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Actito vs Total Expert: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Actito medium Failure Risk for Total Expert low
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Comparison Summary

This comparison report of Actito vs. Total Expert is based on a specific set of business needs and context. The comparison uses 1582 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Actito and Total Expert

Actito, Total Expert, Oracle Responsys, ExpertSender, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Actito covers Campaign Management with E-Mail, Engagement Management with E-Mail, Segmentation And Targeting with E-Mail, Loyalty Management, etc.

Total Expert focuses on Engagement Management, Social Media Management with Social Media, Communication Management with E-Mail, Relationship Management, etc.

"Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI. " - Gaelle Mauroit

"Total Expert's open API and best-in-class integrations allowed us to maintain our current technology stack and empowered the flow of data so we can personalize our customer engagement and marketing efforts. " - Jan Valencia

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Actito

Focus area

Software Failure Risk

  • medium

logo Total Expert

Focus area

Total Expert is better than Actito for

Software Failure Risk

  • low

About

Agile Marketing Automation Platform for customer engagement

Enterprise-grade marketing and customer engagement platform ​purpose-built for financial services

Financials

SEED

SERIES B

Business Need

Total Processes
(we found evidences for)

36

55

Total Goals
(we found evidences for)

10

14

Top Processes

Evidences indicate better relative satisfaction

campaign management

Read Reviews (33)

Read Reviews (11)

campaign analytics

Read Reviews (10)

Read Reviews (0)

engagement management

Read Reviews (27)

Read Reviews (123)

engaging and following up

Read Reviews (21)

Read Reviews (87)

segmentation and targeting

Read Reviews (17)

Read Reviews (1)

loyalty management

Read Reviews (12)

Read Reviews (2)

identify target customers

Read Reviews (9)

Read Reviews (0)

customise loyalty program

Read Reviews (2)

Read Reviews (2)

collaboration

Read Reviews (10)

Read Reviews (6)

communication management

Read Reviews (8)

Read Reviews (21)

sending & publishing communications

Read Reviews (7)

Read Reviews (19)

helpdesk management

Read Reviews (8)

Read Reviews (4)

customer feedback management

Read Reviews (5)

Read Reviews (2)

content management

Read Reviews (4)

Read Reviews (4)

personalized marketing

Read Reviews (2)

Read Reviews (2)

conversion management

Read Reviews (2)

Read Reviews (3)

generation of new leads

Read Reviews (2)

Read Reviews (7)

training & onboarding

Read Reviews (2)

Read Reviews (11)

social media management

Read Reviews (1)

Read Reviews (29)

social media analytics

Read Reviews (1)

Read Reviews (2)

workflow management

Read Reviews (1)

Read Reviews (7)

contact list management

Read Reviews (1)

Read Reviews (5)

lifetime value management

Read Reviews (1)

Read Reviews (3)

relationship management

Read Reviews (0)

Read Reviews (16)

lead qualification: technographic

Read Reviews (0)

Read Reviews (6)

lead qualification

Read Reviews (0)

Read Reviews (6)

lead qualification: technographic

Read Reviews (0)

Read Reviews (6)

business development

Read Reviews (0)

Read Reviews (2)

community building

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Improve internal communications

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Enter new markets internationally or locally

  • Scale best practices

  • Increase customer life time value

  • See 7 more

  • Enhance customer relationships

  • Improve ROI

  • Scale best practices

  • Acquire customers

  • Improve digital and social presence

  • Increase sales & revenue

  • Grow market share

  • Improve internal communications

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Launch new products

  • Establish thought leadership

  • Build brand awareness

  • Manage risk

  • See 11 more

Top Channels

Channels Used

  • e-mail

  • website

  • video

  • social media

  • newsletter

  • promotions

  • chat

  • omnichannel

  • text SMS

  • print media

  • magazine

  • display advertisement

  • games

  • offline

  • point of sale

  • user generated content

  • blogs

  • See 14 more

  • e-mail

  • website

  • video

  • social media

  • newsletter

  • promotions

  • chat

  • omnichannel

  • text SMS

  • print media

  • magazine

  • display advertisement

  • games

  • offline

  • point of sale

  • user generated content

  • blogs

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting