Overview: Act-On and SAP Marketing Cloud as Marketing Automation Category solutions.

Act-On and SAP Marketing Cloud are both marketing automation tools, yet they cater to different business needs. Act-On shines with its extensive integration capabilities and customizable reporting, making it ideal for large enterprises seeking to automate and analyze their marketing efforts. In contrast, SAP Marketing Cloud focuses on personalized communication, excelling in engagement and scalability, which suits healthcare and educational sectors aiming to refine customer relations and data-driven campaigns. Both offer robust support systems, but Act-On takes a lead with comprehensive 24/7 support.

Act-On: Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

SAP Marketing Cloud: SAP Marketing Cloud empowers marketers to drive revenue and personalize customer engagements using machine learning and data insights. It offers trusted data management, real-time collaboration, and precise targeting.

Act-On and SAP Marketing Cloud: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Act-On facilitates communication management and campaign execution, catering well to users needing comprehensive lead tracking and social media integration. read more →

SAP Marketing Cloud enables strong customer engagement through refined communication and workflow management, aligning with users needing well-structured campaigns and contact management. read more →

Business Goals

Act-On helps businesses acquire customers and enhance relationships, aligning with goals to improve ROI and scale best practices. read more →

SAP Marketing Cloud supports personalized and segmented engagement, plus multi-channel campaigns, reflecting users' goals of nurturing prospects and boosting revenue. read more →

Core Features

Act-On integrates efficiently with various platforms, offering robust analytics, custom reports, and data handling capabilities essential for large enterprises. read more →

SAP Marketing Cloud features solid analytics, AI-powered tools, and seamless integration, suiting enterprises that seek data import/export and security. read more →

Vendor Support

Act-On provides extensive 24/7 support along with email and chat options, accommodating complex business needs. read more →

SAP Marketing Cloud offers email and chat support, alongside 24/7 assistance, though tailored more towards specific enterprise requirements. read more →

Segments and Industries

Act-On predominantly serves large enterprises across marketing, IT, and computer software industries, showcasing its versatility. read more →

SAP Marketing Cloud is favored by enterprises in healthcare, education, and transportation sectors, highlighting its specialization. read more →

Operational Alignment

Act-On fits seamlessly into the operational workflows of large enterprises, offering solutions scalable to diverse environments. read more →

SAP Marketing Cloud is designed for enterprises seeking structured engagement and operational scale, offering suitable features for targeted operational needs. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Phone Support

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Chat Support

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Email Support

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24/7 Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Act-On and SAP Marketing Cloud

What makes Act-On and SAP Marketing Cloud ideal for Engagement Management?

Act On and SAP Marketing Cloud both focus on engaging customers. Act On excels in tracking email engagement and automating follow-up emails, while SAP Marketing Cloud prioritizes personalized experiences through machine learning and omnichannel engagement. Act On is more user-friendly and intuitive, while SAP Marketing Cloud offers a more sophisticated and comprehensive approach. However, both tools have limitations. Act On has room for improvement in engagement measurement, while SAP Marketing Cloud has experienced customer service issues.

"...It integrates well with SalesForce and is really useful for tracking engagement and behavior via email and web pages. ...." Peer review by Justin D., Sales Associate, Computer Software

"...This enables us to follow up on identified leads with further automated emails to nurture...." Peer review by William D., Marketing Programme Manager

Why is Act-On and SAP Marketing Cloud the best choice for Communication Management?

Act On and SAP Marketing Cloud both offer email marketing capabilities and track email opens and clicks. However, SAP Marketing Cloud emphasizes advanced analytics, including social media monitoring and A/B testing, while Act On focuses on easier integration with CRM systems. Act On has limitations when it comes to tracking specific metrics and managing large-scale webinar campaigns.

"...Some of the sales team also uses Act-on to track email opens from customers and prospects...." Peer review by Layne Latham, Sr. Territory Account Executive, Reading Horizons

"...You can send as many emails to as many people as you'd like, there seemingly is no limit...." Peer review by Amir Draquez, Marketing & Sales Support Associate, IEEE Computer Society

How does Act-On and SAP Marketing Cloud address your Campaign Management Challenges?

Act On and SAP Marketing Cloud both manage marketing campaigns. Act On helps track website and digital marketing activities and integrates with other software. SAP Marketing Cloud manages campaigns across multiple channels and automates tasks. Act On focuses on email marketing, while SAP Marketing Cloud emphasizes customer journey management. Both tools have limitations, like Act On's difficulty in sharing assets and SAP Marketing Cloud's email builder glitches.

"...Act-On to personalize your brand and tailor your marketing campaigns for each audience...." Peer review by Courtney Hieb, Marketing Intern, Vital Images, Inc.

"...Our marketing and sales teams use LeadFormix for web visitor tracking and email campaigns...." Peer review by Chaunce Stanton, Marketing Director, Blank Slate Boarding House for Creatives

What makes Act-On and SAP Marketing Cloud ideal for Social Media Management?

Act On and SAP Marketing Cloud both offer social media tracking and analytics. Act On provides tools for managing and analyzing social media interactions, while SAP Marketing Cloud focuses more on social listening, tracking, and analytics. Act On allows users to schedule social media posts for multiple brands, while SAP Marketing Cloud provides more in-depth analytics and reports for social media interactions.

"...It allows me to both connect with potential clients through email campaigns, social shares, and landing pages and asses visitors interaction with my website at a granular level...." Peer review by Dana Hursey, CEO, Dana Hursey Photography

"...easy to set up campaigns, great for scheduling social media for multiple brands, easy access to reports...." Peer review by Dina G., Marketing Manager