Comparison Summary
Introducing Act-On and WebEngage
Act-On, WebEngage, Salesforce Account Engagement (Formerly Pardot), Sharpspring, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Act-On covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
WebEngage focuses on Engagement Management, Training & Onboarding, Campaign Management, Communication Management with E-Mail, etc.
"Executing our email campaigns through Act-On increased our open rates by 68% and our CTR by 25% " - Agata Krzysztofik
"From flawless integration and priority support to targeted cross-channel campaigns, WebEngage aided us in taking our lifecycle marketing campaigns to the next level. " - Neeraj Sanghani
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
An automated Growth Marketing Platform
Marketing Automation tool to craft contextual and personalized campaigns
Financials
SERIES A
SERIES B
Business Need
Total Processes
(we found evidences for)
112
111
Total Goals
(we found evidences for)
21
19
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Increase sales & revenue
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Grow market share
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Scale best practices
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Enter new markets internationally or locally
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Build brand awareness
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Improve digital and social presence
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Improve brand engagement
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Launch new products
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Improve internal communications
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Establish thought leadership
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Improve visibility
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Reduce bounce
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Improve efficiency
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Increase customer life time value
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Improve consistency
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Improve stakeholder relations
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Shorten ramp up time
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Improve navigation
- See 18 more
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Enhance customer relationships
-
Acquire customers
-
Increase sales & revenue
-
Increase customer life time value
-
Improve ROI
-
Build brand awareness
-
Improve brand engagement
-
Improve consistency
-
Establish thought leadership
-
Grow market share
-
Launch new products
-
Scale best practices
-
Improve digital and social presence
-
Enter new markets internationally or locally
-
Improve internal communications
-
Improve stakeholder relations
-
Improve visibility
-
Reduce bounce
-
Improve efficiency
- See 16 more
Top Channels
Channels Used
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e-mail
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website
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text SMS
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promotions
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mobile
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social media
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user generated content
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blogs
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chat
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Whatsapp
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games
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phone calls
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offline
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omnichannel
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Facebook
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coupons
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point of sale
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video
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mobile app
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out of home
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brochure
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mass media
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television
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events
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trade shows
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channel partners
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on premises
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display advertisement
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review sites
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Amazon
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Netflix
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print media
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magazine
- See 30 more
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e-mail
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website
-
text SMS
-
promotions
-
mobile
-
social media
-
user generated content
-
blogs
-
chat
-
Whatsapp
-
games
-
phone calls
-
offline
-
omnichannel
-
Facebook
-
coupons
-
point of sale
-
video
-
mobile app
-
out of home
-
brochure
-
mass media
-
television
-
events
-
trade shows
-
channel partners
-
on premises
-
display advertisement
-
review sites
-
Amazon
-
Netflix
-
print media
-
magazine
- See 30 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
