Comparison Summary
This comparison report of Aberdeen Marketspace vs. CB Insights is based on a specific set of business needs and context. The comparison uses 4424 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Aberdeen Marketspace and CB Insights
Aberdeen Marketspace, and CB Insights belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Aberdeen Marketspace covers Engagement Management, Forecasting, Lead Analytics with Phone Calls, Funnel Analysis, etc.
CB Insights focuses on Lead Qualification, Communication Management, Generation Of New Leads, Engagement Management with Omnichannel, etc.
"Our partnership with Aberdeen has been very valuable because there’s no industry organization for back-office. There’s no other place that anyone can go to get research on back-office “ operations.” " - Mary Lou Joseph
"There’s so much more than just good research. It’s the only platform with real-time visibility into every emerging tech market, and it’s become my starting point for every project. " - Moran Haviv
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Marketing Intelligence to uncover buyer research behavior
cbinsights.com - Machine Intelligence Platform
Financials
M&A
SERIES A
Business Need
Total Processes
(we found evidences for)
8
84
Total Goals
(we found evidences for)
3
15
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Establish thought leadership
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Build brand awareness
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Grow market share
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Increase sales & revenue
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Enter new markets internationally or locally
- See 3 more
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Grow market share
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Acquire customers
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Enhance customer relationships
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Enter new markets internationally or locally
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Establish thought leadership
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Launch new products
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Improve stakeholder relations
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Scale best practices
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Increase sales & revenue
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Build brand awareness
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Improve digital and social presence
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Increase customer life time value
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Manage risk
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Improve consistency
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Improve visibility
- See 12 more
Top Channels
Channels Used
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user generated content
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blogs
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phone calls
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offline
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social media
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review sites
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Amazon
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e-mail
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omnichannel
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point of sale
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website
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mobile
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causes and charity
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promotions
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newsletter
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print media
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magazine
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events
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trade shows
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Facebook page
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Facebook
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chat
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LinkedIn
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mobile app
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video
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games
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eBay
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mass media
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television
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newspaper
- See 27 more
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user generated content
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blogs
-
phone calls
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offline
-
social media
-
review sites
-
Amazon
-
e-mail
-
omnichannel
-
point of sale
-
website
-
mobile
-
causes and charity
-
promotions
-
newsletter
-
print media
-
magazine
-
events
-
trade shows
-
Facebook page
-
Facebook
-
chat
-
LinkedIn
-
mobile app
-
video
-
games
-
eBay
-
mass media
-
television
-
newspaper
- See 27 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
