Webtrends Optimize Product Overview

Webtrends Optimize boosts online conversions with its market-leading MVT, AB Testing, and Personalisation platform. Businesses using this tool can expect an impressive average ROI of 28 times their investment. The platform allows for unrestricted experimentation, enabling companies to test and personalize their digital strategies effectively. It's recognized as a people's choice and a technology product of the year, underscoring its proven success in conversion rate optimization. With Webtrends Optimize, businesses can refine their online presence and drive significant growth in customer engagement and sales.

Key Insights

Webtrends Optimize helps businesses improve website engagement, increase clicks, drive lead generation, and personalize applications. The platform facilitates data collection through user interactions and historical information imports. The solution requires a well-optimized website and a collaborative effort between business units, marketing teams, and design agencies for optimal results.

The software provides a platform for publishing and distributing communications. The communications are created by a diverse group of writers and are available in a comprehensive library of posts. Users can contact the company through the website or phone for inquiries or to request a demonstration.

Customer stories

Product Business Settings

Webtrends Optimize is popular in Transportation/Trucking/Railroad, Retail, and Computer Software industries and is widely used by Enterprise, Small Business, and Mid Market.

Integrations

Other Demand Generation
Customer Data Platform
Digital Analytics
Conversion Rate Optimization

How satisfied the customers are with Webtrends Optimize use-cases

Reviews

"The amount of data to analyse was so huge that existing free tools did not allow us to understand them properly. when we started working with Webtrends Optimize, not only could we see the tip but also the hidden part of the iceberg." - Nicola Arnesse
"Having worked with Webtrends Optimize for 12 months, its Optimize tool and the team’s expertise have made a huge impact on our conversion optimisation strategy. Before we began our partnership, we had conflicting ideas about how best to improve our ...customer experience. Webtrends Optimize gave us the guidance necessary to help prioritise activity that would help drive subscriptions." - Adam Hatfield

Webtrends Optimize Customer Insights, Testimonials and Case Studies

What Are the key features of Webtrends Optimize for Engagement Management?

How can Webtrends Optimize optimize your Sending & Publishing Communications Workflow?

How does Webtrends Optimize address your Helpdesk Management Challenges?

What Are the key features of Webtrends Optimize for Segmentation And Targeting?

What makes Webtrends Optimize ideal for Customer Feedback Management?

What is Webtrends Optimize?

Webtrends Optimize is an enterprise-grade experimentation platform with a suite of website optimization tools to enhance visitors' digital experience and help businesses to increase online conversions.

Webtrends Optimize helps develop website optimisation strategy and the delivery of these tactics, ranging from simple AB test button colour changes right through to one-to-one personalisation and advanced testing techniques. Webtrends Optimize's Mutual Exclusions feature helps to control a user's exposure to multiple experiments by using mutual exclusion rules.

Webtrends Personalization provides tools for enhancing customer experiences by providing insights on past visits to the site, that enables tailoring content to their needs on future visits. The Target feature helps to Identify key segments and target each of them with a specific experience. The survey tools ranging from on-site surveys to snap-shot to complex multi-question format enables getting instant reactions on the customer experience.

What is Webtrends Optimize used for?

Webtrends Optimize is a Conversion Rate Optimization Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Engagement Management, Sending & Publishing Communications and Helpdesk Management .

What are the top features of Webtrends Optimize?

Personalization, Widgets and AB testing are some of the top features of Webtrends Optimize.

Who uses Webtrends Optimize?

Webtrends Optimize is used by Transportation/Trucking/Railroad, Retail and Computer Software among other industries.

What are Webtrends Optimize alternatives?

Smartlook, Convert Experiences, Epsilon Accelerate (Formerly Yieldify) and Kameleoon are popular alternatives for Webtrends Optimize.

Where is Webtrends Optimize located?

Webtrends Optimize is headquartered at Lawrence House, 45 High Street, Egham, TW20 9DP.

26 buyers and buying teams have used Cuspera to assess how well Webtrends Optimize solved their Conversion Rate Optimization needs. Cuspera uses 1444 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

CUSTOMERS TESTIMONIALS
Webtrends Optimize testimonial

Nicola Arnesse

VP eCommerce

Alitalia
The amount of data to analyse was so huge that existing free tools did not allow us to understand them properly. when we started working with Webtrends Optimize, not only could we see the tip but also the hidden part of the iceberg. Testimonial By Nicola Arnesse
Webtrends Optimize testimonial

Adam Hatfield

Head of Digital

nib
Having worked with Webtrends Optimize for 12 months, its Optimize tool and the team’s expertise have made a huge impact on our conversion optimisation strategy. Before we began our partnership, we had conflicting ideas about how best to improve our customer experience. Webtrends Optimize gave us th...e guidance necessary to help prioritise activity that would help drive subscriptions.

