Comparison Summary
This comparison report of Act-On vs. LeadSquared Marketing Automation is based on a specific set of business needs and context. The comparison uses 22860 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Act-On and LeadSquared Marketing Automation
Act-On, LeadSquared Marketing Automation, Salesforce Account Engagement (Formerly Pardot), Sharpspring, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Act-On covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
LeadSquared Marketing Automation focuses on Customer Engagement, Capturing Leads with Website, Inbound Lead Routing, Lead Management, etc.
"Act-On’s lead scoring has transformed our marketing efforts and allows us to automatically transfer great leads through our CRM. " - Sam Saunders
"We have drastically reduced the time needed to get things done. Things that earlier took me 20 days now take me just 5-10 hours. It’s easy to engage customers now with communication automation. I exactly know at what stage of the funnel the customer... is in and the problem he is facing, and we can easily measure our own performance. " - Aditya Chintawar
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
LeadSquared Marketing Automation
Focus area
LeadSquared Marketing Automation is better than Act-On for
Software Failure Risk
About
An automated Growth Marketing Platform
Marketing Automation and CRM Software for higher sales productivity
Age
2012
Financials
SERIES A
SERIES C
Business Need
Total Processes
(we found evidences for)
112
80
Total Goals
(we found evidences for)
21
6
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Increase sales & revenue
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Grow market share
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Scale best practices
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Enter new markets internationally or locally
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Build brand awareness
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Improve digital and social presence
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Improve brand engagement
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Launch new products
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Improve internal communications
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Establish thought leadership
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Improve visibility
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Reduce bounce
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Improve efficiency
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Increase customer life time value
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Improve consistency
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Improve stakeholder relations
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Shorten ramp up time
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Improve navigation
- See 18 more
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Improve ROI
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Improve visibility
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Acquire customers
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Improve efficiency
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Increase customer life time value
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Increase sales & revenue
- See 3 more
Top Channels
Channels Used
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e-mail
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website
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phone calls
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social media
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text SMS
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offline
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chat
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Facebook
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user generated content
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blogs
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print media
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magazine
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Twitter
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LinkedIn
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Whatsapp
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on premises
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out of home
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billboards
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Facebook page
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promotions
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mobile
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omnichannel
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point of sale
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channel partners
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newspaper
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video
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Instagram
- See 24 more
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e-mail
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website
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phone calls
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social media
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text SMS
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offline
-
chat
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Facebook
-
user generated content
-
blogs
-
print media
-
magazine
-
Twitter
-
LinkedIn
-
Whatsapp
-
on premises
-
out of home
-
billboards
-
Facebook page
-
promotions
-
mobile
-
omnichannel
-
point of sale
-
channel partners
-
newspaper
-
video
-
Instagram
- See 24 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
