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Act-On vs dotDigital Engagement Cloud: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Act-On vs. dotDigital Engagement Cloud is based on a specific set of business needs and context. The comparison uses 20019 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Act-On and dotDigital Engagement Cloud

Act-On, dotDigital Engagement Cloud, Salesforce Account Engagement (Formerly Pardot), Sharpspring, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Act-On covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

dotDigital Engagement Cloud focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Training & Onboarding with Website, etc.

"Through analytics and knowing where our customers are in their journey, we’re able to deliver the most relevant messaging. " - Marc Wilensky

"Thanks to Dotdigital, not only do we have access to more customer data and insights, but also better engagement rates. " - Anita Williams

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Act-On

Focus area

Act-On is better than dotDigital Engagement Cloud for

Software Failure Risk

  • low

logo dotDigital Engagement Cloud

Focus area

dotDigital Engagement Cloud is better than Act-On for

Software Failure Risk

  • medium

About

Act-On | An automated Growth Marketing Platform

dotDigital Engagement Cloud | Omnichannel marketing automation for B2C, B2B, and NFP marketers

Age

2005

1999

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

112

65

Total Goals
(we found evidences for)

21

13

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring


social media management

social media analytics

scheduling post to social media

monitoring social media

engaging on social media

managing social media account


generation of new leads





content publishing

searching for content



contact list management

creating contact list



Scheduling & dispatching



training & onboarding


helpdesk management


social media marketing


lead qualification

lead qualification: behavioural

lead qualification: firmographic

lead qualification: technographic



workflow management


segmentation and targeting


competitive intelligence


identify target customers

customise loyalty program



sales document management

contract management

proposal & quote management


customer feedback management

measuring customer satisfaction

measuring net promoter score





outbound marketing



personalized marketing


conversion management



business development


knowledge management




conference call management


products & pricelist management


relationship marketing



lifetime value management


sales review & feedback



trade show marketing


performance management


advocacy management



revenue cycle management



international marketing



follower management


relationship management






subscription management


courses & assessment

create learning path


database marketing


rating and review management


sales call management




promotion management





Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • Increase customer life time value

  • Improve consistency

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve navigation

  • See 18 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Improve internal communications

  • Enter new markets internationally or locally

  • Grow market share

  • Scale best practices

  • Build brand awareness

  • Establish thought leadership

  • Improve digital and social presence

  • Improve efficiency

  • Increase customer life time value

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • website

  • omnichannel

  • promotions

  • newsletter

  • text SMS

  • social media

  • phone calls

  • chat

  • offline

  • coupons

  • Facebook

  • point of sale

  • causes and charity

  • mobile

  • mass media

  • out of home

  • brochure

  • video

  • user generated content

  • blogs

  • See 18 more
  • e-mail

  • website

  • omnichannel

  • promotions

  • newsletter

  • text SMS

  • social media

  • phone calls

  • chat

  • offline

  • coupons

  • Facebook

  • point of sale

  • causes and charity

  • mobile

  • mass media

  • out of home

  • brochure

  • video

  • user generated content

  • blogs

  • See 18 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting