Overview: Act-On and Ortto as Marketing Automation Category solutions.

Act-On and Ortto both cater to marketing automation but have distinct strengths. Act-On excels in integration and analytics, making it a great fit for large enterprises. Ortto focuses on workflow management and training support, suitable for smaller teams looking for simpler engagement management. Each has unique features to meet specific business goals, making them adaptable choices depending on organizational needs.

Act-On: Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

Ortto: Ortto unifies customer data, marketing automation, and analytics on a single platform. Messaging and data are integrated for streamlined operations.

Act-On and Ortto: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Act-On facilitates comprehensive communication management and robust engagement management. Its strong capabilities in campaign and social media management help meet diverse marketing needs. read more →

Ortto emphasizes engagement and communication management, with added strengths in workflow and lead nurturing. Ideal for teams focusing on tight management of customer lists. read more →

Business Goals

Act-On aids businesses in acquiring customers and enhancing relationships. It supports increasing sales and revenue, making it effective for broad market expansion. read more →

Ortto helps with customer acquisition and enhancing relationships. It's geared for businesses entering new markets and increasing revenue incrementally. read more →

Core Features

Act-On boasts seamless integration and detailed analytics, coupled with strong custom reporting features. Its ease of data migration and secure privacy options stand out. read more →

Ortto provides excellent training support, useful analytics, and reliable integrations. It supports easy data import/export and offers guided onboarding. read more →

Vendor Support

Act-On offers comprehensive 24/7 support and multiple communication channels like phone, chat, and email. This broad support approach helps meet varied operational needs. read more →

Ortto also offers 24/7 support but highlights training and onboarding as a key support feature, alongside email and chat options, which is crucial for new user adaptation. read more →

Segments and Industries

Act-On is predominantly used by large enterprises, especially in marketing and IT sectors. Its versatility suits a vast array of industrial applications. read more →

Ortto serves both large enterprises and smaller markets in advertising and software industries, making it versatile across different sectors with nuanced needs. read more →

Operational Alignment

Act-On fits seamlessly into large-scale operations, handling complex engagements with ease, thanks to its extensive feature set. read more →

Ortto is designed for simplified operations, focusing on effective lead nurturing and management for smaller setups. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Phone Support

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Chat Support

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Email Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Act-On and Ortto

How does Act-On and Ortto address your Engagement Management Challenges?

Act On and Ortto both offer email tracking and engagement tools. Act On excels in tracking engagement through various channels, including websites and emails, while Ortto focuses primarily on website engagement. Act On provides more customization options for email design, while Ortto offers intuitive visual building tools and pre-built templates.

"...Reporting is straight forward and includes ability to see a lead's engagement through the buying process...." Peer review by Lisa L. W., Internet

"...It's also considerably more cost effective compared to our previous service providers, both for emails, text messages and direct follow up campaigns...." Peer review by Toby Marion, CEO and Director, Golden Gate Wine Co Ltd

How can Act-On and Ortto enhance your Campaign Management process?

Act On and Ortto both assist in managing marketing campaigns. Act On excels in email campaign tracking and website activity monitoring, while Ortto focuses on automating campaigns and managing workflows. Act On allows for integrations with other tools, such as Salesforce CRM and webinar software, while Ortto provides real-time activity viewing and campaign ROI tracking. Both platforms face limitations, for example, Act On has a learning curve, and Ortto's reporting dashboard could be more comprehensive.

"...We use Act-On for list management, marketing campaigns such as email and webinars as well as scoring leads...." Peer review by Maureen O'Brien, Director of Marketing, RedLine Solutions

"...I've used several automation tools, like regular email marketing platforms (Mailchimp, Constant Contact, Campaign Monitor) and all-in-one tools like Hubspot, and I can assure you Autopilot is the best in terms of price, functionality and user interface...." Peer review by Agency