Customer stories

Product Business Settings

VWO is popular in Retail, Computer Software, and Consumer Services industries and is widely used by Mid Market, Small Business, and Enterprise.

Integrations

Conversion Rate Optimization
E-Commerce Platform
Digital Analytics
Data Management Platform

VWO Product Overview

VWO is the market-leading digital experience optimization solution used by fast-growing companies for experimentation and conversion rate optimization. It enhances user experiences and boosts conversion rates.

How satisfied the customers are with VWO use-cases

Reviews

"VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time. It’s helpful for us to be able to set multiple goals for our tests so we can e...asily track leads and enrolls and VWO allows us to do that seamlessly." - Elizabeth Levitan
"The team at VWO have been outstanding partners. From helping us understand how to best leverage new features, to working with our team through technical hurdles and supporting with new program launches, we can count on the team at VWO to help ensure... our clients' success." - Tom Van Ruiten

VWO Customer Insights, Testimonials and Case Studies

Why is VWO the best choice for Engagement Management?

How can VWO enhance your Helpdesk Management process?

What makes VWO ideal for Generation Of New Leads?

Why is VWO the best choice for Onboarding?

Why is VWO the best choice for Sending & Publishing Communications?

What is VWO?

VWO Optimization Platform helps to improve key business metrics by empowering to easily discover insights, test ideas, and improve engagement across the entire customer journey. It helps to improve sales and revenue and acquire customers.

VMO enables to optimize the entire audience journey by optimizing both web and messaging experiences, uncovering blockages in the customer journey using VWO insights, gathering, and organizing the insights in the VWO plan, collaborating with the team to convert them into data-backed hypotheses and prioritizing and execute the optimization roadmap through VWO testing.

It helps to continuously improve KPIs including features like conversion growth by rapidly testing tons of new ideas, diagnosing problem areas in the visitors’ experiences, keeping the visitors engaged with automated marketing campaigns through web push notifications, and Facebook Messenger and many more.

What is VWO used for?

VWO is a Conversion Rate Optimization Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Engagement Management, Helpdesk Management and Generation Of New Leads .

What are the top features of VWO?

Alerts: popups & Notifications, Landing page and Recording are some of the top features of VWO.

Who uses VWO?

VWO is used by Retail, Computer Software and Consumer Services among other industries.

What are VWO alternatives?

Where is VWO located?

VWO is headquartered at 14th Floor, KLJ Tower North, Netaji Subhash Place, Pitam Pura, Delhi 110034, India.

20 buyers and buying teams have used Cuspera to assess how well VWO solved their Conversion Rate Optimization needs. Cuspera uses 6068 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
VWO testimonial

Elizabeth Levitan

Digital Optimization Specialist

Penn Foster

VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time. It’s helpful for us to be able to set multiple goals for our tests so we can easily track leads and enrolls and VWO allows us to... do that seamlessly.

Testimonial By Elizabeth Levitan
VWO testimonial

Tom Van Ruiten

Digital Marketing Manager

Noble Studios

The team at VWO have been outstanding partners. From helping us understand how to best leverage new features, to working with our team through technical hurdles and supporting with new program launches, we can count on the team at VWO to help ensure our clients' success. Testimonial By Tom Van Ruiten
VWO testimonial

James Spittal

CEO

Web Marketing ROI

VWO and the VWO partnerships team have been a positive driving force for good in the CRO community for many years. The partnerships team at VWO have often gone out of their way to assist our team (and in extension, our clients) where necessary on everything from advanced load speed optimisation to ...advanced analytics integrations. We look forward to continuing to work with them!

Testimonial By James Spittal
CUSTOMERS TESTIMONIALS
VWO testimonial

Elizabeth Levitan

Digital Optimization Specialist

Penn Foster

VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time. It’s helpful for us to be able to set multiple goals for our tests so we can easily track leads and enrolls and VWO allows us to... do that seamlessly.

Testimonial By Elizabeth Levitan
VWO testimonial

Tom Van Ruiten

Digital Marketing Manager

Noble Studios

The team at VWO have been outstanding partners. From helping us understand how to best leverage new features, to working with our team through technical hurdles and supporting with new program launches, we can count on the team at VWO to help ensure our clients' success. Testimonial By Tom Van Ruiten
VWO testimonial

James Spittal

CEO

Web Marketing ROI

VWO and the VWO partnerships team have been a positive driving force for good in the CRO community for many years. The partnerships team at VWO have often gone out of their way to assist our team (and in extension, our clients) where necessary on everything from advanced load speed optimisation to ...advanced analytics integrations. We look forward to continuing to work with them!

