VWO Overview

VWO is the market-leading digital experience optimization solution used by fast-growing companies for experimentation and conversion rate optimization. It enhances user experiences and boosts conversion rates.

Use Cases

Customers recommend Engagement Management, Helpdesk Management, Generation Of New Leads, as the business use cases that they have been most satisfied with while using VWO.

Other use cases:

  • Onboarding
  • Sending & Publishing Communications
  • Conversion Management
  • Null
  • Advertisement
  • Social Media Analytics
  • Proposal & Quote Management
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using VWO.

Other priorities:

  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Efficiency
  • Improve ROI
  • Reduce Bounce
  • Launch New Products
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Improve Consistency
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Increase Average Basket Value
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Navigation
  • Improve Stakeholder Relations
  • Establish Thought Leadership
See all business priorities See less business priorities

VWO Use-Cases and Business Priorities: Customer Satisfaction Data

VWO works with different mediums / channels such as Website. and Social Media.

VWO's features include Alerts: Popups & Notifications, Landing Page, Recording, etc. and VWO support capabilities include Email Support, Chat Support, Phone Support, etc. also VWO analytics capabilities include Analytics, and Custom Reports.

Reviews

"What we loved about VWO was its simplicity. The ease of digging into customer insights and running tests with VWO’s drag-and-drop editor was truly seamless." - Ruben ten Brinke

Peer review evidence (same sources as the product rating summary)

"...Advanced Micro Devices (AMD), a technology hardware company, used VWO Testing to increase user engagement by 3600% through social sharing...." Case Study AMD
"...Support is helpful...." Peer review by Jacob, Marketing Strategist, Disruptive Advertising
"...The variation won, increasing visits to the lead generation page by 93.71%, with a statistical significance of 96%...." Case Study Lyyti

VWO, Smartlook, Convert Experiences, WalkMe Digital Adoption Platform, Algolia, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for VWO

Top Industries

  • Retail
  • Computer Software
  • Consumer Services

Popular in

  • Mid Market
  • Small Business
  • Enterprise

VWO is popular in Retail, Computer Software, and Consumer Services and is widely used by Mid Market, Small Business, and Enterprise.

VWO Customer wins, Customer success stories, Case studies

What solutions does VWO provide for Engagement Management?

Why is VWO the best choice for Helpdesk Management?

How can VWO optimize your Generation Of New Leads Workflow?

How does VWO address your Onboarding Challenges?

How can VWO optimize your Sending & Publishing Communications Workflow?

20 buyers and buying teams have used Cuspera to assess how well VWO solved their Conversion Rate Optimization needs. Cuspera uses 6068 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
VWO testimonial

Ruben ten Brinke

Marketing Operations Coordinator

Teamleader

What we loved about VWO was its simplicity. The ease of digging into customer insights and running tests with VWO’s drag-and-drop editor was truly seamless. Testimonial By Ruben ten Brinke
VWO testimonial

Brandon Gentry

Director, User Experience

WMG

In my role at Warner Music Group, I aim to promote a culture of data-driven creative design. We design, build and maintain hundreds of artists’ websites. VWO helps me quickly and easily find conversion optimization wins that I can standardize across the whole enterprise. I don’t like to use the phr...ase “best practice” unless I can prove it, and my proof is in the data provided by VWO.

Testimonial By Brandon Gentry
VWO testimonial

Jon Corwin

Director of Growth Marketing

One Click

Terrific support! Extremely responsive and helpful as always. We've been clients of VWO for 3+ years and couldn't be happier with your platform. Keep up the great work! Testimonial By Jon Corwin
CUSTOMERS TESTIMONIALS
VWO testimonial

Ruben ten Brinke

Marketing Operations Coordinator

Teamleader

What we loved about VWO was its simplicity. The ease of digging into customer insights and running tests with VWO’s drag-and-drop editor was truly seamless. Testimonial By Ruben ten Brinke
VWO testimonial

Brandon Gentry

Director, User Experience

WMG

In my role at Warner Music Group, I aim to promote a culture of data-driven creative design. We design, build and maintain hundreds of artists’ websites. VWO helps me quickly and easily find conversion optimization wins that I can standardize across the whole enterprise. I don’t like to use the phr...ase “best practice” unless I can prove it, and my proof is in the data provided by VWO.

Testimonial By Brandon Gentry
VWO testimonial

Jon Corwin

Director of Growth Marketing

One Click

Terrific support! Extremely responsive and helpful as always. We've been clients of VWO for 3+ years and couldn't be happier with your platform. Keep up the great work! Testimonial By Jon Corwin
 

Large Agencies Plan customer - Marketing And Advertising - Marketing and Advertising

A customer chose Wingify over three competitors after a direct comparison. They use the Large Agencies Plan and run split URL tests all the time. The user interface is easy and intuitive. Setting up ...split URL testing with URL matching is simple. The tool helps avoid changes that could lower conversion rates. The solution is cost effective for their needs.

Read on →

BluTV - Entertainment - Entertainment

VWO helped BluTV boost mobile subscription trial sign-ups by 42%. BluTV, Turkey’s top OTT video-on-demand service, wanted more paid trial sign-ups. Their mobile site had low conversion rates. BluTV a...nd Hype redesigned the mobile homepage and ran a Split URL test. The new version increased conversion rates for mobile visitors by over 42%. BluTV now uses VWO for ongoing A/B testing and optimization.

