Comparison Summary
Introducing Actito and cMercury
Actito, cMercury, Oracle Responsys, ExpertSender, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Actito covers Campaign Management with E-Mail, Engagement Management with E-Mail, Segmentation And Targeting with E-Mail, Loyalty Management, etc.
cMercury focuses on Engagement Management with E-Mail, Generation Of New Leads with E-Mail, Social Media Management with E-Mail, Digital Marketing, etc.
"Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI. " - Gaelle Mauroit
"Easy to deploy my campaigns, and hands-on reporting. Have used almost every module and quite impressed with the functionalities. " - Komal
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Agile Marketing Automation Platform for customer engagement
Machine Learning based Marketing Automation Suite| cmercury
Financials
SEED
NA
Business Need
Total Processes
(we found evidences for)
36
20
Total Goals
(we found evidences for)
10
7
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
-
Acquire customers
-
Enhance customer relationships
-
Improve ROI
-
Improve internal communications
-
Increase sales & revenue
-
Improve digital and social presence
-
Improve efficiency
-
Enter new markets internationally or locally
-
Scale best practices
-
Increase customer life time value
- See 7 more
-
Increase sales & revenue
-
Improve brand engagement
-
Improve ROI
-
Acquire customers
-
Reduce bounce
-
Grow market share
-
Improve digital and social presence
- See 4 more
Top Channels
Channels Used
-
e-mail
-
mobile
-
social media
-
text SMS
-
omnichannel
-
website
- See 3 more
-
e-mail
-
mobile
-
social media
-
text SMS
-
omnichannel
-
website
- See 3 more
Failure Risk Guidance Security Report?
Compliance Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Security & Privacy Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Integration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Migration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
IT and Other Capabilities
- Low
- Medium
- High
