Overview: Act-On and omnisend as Marketing Automation Category solutions.

Act-On and Omnisend are robust marketing automation tools ideal for different business needs. Act-On excels in large-scale enterprises focusing on lead generation and comprehensive analytics. Omnisend, though suitable for smaller businesses, shines in consumer-oriented industries with its focus on sales and customer relationship enhancement. Each tool's unique features and support offerings align them with distinct operational needs and industry uses.

Act-On: Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

omnisend: Omnisend is an ecommerce marketing automation platform designed to boost sales and customer engagement through targeted emails, SMS, and more. It offers advanced automations, customizable forms, and performance tracking.

Act-On and omnisend: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Act-On supports communication, engagement, and campaign management, tailored for businesses needing a potent lead generation engine. read more →

Omnisend facilitates workflow and communication management, suitable for businesses seeking efficient advertisement and follow-up processes. read more →

Business Goals

Act-On helps businesses acquire customers and improve ROI by leveraging market share growth and sales increase strategies. read more →

Omnisend primarily aids in increasing sales and enhancing customer relationships, aligned with business goals of revenue maximization and customer retention. read more →

Core Features

Act-On features extensive analytics and custom reports, supporting users with its advanced integration capabilities and data migration ease. read more →

Omnisend's standout features include its analytics and reporting capabilities, which serve the needs of small to mid-market businesses seeking compliance and data integration. read more →

Vendor Support

Act-On offers comprehensive 24/7 support including phone, chat, and email to meet complex business requirements. read more →

Omnisend provides email and chat support, with a 24/7 service option beneficial for businesses requiring consistent assistance. read more →

Segments and Industries

The primary users of Act-On are large enterprises across various sectors, particularly marketing and IT services. read more →

Omnisend serves largely consumer-goods-oriented industries, focusing on enterprises in apparel, fashion, and food sectors. read more →

Operational Alignment

Act-On is designed for large enterprises and offers robust solutions for extensive operational scales. read more →

Omnisend fits well within smaller businesses, aligning with consumer product industries needing efficient marketing workflows. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Phone Support

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Chat Support

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Email Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Act-On and omnisend

What Are the key features of Act-On and omnisend for Engagement Management?

Act On and Omnisend both enable users to create personalized email campaigns based on customer data. Act On focuses on tracking engagement and behavior via email and web pages, whereas Omnisend emphasizes automated email sequences for customer reactivation and order follow-up. Act On provides a broader range of features for sales team integration, while Omnisend specializes in customer engagement through personalized and timely incentives. However, both platforms have limitations in certain aspects, such as Act On's room for improvement in engagement.

"...It is being used by the Sales team to easily prioritize leads by reporting on recent engagement and to send emails to multiple people through our Salesforce org...." Peer review by Kaylee Goldhammer, Business Development Coordinator, Czarnowski

"...Automatically following up with current customers has improved our overall shopping experience, and allowed us to remarket to customers with new product solutions...." Peer review by Martin N, Director

Why is Act-On and omnisend the best choice for Communication Management?

Act On and Omnisend both allow users to send emails and track engagement. Act On offers more extensive features, such as integration with CRM systems and detailed campaign tracking. Omnisend excels at providing automated email sequences and ease of use for sending marketing emails. However, both tools have limitations; Act On can be complex for basic users, while Omnisend lacks comprehensive customization options.

"...Email marketing - It is quite well set up to send multiple emails, with nice personalisation in a sequential manner...." Peer review by Kartik Krishnan, Head of Demand Generation, Onfido Background Checks

"...I like that it's so quick and easy to design and send an email...." Peer review by David F, Owner

What makes Act-On and omnisend ideal for Campaign Management?

Act On and Omnisend are both platforms for managing marketing campaigns. Both tools allow for email campaign creation and scheduling, but Omnisend is designed for ease of use, making it suitable for users with limited technical expertise. Act On, on the other hand, is more robust, offering advanced features like integration with other marketing platforms, but requires more training and experience to use effectively. However, Act On has limitations in sharing assets with other instances.

"...Support - a success manager is on hand to help set up marketing automation programs, guide around general use and strategies...." Peer review by Kartik Krishnan, Head of Demand Generation, Onfido Background Checks

"...The ease of implementation working with Shopify has allowed my clients to save money by using this app for all of their email marketing and campaign based solutions...." Peer review by Bradley T, Lead Pricing Analyst, Education