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AB Tasty vs Heap: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for AB Tasty low Failure Risk for Heap medium
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Comparison Summary

This comparison report of AB Tasty vs. Heap is based on a specific set of business needs and context. The comparison uses 5883 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing AB Tasty and Heap

AB Tasty, Heap, Dynamic Yield, Acoustic Insights, etc., belong to a category of solutions that help Conversion Rate Optimization. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

AB Tasty covers Engagement Management with Website, Helpdesk Management with Phone Calls, Training & Onboarding, Customer Feedback Management with Promotions, etc.

Heap focuses on Engagement Management with Website, Funnel Analysis with Website, Products & Pricelist Management, Social Media Management with Social Media, etc.

"AB Tasty allows us to build advanced personalization scenarios. The platform is very easy to use, and we've been able to put in place our campaigns very quickly thanks to the availability of AB Tasty's Customer Success Manager and Support teams. " - Kamran Shaikh

"Our big win moving over to Heap was having clean data. With our previous analytics solution, we had a page of 30 caveats – people couldn't trust it. We now can have more confidence in the data. " - Annie Pennino

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo AB Tasty

Focus area

Software Failure Risk

  • low

logo Heap

Focus area

Software Failure Risk

  • medium

About

All-in-one CRO Solution - Personalization & A/B Testing - AB TASTY

Product Analytics software providing actionable insights and conversion Rate Optimization

Financials

SERIES C

Business Need

Total Processes
(we found evidences for)

64

69

Total Goals
(we found evidences for)

11

10

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (34)

Read Reviews (159)

engaging and following up

Read Reviews (33)

Read Reviews (75)

helpdesk management

Read Reviews (25)

Read Reviews (20)

social media management

Read Reviews (21)

Read Reviews (33)

social media analytics

Read Reviews (15)

Read Reviews (26)

scheduling post to social media

Read Reviews (2)

Read Reviews (2)

engaging on social media

Read Reviews (2)

Read Reviews (2)

training & onboarding

Read Reviews (21)

Read Reviews (27)

customer feedback management

Read Reviews (16)

Read Reviews (1)

measuring net promoter score

Read Reviews (12)

Read Reviews (0)

products & pricelist management

Read Reviews (16)

Read Reviews (41)

loyalty management

Read Reviews (13)

Read Reviews (1)

create engagement based loyalty

Read Reviews (2)

Read Reviews (0)

customise loyalty program

Read Reviews (2)

Read Reviews (0)

segmentation and targeting

Read Reviews (11)

Read Reviews (6)

communication management

Read Reviews (10)

Read Reviews (12)

sending & publishing communications

Read Reviews (10)

Read Reviews (9)

generation of new leads

Read Reviews (9)

Read Reviews (6)

content management

Read Reviews (7)

Read Reviews (4)

content sharing

Read Reviews (2)

Read Reviews (0)

sales document management

Read Reviews (7)

Read Reviews (12)

proposal & quote management

Read Reviews (7)

Read Reviews (2)

personalized marketing

Read Reviews (4)

Read Reviews (1)

knowledge management

Read Reviews (4)

Read Reviews (0)

creating knowledge base

Read Reviews (2)

Read Reviews (0)

sales call management

Read Reviews (4)

Read Reviews (0)

campaign management

Read Reviews (4)

Read Reviews (14)

rating and review management

Read Reviews (2)

Read Reviews (3)

contact list management

Read Reviews (2)

Read Reviews (1)

competitive intelligence

Read Reviews (2)

Read Reviews (8)

conversion management

Read Reviews (1)

Read Reviews (6)

trade show marketing

Read Reviews (1)

Read Reviews (2)

business development

Read Reviews (0)

Read Reviews (2)

workflow management

Read Reviews (0)

Read Reviews (14)

account management

Read Reviews (0)

Read Reviews (6)

revenue cycle management

Read Reviews (0)

Read Reviews (4)

lead qualification: demographic

Read Reviews (0)

Read Reviews (2)

lead qualification

Read Reviews (0)

Read Reviews (4)

lead qualification: demographic

Read Reviews (0)

Read Reviews (2)

lifetime value management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Increase sales & revenue

  • Acquire customers

  • Increase average basket value

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve efficiency

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Launch new products

  • Grow market share

  • See 8 more

  • Enhance customer relationships

  • Acquire customers

  • Launch new products

  • Scale best practices

  • Increase sales & revenue

  • Improve ROI

  • Improve digital and social presence

  • Improve brand engagement

  • Improve efficiency

  • Increase customer life time value

  • See 7 more

Top Channels

Channels Used

  • website

  • social media

  • e-mail

  • phone calls

  • Facebook

  • mobile

  • offline

  • chat

  • Slack

  • mobile app

  • newsletter

  • video

  • omnichannel

  • games

  • user generated content

  • text SMS

  • point of sale

  • trade shows

  • promotions

  • Instagram

  • on premises

  • mass media

  • television

  • See 20 more

  • website

  • social media

  • e-mail

  • phone calls

  • Facebook

  • mobile

  • offline

  • chat

  • Slack

  • mobile app

  • newsletter

  • video

  • omnichannel

  • games

  • user generated content

  • text SMS

  • point of sale

  • trade shows

  • promotions

  • Instagram

  • on premises

  • mass media

  • television

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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medium

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Migration Risk

low

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting