Guiding you to choose between Act-On vs. Oracle Eloqua: 2024

Comparison Summary

Act-On: Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

Oracle Eloqua: Oracle Eloqua enables B2B marketers to create optimized, personalized campaigns across channels with intelligent campaign management and data handling. It offers features like cross-channel orchestration, targeting and segmentation, lead scoring, and marketing impact measurement.

Act-On and Oracle Eloqua: Customer Satisfaction Data

Most deployed common Use Cases for Act-On and Oracle Eloqua

How does Act-On and Oracle Eloqua facilitate Engagement Management?

Both Act On and Oracle Eloqua help manage customer engagement. Act On focuses on improving email engagement by tracking opens, clicks, and engagement with individual emails. Oracle Eloqua excels in automating email campaigns for various stages of the customer lifecycle, including onboarding, re-engagement, and A/B testing. However, both tools have limitations. Act On may require users to have existing knowledge of marketing automation, and Oracle Eloqua might not be suitable for marketers who need a simple email marketing approach.

"...It is being used by the Sales team to easily prioritize leads by reporting on recent engagement and to send emails to multiple people through our Salesforce org...." Peer review by Kaylee Goldhammer, Business Development Coordinator, Czarnowski

"...Eloqua's sales tools help our salespeople to communicate efficiently with their customers and identify the hottest, most engaged prospects...." Peer review by Sebastian Zentgraf, Marketing Manager, Demand Generation, Getty Images

How does Act-On and Oracle Eloqua address your Campaign Management Challenges?

Act On and Oracle Eloqua are similar in that they both allow for tracking website and email campaign activity. Act On emphasizes ease of use and integration with other marketing tools, while Oracle Eloqua focuses on sophisticated campaign management and automation, including lead scoring and visual campaign mapping. Act On is limited by its difficulty for users who lack marketing experience, while Oracle Eloqua has limitations in its archival capabilities.

"...Act-On gives our marketing teams the ability to send out email drip campaigns and monitor website visitors...." Peer review by Rachel T., Executive Assistant

"...It is used to orchestrate marketing campaigns, send email communications to our subscribers and existing customers, create landing pages for digital marketing campaigns, capture lead information and pass it on to Salesforce, and ensure our data is consistent and clean...." Peer review by Arpine Babloyan, Director, Acquisition Marketing, Verndale

What benefits does Act-On and Oracle Eloqua offer for Communication Management?

Both Act On and Oracle Eloqua offer robust email communication capabilities, allowing for the creation and delivery of targeted email campaigns. However, Act On emphasizes email tracking and automation while Oracle Eloqua focuses on broader marketing campaign orchestration and data management. While Act On provides detailed SEO feedback for landing pages, Oracle Eloqua emphasizes deep segmentation and personalized messaging. Finally, Act On's limitations include its inability to track metrics for published content and its lack of flexibility in creating and managing webinar-related materials.

"...When it's working, it's convenient to be able to send email templates quickly and easily...." Peer review by User

"...It solves the problem of having specific email welcome tracks for those who have purchased our software recently (welcome track)...." Peer review by Verified User, Strategist in Marketing, Computer Software

What makes Act-On and Oracle Eloqua ideal for Generation Of New Leads?

Act On and Oracle Eloqua both help generate new leads. Act On focuses on lead generation through email campaigns, web forms, and user actions. Oracle Eloqua emphasizes demand generation campaigns targeting specific audiences, using playbooks to create Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). Act On provides tools for nurturing leads, while Oracle Eloqua concentrates on lead scoring and segmentation. A limitation of Act On is that it does not report on revenue conversions.

"...We use it for email marketing, lead generation and scoring and website tracking...." Peer review by Carme Ventayol Aguiló, Account Manager, Upfront Business Development

"...We generated new leads with very simple landing pages with forms then, thanks to the complete lead scoring system, we improved their conversion to prospects or to clients...." Peer review by Administrator