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Act-On vs Nimble CRM: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Act-On vs. Nimble CRM is based on a specific set of business needs and context. The comparison uses 30693 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Act-On and Nimble CRM

Act-On, Salesforce Account Engagement (Formerly Pardot), Sharpspring, etc., belong to a category of solutions that help Marketing Automation, whereas Nimble CRM, Nutshell CRM, Salesforce Social Studio, etc., belong to a category of solutions that help Social CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Act-On covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

Nimble CRM focuses on Engagement Management with Social Media, Contact List Management with Social Media, Communication Management with E-Mail, Social Media Management with Social Media, etc.

"Through analytics and knowing where our customers are in their journey, we’re able to deliver the most relevant messaging. " - Marc Wilensky

"I’ve been involved with a number of high-growth tech start-ups and have evaluated many CRM systems. Nimble has proven to be the right tool to achieve our goals of qualifying prospects quickly, increasing sales effectiveness, managing sales activity ...and tracking, and scaling our business processes. In the last six months alone, we have doubled our sales team. Nimble’s ability to automate sales processes and quickly access background and social information has been key to making this happen. " - Oliver Deng

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Act-On

Focus area

Act-On is better than Nimble CRM for

Software Failure Risk

  • low

logo Nimble CRM

Focus area

Nimble CRM is better than Act-On for

Software Failure Risk

  • medium

About

An automated Growth Marketing Platform

Nimble CRM | CRM Software To Grow Your Business

Age

2014

Financials

SERIES A

SERIES A

Business Need

Total Processes
(we found evidences for)

112

122

Total Goals
(we found evidences for)

21

19

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring

campaign analytics


social media management

social media analytics

scheduling post to social media

monitoring social media

engaging on social media

managing social media account


generation of new leads





content publishing

searching for content



contact list management

creating contact list



Scheduling & dispatching



training & onboarding


helpdesk management


social media marketing


lead qualification: behavioural

lead qualification: firmographic

lead qualification: technographic



workflow management


segmentation and targeting


competitive intelligence


loyalty management

identify target customers

customise loyalty program



sales document management

contract management

proposal & quote management


customer feedback management

measuring customer satisfaction

measuring net promoter score





outbound marketing



personalized marketing


conversion management



business development


knowledge management




conference call management


products & pricelist management


relationship marketing



lifetime value management


sales review & feedback



trade show marketing


performance management


advocacy management



revenue cycle management



international marketing



follower management


relationship management






subscription management


courses & assessment

create learning path


database marketing


rating and review management


sales call management






touchpoint management


channel management


promotion management


influencer marketing




pipeline management



discount management


opportunity management


influencer management


billing and invoice management



community building


membership management


calendar management



distribution management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • Increase customer life time value

  • Improve consistency

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve navigation

  • See 18 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Enter new markets internationally or locally

  • Improve internal communications

  • Scale best practices

  • Build brand awareness

  • Establish thought leadership

  • Grow market share

  • Launch new products

  • Improve consistency

  • Improve efficiency

  • Improve brand engagement

  • Shorten ramp up time

  • Improve stakeholder relations

  • Improve visibility

  • Increase customer life time value

  • See 16 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • LinkedIn

  • Twitter

  • mobile

  • Facebook

  • phone calls

  • user generated content

  • blogs

  • Facebook page

  • mobile app

  • offline

  • newsletter

  • point of sale

  • on premises

  • chat

  • video

  • promotions

  • trade shows

  • events

  • text SMS

  • support groups

  • mass media

  • channel partners

  • Slack

  • print media

  • magazine

  • Skype

  • games

  • Instagram

  • causes and charity

  • See 29 more
  • social media

  • e-mail

  • website

  • LinkedIn

  • Twitter

  • mobile

  • Facebook

  • phone calls

  • user generated content

  • blogs

  • Facebook page

  • mobile app

  • offline

  • newsletter

  • point of sale

  • on premises

  • chat

  • video

  • promotions

  • trade shows

  • events

  • text SMS

  • support groups

  • mass media

  • channel partners

  • Slack

  • print media

  • magazine

  • Skype

  • games

  • Instagram

  • causes and charity

  • See 29 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting