WideOrbit Overview
WideOrbit revolutionizes media transactions for TV and radio broadcasters, networks, digital publishers, and advertisers. This premium ad management platform enhances the value of media transactions. It simplifies complex sales processes, allowing media companies to efficiently manage cross-channel advertising. WideOrbit's platform supports evolving business needs by integrating digital, TV, and radio operations. A surprising fact is its two-decade-long innovation streak, emphasizing its reliability and industry leadership.
Use Cases
Customers recommend Advertisement, Workflow Management, Media Buying, as the business use cases that they have been most satisfied with while using WideOrbit.
Business Priorities
Increase Sales & Revenue and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using WideOrbit.
WideOrbit Use-Cases and Business Priorities: Customer Satisfaction Data
WideOrbit works with different mediums / channels such as Mass Media. and Television.
WideOrbit's features include Dashboard, Recording, and Personalization. and WideOrbit support capabilities include Email Support, Phone Support, Chat Support, etc. also WideOrbit analytics capabilities include Analytics, and Custom Reports.
Reviews
"WO Analytics helps me get to the ‘Why’ a lot faster than I could before… It’s cut the time in half at minimum." - Cristina Cipolla
WideOrbit, Taptica, Nexxen, Epom Ad Server, Kintegra Platform, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
WideOrbit's media-focused technology creates value for both buyers and sellers with adaptable software. The needs of changing media businesses are met efficiently.
Popular Business Setting
for WideOrbit
Top Industries
- Marketing and Advertising
- Entertainment
- Media Production
Popular in
- Large Enterprise
- Enterprise
- Mid Market
WideOrbit is popular in Marketing And Advertising, Entertainment, and Media Production and is widely used by Large Enterprise, Enterprise, and Mid Market.
Comprehensive Insights on WideOrbit Use Cases
How efficiently Does WideOrbit manage your Advertisement?
What makes WideOrbit ideal for Workflow Management?
How can WideOrbit enhance your Media Buying process?
How efficiently Does WideOrbit manage your Proposal & Quote Management?
What solutions does WideOrbit provide for Competitive Intelligence?
173 buyers and buying teams have used Cuspera to assess how well WideOrbit solved their Cross Channel Advertising needs. Cuspera uses 1357 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
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WO Analytics helps me get to the ‘Why’ a lot faster than I could before… It’s cut the time in half at minimum. Testimonial By Cristina Cipolla |
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WO Media Sales helps streamline workflow for our AEs and provides us with better insight and control across the entire sales process. Testimonial By Nick Waller |
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The seamless data integration between WO Payments Suite and WO Traffic was a key factor in our decision to migrate solutions. Testimonial By Joel Smith |
| CUSTOMERS | TESTIMONIALS |
|---|---|
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Cristina Cipolla VP of Revenue Management Townsquare |
WO Analytics helps me get to the ‘Why’ a lot faster than I could before… It’s cut the time in half at minimum. Testimonial By Cristina Cipolla |
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Nick Waller Executive Vice President, Co-Chief Operating Officer Gray Television |
WO Media Sales helps streamline workflow for our AEs and provides us with better insight and control across the entire sales process. Testimonial By Nick Waller |
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Joel Smith Corporate Credit Manager Bonneville |
The seamless data integration between WO Payments Suite and WO Traffic was a key factor in our decision to migrate solutions. Testimonial By Joel Smith |
Case Studies
CASE STUDY WDZD-LP (Fun One Radio)
CASE STUDY Townsquare
CASE STUDY WUIS-NPR Illinois
CASE STUDY Hubble
CASE STUDY The University of Florida College of Journalism and Communications
CASE STUDY REELZ
Video
A Wider World Starts At WideOrbit
Frequently Asked Questions(FAQ)
for WideOrbit
What is WideOrbit?
WideOrbit is an Advertiser Campaign Management Software. WideOrbit is a cloud-based advertising management platform that connects audiences and advertisements. The company's technology platform is used to streamline workflow for customers in radio, cable, and television and also offers advertising media exchange for an innovative approach to the buying process, increasing demand for broadcasters and efficiency for advertisers, enabling media companies to create value on both sides of media transactions.
WideOrbit provides a robust, end-to-end digital and linear operations platform including traffic, rights management, sales automation, payments, and business intelligence. WO Integrations extends connected workflow outside of the platform to certified, best-of-breed third party systems.
Wide Orbit payment suite helps finance team manage challenges by optimizing order-to-cash process, automating accounts receivable collections and improving cashflow. Enhancements to forecasting modules, including customizable dates for opportunities and forecasting; new calculations for generating weighted forecasting estimates; and shorter loading times. Sales report templates can now be saved globally so users can share formats with others in the organization. Greater flexibility in building rate cards, inducing export of programs from inventory to Excel; sorting by selling books; and filtering by weeks and levels from a Rate Card Excel export. A new Standard Planner Report for campaigns with customizable daypart summary display and output by Total Cost, Total Spots and Average Rate.
What is WideOrbit used for?
What are the top features of WideOrbit?
Who uses WideOrbit?
What are WideOrbit alternatives?
Where is WideOrbit located?
Peers used WideOrbit for advertisement and workflow management
WideOrbit Competitors
WideOrbit Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (108) |
| Custom Reports | Read Reviews (188) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (108) |
| Custom Reports | Read Reviews (188) |
Software Failure Risk Guidance
?for WideOrbit
Overall Risk Meter
Top Failure Risks for WideOrbit
WideOrbit Inc. News
WideOrbits WO Programmatic TV Adds Deal ID Support, Passes Key Market Penetration Milestone - WideOrbit
WideOrbit's WO Programmatic TV platform now supports Deal ID, enhancing programmatic TV advertising by respecting existing pricing relationships. This feature allows transactions across 20 of the top 25 US media markets, reaching 74% of US households. Deal ID facilitates data-driven transactions, offering benefits like faster transactions and integrated creative delivery for buyers and sellers.
WideOrbit Appoints Bill Carey as VP, Finance - WideOrbit
WideOrbit has appointed Bill Carey as Vice President of Finance. Carey will lead the company's global accounting and finance operations, leveraging his extensive experience from previous roles at Rimini Street, Serena Software, and Juniper Networks. His appointment aims to support WideOrbit's growth and expansion into new markets, particularly in digital and programmatic advertising.
SBS Digital Audio CPMs Soar in WideOrbit Programmatic Pilot
WideOrbit's WO Programmatic Digital Audio platform enabled Spanish Broadcasting System (SBS) to increase digital audio CPMs by over 50% during a three-month pilot. This programmatic approach enhanced demand for SBS's inventory, showcasing the platform's potential to boost revenue and optimize inventory management for media companies.
WideOrbit Appoints Mike Zinsmeister as EVP, Chief Revenue Officer
WideOrbit has appointed Mike Zinsmeister as Executive Vice President and Chief Revenue Officer. Zinsmeister, who previously contributed significantly to WideOrbit's growth, will lead global sales and collaborate on product and business strategy. His return follows a successful tenure in executive sales at a major ERP solutions provider.
WideOrbit Inc. Profile
Company Name
WideOrbit Inc.
Company Website
https://www.wideorbit.com/HQ Location
1160 Battery #300, San Francisco, CA 94111, US
Employees
501-1000
Social
Financials
SERIES D
