Wistia Overview

Wistia is the video marketing platform for businesses, offering tools to create, host, market, and measure video content. Businesses thrive with video through Wistia's collaborative tools.

Use Cases

Customers recommend Engagement Management, Content Management, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Wistia.

Other use cases:

  • Social Media Management
  • Advertisement
  • Training & Onboarding
  • Sending & Publishing Communications
  • Campaign Management
  • Collaboration
  • Capturing Leads
See all use cases See less use cases

Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Wistia.

Other priorities:

  • Improve Brand Engagement
  • Enhance Customer Relationships
  • Improve ROI
  • Launch New Products
  • Scale Best Practices
  • Grow Market Share
  • Increase Sales & Revenue
  • Establish Thought Leadership
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Improve Internal Communications
  • Reduce Bounce
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Wistia Use-Cases and Business Priorities: Customer Satisfaction Data

Wistia works with different mediums / channels such as Video, Website, and Social Media,

Wistia's features include Video Hosting, Personalization, Recording, etc.

Reviews

"The best time for me to use videos in the sales cycle is after showing my face at least once in person. I try and send [a video] to remind them who I am, and put a face to the name instead of just sending them a basic email." - Jade Hudson

Wistia, BrightCove, Vidyard Video Platform, Cincopa, Hippo Video, etc., all belong to a category of solutions that help Video Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Wistia

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Insurance

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Wistia is popular in Computer Software, Marketing And Advertising, and Insurance and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Wistia Use Cases

Why is Wistia the best choice for Engagement Management?

How does Wistia address your Content Management Challenges?

How can Wistia enhance your Generation Of New Leads process?

What benefits does Wistia offer for Social Media Management?

55+ more Business Use Cases

8 buyers and buying teams have used Cuspera to assess how well Wistia solved their Video Platform needs. Cuspera uses 4640 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Wistia testimonial

Jade Hudson

business consultant

Nextep

The best time for me to use videos in the sales cycle is after showing my face at least once in person. I try and send [a video] to remind them who I am, and put a face to the name instead of just sending them a basic email. Testimonial By Jade Hudson
Wistia testimonial

Rossy Vargas

Insurance Advisor

SAHOURI

At first, I was very hesitant to film the video…not only [was I] camera shy, but [I] also didn’t believe that the personal exposure was necessary. However, our videographer made it very simple and helped me with the formatting of the content. I’ve been stopped at Embassy functions as they recognize... my face from the video. My signature video has truly created a stronger bond with my clients. They have now put a face to an email, and it’s given them that extra personal touch that is so hard to deliver via email.

Testimonial By Rossy Vargas
Wistia testimonial

Alex Dunn

Video and Media Specialist

Bluleadz

Our boss is always pushing us to become pioneers in the industry, We saw the way things were going, and how easy it is to consume video content rather than reading a block of text, so over the last year, we’ve put a huge push on improving the way we do video. Testimonial By Alex Dunn
CUSTOMERS TESTIMONIALS
Wistia testimonial

Jade Hudson

business consultant

Nextep

The best time for me to use videos in the sales cycle is after showing my face at least once in person. I try and send [a video] to remind them who I am, and put a face to the name instead of just sending them a basic email. Testimonial By Jade Hudson
Wistia testimonial

Rossy Vargas

Insurance Advisor

SAHOURI

At first, I was very hesitant to film the video…not only [was I] camera shy, but [I] also didn’t believe that the personal exposure was necessary. However, our videographer made it very simple and helped me with the formatting of the content. I’ve been stopped at Embassy functions as they recognize... my face from the video. My signature video has truly created a stronger bond with my clients. They have now put a face to an email, and it’s given them that extra personal touch that is so hard to deliver via email.

Testimonial By Rossy Vargas
Wistia testimonial

Alex Dunn

Video and Media Specialist

Bluleadz

Our boss is always pushing us to become pioneers in the industry, We saw the way things were going, and how easy it is to consume video content rather than reading a block of text, so over the last year, we’ve put a huge push on improving the way we do video. Testimonial By Alex Dunn

Case Studies

COMPANY INDUSTRY CASE STUDIES
Wistia case study
Computer Software
Computer Software
Case Study CoSchedule

Learn how CoSchedule uses Wistia to demonstrate the full value of their product and better their business.

Read More
Wistia case study
NA
CASE STUDY Kovai

Learn how this multi-product SaaS company used the power of video, analytics, and Wistia to increase their engagement by 60% and convert 30% more free trial users into paying customers.

Read More
Wistia case study
Human Resources
Human Resources
Case Study Nextep

Learn how Nextep uses Wistia to build better relationships by communicating big-business benefits to their prospects.

Read More

Video

Welcome to Wistia: The Complete Video Marketing Platform for Business

Video Thumbnail

Frequently Asked Questions(FAQ)

for Wistia

What is Wistia?

Wistia is a professional video hosting platform for business. It helps businesses add their videos to the web, track their performance, and find new ways to build and engage with their audiences using online video.

Wistia provides tools to customize videos so it matches the overall web brand of the business, increase website traffic through video SEO, and generate new, engaged leads for growing your business, and many more. It even offers seamless integration with a slew of third-party systems and applications, to make the business’ online marketing efforts even stronger and more productive.

What is Wistia used for?

Wistia is a Video Platform Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Engagement Management, Content Management and Generation Of New Leads .

What are the top features of Wistia?

Video hosting, Personalization and Recording are some of the top features of Wistia.

Who uses Wistia?

Wistia is used by Computer Software, Marketing And Advertising and Insurance among other industries.

What are Wistia alternatives?

BrightCove, Vidyard Video Platform, Cincopa and Hippo Video are popular alternatives for Wistia.

Where is Wistia located?

Wistia is headquartered at 17 Tudor Street Cambridge, Massachusetts, 02139 USA.
lightning

Peers used Wistia for engagement management and content management

Wistia Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.63/5

Read Reviews (358)
Custom Reports

4.47/5

Read Reviews (651)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.63/5

Read Reviews (358)
Custom Reports

4.47/5

Read Reviews (651)

Software Failure Risk Guidance

?

for Wistia

Overall Risk Meter

Low Medium High

Top Failure Risks for Wistia

Wistia, Inc. Profile

Company Name

Wistia, Inc.

Company Website

//wistia.com

Year Founded

2006

HQ Location

17 Tudor Street Cambridge, Massachusetts, 02139 USA

Employees

101-250

Social

Financials

PRIVATE