Comparison Summary
This comparison report of Act-On vs. Mapp Engage is based on a specific set of business needs and context. The comparison uses 17934 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Act-On and Mapp Engage
Act-On, Mapp Engage, Salesforce Account Engagement (Formerly Pardot), Sharpspring, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Act-On covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
Mapp Engage focuses on Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Analytics, Forecasting, etc.
"Thanks to Act-On, we were able to enhance our marketing strategy and gain valuable insights into customer preferences. " - Adam Nutting
"Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, ...as well as use Mapp Engage to run follow-up nurture campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo. " - Daniel Sichel
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
An automated Growth Marketing Platform
Cross-Channel Marketing for automated multi-step marketing campaigns
Age
1998
Financials
SERIES A
PRIVATE
Business Need
Total Processes
(we found evidences for)
112
32
Total Goals
(we found evidences for)
21
7
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Increase sales & revenue
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Grow market share
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Scale best practices
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Enter new markets internationally or locally
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Build brand awareness
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Improve digital and social presence
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Improve brand engagement
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Launch new products
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Improve internal communications
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Establish thought leadership
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Improve visibility
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Reduce bounce
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Improve efficiency
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Increase customer life time value
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Improve consistency
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Improve stakeholder relations
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Shorten ramp up time
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Improve navigation
- See 18 more
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Enhance customer relationships
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Acquire customers
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Increase customer life time value
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Scale best practices
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Enter new markets internationally or locally
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Improve brand engagement
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Increase sales & revenue
- See 4 more
Top Channels
Channels Used
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e-mail
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social media
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mobile
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website
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Facebook
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text SMS
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omnichannel
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phone calls
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offline
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point of sale
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mobile app
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mass media
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television
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chat
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Whatsapp
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LinkedIn
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user generated content
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blogs
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Instagram
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video
- See 17 more
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e-mail
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social media
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mobile
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website
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Facebook
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text SMS
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omnichannel
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phone calls
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offline
-
point of sale
-
mobile app
-
mass media
-
television
-
chat
-
Whatsapp
-
LinkedIn
-
user generated content
-
blogs
-
Instagram
-
video
- See 17 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
