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Act-On vs Campaign Monitor: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Act-On low Failure Risk for Campaign Monitor low
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Comparison Summary

This comparison report of Act-On vs. Campaign Monitor is based on a specific set of business needs and context. The comparison uses 32386 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Act-On and Campaign Monitor

Act-On, Salesforce Account Engagement (Formerly Pardot), Sharpspring, etc., belong to a category of solutions that help Marketing Automation, whereas Campaign Monitor, ConvertKit, Constant Contact, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Act-On covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

Campaign Monitor focuses on Campaign Management with E-Mail, Communication Management with E-Mail, Engagement Management with E-Mail, Social Media Management with Social Media, etc.

"Act-On fits perfectly into our MarTech stack, specifically as it helps us execute our account-based marketing campaigns. It helps us identify our ideal customers who have a desperate need for our offerings and our skillset. " - Julie Fouque

"The Campaign Monitor team has been very supportive and innovative in improving the user experience. The platform is key to expanding the reach of our programs and initiatives. " - Hayley Mojica

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Act-On

Focus area

Act-On is better than Campaign Monitor for

Software Failure Risk

  • low

logo Campaign Monitor

Focus area

Campaign Monitor is better than Act-On for

Software Failure Risk

  • low

About

Act-On | An automated Growth Marketing Platform

Powerful email marketing software with drag-and-drop simplicity

Age

2005

2004

Financials

PRIVATE

SERIES A

Business Need

Total Processes
(we found evidences for)

112

111

Total Goals
(we found evidences for)

21

18

Top Processes

Evidences indicate better relative satisfaction

communication management

Read Reviews (687)

Read Reviews (730)

sending & publishing communications

Read Reviews (467)

Read Reviews (458)

tracking & monitoring communications

Read Reviews (202)

Read Reviews (275)

engagement management

Read Reviews (675)

Read Reviews (231)

engaging and following up

Read Reviews (590)

Read Reviews (199)

engaging with scheduling & cadence

Read Reviews (6)

Read Reviews (0)

campaign management

Read Reviews (574)

Read Reviews (3410)

campaign monitoring

Read Reviews (65)

Read Reviews (2910)

campaign analytics

Read Reviews (48)

Read Reviews (154)

social media management

Read Reviews (534)

Read Reviews (85)

social media analytics

Read Reviews (203)

Read Reviews (51)

scheduling post to social media

Read Reviews (65)

Read Reviews (19)

monitoring social media

Read Reviews (58)

Read Reviews (5)

engaging on social media

Read Reviews (53)

Read Reviews (4)

managing social media account

Read Reviews (6)

Read Reviews (2)

generation of new leads

Read Reviews (267)

Read Reviews (34)

lead tracking

Read Reviews (253)

Read Reviews (8)

content management

Read Reviews (179)

Read Reviews (67)

content curation

Read Reviews (32)

Read Reviews (19)

content publishing

Read Reviews (17)

Read Reviews (7)

content sharing

Read Reviews (10)

Read Reviews (9)

content tracking

Read Reviews (9)

Read Reviews (3)

searching for content

Read Reviews (2)

Read Reviews (2)

contact list management

Read Reviews (126)

Read Reviews (71)

creating contact list

Read Reviews (6)

Read Reviews (5)

Scheduling & dispatching

Read Reviews (108)

Read Reviews (0)

training & onboarding

Read Reviews (103)

Read Reviews (22)

helpdesk management

Read Reviews (96)

Read Reviews (60)

social media marketing

Read Reviews (81)

Read Reviews (9)

lead qualification

Read Reviews (80)

Read Reviews (7)

lead qualification: behavioural

Read Reviews (60)

Read Reviews (0)

lead qualification: firmographic

Read Reviews (4)

Read Reviews (0)

lead qualification: technographic

Read Reviews (2)

Read Reviews (3)

workflow management

Read Reviews (66)

Read Reviews (48)

segmentation and targeting

Read Reviews (66)

Read Reviews (32)

competitive intelligence

Read Reviews (66)

Read Reviews (56)

identify target customers

Read Reviews (22)

Read Reviews (10)

customise loyalty program

Read Reviews (11)

Read Reviews (2)

sales document management

Read Reviews (50)

Read Reviews (13)

contract management

Read Reviews (44)

Read Reviews (4)

proposal & quote management

Read Reviews (2)

Read Reviews (1)

customer feedback management

Read Reviews (48)

Read Reviews (19)

measuring customer satisfaction

Read Reviews (19)

Read Reviews (0)

measuring net promoter score

Read Reviews (5)

Read Reviews (0)

outbound marketing

Read Reviews (37)

Read Reviews (4)

personalized marketing

Read Reviews (36)

Read Reviews (15)

conversion management

Read Reviews (33)

Read Reviews (4)

business development

Read Reviews (29)

Read Reviews (2)

knowledge management

Read Reviews (26)

Read Reviews (8)

conference call management

Read Reviews (24)

Read Reviews (0)

products & pricelist management

Read Reviews (19)

Read Reviews (2)

relationship marketing

Read Reviews (19)

Read Reviews (0)

lifetime value management

Read Reviews (10)

Read Reviews (10)

sales review & feedback

Read Reviews (9)

Read Reviews (1)

trade show marketing

Read Reviews (8)

Read Reviews (3)

performance management

Read Reviews (7)

Read Reviews (0)

advocacy management

Read Reviews (7)

Read Reviews (2)

revenue cycle management

Read Reviews (6)

Read Reviews (1)

international marketing

Read Reviews (6)

Read Reviews (3)

follower management

Read Reviews (5)

Read Reviews (0)

relationship management

Read Reviews (5)

Read Reviews (2)

subscription management

Read Reviews (3)

Read Reviews (4)

courses & assessment

Read Reviews (3)

Read Reviews (0)

create learning path

Read Reviews (2)

Read Reviews (0)

database marketing

Read Reviews (2)

Read Reviews (0)

rating and review management

Read Reviews (2)

Read Reviews (7)

sales call management

Read Reviews (2)

Read Reviews (0)

promotion management

Read Reviews (1)

Read Reviews (6)

geographic segmentation

Read Reviews (0)

Read Reviews (2)

customer case management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • Increase customer life time value

  • Improve consistency

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve navigation

  • See 18 more

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Build brand awareness

  • Launch new products

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Reduce bounce

  • Increase customer life time value

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve efficiency

  • Improve consistency

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • newsletter

  • social media

  • website

  • offline

  • promotions

  • mobile

  • user generated content

  • blogs

  • causes and charity

  • phone calls

  • video

  • point of sale

  • Facebook

  • on premises

  • chat

  • Twitter

  • text SMS

  • print media

  • magazine

  • display advertisement

  • games

  • trade shows

  • coupons

  • omnichannel

  • events

  • out of home

  • brochure

  • LinkedIn

  • review sites

  • mobile app

  • Facebook page

  • Pinterest

  • Glassdoor

  • mass media

  • Instagram

  • Amazon

  • Slack

  • G2crowd

  • Doubleclick

  • See 37 more

  • e-mail

  • newsletter

  • social media

  • website

  • offline

  • promotions

  • mobile

  • user generated content

  • blogs

  • causes and charity

  • phone calls

  • video

  • point of sale

  • Facebook

  • on premises

  • chat

  • Twitter

  • text SMS

  • print media

  • magazine

  • display advertisement

  • games

  • trade shows

  • coupons

  • omnichannel

  • events

  • out of home

  • brochure

  • LinkedIn

  • review sites

  • mobile app

  • Facebook page

  • Pinterest

  • Glassdoor

  • mass media

  • Instagram

  • Amazon

  • Slack

  • G2crowd

  • Doubleclick

  • See 37 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting