features include an online embeddable video player, facility to embed videos into online portals, emails and more with notification on being viewed, video landing pages made customizable to accommodate business branding, and sharing of videos on social media sites. Vidyard also includes Optimization features for improving SEO ranking, automatic transcriptions and more. The software includes analytics for providing insights on video performance metrics, video viewer details and other information.

What is Vidyard Video Platform used for?

Vidyard Video Platform is a Video Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Engagement Management, Content Management and Communication Management .

What are the top features of Vidyard Video Platform?

Personalization, Recording and Video hosting are some of the top features of Vidyard Video Platform.

Who uses Vidyard Video Platform?

Vidyard Video Platform is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.