Act-On vs. Oracle Eloqua: Comparing Best Marketing Automation Solutions 2026

Overview: Act-On and Oracle Eloqua as Marketing Automation Category solutions.

Act-On and Oracle Eloqua cater to different market segments with their marketing automation solutions. Act-On excels in large enterprise environments, providing robust analytics and custom reporting, making it a top choice for companies that prioritize integration and comprehensive data management. Oracle Eloqua is more popular among mid-market to enterprise businesses, focusing on campaign management and lead nurturing, which suits industries like financial services and computer software. Both products offer solid core capabilities but cater to distinct business objectives and user preferences.

Act-On: Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

Oracle Eloqua: Oracle Eloqua enables B2B marketers to create optimized, personalized campaigns across channels with intelligent campaign management and data handling. It offers features like cross-channel orchestration, targeting and segmentation, lead scoring, and marketing impact measurement.

Deployed Market Segments: Act-On vs Oracle Eloqua

Share of peer evidence by company size for Act-On and Oracle Eloqua. Each product segments add up to 100%. Click any segment for supporting evidence.

Act-On 100%
Oracle Eloqua 100%
Act-On Oracle Eloqua
Key Capabilities Supported Act-On aids communication and engagement management. It excels in campaign and social media management, serving businesses focused on comprehensive lead tracking and new lead generation. → Oracle Eloqua focuses on campaign management, engagement, and follow-up activities. It offers lead nurturing and enjoys popularity for businesses that seek effective social media management. →
Business Goals Act-On helps in acquiring customers and enhancing customer relationships. It is tailored for businesses looking to improve ROI and increase sales and revenue. → Oracle Eloqua aims to acquire customers and increase sales. It also focuses on scaling best practices and improving ROI, aligning with specific business objectives. →
Core Features Act-On stands out with its analytics, custom reports, and seamless integration. The product also facilitates data import and export, meeting complex data management needs. → Oracle Eloqua highlights its compliance and security features, along with AI-powered tools. It offers robust integration and analytical capabilities catering to data-driven decisions. →
Vendor Support Act-On ensures comprehensive support with phone, chat, email, and 24/7 assistance. This diverse support reflects business needs for immediate assistance and operational continuity. → Oracle Eloqua offers email, chat, and phone support, including round-the-clock service. This support structure suits businesses tackling complex marketing operations. →
Segments and Industries Act-On's users predominantly belong to large enterprises and computer software industries. It is also favored by marketing and advertising sectors, reflecting diverse industry needs. → Oracle Eloqua is widely used in mid-market and financial services. It maintains a presence in computer software and IT, indicating its flexibility across technical industries. →
Operational Alignment Act-On integrates deeply with large-scale operations, allowing businesses to automate tasks efficiently across various communication channels. → Oracle Eloqua is designed for mid-market to enterprise activities. Its capabilities cater effectively to businesses transitioning to more data-centric marketing environments. →
lightning

