Overview: Act-On and Oracle Eloqua as Marketing Automation Category solutions.

Act-On and Oracle Eloqua cater to different market segments with their marketing automation solutions. Act-On excels in large enterprise environments, providing robust analytics and custom reporting, making it a top choice for companies that prioritize integration and comprehensive data management. Oracle Eloqua is more popular among mid-market to enterprise businesses, focusing on campaign management and lead nurturing, which suits industries like financial services and computer software. Both products offer solid core capabilities but cater to distinct business objectives and user preferences.

Act-On: Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

Oracle Eloqua: Oracle Eloqua enables B2B marketers to create optimized, personalized campaigns across channels with intelligent campaign management and data handling. It offers features like cross-channel orchestration, targeting and segmentation, lead scoring, and marketing impact measurement.

Act-On and Oracle Eloqua: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Act-On aids communication and engagement management. It excels in campaign and social media management, serving businesses focused on comprehensive lead tracking and new lead generation. read more →

Oracle Eloqua focuses on campaign management, engagement, and follow-up activities. It offers lead nurturing and enjoys popularity for businesses that seek effective social media management. read more →

Business Goals

Act-On helps in acquiring customers and enhancing customer relationships. It is tailored for businesses looking to improve ROI and increase sales and revenue. read more →

Oracle Eloqua aims to acquire customers and increase sales. It also focuses on scaling best practices and improving ROI, aligning with specific business objectives. read more →

Core Features

Act-On stands out with its analytics, custom reports, and seamless integration. The product also facilitates data import and export, meeting complex data management needs. read more →

Oracle Eloqua highlights its compliance and security features, along with AI-powered tools. It offers robust integration and analytical capabilities catering to data-driven decisions. read more →

Vendor Support

Act-On ensures comprehensive support with phone, chat, email, and 24/7 assistance. This diverse support reflects business needs for immediate assistance and operational continuity. read more →

Oracle Eloqua offers email, chat, and phone support, including round-the-clock service. This support structure suits businesses tackling complex marketing operations. read more →

Segments and Industries

Act-On's users predominantly belong to large enterprises and computer software industries. It is also favored by marketing and advertising sectors, reflecting diverse industry needs. read more →

Oracle Eloqua is widely used in mid-market and financial services. It maintains a presence in computer software and IT, indicating its flexibility across technical industries. read more →

Operational Alignment

Act-On integrates deeply with large-scale operations, allowing businesses to automate tasks efficiently across various communication channels. read more →

Oracle Eloqua is designed for mid-market to enterprise activities. Its capabilities cater effectively to businesses transitioning to more data-centric marketing environments. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Phone Support

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Chat Support

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Email Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Act-On and Oracle Eloqua

How does Act-On and Oracle Eloqua address your Engagement Management Challenges?

Both Act On and Oracle Eloqua help manage customer engagement. Act On focuses on improving email engagement by tracking opens, clicks, and engagement with individual emails. Oracle Eloqua excels in automating email campaigns for various stages of the customer lifecycle, including onboarding, re-engagement, and A/B testing. However, both tools have limitations. Act On may require users to have existing knowledge of marketing automation, and Oracle Eloqua might not be suitable for marketers who need a simple email marketing approach.

"...I also love the lead scoring information which is an indication of engagement from my emails, webinars and social media postings...." Peer review by Internal Consultant

"...Eloqua is being used alongside Salesforce.com to drive engagement with customers and prospects across six different brands through large scale automated email programs...." Peer review by Jonathan Hedger MCIM Chartered Marketer, Head of eCommerce, Totaljobs Group

How does Act-On and Oracle Eloqua facilitate Campaign Management?

Act On and Oracle Eloqua are similar in that they both allow for tracking website and email campaign activity. Act On emphasizes ease of use and integration with other marketing tools, while Oracle Eloqua focuses on sophisticated campaign management and automation, including lead scoring and visual campaign mapping. Act On is limited by its difficulty for users who lack marketing experience, while Oracle Eloqua has limitations in its archival capabilities.

"...It's great for setting up simple email marketing/automation campaigns with basic reporting needs...." Peer review by Strategist in Marketing

"...Eloqua is our core marketing program that we use to create emails, forms, and landing pages, manage contacts, and score sales leads...." Peer review by Program Manager in Marketing

What benefits does Act-On and Oracle Eloqua offer for Communication Management?

Both Act On and Oracle Eloqua offer robust email communication capabilities, allowing for the creation and delivery of targeted email campaigns. However, Act On emphasizes email tracking and automation while Oracle Eloqua focuses on broader marketing campaign orchestration and data management. While Act On provides detailed SEO feedback for landing pages, Oracle Eloqua emphasizes deep segmentation and personalized messaging. Finally, Act On's limitations include its inability to track metrics for published content and its lack of flexibility in creating and managing webinar-related materials.

"...I like that it was fairly easy to create each email template and send them out...." Peer review by Lindsey W, Marketing Liaison - Boston, Management Consulting

"...Our Marketing team uses Oracle Eloqua to send emails to our customers - I manage Internal Communications for the company and decided it would be a good service to use for our internal emails as well, so everything would have a consistent look and feel and our Team Members would receive the same professional, well-designed and formatted emails that our customers do...." Peer review by Madeline Des Jardins, Internal Communications Manager, HireRight

Why is Act-On and Oracle Eloqua the best choice for Generation Of New Leads?

Act On and Oracle Eloqua both help generate new leads. Act On focuses on lead generation through email campaigns, web forms, and user actions. Oracle Eloqua emphasizes demand generation campaigns targeting specific audiences, using playbooks to create Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). Act On provides tools for nurturing leads, while Oracle Eloqua concentrates on lead scoring and segmentation. A limitation of Act On is that it does not report on revenue conversions.

"...Automated emails are powerful for customer service, customer retention and lead generation, but there are so many platforms out there...." Peer review by Administrator

"...Increasing using for lead scoring and lead generation...." Peer review by Jonathan Hedger MCIM Chartered Marketer, Head of eCommerce, Totaljobs Group