Read on →

Ubisoft Entertainment - Entertainment - Entertainment

VWO helped Ubisoft increase lead generation by 12% on the For Honor Buy Now page. Ubisoft used A/B testing, heatmaps, scrollmaps, and surveys to study user behavior. The team redesigned the page to r...educe scrolling and simplify the buying process. The new layout moved key actions to the top, improving interaction rates. The conversion rate rose from 38% to 50% during the test period.

Read on →

Warner Music Group - Entertainment - Entertainment

VWO helped Warner Music Group triple its A/B testing speed, increasing tests from 10 to 38 per year. The UX team saw a 5% average boost in conversion rates across 15+ artist websites. Heatmaps and vi...sitor recordings improved website conversions by 2.7X over industry standards. Splash page redesigns led to a 4% average conversion lift. Contextual CTAs raised conversions by 18%, and signup form changes improved rates from 6.2% to 18.4%.

Read on →

Flos USA - Consumer Goods - Consumer Goods

VWO Conversion Optimization Platform helped Flos USA boost checkout conversions by 125%. Flos USA, a lighting solutions eCommerce site, faced low conversion rates. VWO Services ran 30 campaigns over ...17 months, using analytics, heatmaps, and visitor recordings. Homepage, product listing, and cart page optimizations led to a 6.77% uplift, 47% more orders, and 36.97% higher add-to-cart rates. The project delivered an 18X ROI for Flos USA.

Read on →

VWO | Overview

Video Thumbnail

Frequently Asked Questions(FAQ)

for VWO

What is VWO?

VWO Optimization Platform helps to improve key business metrics by empowering to easily discover insights, test ideas, and improve engagement across the entire customer journey. It helps to improve sales and revenue and acquire customers.

VMO enables to optimize the entire audience journey by optimizing both web and messaging experiences, uncovering blockages in the customer journey using VWO insights, gathering, and organizing the insights in the VWO plan, collaborating with the team to convert them into data-backed hypotheses and prioritizing and execute the optimization roadmap through VWO testing.

It helps to continuously improve KPIs including features like conversion growth by rapidly testing tons of new ideas, diagnosing problem areas in the visitors’ experiences, keeping the visitors engaged with automated marketing campaigns through web push notifications, and Facebook Messenger and many more.

What is VWO used for?

VWO is a Conversion Rate Optimization Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Engagement Management, Helpdesk Management and Generation Of New Leads .

What are the top features of VWO?

Alerts: popups & Notifications, Landing page and Recording are some of the top features of VWO.

Who uses VWO?

VWO is used by Retail, Computer Software and Consumer Services among other industries.

What are VWO alternatives?

Smartlook, Convert Experiences, WalkMe Digital Adoption Platform and Algolia are popular alternatives for VWO.

Where is VWO located?

VWO is headquartered at 14th Floor, KLJ Tower North, Netaji Subhash Place, Pitam Pura, Delhi 110034, India.
lightning

Peers used VWO for engagement management and helpdesk management

VWO Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.04/5

Read Reviews (10)
Analytics

3.83/5

Read Reviews (458)
Custom Reports

3.54/5

Read Reviews (1196)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.04/5

Read Reviews (10)
Analytics

3.83/5

Read Reviews (458)
Custom Reports

3.54/5

Read Reviews (1196)

Software Failure Risk Guidance

?

for VWO

Overall Risk Meter

Low Medium High

Top Failure Risks for VWO

Wingify Pvt. Ltd. News

Financial

Everstone Capital-Backed Wingify Secures ?1, 381 Crores in Fresh Capital ...

Wingify, backed by Everstone Capital, raised 1,381 crores through a rights issue, enhancing its capital post Everstone's majority acquisition. This move strengthens Wingify's position in the SaaS sector, following its shareholder-approved resolution to increase authorized share capital. The rights issue involved allocating over 16 lakh equity shares at a premium price, with Everstone Capital actively participating.

M&A

Everstone Capital Pumps ?1, 381 Cr into Wingify After $200 Mn Deal ...

Everstone Capital has injected 1,381 crore into Wingify through a rights issue, following its acquisition of a majority stake in January 2025. This investment supports Wingify's merger with AB Tasty to enhance its digital experience optimization platform. Wingify's VWO tool aids online businesses in conversion rate optimization.

Financial

Exclusive: Everstone and others inject $150 Mn fresh capital into Wingify

Everstone Capital and other investors have injected $150 million into Wingify through a rights issue. This funding comes after Everstone acquired a majority stake in Wingify in 2025. The capital will support Wingify's merger with AB Tasty, aiming to enhance their digital experience optimization platform. Wingify's VWO platform is central to its SaaS offerings, focusing on conversion rate optimization.

Financial

After AB Tasty Merger, Wingify To Raise $135 Mn From Everstone

Wingify is set to raise 1,381 Cr (approximately $149 Mn) in a strategic funding round led by Everstone Capital. This follows Wingify's recent merger with AB Tasty to create a $500 Mn platform for experimentation and personalization. The funding includes participation from existing investor Vyom Mankekar, CEO Sparsh Gupta, and CTO Ankit Jain.

Wingify Pvt. Ltd. Profile

Company Name

Wingify Pvt. Ltd.

Company Website

https://wingify.com/

Year Founded

2010

HQ Location

14th Floor, KLJ Tower North, Netaji Subhash Place, Pitam Pura, Delhi 110034, India

Employees

101-250

Social

Financials

PRIVATE