Comparison Summary
This comparison report of Act-On vs. Brandwatch is based on a specific set of business needs and context. The comparison uses 21921 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Act-On and Brandwatch
Act-On, Salesforce Account Engagement (Formerly Pardot), Sharpspring, etc., belong to a category of solutions that help Marketing Automation, whereas Brandwatch, Mention, Keyhole, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Act-On covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
Brandwatch focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Campaign Management with Social Media, etc.
"Act-On turned our fantastic library of content into programs that offered relevant messages and gated access to more in-depth materials. " - Renee Frappier
"Sweetwater uses social listening to carry these one-on-one relationships over to social media, identifying the specific customers that come through the online space to an overall database. " - Steve Dwyer
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
An automated Growth Marketing Platform
Brandwatch | Digital Consumer Intelligence
Age
2005
Financials
SERIES A
SERIES C
Business Need
Total Processes
(we found evidences for)
112
91
Total Goals
(we found evidences for)
21
16
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Increase sales & revenue
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Grow market share
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Scale best practices
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Enter new markets internationally or locally
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Build brand awareness
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Improve digital and social presence
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Improve brand engagement
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Launch new products
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Improve internal communications
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Establish thought leadership
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Improve visibility
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Reduce bounce
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Improve efficiency
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Increase customer life time value
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Improve consistency
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Improve stakeholder relations
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Shorten ramp up time
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Improve navigation
- See 18 more
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Improve digital and social presence
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Improve brand engagement
-
Build brand awareness
-
Enhance customer relationships
-
Improve ROI
-
Acquire customers
-
Launch new products
-
Establish thought leadership
-
Increase sales & revenue
-
Enter new markets internationally or locally
-
Improve stakeholder relations
-
Grow market share
-
Scale best practices
-
Improve internal communications
-
Improve efficiency
-
Manage risk
- See 13 more
Top Channels
Channels Used
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social media
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Twitter
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user generated content
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blogs
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phone calls
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Facebook
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website
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offline
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Instagram
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LinkedIn
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video
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on premises
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promotions
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display advertisement
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e-mail
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mobile
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Pinterest
-
trade shows
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events
-
mobile app
-
point of sale
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mass media
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radio
-
television
-
chat
-
review sites
-
Amazon
-
Snapchat
-
print media
-
magazine
- See 27 more
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social media
-
Twitter
-
user generated content
-
blogs
-
phone calls
-
Facebook
-
website
-
offline
-
Instagram
-
LinkedIn
-
video
-
on premises
-
promotions
-
display advertisement
-
e-mail
-
mobile
-
Pinterest
-
trade shows
-
events
-
mobile app
-
point of sale
-
mass media
-
radio
-
television
-
chat
-
review sites
-
Amazon
-
Snapchat
-
print media
-
magazine
- See 27 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
