Comparison Summary
This comparison report of Aberdeen Marketspace vs. Improvado is based on a specific set of business needs and context. The comparison uses 4183 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Aberdeen Marketspace and Improvado
Aberdeen Marketspace, and Improvado belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Aberdeen Marketspace covers Engagement Management, Forecasting, Lead Analytics with Phone Calls, Funnel Analysis, etc.
Improvado focuses on Advertisement with Social Media, Competitive Intelligence, Campaign Management, Social Media Management with Social Media, etc.
"I feel very responsible when I offer direction to an organization to make sure I present unbiased opinions. I become very well informed not just about the data and what it’s saying, but I educate myself so I can talk about a client’s field with some... authority. My team learns about the business as we’re collecting data about it. We become part of the industry for a month or two and shape ourselves as field experts. " - Bob Scavilla
"I liked how fast they finished projects and how well they communicated the status of those projects. Many problems were solved using Improvado. " - Austin W
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Marketing Intelligence to uncover buyer research behavior
Unified modern data stack for revenue operations
Financials
M&A
SEED
Business Need
Total Processes
(we found evidences for)
8
51
Total Goals
(we found evidences for)
3
11
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Establish thought leadership
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Build brand awareness
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Grow market share
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Increase sales & revenue
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Enter new markets internationally or locally
- See 3 more
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Improve ROI
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Build brand awareness
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Acquire customers
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Enter new markets internationally or locally
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Increase sales & revenue
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Enhance customer relationships
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Improve efficiency
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Grow market share
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Scale best practices
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Improve digital and social presence
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Improve visibility
- See 8 more
Top Channels
Channels Used
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social media
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LinkedIn
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Facebook
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mobile
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display advertisement
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mobile app
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website
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phone calls
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Doubleclick
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promotions
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Twitter
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video
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Instagram
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offline
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e-mail
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chat
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Snapchat
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Pinterest
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on premises
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point of sale
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review sites
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G2crowd
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user generated content
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blogs
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Amazon
- See 22 more
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social media
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LinkedIn
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Facebook
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mobile
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display advertisement
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mobile app
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website
-
phone calls
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Doubleclick
-
promotions
-
Twitter
-
video
-
Instagram
-
offline
-
e-mail
-
chat
-
Snapchat
-
Pinterest
-
on premises
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point of sale
-
review sites
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G2crowd
-
user generated content
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blogs
-
Amazon
- See 22 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
