Overview: Act-On and ActiveCampaign as Marketing Automation Category solutions.

Act-On and ActiveCampaign both excel in the Marketing Automation category but cater to different business needs. Act-On is favored by larger enterprises seeking comprehensive integration and custom reporting, while ActiveCampaign is popular among large enterprises needing robust engagement and communication management with additional support options. Both products meet diverse industry requirements, yet their features and support cater to distinct operational scales and strategic goals.

Act-On: Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

ActiveCampaign: ActiveCampaign automates personalized email marketing, sales engagement, and more. Over 900 integrations enable seamless automation across any business's marketing stack.

Act-On and ActiveCampaign: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Act-On supports key marketing processes, such as campaign and engagement management, vital for maintaining communication across email and social media channels. read more →

ActiveCampaign excels in engagement and communication management, making it suitable for managing contact lists and workflows efficiently. read more →

Business Goals

Act-On aids businesses in acquiring customers and enhancing relationships, with a focus on improving ROI and scaling best practices effectively. read more →

ActiveCampaign drives goals like customer acquisition and relationship enhancement, while also focusing on increasing sales and entering new markets. read more →

Core Features

Act-On's standout features like integration, custom reports, and ease of migration cater well to complex data-driven environments. read more →

ActiveCampaign offers extensive features including custom reports, compliance, and training which support businesses through onboarding and privacy. read more →

Vendor Support

Act-On provides robust 24/7 support along with phone, chat, and email options, aligning well with enterprise needs. read more →

ActiveCampaign distinguishes itself with comprehensive support options, including valued training and onboarding services. read more →

Segments and Industries

Act-On is predominantly used by large enterprises, especially in Marketing and Advertising, IT, and Software sectors. read more →

ActiveCampaign shines in large enterprises and marketing industries, with substantial use in consumer services and IT. read more →

Operational Alignment

Act-On integrates smoothly with large-scale operations, providing tools that match the complexities of enterprise-level workflows. read more →

ActiveCampaign is tailored for enterprises seeking efficient workflow and CRM integration, ideal for structured and straightforward environments. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Export

Read peer / expert warnings.

Data Import

Read peer / expert warnings.

Support

Phone Support

Read peer / expert warnings.

Chat Support

Read peer / expert warnings.

Email Support

Read peer / expert warnings.

24/7 Support

Read peer / expert warnings.

Others

Analytics

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

AI Powered

Read peer / expert warnings.

Most deployed common Use Cases for Act-On and ActiveCampaign

How can Act-On and ActiveCampaign enhance your Engagement Management process?

Act On and ActiveCampaign both support automated email follow-ups and personalized email sequences. Act On focuses on tracking and reporting on user engagement with emails and websites, allowing users to prioritize leads based on their activity. ActiveCampaign prioritizes automation, simplifying routine tasks like onboarding and offboarding. A limitation of both tools is the lack of pre-built automation for common scenarios, which would simplify setup for new users.

"...ActOn has given us the power through its software to increase engagement each time we send an email...." Peer review by Rick J, Process Consultant / Marketing Campaigns, Insurance

"...Ease of use and customer service, from first call to launch to follow ups...." Peer review by Consultant in Market Research

How does Act-On and ActiveCampaign address your Communication Management Challenges?

Act On and ActiveCampaign both help businesses communicate with customers through email marketing. Act On excels at sending high volumes of emails and provides detailed feedback on landing page SEO optimization. ActiveCampaign emphasizes automation, allowing businesses to send targeted emails based on customer interactions. Act On’s strength lies in its ability to track emails and integrate with other marketing tools. ActiveCampaign stands out with its flexible features and powerful automation capabilities. However, both have limitations; for example, Act On lacks sophisticated tracking features while ActiveCampaign has limitations in its SMS messaging system.

"...The Act-On / SalesForce integration makes tracking email marketing efforts in our SalesForce database very user-friendly...." Peer review by Kimberly K, Account Strategist, Marketing and Advertising

"...I also use it to send automated emails within my membership, encouraging people to sign up for webinars, etc...." Peer review by Alexandra E, Yoga Tune Up/Mobility Coach

How does Act-On and ActiveCampaign facilitate Campaign Management?

Both tools allow users to create and track email marketing campaigns. Act On excels in integrating with CRM software and offers robust website tracking features. ActiveCampaign, however, boasts a user-friendly interface and a focus on automation. Act On's limitations include a steep learning curve for beginners.

"...Emails are now a lot easier to send out and campaign management is a breeze...." Peer review by Jodie B, Head of Marketing, Information Technology and Services

"...If you are looking for a high quality email campaign builder/manager I would recommend ActiveCampaign...." Peer review by Michael B, Founder, Marketing and Advertising