Testimonial By James Spittal

Warner Music Group - Entertainment - Large

VWO helped Warner Music Group triple its A/B testing speed, increasing tests from 10 to 38 per year. The UX team saw a 5% average boost in conversion rates across 15+ artist websites. Heatmaps and vi...sitor recordings improved website conversions by 2.7X over industry standards. Splash page redesigns led to a 4% average conversion lift. Contextual CTAs raised conversions by 18%, and signup form changes improved rates from 6.2% to 18.4%.

Read on →

Ubisoft Entertainment - Entertainment - Very Large

VWO helped Ubisoft increase lead generation by 12% on the For Honor Buy Now page. Ubisoft used A/B testing, heatmaps, scrollmaps, and surveys to study user behavior. The team redesigned the page to r...educe scrolling and simplify the buying process. The new layout moved key actions to the top, improving interaction rates. The conversion rate rose from 38% to 50% during the test period.

Read on →

BluTV - Entertainment - Small

VWO helped BluTV boost mobile subscription trial sign-ups by 42%. BluTV, Turkey’s top OTT video-on-demand service, wanted more paid trial sign-ups. Their mobile site had low conversion rates. BluTV a...nd Hype redesigned the mobile homepage and ran a Split URL test. The new version increased conversion rates for mobile visitors by over 42%. BluTV now uses VWO for ongoing A/B testing and optimization.

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Flos USA - Consumer Goods - Medium

VWO Conversion Optimization Platform helped Flos USA boost checkout conversions by 125%. Flos USA, a lighting solutions eCommerce site, faced low conversion rates. VWO Services ran 30 campaigns over ...17 months, using analytics, heatmaps, and visitor recordings. Homepage, product listing, and cart page optimizations led to a 6.77% uplift, 47% more orders, and 36.97% higher add-to-cart rates. The project delivered an 18X ROI for Flos USA.

Read on →

VWO | Overview

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Peers used VWO for engagement management and helpdesk management

VWO Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.04/5

Read Reviews (10)
Analytics

3.83/5

Read Reviews (458)
Custom Reports

3.54/5

Read Reviews (1196)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.04/5

Read Reviews (10)
Analytics

3.83/5

Read Reviews (458)
Custom Reports

3.54/5

Read Reviews (1196)

Software Failure Risk Guidance

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for VWO

Overall Risk Meter

Low Medium High

Top Failure Risks for VWO

Wingify Pvt. Ltd. News

M&A
 

Linklaters advises VWO on its combination with AB Tasty

VWO and AB Tasty have entered a binding agreement to combine, creating a leading digital experience optimization platform. The merger, advised by Linklaters, will offer AI-led experimentation and personalization with over 4,000 customers and $100 million in revenue. Everstone Capital, VWO's majority shareholder, will invest additional capital and remain the largest institutional shareholder.

M&A
 

Everstone to merge Wingify with AB Tasty after buying out key ... - Mint

Everstone Capital is merging Wingify with French company AB Tasty, following significant capital investment to acquire AB Tasty's captable. This merger aims to enhance Wingify's enterprise strategies and expand its AI capabilities, positioning the combined entity to exceed $100 million in annual recurring revenue. The merger reflects the maturity of India's SaaS ecosystem, with both companies maintaining profitability and key leadership roles.

M&A
 

VWO and AB Tasty Join Forces to Redefine the Future of Digital Experience Optimization - Entrepreneur

VWO and AB Tasty have agreed to merge, creating a digital experience optimization platform with AI capabilities. The combined company will generate over $100 million in annual revenue, serving more than 4,000 customers globally. Everstone Capital leads the transaction, investing additional capital. Key executives from both companies will lead the new entity, aiming to enhance customer engagement and expand their technological platform.

M&A
 

Wingify's VWO to merge with AB Tasty; Everstone to infuse fresh capital

Wingify's VWO and AB Tasty have signed a definitive agreement to merge, creating a digital experience optimization platform with over $100 million in annual recurring revenue and a global customer base of more than 4,000 enterprises. Everstone Capital, the majority stakeholder in VWO, will infuse additional capital to support product development and global expansion.

Wingify Pvt. Ltd. Profile

Company Name

Wingify Pvt. Ltd.

Company Website

https://wingify.com/

Year Founded

2010

HQ Location

14th Floor, KLJ Tower North, Netaji Subhash Place, Pitam Pura, Delhi 110034, India

Employees

101-250

Social

Financials

PRIVATE