Comparison Summary
This comparison report of Act-On vs. Total Expert is based on a specific set of business needs and context. The comparison uses 18477 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Act-On and Total Expert
Act-On, Total Expert, Salesforce Account Engagement (Formerly Pardot), Sharpspring, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Act-On covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
Total Expert focuses on Engagement Management, Social Media Management with Social Media, Communication Management with E-Mail, Relationship Management, etc.
"With Act-On, we can compete with the biggest players in the market while continuing to provide a head-turning customer experience. " - Kyle Dahlgren
"The one question continued to come up from our loan officers, Do you have Total Expert? " - Michael Kuentz
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
An automated Growth Marketing Platform
Enterprise-grade marketing and customer engagement platform ​purpose-built for financial services
Financials
SERIES A
SERIES B
Business Need
Total Processes
(we found evidences for)
112
55
Total Goals
(we found evidences for)
21
14
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Increase sales & revenue
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Grow market share
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Scale best practices
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Enter new markets internationally or locally
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Build brand awareness
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Improve digital and social presence
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Improve brand engagement
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Launch new products
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Improve internal communications
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Establish thought leadership
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Improve visibility
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Reduce bounce
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Improve efficiency
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Increase customer life time value
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Improve consistency
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Improve stakeholder relations
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Shorten ramp up time
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Improve navigation
- See 18 more
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Enhance customer relationships
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Improve ROI
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Scale best practices
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Acquire customers
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Improve digital and social presence
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Increase sales & revenue
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Grow market share
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Improve internal communications
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Enter new markets internationally or locally
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Improve stakeholder relations
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Launch new products
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Establish thought leadership
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Build brand awareness
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Manage risk
- See 11 more
Top Channels
Channels Used
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e-mail
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website
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video
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social media
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newsletter
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promotions
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chat
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omnichannel
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text SMS
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print media
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magazine
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display advertisement
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games
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offline
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point of sale
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user generated content
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blogs
- See 14 more
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e-mail
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website
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video
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social media
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newsletter
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promotions
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chat
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omnichannel
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text SMS
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print media
-
magazine
-
display advertisement
-
games
-
offline
-
point of sale
-
user generated content
-
blogs
- See 14 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