Applying your context and needs changes the comparison

Act-On and Oracle Eloqua: Best activities based on customer satisfaction

Most deployed common Activities for Act-On and Oracle Eloqua

How does Act-On and Oracle Eloqua facilitate Engagement Management?
Both Act On and Oracle Eloqua help manage customer engagement. Act On focuses on improving email engagement by tracking opens, clicks, and engagement with individual emails. Oracle Eloqua excels in automating email campaigns for various stages of the customer lifecycle, including onboarding, re-engagement, and A/B testing. However, both tools have limitations. Act On may require users to have existing knowledge of marketing automation, and Oracle Eloqua might not be suitable for marketers who need a simple email marketing approach.
"...We can easily see how well out test email work and what is the most effective method of engagement...." Peer review by Administrator
"...Allows you to follow up with a prospect who brushed you off the phone...." Peer review by Consultant in Sales
How can Act-On and Oracle Eloqua optimize your Campaign Management Workflow?
Act On and Oracle Eloqua are similar in that they both allow for tracking website and email campaign activity. Act On emphasizes ease of use and integration with other marketing tools, while Oracle Eloqua focuses on sophisticated campaign management and automation, including lead scoring and visual campaign mapping. Act On is limited by its difficulty for users who lack marketing experience, while Oracle Eloqua has limitations in its archival capabilities.
"...Support - a success manager is on hand to help set up marketing automation programs, guide around general use and strategies...." Peer review by Kartik Krishnan, Head of Demand Generation, Onfido Background Checks
"...It was largely being used as the main tool for launching & managing online campaigns...." Peer review by Kevin Cannon, Corporate Marketing Analyst, ASG Technologies
What makes Act-On and Oracle Eloqua ideal for Communication Management?
Both Act On and Oracle Eloqua offer robust email communication capabilities, allowing for the creation and delivery of targeted email campaigns. However, Act On emphasizes email tracking and automation while Oracle Eloqua focuses on broader marketing campaign orchestration and data management. While Act On provides detailed SEO feedback for landing pages, Oracle Eloqua emphasizes deep segmentation and personalized messaging. Finally, Act On's limitations include its inability to track metrics for published content and its lack of flexibility in creating and managing webinar-related materials.
"...The emails we send through Outlook are fantastic and the integration between the two platforms is awesome and easy to understand...." Peer review by Janet Glass, Marketing Manager, Midland Information Resources
"...Email functionality and tracking click throughs has played major benefits for us in target marketing campaigns...." Peer review by Peter B., FinancialForce.com
How can Act-On and Oracle Eloqua optimize your Generation Of New Leads Workflow?
Act On and Oracle Eloqua both help generate new leads. Act On focuses on lead generation through email campaigns, web forms, and user actions. Oracle Eloqua emphasizes demand generation campaigns targeting specific audiences, using playbooks to create Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). Act On provides tools for nurturing leads, while Oracle Eloqua concentrates on lead scoring and segmentation. A limitation of Act On is that it does not report on revenue conversions.
"...The new system allows anyone to create great content and capture new known leads for their sales team...." Peer review by Francisco Ryder, Sales & Support Manager, Driven®
"...Increasing using for lead scoring and lead generation...." Peer review by Jonathan Hedger MCIM Chartered Marketer, Head of eCommerce, Totaljobs Group

Act-On in Action: Unique Activities

What benefits does Act-On offer for Social Media Management?
The platform provides a comprehensive suite of tools for managing social media, including tracking, analytics, and engagement features. Users can create landing pages, track website visitors, and analyze social media performance. While the platform offers a variety of tools, its reporting and data analytics capabilities are limited.
"...The analytics and reporting were really good, and we were easily able to see which prospects were actually visiting our site and engaging with content...." Peer review by Aimee K, Free Agent, Marketing and Advertising

Oracle Eloqua in Action: Unique Activities

How efficiently Does Oracle Eloqua manage your Lead Nurturing?
Lead nurturing is a key feature of the platform. It enables the creation of automated campaigns to nurture prospects and retain customers. Users can build and manage lead nurture programs to guide prospects through the sales funnel, track their engagement, and identify hot leads. nHowever, the platform lacks advanced recommendation features to suggest relevant content for nurturing campaigns.
"...For example, Eloqua can catch leads that have partway registered for an event and nurture them to fully register; it can be setup to determine when a lead is ready to speak to a sales person, it can manage the registration process for webinars and nurture leads to attend and then follow up after the webinar; it can be used to personalize all communications; in can be integrated with any number of other MarTech tools from CMS solutions to webinars...." Peer review by Mary W, Director, Marketing Technology, Events Services

IT and Other Capabilities

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Business Setting

Act-On peer evidence is 83% SMB and Mid-Market. Oracle Eloqua peer evidence is 62% Enterprise.

Act-On Oracle Eloqua
Peer score 4.4 4.0
Peer insights 17440 6987
Top industries
Marketing And Advertising 18.0%
Computer Software 17.0%
Information Technology And Services 13.0%
Computer Software 16.0%
Financial Services 11.0%
Information Technology And Services 9.0%
SMB and Mid-Market 83.0% 38.0%
Enterprise 17.0% 62.0%
Pricing Act-On Oracle Eloqua

News

Latest Act-On news

Banzai International proposes rebrand to Parabolic Technologies

Banzai International plans to rebrand as Parabolic Technologies, pending shareholder approval. The company will also restructure into three divisions: ConnectAndSell for AI sales acceleration, Banzai for Demio and OpenReel platforms, and CreateStudio for AI video content creation. New Nasdaq ticker symbols PARA and PARAW are set for August 7, 2026.

05/08/2026 - source

Latest Oracle Eloqua news

Oracle Has Committed Hundreds of Billions to AI Data Centers. These 2 Industrial Stocks Will Power Them.

Oracle is investing billions in AI-focused data centers, boosting demand for infrastructure from Vertiv and Caterpillar. Vertiv provides power management and cooling systems, while Caterpillar supplies on-site power solutions. Their collaboration aims to accelerate data center deployment and power availability, supporting Oracle's cloud infrastructure expansion.

19/09/2026 - source