Comparison Summary
This comparison report of Act-On vs. Zoho Marketing Automation is based on a specific set of business needs and context. The comparison uses 17555 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Act-On and Zoho Marketing Automation
Act-On, Zoho Marketing Automation, Salesforce Account Engagement (Formerly Pardot), Sharpspring, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Act-On covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
Zoho Marketing Automation focuses on Engagement Management with Omnichannel, Drip Marketing with Social Media, Personalized Marketing, Lead Nurturing, etc.
"Thanks to Act-On, we were able to enhance our marketing strategy and gain valuable insights into customer preferences. " - Adam Nutting
"I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. " - Adrienne Craighead
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
An automated Growth Marketing Platform
Marketing automation software for faster business growth
Age
1996
Financials
SERIES A
PRIVATE
Business Need
Total Processes
(we found evidences for)
112
22
Total Goals
(we found evidences for)
21
4
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Increase sales & revenue
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Grow market share
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Scale best practices
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Enter new markets internationally or locally
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Build brand awareness
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Improve digital and social presence
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Improve brand engagement
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Launch new products
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Improve internal communications
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Establish thought leadership
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Improve visibility
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Reduce bounce
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Improve efficiency
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Increase customer life time value
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Improve consistency
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Improve stakeholder relations
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Shorten ramp up time
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Improve navigation
- See 18 more
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Improve ROI
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Enhance customer relationships
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Enter new markets internationally or locally
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Acquire customers
- See 1 more
Top Channels
Channels Used
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omnichannel
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website
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social media
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promotions
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text SMS
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e-mail
- See 3 more
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omnichannel
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website
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social media
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promotions
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text SMS
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e-mail
- See 3 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
