Overview: Act-On and Klaviyo as Marketing Automation Category solutions.

Act-On and Klaviyo are platforms in the Marketing Automation category but cater to different user bases. Act-On is robust for large enterprises, offering features like comprehensive analytics and data integration, ideal for enhancing customer relationships and campaign management. Klaviyo, with its focus on ease of use, supports businesses aiming to increase sales, especially in retail and consumer goods, through its engagement management and multi-channel support. Each platform aligns with specific business scales and industries, providing tailored vendor support suited to their operational complexities.

Act-On: Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

Klaviyo: Klaviyo enables intelligent email marketing, SMS, and automation for efficient growth. Customer data is turned into hyper-personalized messages that engage people.

Act-On and Klaviyo: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Act-On facilitates comprehensive communication and engagement management, perfect for businesses that need robust campaign handling and social media operations. read more →

Klaviyo enhances engagement and communication management, ideal for businesses focusing on targeted campaigns and segmentation for advertising efforts. read more →

Business Goals

Act-On helps businesses acquire customers and increase market share, aligning with those aiming to enhance relationships and improve ROI. read more →

Klaviyo focuses on increasing sales and customer lifetime value, beneficial for brands looking to build awareness and nurture long-term relationships. read more →

Core Features

Act-On shines with features like deep integration capabilities and custom reporting, catering to businesses needing extensive data analytics and migration ease. read more →

Klaviyo provides strong analytics and compliance features, supporting businesses that rely on data export/import and custom reports for insightful operations. read more →

Vendor Support

Act-On offers around-the-clock support, ideal for enterprises needing varied channels like phone and chat for continual operations. read more →

Klaviyo provides 24/7 email and chat support, catering more closely to businesses that can adapt with limited direct phone interactions. read more →

Segments and Industries

Act-On predominantly serves large enterprises and the tech sector, indicating suitability for diverse operational needs within software and IT services. read more →

Klaviyo is strong in consumer goods and retail sectors, focusing on small to large enterprises that need precise customer targeting. read more →

Operational Alignment

Act-On fits smoothly into vast and complex workflows, making it suitable for larger scale operations in enterprise environments. read more →

Klaviyo aligns seamlessly with smaller and mid-market operations, excelling in retail environments that demand nimbleness. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Phone Support

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Chat Support

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Email Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Act-On and Klaviyo

What solutions does Act-On and Klaviyo provide for Engagement Management?

Act On and Klaviyo both enable users to automate email campaigns to increase customer engagement. Act On provides more flexibility in creating emails, while Klaviyo excels in setting up automated email flows. Act On integrates well with Salesforce, allowing for lead prioritization, while Klaviyo prioritizes targeted email campaigns based on customer behavior. Both tools have limitations, such as difficulty accessing detailed engagement data.

"...So if you have an outbound or inbound agent he will knows where he stands concerning customer engagement on your website...." Peer review by Despina Exadaktylou (Δέσποινα Εξαδακτύλου), Demand Generation Specialist, Interworks Cloud

"...Handling our Shopify store's emailing needs from abandon carts, follow up sequences, sign up sequences, and more...." Peer review by Kevin E., Management Consulting

What solutions does Act-On and Klaviyo provide for Communication Management?

Act On and Klaviyo both enable communication management through email marketing. Act On focuses on automation, offering tools for creating and sending high-volume emails and tracking results. Klaviyo excels at personalized email campaigns for ecommerce businesses, leveraging purchase history for targeted offers. However, Act On lacks advanced tracking capabilities, requiring manual setup for each webinar, while Klaviyo has limited customization options and lacks clear purchase date visibility.

"...I like that it will track my emails and log them to our CRM (Microsoft Dynamics)...." Peer review by Layne L., Sr. Territory Account Executive, Publishing

"...They have a checklist to make sure that you got all the essentials in there before you send out an email..." Peer review by Jessamin J., Owner, Apparel & Fashion

How can Act-On and Klaviyo enhance your Campaign Management process?

Both Act On and Klaviyo are used to manage and track marketing campaigns. Act On has a focus on tracking website activity, integrating with CRM systems, and providing comprehensive analytics. Klaviyo specializes in email marketing campaigns and automation, offering an intuitive platform for creating and managing automated email sequences. While both tools offer email campaign creation and analytics, Act On provides more comprehensive website tracking, while Klaviyo focuses on email automation and cross-channel marketing campaigns. Limitations for both tools include their ability to effectively manage and analyze large-scale campaigns.

"...Website tracking, email campaign tracking, tracking assets, tracking social media, and more are always just a click away. ...." Peer review by Faisal K., Management Consulting

"...Once you figure out how to set up your core email templates (which isn't a no-brainer nor is it particularly difficult), it is really easy to create new email newsletters and drip campaigns and monitor analytics...." Peer review by Kara W., Founder, Retail