Testimonial By Adam Hatfield
Webtrends Optimize testimonial

David Hirsch

Director Marketing Campaigns & Performance

Bupa
We are making great advances in providing an enhanced customer experience thanks to our testing programme… which aligns perfectly with the strategic business goals of our organisation. Testimonial By David Hirsch
CUSTOMERS TESTIMONIALS
Webtrends Optimize testimonial

Nicola Arnesse

VP eCommerce

Alitalia
The amount of data to analyse was so huge that existing free tools did not allow us to understand them properly. when we started working with Webtrends Optimize, not only could we see the tip but also the hidden part of the iceberg. Testimonial By Nicola Arnesse
Webtrends Optimize testimonial

Adam Hatfield

Head of Digital

nib
Having worked with Webtrends Optimize for 12 months, its Optimize tool and the team’s expertise have made a huge impact on our conversion optimisation strategy. Before we began our partnership, we had conflicting ideas about how best to improve our customer experience. Webtrends Optimize gave us th...e guidance necessary to help prioritise activity that would help drive subscriptions.

Testimonial By Adam Hatfield
Webtrends Optimize testimonial

David Hirsch

Director Marketing Campaigns & Performance

Bupa
We are making great advances in providing an enhanced customer experience thanks to our testing programme… which aligns perfectly with the strategic business goals of our organisation. Testimonial By David Hirsch

Virgin Wines - Retail

Webtrends Optimize ran a multivariate test for Virgin Wines. The challenge was to improve the mixed case web pages for better visitor experience and higher sales. The solution tested bullet points ve...rsus paragraphs and showed discounts as percentages or monetary values. Showing the discount as a percentage led to almost 3% more add-to-basket clicks and nearly a 2% increase in sales. This resulted in a projected £113,000 additional revenue per quarter.

Read on →

Hotels4u - Hospitality

Webtrends Optimize helped Hotels4u improve their website with search funnel optimisation and multivariate testing. Hotels4u wanted to increase online sales and make booking easier for users. The team... used A/B and multivariate testing to improve the homepage, hotel details page, and booking funnel. Mobile site optimisation led to a 61% increase in searches and a 22% rise in mobile pageviews. Hotels4u saw a 5.5% increase in conversions after using Webtrends Optimize.

Read on →

Halfords - Retail - Very Large

Webtrends Optimize helped Halfords scale website personalisation. Guided Selling reduced bike choices from 184 to 32, making shopping easier. 80% of users now get personalised experiences, boosting c...onversion and lowering exit rates. Personalised Entry Page Experiences used real-time data for targeted offers. Ongoing testing and learning refine the customer journey.

Read on →

Qantas - Transportation/trucking/railroad

Qantas improved its website experience with Webtrends Optimize. They saw an 8% lift in completed applications and a 24% increase in Qantas Club sign-ups. Bookings increased by 3%. Qantas used AB and ...multivariate testing to enhance personalization and user experience.

Read on →

Trussell - Non Profit Organization Management

Trussell wanted to learn how users interacted with its website before a redesign. Webtrends Optimize ran a baseline test and found the search tool was the most clicked element, even though it was low... on the page. They moved the search tool higher up using an A/B test. This change led to a 16% increase in search bar use on desktop and 110% on mobile. More users found help faster, and financial donations from the homepage also went up.

Read on →

Virgin Trains - Transportation/Trucking/Railroad - Large

Webtrends Optimize helped Virgin Trains speed up their website search tool by 93%. This led to a 6.7% increase in mobile conversions and a 1.5% increase on desktop. Virgin Trains wanted to improve on...line customer experience and needed a partner for continuous testing. Webtrends Optimize provided robust AB testing and optimisation tools. The results proved the investment was cost effective and built trust with the Virgin Trains team.

Read on →

Webtrends Optimize Discovery

Video Thumbnail
lightning

Peers used Webtrends Optimize for engagement management and sending & publishing communications

Webtrends Optimize Competitors

Webtrends Optimize Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.48/5 ★

Read Reviews (2)
Custom Reports

4.52/5 ★

Read Reviews (260)
Analytics

4.41/5 ★

Read Reviews (74)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.48/5 ★

Read Reviews (2)
Custom Reports

4.52/5 ★

Read Reviews (260)
Analytics

4.41/5 ★

Read Reviews (74)

Webtrends Optimize Integrations

Webtrends Optimize integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.68/5 ★

Read Reviews (94)
Data Export

4.32/5 ★

Read Reviews (34)

Infinity Call Tracking

4.53 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Invoca Signal AI

4.47 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

mParticle

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Klipfolio

4.7 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

AB Tasty

4.5 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Webtrends Optimize

Overall Risk Meter

Low Medium High

Top Failure Risks for Webtrends Optimize

Webtrends Optimize News

Awards
 

Software business that works with financial services companies becomes first conversion rate optimisation platform to be B Corp certified - IFA Magazine

Webtrends Optimize has become the first conversion rate optimization platform to achieve B Corp certification, reflecting its commitment to high social and environmental standards. The certification process evaluated the company across governance, workers, community, environment, and customers. Key achievements include becoming a Living Wage Employer, committing to net-zero carbon emissions by 2030, and donating 2% of annual revenue to charitable causes.

Read more →
Awards
 

#exelite23 #cro #conversionrateoptimisation #experimentation #abtesting | Webtrends Optimize

Webtrends Optimize won the People's Choice Technology Product Of The Year award at the Experimentation Elite awards, highlighting their excellence in conversion rate optimization and A/B testing.

Read more →

Webtrends Optimize Profile

Company Name

Webtrends Optimize

Company Website

https://www.webtrends-optimize.com/

HQ Location

Lawrence House, 45 High Street, Egham, TW20 9DP

Social

Facebook Linkedin Twitter