Comparison Summary
This comparison report of Act-On vs. Affinity Analytics is based on a specific set of business needs and context. The comparison uses 17673 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Act-On and Affinity Analytics
Act-On, Salesforce Account Engagement (Formerly Pardot), Sharpspring, etc., belong to a category of solutions that help Marketing Automation, whereas Affinity Analytics belong to a category of solutions that help Data Management Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Act-On covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
Affinity Analytics focuses on Engagement Management, Social Media Management with Social Media, Communication Management with E-Mail, Campaign Management, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
An automated Growth Marketing Platform
Easily surface real-time insights and drill into the data and trends that will shape the future of business.
Financials
SERIES A
SERIES C
Business Need
Total Processes
(we found evidences for)
112
37
Total Goals
(we found evidences for)
21
7
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Increase sales & revenue
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Grow market share
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Scale best practices
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Enter new markets internationally or locally
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Build brand awareness
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Improve digital and social presence
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Improve brand engagement
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Launch new products
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Improve internal communications
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Establish thought leadership
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Improve visibility
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Reduce bounce
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Improve efficiency
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Increase customer life time value
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Improve consistency
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Improve stakeholder relations
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Shorten ramp up time
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Improve navigation
- See 18 more
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Enter new markets internationally or locally
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Improve digital and social presence
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Improve ROI
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Improve internal communications
- See 4 more
Top Channels
Channels Used
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e-mail
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social media
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promotions
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e-mail
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social media
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promotions
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
