6sense and Demandbase One, An In-Depth Comparison 2024

Comparison Summary

6sense: 6sense is an account-based orchestration platform that helps marketing, sales, and revenue teams understand customer needs using AI, big data, and ML. It provides insights into the customer journey, lead generation, CRM integration, predictive modeling, and lead scoring.

Demandbase One: Demandbase One™ is a go-to-market platform for account-based B2B advertising, intent data, and AI. It goes beyond traditional ABM platforms for revenue teams.

6sense and Demandbase One: Customer Satisfaction Data

Most deployed common Use Cases for 6sense and Demandbase One

How efficiently Does 6sense and Demandbase One manage your Account Management?

Both tools provide insights into accounts and support account-based marketing campaigns. 6sense helps identify in-market prospects and prioritize accounts through AI and machine learning. Demandbase focuses on centralized account management, target audience definition, and real-time intent data.

"...Great for anyone doing 1:1 or 1:few ABM supported advertising...." Peer review by Director in Marketing

"...Join Mickael Bizouati, Marketing Operations Manager at WalkMe as he provides practical ABM advice and tips. ..." Events & Webinars

How can 6sense and Demandbase One enhance your Engagement Management process?

Both 6sense and Demandbase One provide insights into prospect engagement. 6sense focuses on account-level engagement and uses intent data to prioritize accounts for sales teams. Demandbase One tracks individual prospect engagement with websites and content. 6sense offers features for identifying ideal prospects based on engagement and customer fit scoring, while Demandbase One enables personalized journeys across stages.

"...6sense allows me to look at targeted accounts and understand the type of engagement that is happening from marketing, sales, or even unrelated work like Google searches and non-solicited website views...." Peer review from Education

"...Its financial features allow banks, insurance providers and asset management companies to identify, target and engage commercial accounts...." Peer review

How does 6sense and Demandbase One address your Advertisement Challenges?

Both 6sense and Demandbase One allow users to target advertising campaigns to specific accounts and contacts. 6sense allows users to create advertising campaigns based on accounts' digital footprints and engagement levels. Demandbase One focuses on delivering advertising to high-quality websites and uses a variety of channels, including direct mail and calls to action. However, while 6sense allows users to track the effectiveness of their advertising campaigns, Demandbase One does not readily provide information about advertising performance outside of paid ads.

"...We are able to target accounts with marketing display ads and nurture emails to really warm them up before passing along only those in-market accounts to business development...." Peer review by Peter L, Manager, Acquisition Marketing & Operations, Computer Software

"...You Transforming the way B2B companies go-to-market with the leading account-based experience, advertising, sales intelligence, and B2B data platforms. ..." Podcast

How does 6sense and Demandbase One address your Lead Qualification Challenges?

6sense and Demandbase One both use firmographics and technographics to qualify leads. 6sense focuses on segmenting target accounts by stage in the buying cycle, while Demandbase One helps identify accounts at risk with competitors. 6sense also augments lists and enriches databases with data, whereas Demandbase One passes detailed location and firmographic information to integrated systems.

"...Analytics are divided into predictive, behavioral and profile...." Peer review from 6sense

"...With account-based identification technology, you can identify the high-value accounts most likely to buy based on a variety of signals that go beyond traditional firmographic data such as product usage, business fit, culture, budget, interests, investments and a network of business relationships. ..." What is Account-Based Marketing?